Social Media

Future of Facebook and Twitter

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore where Facebook and Twitter are heading based on signals from this week’s Q1 2019 earnings calls. Our […] The post Future of Facebook and Twitter appeared first on Social Media Marketing | Social Media Examiner.

Advanced Facebook Retargeting: How to Up Your Ads Game

Social Media Examiner -

Do you want to run successful Facebook retargeting ads? Wondering what tactics can improve your Facebook campaign performance? To explore advanced Facebook retargeting, I interview Susan Wenograd. Susan is a Facebook ads expert, a regular columnist at Search Engine Journal, and an account director for AimClear, an integrated digital agency. You’ll discover the biggest mistakes […] The post Advanced Facebook Retargeting: How to Up Your Ads Game appeared first on Social Media Marketing | Social Media Examiner.

The New EU Copyright Directive: What Marketers Need to Know

Social Media Examiner -

Concerned about the European Union’s Copyright Directive? Wondering how this new rule could impact your marketing? In this article, you’ll learn about what parts of the European Union’s Directive on Copyright will impact the use of social media for both businesses and individuals. What Is the EU’s Directive on Copyright Article 17? The EU Copyright […] The post The New EU Copyright Directive: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

How to Use Google Data Studio to Analyze Your Facebook Ads

Social Media Examiner -

Want to better understand your Facebook ad performance? Have you considered using Google Data Studio? In this article, you’ll discover how to create seven valuable Google Data Studio charts that can help you better analyze your Facebook advertising campaigns. How to Create Charts in Google Data Studio Data Studio is a free tool created by […] The post How to Use Google Data Studio to Analyze Your Facebook Ads appeared first on Social Media Marketing | Social Media Examiner.

26 Mobile and Desktop Tools for Marketers

Social Media Examiner -

Looking for better ways to create videos, audio, and images? Want a list of tools to help? In this article, you’ll explore 26 apps and tools for mobile and desktop from the Social Media Marketing podcast’s Discovery of the Week. #1: Listen Notes Listen Notes is a free search engine just for podcasts and it […] The post 26 Mobile and Desktop Tools for Marketers appeared first on Social Media Marketing | Social Media Examiner.

Facebook Updates Advertising Tools

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook Ads Manager updates, new ad bidding strategies, and inventory filters with special guests Charlie Lawrance and Amanda […] The post Facebook Updates Advertising Tools appeared first on Social Media Marketing | Social Media Examiner.

How to Develop a Thriving Community

Social Media Examiner -

Is community important to your business? Wondering where you should build your community? To explore how to develop a thriving community beyond Facebook Groups, I interview Cate Stillman. Cate is podcaster, blogger, and author of the book Body Thrive. She’s also an expert in developing communities. Cate shares tips for developing a brand that incorporates […] The post How to Develop a Thriving Community appeared first on Social Media Marketing | Social Media Examiner.

How to Cross-Post to Instagram From Your Facebook Page

Social Media Examiner -

Do you use Instagram and Facebook for your business? Are you looking for a way to post to Instagram from your desktop? In this article, you’ll learn how to cross-post from Facebook to Instagram via your desktop. Why Consider Cross-Posting to Instagram via Facebook on Desktop? Instagram accounts have had the ability to cross-post to […] The post How to Cross-Post to Instagram From Your Facebook Page appeared first on Social Media Marketing | Social Media Examiner.

How to Grow Your YouTube Channel With a Video Series

Social Media Examiner -

Are you struggling to grow your YouTube channel? Wondering how to create videos people will find and watch? In this article, you’ll discover how to develop a video series that helps turn one-time viewers into YouTube channel subscribers. Why Research and Create a 5-Part Video Series on YouTube? Filtering your YouTube video topic ideas through […] The post How to Grow Your YouTube Channel With a Video Series appeared first on Social Media Marketing | Social Media Examiner.

How to Improve Your Facebook Group Community

Social Media Examiner -

Want to improve the value of your Facebook group? Looking to encourage more meaningful conversations? In this article, you’ll discover five Facebook Groups features you can use to guide engagement and conversations among your members. #1: Use Rules and Moderators to Keep Group Content On-Topic When you set up your Facebook group, it’s important to […] The post How to Improve Your Facebook Group Community appeared first on Social Media Marketing | Social Media Examiner.

New LinkedIn Ad Targeting Audiences

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore the updated Facebook Ad Library and the newest LinkedIn product and ad targeting tools with special guests […] The post New LinkedIn Ad Targeting Audiences appeared first on Social Media Marketing | Social Media Examiner.

Facebook Groups: New Features for Businesses

Social Media Examiner -

Do you want to do more with Facebook Groups? Wondering how to use the newest Facebook Groups features? To explore what’s new with Facebook Groups and how the changes benefit marketers, I interview Bella Vasta. Bella is a Facebook Groups expert, author of The Four Types of Dogs Every Business Needs, and host of the […] The post Facebook Groups: New Features for Businesses appeared first on Social Media Marketing | Social Media Examiner.

How to Use Social Proof in Your Marketing

Social Media Examiner -

Looking for ways to boost your credibility using social media? Wondering how to capitalize on positive company mentions? In this article, you’ll discover how to incorporate social proof into your social media marketing. Why Include Social Proof in Your Social Media Marketing? The term social proof was coined by prominent psychologist and author Robert Cialdini. […] The post How to Use Social Proof in Your Marketing appeared first on Social Media Marketing | Social Media Examiner.

How to Get More Leads From a Live Event Using Social Media

Social Media Examiner -

Do you attend live events? Wondering how to maximize your prospecting efforts at events? In this article, you’ll find a strategic plan for identifying and connecting with prospects via social media before, during, and after an event. Why Social Media Matters for Live Event Prospecting Events, expos, and tradeshows were the pinnacle of prospect outreach […] The post How to Get More Leads From a Live Event Using Social Media appeared first on Social Media Marketing | Social Media Examiner.

How to Create Facebook Reach Ads

Social Media Examiner -

Want the right people to see your Facebook ads more often? Have you considered using the Reach objective? In this article, you’ll discover how to use Facebook’s Reach objective to target hyper-responsive custom audiences with your Facebook advertising. Why Use the Facebook Campaign Reach Objective? The first step in creating any Facebook ad campaign is […] The post How to Create Facebook Reach Ads appeared first on Social Media Marketing | Social Media Examiner.

Twitter Adds Subtitles to Native Video

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Twitter video subtitle updates and API changes with special guest Dan Knowlton. Watch the Social Media Marketing […] The post Twitter Adds Subtitles to Native Video appeared first on Social Media Marketing | Social Media Examiner.

How to Create Video Ad Funnels That Work

Social Media Examiner -

Thinking about creating more video ads? Wondering how to produce more effective social media video ads? To explore how to create video ad funnels that work, I interview video ads expert Travis Chambers. His company, Chamber Media, specializes in creating scalable social video ads for clients such as Turkish Airlines, NordicTrack, and Yahoo. Travis explains […] The post How to Create Video Ad Funnels That Work appeared first on Social Media Marketing | Social Media Examiner.

3 Analytics Tools That Help Measure Your Marketing Results

Social Media Examiner -

Need better ways to analyze your social activities? Looking for tools to prove your marketing efforts are working? In this article, you’ll find three tools to analyze and report on your social media marketing efforts. #1: Evaluate Keyword Mentions and Sentiment Awario is a social media monitoring and analytics tool that finds mentions of your […] The post 3 Analytics Tools That Help Measure Your Marketing Results appeared first on Social Media Marketing | Social Media Examiner.

How to Create Instagram Stories People Love to Watch

Social Media Examiner -

Want more views for your Instagram stories? Looking for tips to create stronger Instagram Stories content? In this article, you’ll find six ways to enhance your Instagram stories for better audience engagement. Why Instagram Stories Engagement Tactics Matter If you look through Instagram Stories content from brands, you’ll find that most story content just isn’t […] The post How to Create Instagram Stories People Love to Watch appeared first on Social Media Marketing | Social Media Examiner.

How to Lower Your Facebook Ad Costs: 4 Tips

Social Media Examiner -

Worried you’re paying too much for Facebook ads? Wondering how to lower your Facebook advertising costs? In this article, you’ll discover four tips to help you spend less on Facebook ads. How Does Facebook Charge for Ads? When you set up a Facebook campaign, you have two choices of how you’re charged: impressions or link […] The post How to Lower Your Facebook Ad Costs: 4 Tips appeared first on Social Media Marketing | Social Media Examiner.

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