Social Media

Top 10 Benefits of a Facebook Business Page

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Updated: February 11, 2020 I'm seeing a lot of gripes about Facebook lately. People are saying Facebook is dying because of the news feed algorithm. They're saying it's becoming harder and harder to get more Likes on Facebook. Some "experts" are saying it's not necessary to even have a Facebook business page. I completely disagree!

How to Build Facebook Custom Audiences for Special Ad Category Groups

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Are you trying to run ads to people for services that Facebook restricts due to possible discrimination? Have restrictions on audience targeting impacted your ability to reach leads and customers? In this article, you’ll discover whether your ad belongs in a restricted Special Ad Category, learn what targeting restrictions apply, and find out how to […] The post How to Build Facebook Custom Audiences for Special Ad Category Groups appeared first on Social Media Marketing | Social Media Examiner.

5 Reasons Your Facebook Ads Manager Account Could Get Shut Down

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Want to make sure your Facebook ads account isn’t shut down? Are you sure you’re not violating Facebook’s ad policies? In this article, you’ll discover common reasons why Facebook ads accounts are suspended and learn how Facebook’s tools can help you better monitor your account’s status. #1: Repeated Declined Payments If you consistently have payment […] The post 5 Reasons Your Facebook Ads Manager Account Could Get Shut Down appeared first on Social Media Marketing | Social Media Examiner.

Facebook Messenger Changes Bot Policies: What It Means for Marketers

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Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore changes to business tools for Facebook Messenger with Kelly Noble Mirabella and YouTube’s Q4 2019 earnings reports […] The post Facebook Messenger Changes Bot Policies: What It Means for Marketers appeared first on Social Media Marketing | Social Media Examiner.

Developing Loyal Fans: The Future of Marketing

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Do you want loyal fans for your business? Want to know how to build a fanbase of loyal customers? To explore how to develop loyal fans, I interview David Meerman Scott on the Social Media Marketing Podcast. David is a marketer, speaker, and best-selling author. His latest book is called Fanocracy: How to Turn Fans […] The post Developing Loyal Fans: The Future of Marketing appeared first on Social Media Marketing | Social Media Examiner.

How to Create a Facebook Marketing Plan That Models Your Customer Journey

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Is your Facebook marketing meeting your customers where they are? Wondering how to design a Facebook plan that supports your sales funnel? In this article, you’ll discover how to create a customer-centric Facebook marketing plan that meets your prospects and customers at every stage of their customer journeys. #1: Map Out Multiple Customer Journey Scenarios […] The post How to Create a Facebook Marketing Plan That Models Your Customer Journey appeared first on Social Media Marketing | Social Media Examiner.

How to Measure the Success of Your LinkedIn Company Page: 5 Performance Metrics

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Wondering if your LinkedIn company page is delivering the results you hoped for? Do you know where to find the best data to evaluate your efforts? In this article, you’ll learn how to measure five key performance metrics for your LinkedIn company page. How to Analyze Your LinkedIn Company Page Performance LinkedIn is an essential […] The post How to Measure the Success of Your LinkedIn Company Page: 5 Performance Metrics appeared first on Social Media Marketing | Social Media Examiner.

Marketing with Linkedin: 17 Easy Steps to Promote Your Content

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Want to take your marketing with Linkedin to the next level? Want to reach Linkedin's 650 million users worldwide? If the answer is yes, then you need to do more than just share a status with the link to your latest blog post. In this post, I'll show you 17 easy steps to promote your latest blog post, video, podcast, and other content on LinkedIn. Once you learn these steps, make sure to leverage the best social media tools for Linkedin marketing to put them into practice!

How to Use Instagram Customer Reviews for Maximum Impact

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Are you taking full advantage of glowing reviews from your best customers? Looking for actionable ways to increase your social proof on Instagram? In this article, you’ll learn how to leverage customer testimonials in your Instagram feed, in Stories, and on IGTV. Why Promote Customer Reviews and Testimonials on Instagram? With more than 1 billion […] The post How to Use Instagram Customer Reviews for Maximum Impact appeared first on Social Media Marketing | Social Media Examiner.

Facebook and Google Make Retargeting Harder: How to Prepare

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Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore how to prepare for Google’s plans to block third-party cookies and the expansion of Facebook’s Clear History […] The post Facebook and Google Make Retargeting Harder: How to Prepare appeared first on Social Media Marketing | Social Media Examiner.

Social Media Content Strategy: How to Respond to a Changing Marketplace

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Do you have a content strategy for your social media marketing? Wondering how content and social media strategies can fit together? To explore how to use content strategically for 2020 and beyond, I interview Jay Baer on the Social Media Marketing Podcast. Jay is a marketing and customer experience strategist. He’s the founder of Convince […] The post Social Media Content Strategy: How to Respond to a Changing Marketplace appeared first on Social Media Marketing | Social Media Examiner.

How to Analyze Your LinkedIn Profile Using the LinkedIn Dashboard

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Looking for analytics to assess your LinkedIn profile’s performance? Are you looking at the LinkedIn dashboard for profiles? In this article, you’ll discover how to use the dashboard on your personal LinkedIn profile to analyze and improve your profile visibility, prospecting, and content strategy. What Is “Your Dashboard” on LinkedIn? Every LinkedIn profile has a […] The post How to Analyze Your LinkedIn Profile Using the LinkedIn Dashboard appeared first on Social Media Marketing | Social Media Examiner.

How to Turn YouTube Viewers Into Subscribers and Leads

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Is your YouTube marketing delivering results? Wondering how to get more subscribers and prospects from YouTube? In this article, you’ll find tips to develop and optimize YouTube content that turns viewers into subscribers and leads. #1: Attract Cold Leads on YouTube With Topical Content Total video views is one of the factors YouTube’s algorithm takes into […] The post How to Turn YouTube Viewers Into Subscribers and Leads appeared first on Social Media Marketing | Social Media Examiner.

How to Improve Your Facebook Ads With Customer Research

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Are your Facebook ads failing to convert? Are you surveying your customers? In this article, you’ll discover how to survey your customers, use Facebook ads to target them, and interpret the results to improve your future ads. #1: Create Your Customer Survey The truth is customers don’t know what they want. Renowned marketer and best-selling […] The post How to Improve Your Facebook Ads With Customer Research appeared first on Social Media Marketing | Social Media Examiner.

TikTok Self-Service Ads: What Marketers Need to Know

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Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore an update of TikTok’s self-serve ad platform, how businesses are developing content on TikTok, and much more […] The post TikTok Self-Service Ads: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

Social Media ROI: How to Measure Your Social Marketing

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Want to improve the return on investment (ROI) of your social media marketing? Are you measuring the right things? To explore everything you need to know about measuring ROI, I interview Christopher Penn on the Social Media Marketing Podcast. Christopher is the chief data scientist at Trust Insights. He also hosts the In-Ear Insights podcast. […] The post Social Media ROI: How to Measure Your Social Marketing appeared first on Social Media Marketing | Social Media Examiner.

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