Social Media

How to Measure Your Facebook Return on Ad Spend

Social Media Examiner -

Are your Facebook ad campaigns working? Wondering how to accurately report on Facebook ad performance? In this article, you’ll discover how to measure your return on ad spend (ROAS) for Facebook ad campaigns. What Is Return on Ad Spend (ROAS)? Return on ad spend (ROAS) is the online advertising equivalent of return on investment (ROI). […] The post How to Measure Your Facebook Return on Ad Spend appeared first on Social Media Marketing | Social Media Examiner.

Using Emotions to Sell: The Journey: Season 2, Episode 14

Social Media Examiner -

Want more customers from a shrinking audience? Then watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch The Journey This episode of the Journey explores how Social Media Examiner improves their conversion rate by using emotional messaging. Watch as they interview customers, hire an […] The post Using Emotions to Sell: The Journey: Season 2, Episode 14 appeared first on Social Media Marketing | Social Media Examiner.

How to Style Your Instagram Grid Layout: 4 Planning Tools

Social Media Examiner -

Do you want an easier way to curate a stylish and cohesive Instagram profile? Wondering how to see what new images will look like in your profile before you publish? In this article, you’ll discover four Instagram grid layout planning tools that will help you create a visually attractive profile grid. Why Use an Instagram […] The post How to Style Your Instagram Grid Layout: 4 Planning Tools appeared first on Social Media Marketing | Social Media Examiner.

How to Implement Social Listening for Your Business: 4 Tools

Social Media Examiner -

Do you need to do more than monitor and respond to mentions on social media? Looking for tools that also reveal strategic insights from those conversations? In this article, you’ll discover four social listening tools that deliver information you can use to make smart marketing decisions. What Is Social Listening? Social listening is the process […] The post How to Implement Social Listening for Your Business: 4 Tools appeared first on Social Media Marketing | Social Media Examiner.

How to Use the Instagram Close Friends List for Business

Social Media Examiner -

Want to send Instagram stories to a segmented list of followers? Have you heard of Instagram’s Close Friends feature? In this article, you’ll discover five ways to use your Instagram close friends list for your business. What Is the Instagram Close Friends List? While most users have long enjoyed the simplicity of Instagram’s interface, one […] The post How to Use the Instagram Close Friends List for Business appeared first on Social Media Marketing | Social Media Examiner.

Facebook and Twitter Upheaval: How Social Media Marketing Changed in 2018

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. Join us for this special “year in review” episode of the Social Media Marketing Talk Show, we explore the major Facebook and Twitter marketing news of 2018. […] The post Facebook and Twitter Upheaval: How Social Media Marketing Changed in 2018 appeared first on Social Media Marketing | Social Media Examiner.

YouTube Ads: What Marketers Need to Know

Social Media Examiner -

Do you want to diversify your social media advertising? Wondering how to make YouTube ads work for your business? To explore how to reach more customers with YouTube ads, I interview Tom Breeze. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to […] The post YouTube Ads: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

How to Reduce Your Facebook Ad Spend With Smart Targeting

Social Media Examiner -

Want to lower your Facebook ad costs? Looking to improve your Facebook ad targeting? In this article, you’ll discover three ways to build highly targeted Facebook audiences based on niche interests. How Researching Audiences Improves Ad Conversions Facebook is one of the biggest drivers of consumer spending/purchases online. In fact, the power of Facebook for eCommerce […] The post How to Reduce Your Facebook Ad Spend With Smart Targeting appeared first on Social Media Marketing | Social Media Examiner.

Email Marketing Nightmares: The Journey: Season 2, Episode 13

Social Media Examiner -

Are your email marketing messages working as well they used to? Then watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch The Journey This episode of the Journey explores what happened when the Social Media Examiner team was faced with a dilemma. Delete 150,000 […] The post Email Marketing Nightmares: The Journey: Season 2, Episode 13 appeared first on Social Media Marketing | Social Media Examiner.

6 Ways to Use IGTV for Business

Social Media Examiner -

Wondering how to add IGTV content to your marketing mix? Looking for creative ideas for your Instagram TV videos? In this article, you’ll find six ways to use IGTV to grow your brand’s visibility with a new Instagram audience. #1: Reach a New Audience With Previously Published Video Content IGTV provides the perfect opportunity to […] The post 6 Ways to Use IGTV for Business appeared first on Social Media Marketing | Social Media Examiner.

How to Better Manage Social Media Teams: 3 Useful Tools

Social Media Examiner -

Looking for tools to improve your marketing team’s social media workflow? Wondering which tool will best fit your needs? In this article, you’ll find three social media management tools with valuable features for marketing teams. #1: Review Your Team’s Social Media Posts Before They Publish With Statusbrew Once you’ve registered and added your team members […] The post How to Better Manage Social Media Teams: 3 Useful Tools appeared first on Social Media Marketing | Social Media Examiner.

How to Use Event Tracking in Facebook Analytics: Event Source Groups

Social Media Examiner -

Want to better understand how your customers interact with your online channels? Have you considered using Facebook Analytics event source groups to find out? In this article, you’ll learn how to set up event tracking and use event source groups in Facebook Analytics to analyze customer behaviors. What Are Facebook Event Source Groups? An event […] The post How to Use Event Tracking in Facebook Analytics: Event Source Groups appeared first on Social Media Marketing | Social Media Examiner.

YouTube Officially Rolls Out YouTube Stories

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore YouTube’s rollout of YouTube Stories to more creators. Our special guest is Steve Dotto. Watch the Social Media […] The post YouTube Officially Rolls Out YouTube Stories appeared first on Social Media Marketing | Social Media Examiner.

Twitter Marketing: Creative Ways to Connect With Your Audience

Social Media Examiner -

Wondering how Twitter engagement can help your business? Looking for tips on sharing authentic tweets and conversations with prospects? To explore creative ways to interact with your Twitter fans, I interview Dan Knowlton. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works […] The post Twitter Marketing: Creative Ways to Connect With Your Audience appeared first on Social Media Marketing | Social Media Examiner.

B2B Instagram Content: Tips and Tools for Marketers

Social Media Examiner -

Ready to put your company on Instagram? Wondering how to publish B2B Instagram content that supports business goals? In this article, you’ll find tools to help you deliver Instagram content that will raise brand awareness, strengthen customer loyalty, and grow an engaged community. Why Should Your B2B Company Build a Presence on Instagram? Contrary to […] The post B2B Instagram Content: Tips and Tools for Marketers appeared first on Social Media Examiner.

Goodbye Facebook Video: The Journey, Season 2, Episode 12

Social Media Examiner -

Are you producing long-form video on Facebook? Then watch The Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey Episode 12, explores what went down “behind the scenes” when the team at Social Media Examiner canceled three Facebook shows. What do they discover? How do […] The post Goodbye Facebook Video: The Journey, Season 2, Episode 12 appeared first on Social Media Examiner.

4 Tips to Improve the Visibility of Your Facebook Business Page

Social Media Examiner -

Wondering how to get more search visibility for your Facebook page? Looking for quick and easy tips to optimize your Facebook page? In this article, you’ll discover four ways to start improving the visibility of your Facebook page. Why Should I Optimize My Facebook Business Page? Facebook comprises more than 2.27 billion users. Such a […] The post 4 Tips to Improve the Visibility of Your Facebook Business Page appeared first on Social Media Examiner.

How to Create an Online Quiz for Social Media

Social Media Examiner -

Want a fun way to learn more about your audience and customers? Have you considered running your own online quiz? In this article, you’ll discover two tools to design and publish a customized personality quiz on social media. #1: Determine What User Data to Collect With Your Online Quiz An interactive quiz is a unique […] The post How to Create an Online Quiz for Social Media appeared first on Social Media Examiner.

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