Social Media

Has Facebook’s Latest Attack on Businesses Killed Timeline Contests?

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Just a few months ago everyone was praising Facebook for finally loosening the requirements of pages running contests. You may recall that Facebook once required all contests be run via 3rd party apps — and that no form of entry could be done on the Timeline or in news feed. That all changed on August 27, 2013 with the new “rules”: We’ve removed the requirement that promotions on Facebook only be administered through apps. Now, promotions may be administered on Page Timelines and in apps on Facebook. For example, businesses can now: Collect entries by having users post on the Page or comment/like a Page post Collect entries by having users message the Page Utilize likes as a voting mechanism Woohoo!!! Now page admins could ditch having to learn complicated apps & use the money spent on them for other things — like Facebook Ads. The Timeline Contest Boom! Immediately every Facebook marketing blog (including ours) began writing blog posts on how to run a “Timeline Contest“. We all wanted to take advantage of the new opportunity Facebook gave page owners by helping businesses use them the right way. Granted the best contests for growing a brand & making money are likely still run via 3rd party apps — because of the ability to gather emails. But the Timeline Contests got/get much more engagement due to the fact that to enter fans only have to Like or Comment on a post. Like in this example: // Post by Post Planner.   A page just posts a photo, asks fans to Comment on or Like the post, and then selects a winner (I prefer to use this FREE tool to select winners from Timeline Contests). Easy peasy, right?! But wait. Did Facebook just change the rules?? Again? Has Facebook’s Latest Attack on Businesses Killed Timeline Contests? Facebook has tweaked & will continue to tweak the news feed in order to show users the “best” content. >> Click to Tweet I support this — because without a news feed algorithm our news feeds would be firehoses. Which would suck. But did you catch the latest news feed update Facebook announced? Facebook has officially condemned something called “Like-Baiting”: “Like-baiting” is when a post explicitly asks News Feed readers to like, comment or share the post in order to get additional distribution beyond what the post would normally receive. People often respond to posts asking them to take an action, and this means that these posts get shown to more people, and get shown higher up in News Feed. However, when we survey people and ask them to rate the quality of these stories, they report that like-baiting stories are, on average, 15% less relevant than other stories with a comparable number of likes, comments and shares. Over time, these stories lead to a less enjoyable experience of Facebook since they drown out content from friends and Pages that people really care about. The improvement we are making today better detects these stories and helps ensure that they are not shown more prominently in News Feed than more relevant stories from friends and other Pages. This update will not impact Pages that are genuinely trying to encourage discussion among their fans, and focuses initially on Pages that frequently post explicitly asking for Likes, Comments and Shares. On the surface, this tells me that if you’ve built a page around constantly asking fans to Like, Comment or Share your posts, your posts will now get less reach in the News Feed. This could be a good thing, since most of the pages doing this aren’t providing quality content — but rather just entertainment. Though some could argue that being social is about entertaining — which I would agree with. Facebook’s Example Facebook gives this as an example for the type of post they don’t want to see on the News Feed: You’ll probably agree that there isn’t much value in this post. (Side note: it’s pretty obvious when you search for this page that it’s a fake page created just days before the News Feed announcement — likely created by Facebook just to show what not to do.) This is where you as a business owner should start getting annoyed. If you look at any Timeline Contest any page has posted — including the example from Post Planner above — the post asks fans to Like or Comment to enter the contest. That’s the whole point of Timeline contests — and it’s what Facebook started allowing last August. If any post containing the words “Like, Comment or Share” will be punished by Facebook, then your Timeline Contest may be dead before you even launch it! >> Click to Tweet << Facebook says the update is targeting pages that frequently ask for engagement in posts — but how are they defining “frequently”? No one knows. Are Timeline Contests Dead? To be honest, I just don’t know. But I’m afraid this new update by Facebook will result in less Reach for Timeline Contests — which will result in less engagement. If posts are penalized based on the text in the updates or the images used — then we page owners will need to adjust our posting strategy in order to maximize Reach. The way I see it, you may need to stop using the words Like or Comment on your Timeline Contests —  and replace them with other words that hopefully Facebook isn’t targeting. (although we both know they eventually will target these words, once people start over using them) Instead of the word “Like” maybe use “thumbs up” — instead of “Comment” you could use “caption”, for example. Doing this does seem awkward, I admit. Not to mention that you’re required to state your contest’s rules — so you will be forced to say “Like” or “Comment” in the post somewhere. Which leads me back to my original claim – that this News Feed update may have killed Timeline Contests. Or has at least made them much tougher to manage & get exposure. Perhaps it’s time to go back to using 3rd party apps to run your contests, gather leads, etc. Which makes sense from Facebook’s perspective because you’ll likely need to run ads to gain more exposure for your posts. >> Click to Tweet << I recommend the following companies to run contest via apps: ShortStack Antavo Tabsite AgoraPulse What do you think? Do you think Timeline Contests are dead? Has Facebook killed them with this latest update? Let me know your thoughts in the comments below. The post Has Facebook’s Latest Attack on Businesses Killed Timeline Contests? appeared first on Post Planner.

Here’s What the New Twitter Profile Design REALLY Means for You

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Have you seen the new Twitter profile design? It’s getting mixed reviews. Critics call the re-design a “facebookification” of Twitter. I disagree. Yes, Twitter now has: new “cover photo-ish” header images square profile photo in bottom left of header image But this doesn’t mean the social network copied Facebook. And whether they did or not, Facebook & Twitter are still very different. >> Click to Tweet << With the redesign, I believe Twitter is trying to be more like the popular Chinese social network, Sina Weibo. Here’s an example of a Sina Weibo profile: After all, Sina Weibo boasts some impressive numbers: 60 million daily users 130 million monthly users Compare that to Twitter: 100 million daily users 215 million monthly users 500 million tweets per day So how could the new Twitter profile design impact these numbers? What the New Twitter Profile Design Means for You For starters, here are the new features possibly coming to Twitter: Pin-to-top Tweets Tweet filtering Upload 2 photos Emoticons Web notifications Despite these cool new features, I question whether the new Twitter profile is staying true to the “focus on mobile” philosophy we’ve all been hearing about. It doesn’t surprise me that Twitter has its sights set on mobile. Check out these numbers from 2013: 76% of Twitter active users were on mobile Mobile advertising accounted for more than 75% of Twitter’s total advertising revenue With the new profile, does Twitter hope users spend more time on their desktop computers? >> Click to Tweet << The Bad News According to the book “Hatching Twitter”, only a small number of people ever visit Twitter profiles. And even with the redesign, I still see a pop-up window when I click someone’s name — instead of being taken directly to their profile page. Why do I need to visit a profile if I can find everything I need in that pop-up? What I Think of the Redesign Here’s what it looks like:   The new Twitter profile design may look nice, but we can’t ignore the elephant in the room: Twitter’s real strength is mobile. >> Click to Tweet << C’mon! 76% of Twitter users are on mobile. Will the new Twitter profile get some of these people back to their desktop? Who knows. Will you need to change your Twitter marketing strategy moving forward? Probably not. Just add a beautiful Twitter header image to your page. If you need some ideas, here are some tips for Facebook cover photos that you could easily apply to Twitter: 17 Wicked Ways to Use Your Facebook Cover Photo Will Twitter Engagement Increase? If no one visits your profile, your level of engagement on Twitter won’t really change with the redesign. The new Twitter profile is fine, but how the social network will integrate the changes into day-to-day use remains to be seen. I’m thinking the redesign won’t prove all that significant. What do you think of the new Twitter profile? I’d love to hear your thoughts in the comments below. The post Here’s What the New Twitter Profile Design REALLY Means for You appeared first on Post Planner.

These 20 Must-Follow Facebook Resources Will Help Improve Your Reach

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Yeah, I know — your Facebook reach is down. Everyone’s is. It’s a result of Facebook’s rapid growth. But you shouldn’t take it personally. It just means your content strategy needs to evolve if you want to outpace competitors. Let’s face it — the game of growing your business with Facebook has changed And there’s no better time than now to invest in your company & learn how to take your Facebook marketing campaigns to the next level. The 20 Facebook resources in this post will help! These 20 Must-Follow Facebook Resources Will Help Improve Your Reach By now you’ve probably heard about the latest Facebook news feed announcements. Here’s a quick summary: 1. Less Visibility for Text Updates First, Facebook told us text updates from pages wouldn’t be shown as often: The latest update to News Feed ranking treats text status updates from Pages as a different category to text status updates from friends. Posts from Pages behave differently to posts from friends and we are working to improve our ranking algorithms so that we do a better job of differentiating between the two types. This will help us show people more content they want to see. Page admins can expect a decrease in the distribution of their text status updates … So in a nutshell, text updates by pages aren’t going to get as much reach in the news feed. You can handle that, right? 2. Like Bait Gets the Axe Then we were told that Like-bait posts wouldn’t show up as much in the news feed: ‘Like baiting’ is when a post explicitly asks News Feed readers to like, comment or share the post in order to get additional distribution beyond what the post would normally receive. People often respond to posts asking them to take an action, and this means that these posts get shown to more people, and get shown higher up in News Feed. However, when we survey people and ask them to rate the quality of these stories, they report that like-baiting stories are, on average, 15% less relevant than other stories with a comparable number of likes, comments and shares. Over time, these stories lead to a less enjoyable experience of Facebook since they drown out content from friends and Pages that people really care about. The improvement we are making today better detects these stories and helps ensure that they are not shown more prominently in News Feed than more relevant stories from friends and other Pages. This update will not impact Pages that are genuinely trying to encourage discussion among their fans, and focuses initially on Pages that frequently post explicitly asking for Likes, Comments and Shares. So in a nutshell, if you ask for Likes, comments or shares, you may get punished by Facebook. Got it. >> Click to Tweet << 3. Frequently Circulated Content a No-No Then we found out that Facebook is cracking down on pages that post the same content other pages have published over & over again: People and Pages on Facebook frequently reshare great content, but people tell us there are occasionally instances where photos or videos are uploaded to Facebook over and over again.  We’ve found that people tend to find these instances of repeated content less relevant, and are more likely to complain about the Pages that frequently post them.  We are improving News Feed to de-emphasize these Pages, and our early testing shows that this change causes people to hide 10% fewer stories from Pages overall. For example, this could affect non-official Facebook pages of a sports teams or brands who re-post a lot of over-posted images. Ok, fine — most of these pages aren’t legitimate businesses anyway. 4. Say Goodbye to Spammy Links And here’s the recent Facebook news I really support: Some stories in News Feed use inaccurate language or formatting to try and trick people into clicking through to a website that contains only ads or a combination of frequently circulated content and ads. For instance, often these stories claim to link to a photo album but instead take the viewer to a website with just ads. By measuring how frequently people on Facebook who visit a link choose to like the original post or share that post with their friends, we’ve been able to better detect spammy links. The update we are making today improves News Feed to reduce cases of these spammy links, and in our early testing we’ve seen a 5% increase in people on Facebook clicking on links that take them off of Facebook – this is a big increase in the context of News Feed and is a good sign that people are finding the remaining content in their News Feed more relevant and trustworthy. There shouldn’t be a place for links on Facebook that don’t take the user to the website they intended to visit. >> Click to Tweet << What this All Means for Your Page Reach These updates spell death for some Facebook pages — there’s just no way around it. And that’s ok! When silly, spammy content starts to take over Facebook, that’s when people will leave the site. And that’s bad for everyone — especially business owners trying to get engagement from fans. Fewer people using Facebook means fewer opportunities to sell your product. Your Facebook Reach may suffer if you post the type of content described above. But if you’ve posted high-quality stuff all along, recent news feed algorithm updates might actually improve your results. Still confused? Don’t worry, we all are. But hopefully the 20 links below will help improve your page reach moving forward: Leverage the News Feed These 5 articles help you understand news feed algorithm changes & ways you can benefit from the tweaks. How to Visually Brand Your Facebook Posts and LIGHT UP the News Feed 9 Ways to Game the Facebook News Feed (this Stuff Really Works) Here’s the Only Way to Guarantee Your Fans See ALL Your Facebook Posts  5 Things Facebook is Trying to Tell Us With Its New Algorithm Update RANT: I Mean It This Time, STOP Complaining About Facebook! What You Should Post on Facebook We spend most of our time at Post Planner helping small businesses figure out what to post on their pages. Here’s a handful of resources to help your business: 7 Surprising Places to Find Awesome Posts for Facebook  STOP Thinking Facebook is Trying to Screw You! Take Action Instead Your Facebook Posts Will Probably Go Viral if You Follow These 5 Steps 8 Facebook Contest Ideas You Can Run on Your Timeline TODAY How to Find Viral Photos from Forbes’ Top 50 Social Media Influencers What to Post on Facebook When You Don’t Know What to Post Here’s the Easiest Way to Run a Facebook Timeline Contest for FREE 4 Annoying Facebook Habits Your Business Needs to Stop RIGHT NOW How to Create Stunning Social Media Graphics WITHOUT Photoshop Facebook Ads & Insights Your posting strategy is only 1 component of your Facebook marketing strategy. You also need to understand how to measure results of your posts using Facebook Insights — and how to run Facebook ads to expose your posts & page to more users. These articles can help: How to Use Promoted Page Ads to Get Tons of New Likes on Facebook 3 Facebook Ad Strategies that Won’t Break the Bank Never Get Confused by Facebook Ads Terminology Again! Stop Promoting your Facebook Posts to Non-Fans. You’re Pissing People Off! How to Find the 3 KEY Gender Ratios of Your Facebook Fans Instantly Discover Which Posts Work Best on Your Facebook Page Conclusion Here’s my bet: If you read all 20 articles here, you will have more knowledge about Facebook marketing than a lot of people who blog about it for a living. But don’t tell the experts I said that. And if you really want to keep learning & improving your page, you should: subscribe to the Post Planner blog use our app to discover viral photos & trending content to share with your fans The post These 20 Must-Follow Facebook Resources Will Help Improve Your Reach appeared first on Post Planner.

New Viral Photo Tool Might Get Your Facebook Page 100,000+ New Likes

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I recently wrote a post about Maxima Media. Their Facebook page about deer got a half-million Likes with no ad budget. Today, over 816k people have Liked WhiteTail Overload! Pretty impressive for a page about deer hunting. The key to the success of their page — and pretty much any successful Facebook page — was photos. Photos get tons of visibility in the news feed — so page owners should focus more on posting photos that drive fans nuts. >> Click to Tweet << Post Planner’s new Viral Photos finder makes this super easy! New Viral Photo Tool Might Get Your Facebook Page 100,000+ New Likes Partnering with other Facebook pages has been a huge part of Whitetail Overload’s success. Maxima Media operates a slew of pages for companies in the outdoors niche. They focus primarily on hunting, which means their clients usually have hunting-related Facebook pages. Using those pages to promote each other was a major factor in the rapid growth of Whitetail Overload. For example, let’s say I have a hunting page called “Scott’s Surefire Hunting Tips”. If Maxima takes me on as a client, they promise to get more exposure, engagement & Likes for my page. But instead of spending lots of money on Facebook ads, Maxima simply shares a photo or link from my page to their network of pages — which has about 2 million fans. Boom! How do they find & share Viral Photos? Until now, sharing photos from one Facebook page to another has been a daunting task. But that hassle ended with the launch Post Planner’s new Viral Photos finder. Have you used the Viral Photo finder yet? This tool is freakin’ amazing! To search a page, go to your Post Planner app & click “Viral Photos”: There are already 5 folders in there with awesome images: Awesome Quotes Engaging Photos Funny Photos Crazy Photos Beautiful Photos We spent months compiling FB pages into these folders so you’d have some great content to post right out of the gate. Click “Add More Feeds” and you’ll be able to browse the feed library or add your favorite pages to search: And what if you want to create your own folders? This is where it gets really fun for do-it-yourselfers & social media managers, alike! 1. Add a New Folder After clicking Photos, simply scroll to the end of the folders list & click “Add new Folder”: Name the new folder and click Add: I already created a folder called “Hunting Pages”, which contains most of the pages Maxima Media oversees. 2. Click “Add More Feeds” This button here: You will be taken to the feed library — which contains hundreds of pages & folders you can easily add to your app. 3. Add a Fan Page URL The red arrow in the image above points to the box to either search for pages or add a fan page URL to the photo finder. You can search for the page to see if it’s already in the feed library: Click the page if you find it in the feed library: Now click “Add” and the page will be added to your Viral Photos feeds. If the feed library does not contain the page you want, just type in the page’s URL & hit enter. The page will be added so you can view photos from the page & move the page into a folder. 4. Move a Page to a Folder Add the pages you manage by either searching for them or entering the URLs. You’ll end up with something like this: Now it’s time to organize them into a folder. This is a cinch. Just click on the name of the page & drag it into the folder. Now I can click the folder to see all the photos from these pages, or use the drop-down arrow next to the name of the folder to view the individual pages inside. Here’s Where the Magic Begins Now that we’ve created a folder, I’ll take a minute to show you how to use the photo finder to post amazing content on your Facebook pages. In the past, you had to go directly to one of your pages if you wanted to share a photo from it to a sister page you managed. Not anymore. Now to share a photo from Whitetail Overload to Bow Hunting, all I have to do is open the folder where the page is located & click Whitetail Overload. When I find a viral photo I want, I just click “Share this Photo”. I then have 2 options: Share the photo from the original source Post as a Timeline photo on my page Since I’m trying to promote a page within a network of Facebook pages, I’ll share the photo from the original source — which in this case was Whitetail Overload. This provides a link to the original page so people can easily Like the page right from the post. Check out this example from my test page: Those who see the photo in their news feed can Like the original page or click the “photo” link to be taken to the original post. Video Summary Here’s a video showing the processes above: Imagine the Possibilities Instead of visiting every page in your network & manually sharing a photo, this tool lets you post photos to different pages. You can then return later to the Post Planner app to see what photos were most popular with fans. Then share the most viral pics on all your Facebook pages! This type of sharing is great for promoting growing pages to a larger audience. It lets you reuse your best images without having to visit every page & forget which page you shared a photo to! Until now you haven’t been able to schedule a shared post from another page. And you’ve never been able to share a photo to several pages all at once. Ground-breaking stuff here, guys! If you run a network of pages that complement each other, this will take your social media marketing to a new level. Gone is the hassle of having to manually share a post at just the right time. Gone are the days of having to remember what page to share a photo to & trying to guess which photos will get the most engagement. >> Click to Tweet << Social media marketers should be jumping for joy. Click HERE to connect to Post Planner if you aren’t already sharing the most viral photos. The post New Viral Photo Tool Might Get Your Facebook Page 100,000+ New Likes appeared first on Post Planner.

12 Viral Memes Posted on Facebook That Will Make You Giggle

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I love me some memes! Can’t get enough of them. And yes, till last year I pronounced the word “me-me”. What can I say? I’m almost 40 & no longer cool. Anyway, I’m sure you’ve LOL’d at a few memes yourself over the years. So for a laugh I spent the afternoon finding 12 top Facebook pages dedicated to posting memes. Then I used Post Planner’s new Viral Photos feature to show me the most viral meme ever posted on each of these pages. The results are below. So prepare for some LOLs… maybe even a ROFL or two. 12 of the Most Viral Memes Ever Posted on Facebook Chuck Norris Meme There are 2 REALLY popular pages dedicated to Chuck Norris memes. From one of them I pulled this viral image. >> Click to Tweet // Post by Chuck Norris Meme. Zach Galifianakis Meme “The Hangover” star provides great fodder for memes — and this one certainly didn’t come up short. >> Click to Tweet // Post by Zach Galifianakis Meme. Will Ferrell Meme Is there a funnier person in Hollywood than Will Ferrell? He was made for memes. >> Click to Tweet// Post by Will Ferrell Meme. Bruce Lee Meme Not to be outdone by Chuck Norris. >> Click to Tweet// Post by Bruce Lee Meme. Adam Sandler Meme Adam Sandler always makes a great meme. >> Click to Tweet// Post by Adam Sandler Meme. Family Guy Meme I’ve seen lots of memes from “Family Guy”, here’s one of the best. >> Click to Tweet// Post by Family Guy Meme. Jim Carrey Meme Like Will Ferrell, Jim Carrey has a face for memes. >> Click to Tweet// Post by JIM CARREY MEME. NFL Meme This meme stings if you’re a Peyton Manning or Denver Broncos fan. >> Click to Tweet// Post by NFL Memes. NBA Meme Kobe Bryant sets the record straight in this popular NBA meme. >> Click to Tweet// Post by NBA Memes. MLB Meme This Major League Baseball meme took a jab at the haters. >> Click to Tweet// Post by MLB Memes. Star Wars Meme I’m not a “Star Wars” fan, but this meme is hilarious. >> Click to Tweet// Post by Star Wars Memes. Know Your Meme This popular meme was funny — and oh so true. >> Click to Tweet// Post by Know Your Meme. Go Viral Do you have a favorite meme or favorite Facebook page that posts funny memes? Please share your picks in the comments below. And watch this video to learn how to find more viral images that’ll drive your fans nuts: The post 12 Viral Memes Posted on Facebook That Will Make You Giggle appeared first on Post Planner.

STOP Thinking Facebook is Trying to Screw You! Take Action Instead

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Marketers complain a lot about Facebook these days. Some even claim Facebook is ripping them off. But we all know Facebook is a business — so yes, they’re trying to make money via Facebook ads. But are they really out to screw your business? I don’t think so. And I’ll explain why in this blog post. I’ll also show you a nifty new tool that helps you find viral photos for your page — photos that: get tons of engagement from fans get your page more reach Is Facebook Trying to Screw Your Business? Before we get started, let’s just remember one thing: Facebook was created for people — not businesses. Mark Zuckerberg’s intentions were never for businesses to rule Facebook. >> Click to Tweet << The social network was created to provide friends & family members better ways to stay in touch. Business pages were an after thought added after too many people were abusing their personal profiles by selling junk. The complaint I hear from marketers is that Facebook requires page owners to spend money on ads to get more Likes. And then you have to buy more Facebook ads to ensure that lots of fans see your posts. But this shouldn’t surprise anyone. Marketing Before the Facebook Age Think back to the days before Facebook — and even MySpace! When a business wanted new customers, they bought advertising on TV, radio & in the newspaper. Fliers were mailed & billboards erected along the highway. Did that initial exposure make you take immediate action & cause you to see free messages from that business again? Probably not. You may have thought, “Cool, I like this new company” — and that’s it. The company runs another television ad & an ad in your favorite magazine. Finally, you see a billboard & decide you need pay the business a visit. Before you bought anything, you were exposed to several advertisements from the company — ads that they PAID for! Why should Facebook marketing be any different? When a company runs a Facebook Promoted Page Like ad & you Like the page, you don’t run out & immediately make a purchase. The company will need to keep advertising on Facebook to convince you to buy. And they’ll have to pay for those ads. That’s how marketing works. Instead, too many marketers expect free ads from Facebook. They didn’t come to Facebook prepared to run a healthy business — a business with an advertising budget. Zuckerberg realizes this — and so should you. Again, most people come to Facebook to connect with their friends & family — not to follow a bunch of brands. What Page Owners Should Do To Be Seen By More Fans To keep it simple, I’m going to break this advice into 2 categories: Run Facebook Ads Post Viral Photos 1. Run Facebook Ads Business owners need to learn how to use Facebook ads on their pages. >> Click to Tweet << Facebook makes it easy to create ads based on different objectives: Small businesses usually run ads focused on the first 3 objectives: page post engagement page Likes clicks to your website Use Facebook’s Ads Manager to organize your campaigns. Or set up ads for page Likes & post engagement right from your page! (which I prefer to do unless I’m spending hundreds of dollars per day) You’ll hear lots of experts teach about the Power Editor. But unless you have a big budget & tons of time to learn the tool, it may frustrate you more than anything else. So don’t feel pressure to use it. Here are some great resources about Facebook ads: 4 Kick-Ass Tips for Creating Facebook Ads that Convert Never Get Confused by Facebook Ads Terminology Again!  5 Ways to Get Facebook Fans That Don’t Suck 2. Post Viral Photos Today, the Facebook posts that see the most action are photos — specifically, viral photos. >> Click to Tweet << We are a visual society & pages that post lots of photos often experience the most success. But finding viral photos is difficult. Sure, you can use a cool graphics tool like Canva to create images, but that takes time & requires some creativity on your part. Plus, you can’t predict whether fans will actually Like the images you create. That’s why we created Post Planner’s new viral photo finder. We’ve taken the headache out of finding viral photos — ie. photos that have already proven to get engagement. The tool makes it easy to find viral photos for any Facebook page. Here’s how it works To try it, go to your Post Planner app & click the Viral Photos box on the right: You’ll see 5 default folders: Awesome Quotes Engaging Photos Funny Photos Crazy Photos Beautiful Photos We added these to help get you started with some highly shareable photos from very successful Facebook pages. If you want to find more feeds or add the URL of your favorite page, simply click “Find more Photo Feeds” (update: this button now reads “Add more Feeds”): I can now click a folder like “Crazy Photos” to see a long list of images I can share on my page! “Most Viral” is selected by default so you see photos that performed the best. The “Most Viral” photos here are ranked based on the number of shares in relation to how many fans the page has. You could also select “Most Popular”, which is based purely on the number of Likes the photo got. Click “Share this Photo” and the image will be added to your publisher: There are now 2 options for sharing the photo: Share as Jimmy Chin’s photo (which shares the original post from the page — kind of like a retweet) Post as a Timeline Photo (which shares the image directly to your Timeline) Both options work great. Choose the one that works best for you, then enter the text & schedule the time you want the image to post. Now go find another viral photo. You’ll see great results for your page if you choose the right images. I love what our friend Jo Barnes said recently about the new viral photo finder: Just click on “Viral Photos” and grab one from the hundreds available. Then either share from the original source or post as your own. 3 clicks & you’ve just motivated, inspired or made your fans laugh — all emotions that will keep them coming back for more. Not only that, it’s the kind of content they’ll be glad to share! Win, Win, Win. Facebook Isn’t Trying to Screw Your Business Don’t join the whiners who think Facebook is out to get their companies. Embrace Facebook ads & post viral photos — and you’re sure to see success! >> Click to Tweet << My latest podcast has more: The post STOP Thinking Facebook is Trying to Screw You! Take Action Instead appeared first on Post Planner.

How to Get Notifications When Your Favorite People Tweet

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Wouldn’t you love to get notified when your favorite people tweet? Today I’ll show you 2 awesome tools that can make that happen. Once you set them up, you’ll be able to quickly respond to your favorite people’s tweets — and start building relationships with the top influencers on Twitter.  And after a few exchanges, you’ll probably be emailing them about your awesome product! People are just more likely to respond to you when you quickly reply to their tweets. >> Click to Tweet << You can also use these tools to track your competition on Twitter — which can be tricky with other tools. I once used Twitter’s iOS app to receive push notifications when somebody tweeted, but the app often notified me of tweets from people I wasn’t interested in hearing from. I’ve FINALLY found a solution! How to Get Notifications When Your Favorite People Tweet Here’s what you’ll need to get started: Pushover Notifications app ($4.99) Zapier account Download & register your Pushover account.  Here are the steps for setting up Zapier: 1. Register account & log in 2. Visit this link & click “Start Using This!” 3. Set the default to “User Tweet” and “Push Notification” (so you’ll be notified when somebody tweets) 4. Click “Continue” 5. Choose “Select a Twitter account” & test it before moving on 6. Connect Zapier to your Pushover account 7. Log into Pushover & copy your user key Your user key will look like this: 8. Enter a Twitter user you’d like to get notifications from   9. Customize your filter Select “in_reply_to_user_id_str” and “Does not exist” — as shown above. This way you’ll receive only tweets — no replies. 10. Click “Insert fields” and “Text” — then click Continue 11. Use the “Test Zap with this sample” feature to make sure you did everything right You should receive a notification on your mobile device. Name the Zap This is the last step. Call the Zap whatever you want — something cool like: Project Sauron  Project Notify Project Tweet Project Hubble  Turn Zapier on & you’re all set. Well done! The app searches for updates every 15 minutes & notifies you when someone tweets. Now when @PostPlanner publishes a new tweet, I’ll receive a notification like this:     Remember, you can’t reply from Zapier. So you’ll need a different app to respond to the tweets. Your Turn Do you know of other apps that do similar things? I’d love to hear about them! Please share your tips in the comments below. The post How to Get Notifications When Your Favorite People Tweet appeared first on Post Planner.

Want More Loyal Facebook Fans? Try Using These 2 Words More Often

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Some of the top pages on Facebook have over 85 million fans. Wow! How do businesses build a following that big? I don’t have a magic formula for getting millions of Facebook fans — but I know that building a successful page takes lots of time & effort. And there’s one thing that the most successful brands on Facebook do over & over again. In this post, I identify 2 special words you can use on your page to build relationships with fans & grow your business on Facebook. Want More Loyal Facebook Fans? Try Using These 2 Words More Often These 2 words have helped countless businesses build stronger relationships with their customers & grow their online communities. The 2 words are: Thank You! And here are some easy ways your business can use these words to start building your Facebook community today: 1. Thank Fans When You Reach Milestones It’s important that your fans feel like they’re part of your journey. One of the easiest ways to get fans involved is to simply thank them for sticking by your side. When you celebrate company milestones, thank your fans & customers for helping you get there. >> Click to Tweet << Here’s how Disney thanked its Facebook fans when the company reached 100 million page Likes: 2. Thank Fans for Participating As you post each day on your Facebook page, it’s easy to lose track of the comments & conversations that occur. But today it’s more important than ever to make sure you’re there to listen to fans & to engage with them. The key to building a great community on Facebook is to cater to the fans you have. Thanking your community for their participation shows your audience that you’re a brand that listens appreciates what they have to say Posts that thank your community for their participation are a great way to build trust & fan loyalty. >> Click to Tweet << Samsung Canada understands this concept & provided one of its biggest fans a surprise he’ll never forget. The fan sent the message below with a cool drawing of a dragon asking for free Samsung gear. Check out Samsung Canada’s response: He of course shared this with his friends & the image ended up going viral. Samsung Canada then delivered the fan his own Samsung Galaxy SIII with a custom case showcasing his dragon drawing. A perfect way to show appreciation for a fan! 3. Thank Fans for Ideas & Feedback Ask fans for feedback about your company & thank them in advance for their ideas. This is a great way to: build a relationship with your ideal customers get new ideas your company didn’t think of The most successful companies on Facebook regularly ask fans to share their ideas & input. This doesn’t mean always asking questions. It could be as simple as scrolling down your Facebook page & acknowledging what your fans have said. >> Click to Tweet << Actually taking action on a fan’s idea shows customers that you listen to them & consider their feedback. For example, the COO of Maker’s Mark, a bourbon whiskey brand, decided to reduce the level of alcohol in the whiskey to help keep up with demand — more alcohol means the liquor takes longer to produce. The change was announced on Facebook, and fans were not happy. Maker’s Mark responded & let fans know that although reducing the level of alcohol was their initial decision, after hearing concerns from customers, the company scrapped plans to lower the amount. By listening to the customers, Maker’s Mark was able to provide fans exactly what they wanted — which was for things to be left the same. 4. Thank Fans for Sharing Their Photos As more people get smartphones & the ability to snap photos on the go, it’s easier than ever for fans to share their content with you. One of the easiest ways to take advantage of this is to encourage your Facebook fans to share their images, videos or links on your Facebook wall. >> Click to Tweet << This lets you capture some great content from fans while giving your fans a chance to share their passions with like-minded people. Jaffa Cakes encouraged customers to submit content by highlighting posts from fans on the Timeline & responding to fans directly. This gets your fans in the habit of sharing different types of posts to your fan page instead of just comments & replies. And creating this level of interaction with your fans will help you maintain a thriving & passionate community. This can also be a great transition should your brand want to host photo or video contests on Facebook. So what are you waiting for — give it a try! One Last Thing… This post wouldn’t be complete without my final message for you: Thank you Post Planner readers for sharing my posts — you guys rock!! When was the last time you said thank you on your Facebook page? Let me know with a comment below. The post Want More Loyal Facebook Fans? Try Using These 2 Words More Often appeared first on Post Planner.

50 Viral Photos Posted by Fitness Facebook Pages (Killer Examples!)

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Are you in the fitness industry? Do you want to crush it on Facebook? Good… you’re in the right place. This post will give you deep insights into which kinds of Facebook photos go viral for fitness related pages. And these insights aren’t based on my opinion.  They’re based on cold hard numbers — specifically, the Like, Comment & Share numbers from thousands of fitness photos. I selected 50 fitness pages from multiple sectors in the fitness industry, including: Magazines Celebrities / Personalities / Coaches Websites Blogs Supplements Then I used Post Planner’s crazy powerful Viral Photos feature to crunch the numbers & show me the #1 most VIRAL photo from each of the 50 pages. The results are below. So if you’re in the fitness industry & you want your next Facebook post to go viral, then post a photo similar to the ones below. 50 Viral Photos Posted by Fitness Facebook Pages These are the #1 most viral photos from each of the 50 pages. 1. Jillian Michaels Jillian Michaels is America’s Toughest Trainer American, talk show host & entrepreneur. >> Click to Tweet // Post by Jillian Michaels. 2. BodyRockTv BodyRockTv is a daily fitness show that focuses on fat burning strength training workouts. >> Click to Tweet // Post by BodyRockTv.   3. Shredz Supplements Shredz Supplements provides naturally sourced ingredients & gluten-free fitness supplements to customers in over 45 countries >> Click to Tweet // Post by Shredz Supplements. 4. Blogilates Blogilates is a site that focuses on fitness, food & pop pilates. >> Click to Tweet // Post by Blogilates. 5.  Cellucor Cellucor is a supplement brand known for its premier weight loss & sports nutrition products. >> Click to Tweet // Post by Cellucor. 6. Zuzka Light Zuzka Light is the leading fitness personality on YouTube. >> Click to Tweet // Post by Zuzka Light. 7. Beast Sports Nutrition Beast Sports Nutrition  is an award winning supplement company based in Boca Raton, Florida established since 1995. >> Click to Tweet // Post by Beast Sports Nutrition. 8. Elliott Hulse Elliott Hulse is a strength coach at Hulse Strength >> Click to Tweet // Post by Elliott Hulse. 9. Jay Cutler Jay Cutler is a 4 time Mr. Olympia winner & 3 time Arnold Classic Champion >> Click to Tweet // Post by Jay Cutler. 10. Rob Riches Rob Riches is a London-born fitness personality & 2009 World fitness model champion. >> Click to Tweet // Post by The Official Rob Riches Fitness Group. 11. Phillip Heath Phillip Health is an american IFBB professional bodybuilder and current Mr. Olympia. >> Click to Tweet // Post by Phillip Heath. 12. Greg Plitt Greg Plitt is an American fitness model and actor. >> Click to Tweet // Post by Official Greg Plitt Fan Page. 13. Flex Lewis Flex Lewis is a 2 times Mr Olympia 212lb Champion. >> Click to Tweet // Post by Flex Lewis IFBB Pro. 14. Alex Body Revolution Alexander Pauwels is a fitness trainer & founder of alexnobsfatloss.com fitness program >> Click to Tweet // Post by Alex Body Revolution. 15. Paige Hathaway Paige Hathaway is a celebrity fitness model, trainer & a Shredz sponsored athlete. >> Click to Tweet // Post by Paige Hathaway. 16. Gym Flow 100 Gym Flow 100 is a fitness, healthy & lifestyles blog. >> Click to Tweet // Post by Gym Flow 100. 17. Bodybuilding.com. Bodybulding.com is the #1 most visited fitness website with over 1.1 million visitors daily. >> Click to Tweet // Post by Bodybuilding.com. 18. Muscle & Strength Muscle and Strength is a muscle building & fat loss educational site & online supplement store. >> Click to Tweet // Post by Muscle & Strength. 19. Fitness Baron Fitness Baron is a blog that publishes articles on building muscle, getting fit, cardio, yoga & nutrition. >> Click to Tweet // Post by Fitness Baron. 20. Sprint Fit Sprint Fit is a supplier of fitness gear, footwear & sports nutrition based in New Zealand >> Click to Tweet // Post by Sprint Fit. 21. JackedPack.com. Jackedpack is a monthly subscription supplement company. >> Click to Tweet // Post by JackedPack.com. 22. Training For Warriors Training For Warriors is a physical & mental training program created by Martin Rooney. >> Click to Tweet // Post by Training For Warriors. 23. Underground Wellness Underground Wellness  is a blog for nutrition & exercise information. >> Click to Tweet // Post by Underground Wellness. 24.  The Fitnessista The Fitnessista is a lifestyle blog emphasizing on quick workouts, healthy recipes & adventures. >> Click to Tweet // Post by The Fitnessista. 25. Nerd Fitness Nerd fitness is a website for nerds & average Joes who wants to be fit. >> Click to Tweet // Post by Nerd Fitness. 26.  Lift Like a Girl Life Like a Girl is a strength training & nutrition information website. >> Click to Tweet // Post by Lift Like a Girl. 27. Breaking Muscle Breaking Muscle is a team of experienced professionals dedicated to providing fitness news. >> Click to Tweet // Post by Breaking Muscle. 28. Men’s Health Men’s Health is one of the world’s largest men’s magazine for fitness, sex, women, workouts, weight loss, health, nutrition & muscle building. >> Click to Tweet // Post by Men’s Health. 29.  Men’s Fitness Men’s Fitness is a magazine that focuses on giving complete guide to exercise, health, lifestyle & nutrition. >> Click to Tweet // Post by Men’s Fitness. 30.  Flex Bodybuilding Magazine Flex is the bodybuilder’s source for bodybuilding news, competitions, athletes, training, nutrition & supplements. >> Click to Tweet // Post by FLEX BODYBUILDING MAGAZINE. 31. Muscle Insider Muscle Insider is Canada’s #1 muscle-building magazine which covers training, nutrition, supplement & drug research. >> Click to Tweet // Post by MUSCLE INSIDER. 32. Women’s Health Women’s Health is a magazine for women who want to be healthy & fit. >> Click to Tweet // Post by Women’s Health. 33. Oxygen Magazine Oxygen Magazine covers women’s fitness training, nutrition, fat loss & health. >> Click to Tweet // Post by Oxygen Magazine. 34.  Critical Bench Critical Bench is a power-building, strength training & weight training workouts website. >> Click to Tweet // Post by Critical Bench. 35. You Are Your Own Gym You Are Your Own Gym is a site that focuses on bodyweight exercises for fitness. >> Click to Tweet // Post by You Are Your Own Gym. 36. Body Fortress Body Fortress is a maker of premium bodybuilding & weight-lifting supplements. >> Click to Tweet // Post by Body Fortress. 37.  ATHLEAN-X Athlean-X is a fat burning & muscle building workout program by Jeff Cavaliere >> Click to Tweet // Post by ATHLEAN-X. 38. Optimum Nutrition Optimum Nutrition is a leading manufacturer of 2 brands of nutritional supplements: ON & ABB Performance. >> Click to Tweet // Post by Optimum Nutrition. 39. Fitness On Toast Fitness on Toast tackles fitness, nutrition & fashion. >> Click to Tweet // Post by Fitness On Toast. 40. Mark’s Daily Apple Mark’s Daily Apple focuses on health, nutrition, fitness, low-carb & paleo lifestyle >> Click to Tweet // Post by Mark’s Daily Apple. 41. PopSugar Fitness PopSugar Fitness shares weight-loss tips, approachable workouts, healthy recipes & the latest in health. >> Click to Tweet // Post by PopSugar Fitness. 42.  BSN BSN is a bodybuilding, fitness & physique supplements company founded in 2001. >> Click to Tweet // Post by BSN. 43.  Ainsley Rodriguez Ainsley Rodriguez is a fitness model & Shredz athlete >> Click to Tweet // Post by Ainsley Rodriguez. 44. LHGFX Fitness Model Photography LHGFX provides unique blend of styles in fitness, fashion, glam, editorial & commercial photography services. >> Click to Tweet // Post by LHGFX Fitness Model Photography. 45. Bella Falconi Bella Falconi is a fitness model, personal trainer & USN ambassador >> Click to Tweet Post by Bella Falconi. // 46. FitnessBlender.com Fitness Blender offers full length home HIIT, cardio, strength training,  Pilates & yoga videos for free. >> Click to Tweet // Post by FitnessBlender.com. 47. Mike Chang’s Six Pack Shortcuts Six Pack Shortcuts is all about getting a ripped body & six pack abs. >> Click to Tweet // Post by Mike Chang’s Six Pack Shortcuts. 48. Lionsgate BeFiT Lionsgate BeFit offers exercise workout & fitness videos & DVDs >> Click to Tweet // Post by Lionsgate BeFiT. 49. Muscle Pharm Muscle Pharm is a nutritional supplement company headquartered in Denver, Colorado >> Click to Tweet // Post by Muscle Pharm. 50. USPlabs USPLabs is a nutritional supplement manufacturer founded by Jacob Geissler >> Click to Tweet // Post by USPlabs. Takeaways Going through all these photos, here’s my take on what tends to make fitness Facebook photos successful: Your personality is key! Be personal and inspire others Humor is your best friend Quotes works Contests are always a good idea Want to see more Viral Photos from pages like these? No problem. It’s so easy! Just click here to install the Post Planner app. Once you’re in the app, just click “Viral Photos” and add any page you want. There’s no better way to shorten the learning curve & start posting viral content on your own page. What do you think? Why do you think these photos did so well? Please leave a comment below & let me know your opinion. Then GO TO THE GYM! The post 50 Viral Photos Posted by Fitness Facebook Pages (Killer Examples!) appeared first on Post Planner.

How to Create an Awesome Facebook Cover Photo in 5 Minutes or Less

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Are fans tired of your outdated Facebook cover photo? Does it need a makeover? Let me guess — you’re not a graphic designer, right? Yep, me neither. But today I’m going to show you an awesome FREE tool that ALMOST makes me one. Then let’s see if we can use it to make your next cover photo something special! How to Create an Awesome Facebook Cover Photo in 5 Minutes or Less Start the 5 minute timer… NOW! Start with a goal Before you design your cover photo, set some goals for the final product. What is the purpose of your cover photo? Businesses are using cover photos to enhance their marketing campaigns in various ways. Here are some examples: 17 Wicked Ways to Use Your Facebook Cover Photo I’d suggest using your cover photo to: brand yourself feature benefits of your product build an email list announce Facebook contests provide social proof showcase reviews & customer testimonials Design Process Now that you have a clear idea of how you want to use your cover photo, it’s time to start designing the image. Are you ready? For this example, I’ll create a testimonial cover image for Post Planner. I asked Ravi Shukle to provide a testimonial & photo. Here are the steps: 1. Sign Up Sign up for Canva, finish the tutorial & click Facebook cover. This opens a new tab in your browser. With Canva, you don’t have to worry about dimensions or specifications for a Facebook cover photo. The program does the work for you. >> Click to Tweet << 2. Pick a Template Next, choose a template for your cover photo. I’m using a plain template for this example. And I’ve deleted everything from inside. 3. Find a Background You just need a background image & you’re good to go. Upload whatever image you choose. I’m using the photo Ravi provided. You can use your own photo or choose from Canva’s collection of backgrounds. Some are free while others cost $1. >> Click to Tweet << 4. Fine Tune Your Image You’ve chosen your layout & uploaded your background photo — now click the image you just created. Your photo will look something like the example above. Resize your image by dragging the corners. Here’s what mine looked like when finished: Damn, Ravi! Looking good, my man. Now I’m going to use a text bubble to bring his words to life. Click the image to preview the design. I liked this one: When adding Ravi’s testimonial, Canva makes it easy by automatically resizing the text for me. And voila!… here’s the final product: See how easy that was?! And took all of 5 minutes! I mean, I haven’t even started sipping my coffee. 5. Download & Publish The last step is to click the link & publish. Click “Image” to download your new Facebook cover photo: And you’re done! There is no doubt about it — Canva is the easiest way to design a stunning Facebook cover photo. Imagine if you spent more time exploring everything the FREE tool has to offer! Post Planner partnered with Canva to provide anyone reading this article immediate access to the app & a $10 credit for paid images. Click this link & you’re in:  GET CANVA VIP ACCESS FROM POST PLANNER >> Click to Tweet << FREE Images from Canva Remember those $1 images I told you about earlier? You can get 10 for FREE by participating in this awesome promotion.  So what are you waiting for??! The post How to Create an Awesome Facebook Cover Photo in 5 Minutes or Less appeared first on Post Planner.

Here’s the Only Way to Guarantee Your Fans See ALL Your Facebook Posts

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It was easier to reach your Facebook fans a couple years ago. The site just wasn’t as crowded as it is today. There was less competition in the news feed — so the news feed algorithm (formerly known as EdgeRank) didn’t need to hide as many of your posts. But times have changed. These days your Facebook posts are seen by an even lower percentage of your fans — which should be expected of a growing social network. These stats from EdgeRank Checker illustrate the recent decline in Reach: Basically, as more posts crowd the news feed, fewer fans see updates from your page. But again, this should be expected since the more pages people follow (and friends they have), the more crowded their news feed becomes. Here’s the Only Way to Guarantee Your Fans See ALL Your Facebook Posts This dilemma has created a challenge for most of us running Facebook pages for our businesses. A successful page now has to run Facebook ads to get targeted Likes & expose posts to more users. >> Click to Tweet << Jason Falls claims this is “blackmail”, which I think is ludicrous. Marketing costs money — and the most successful businesses use advertising to grow. Facebook is no different. You have to spend money on Facebook ads to get new fans. And they can help certain posts get more reach & engagement too. What if I Don’t Have Money for Facebook Ads? I get that there are nonprofits & other organizations running Facebook pages to build awareness & grow a community — not just to make a buck. And small, self-funded startups don’t have a whole lot of money for Facebook ads either. Not to mention pages that are being run as a hobby by people passionate about the page’s theme. So how do you get fans to see all your posts without buying ads? Simple — fans will see ALL your posts if they simply turn on the “Get Notifications” feature for your page. >> Click to Tweet << I have notifications turned on for many of my favorite pages, including: Post Planner Social Media Examiner Jon Loomer Social Identities AllFacebook InsideFacebook ShortStack Social Mouths Dallas Cowboys My kids’ school district TabSite Ravi Shukle AgoraPulse EdgeRank Checker KISSmetrics Crazy Egg Quick Sprout I also get notifications from local businesses & news organizations. Most of these pages focus on social media — specifically Facebook. I click “Get Notifications” because I want to stay on top of all their posts to: Learn about new trends Get breaking news related to Facebook Comment on important updates So I definitely recommend turning on notifications for multiple pages in your niche — so you’re alerted each time new updates are posted. >> Click to Tweet << Do it and you’ll never miss another important update. For example, our kids’ school was recently put on lockdown due to a possible threat by a gunman (who ultimately took his own life someplace else, never making it to the school). Do you know how I heard about the incident? That’s right, from a Facebook notification from the school district. I quickly alerted my friends of the situation before they heard about it from anyone else — including the press. How to Get Notifications from Facebook Pages Turning on the Get Notifications feature for a page is easy. Go to the page you want to get notifications from Hover over the Liked bubble (you must Like a page to get notifications) Select Get Notifications That’s it! Now you’ll receive a notification on your personal profile each time the page posts a Facebook update. And if you want your fans to see EVERY SINGLE post your page publishes, just ask them to turn on “Get Notifications” for your page. Then, whenever you update your page, more fans will get the chance to Like, share, or comment on your posts. It might seem a bit hokey to request this of your fans, but it’s a sure-fire way to make sure they see everything you post — regardless of what Facebook’s algorithm says. Conclusion: Some Words of Caution Just so you know, there are some downsides to having notifications turned on for your favorite Facebook page, including if the page: posts too much posts the same updates multiple times with different targeting If there are 20 posts a day, that means 20 notifications on your profile. That could annoy even the most active Facebook users — and cause you to unlike the page. So keep this in mind when recommending the Get Notifications feature to your Facebook fans. In addition, many pages post the same update for different demographics (countries, languages, gender, etc). If your favorite page posts this way, and you turn on Get Notifications, you’ll be alerted for each update — regardless of the target audience. This is a minor problem, but I still think Facebook needs to fix it. Do you have notifications turned on for your favorite pages? Have you ever asked fans to turn on Get Notifications for your Facebook page? What are the results? The post Here’s the Only Way to Guarantee Your Fans See ALL Your Facebook Posts appeared first on Post Planner.

7 Surprising Places to Find Awesome Posts for Facebook

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Content, content, content! Surprise, surprise!… it’s KING! And it’s not just about how much you’re sharing — it’s about WHAT you’re sharing. >> Click to Tweet << Your fans expectations are getting higher & higher. And the quality of content your competitors are sharing is getting better & better So how do you stay ahead of the competition & ensure you’re sharing amazing, relevant content? Simple — find awesome content sources! In this post I’ll show you 7 killer places to find awesome content for your page. 7 Surprising Places to Find Awesome Posts for Facebook Some of these may surprise you. 1. Tumblr Amazingly, Tumblr is still underutilized. But there is a TON of content on Tumblr & businesses don’t use the platform enough. >> Click to Tweet << Tumblr’s search tool helps me find content using hashtags. I can arrange results based on: Most Popular Most Recent Web Results Or I can sort by: Text Photos Quotes Links Chat Audio Video Here I searched for fitness tips & found a bunch of content for my page (don’t forget to cite your source in the post): 2. Post Planner Post Planner is so much more than just a social-media scheduling tool. Post Planner also offers: Trending content Pre-written status ideas Viral photos The Viral Photos are my favorite! I can easily find the most shared & most engaged with photos from any Facebook page or profile. Post Planner’s Viral Photos finder is my go-to tool when I’m looking for photos to share on my page. 3. Twitter Lists  My life would be a mess without Twitter lists. They let me organize my stream & stay up to date with news that’s important to me. I have lists with: Thought leaders Celebrities News Brands Businesses When it comes to content curation, never underestimate the power of a properly managed Twitter list. Follow the right people & you’re looking at a library of content like no other! >> Click to Tweet << Here are 101 choices if you’re looking for some Twitter lists to follow: 101 Best Twitter Lists To Follow in the Twitterverse  4. Reddit What can’t you find on Reddit?! Popular topics on the website include: Tech Gaming Humor Fashion Video Technology Music Sports   Basically, Reddit has everything. It’s not the fastest way to find content, but it’s very interesting & lots of fun to explore. TIP: use the “Funny” Subreddit to find humorous photos & memes. 5. Hacker News Hacker News is similar to Reddit, but uses a different algorithm to push results onto the front page. >> Click to Tweet << There is also no voting system on Hacker News to rank content — as there is on Reddit. But you’ll find great content on the site — even some controversial stuff just in case you want to get a bit edgy on your Facebook page. Use the search tool to find content relevant to your industry. Hacker News lets you search for content from: the last 24 hours the past week the past months forever a specific date 6. Flipboard I love Flipboard! There, I said it. It’s a must-have app for your mobile device or tablet. I like Flipboard because its compact, easy to use & packed with content. >> Click to Tweet << Like on Reddit, there are many categories to follow — including: News Business Tech & Science Sports Shopping Photos & Design Arts & Culture Living Food Travel Style One of the best parts of Flipboard is when the app recommends sources for you to subscribe to based on your interests. 7. Inbound.org Inbound.org is a marketer’s best friend. >> Click to Tweet << Content on the website is based on votes from users & Inbound.org’s algorithm. That combination creates magic! Content on Inbound.org covers subjects like: Marketing tools Search Social Media Tips Content Marketing Conversion Analytics Mobile Startup Marketing Where do YOU find content for Facebook? Hopefully you found some surprising new content sources in this post. But what about you?? Where do YOU find content to create awesome posts for Facebook? I’d love to hear your recommendations in the comments below. The post 7 Surprising Places to Find Awesome Posts for Facebook appeared first on Post Planner.

6 Ways to Get Your Facebook Fans Raving About Your Company

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Want to get your Facebook fans raving about your business? Good. You’ve come to the right post. Below I’ll give you 6 tips on how to get fans praising your company, including: Reviews Networking Ways to recognize your followers and more (I left nothing out!) So let’s get started. 6 Ways to Get Your Facebook Fans Raving About Your Company Here we go… 1. Invite Fans to Write Reviews & Testimonials Let’s face it, nothing moves a product faster than honest praise from happy customers. Testimonials from customers are the best sales tools you can get. And you can either wait for customers to provide positive feedback, or you can ask. I’d advise the latter. Just ask fans to leave a comment on your Facebook page if they’re happy with your product or service, for example. Here’s what to do after they leave a review: Highlight the review Did you know you can allow comments from Facebook fans to appear on your page? It’s easy! Simply click the “X” button on the comment & choose “Allowed on Page”. This comment will now appear on your Facebook page for anyone to review. Add reviews to your cover photo Including testimonials from your customers on your Facebook cover photo is a no-brainer. >> Click to Tweet << It builds credibility & trust with those who are new to your page — since your cover photo is the first thing they see. Post photos of those who write reviews I recently saw this on Marie Forleo’s page when she was promoting her B-School. It’s a smart way to convert fans into customers.   2. Recognize Your Fans Showing your appreciation for your fans is another awesome way to get them raving about your company on Facebook. People feel good when they are recognized by brands they love. >> Click to Tweet << Here are 2 ways to approach this: Use an app An app called Booshaka will take care of all of this for you. Ravi Shukle has seen a strong response using Booshaka on his page. Tania Rodgers was Ravi’s most active fan for several weeks in a row. Use your cover photo Use your cover photo to recognize your fans. After all, your cover photo is the largest piece of real estate on your page. >> Click to Tweet << Use programs like Canva to design an amazing cover photo. Here, Walmart did a great job featuring fans. 3. Spotlight Work from Fans One powerful way to recognize your fans is to feature their work on your Facebook page. >> Click to Tweet << Imagine if a fan who looks up to your business were to have his or her work featured on your page. That could turn anyone into a brand ambassador overnight. I like how page managers for Bob Marley feature artwork from his fans on Facebook — definitely a great way to build strong brand loyalty. And businesses can do the same thing. Ask fans to share their favorite: Photos (of them using your product) Recipes Art 4. Hobnob with Influencers in Your Industry Influencers are an important part of any content marketing strategy. These people already have a network that can help you gain the exposure your business so desperately needs. Be sure to use Facebook to network with influential people in your industry. Introduce yourself & send them your products. Who knows, they may talk about you on their Facebook page. >> Click to Tweet << Here’s an example from Calvin Lee, who is a huge supporter of Sony cameras. Sony sent him a lens as a gift. Lee quickly praised the company on Facebook. 5. Host Contests Facebook contests can get fans raving about your company, but you have to do them right. Use a 3rd-party contest app to provide incentives for fans to tell their friends they entered your contest. I recently entered this contest & shared about it on Facebook in exchange for another chance to win: 6. Build Great Products Nothing takes you further with fans than providing a great product or service. Check out CamMi Pham sharing her love for Post Planner (we love you too, Cammi!): Conclusion An army of brand ambassadors is the holy grail of content marketing! It’s what we all hope to achieve, right? What’s your best piece of advice for getting fans to rave about your brand? The post 6 Ways to Get Your Facebook Fans Raving About Your Company appeared first on Post Planner.

25 Viral Photos Posted by Realtors on Facebook (Awesome Examples!)

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Are you a Realtor trying to crush it on Facebook? Are you struggling to find photos that your fans will Like & share? You’re not alone. Finding updates that fans actually interact with is tough. Sure, you can post the kind of content most Realtors are posting: listings info about the local area virtual property tours open houses & community events blog posts (to drive web traffic) real estate tips & tricks But from the research I’ve done, nothing seems to drive more engagement than photos. So that’s what I’ll focus on today. I’ve spent the last day using Post Planner’s new Viral Photos tool to gather the most viral photos from 25 real estate Facebook pages from across the US. And I’ve found some great examples of what’s working. So hopefully these photos will give you insight into what major real estate agencies & websites are posting to get big results. 25 Viral Photos Posted by Realtors on Facebook (Awesome Examples!) 1. Annette Greenwald Annette Greenwald is a luxury home specialist in South Florida. >> Click to Tweet // Post by Annette Greenwald. 2. Chad Schwendeman – Realtor/Broker Chad Schwendeman works with all types of clients in Brainerd, Minn. >> Click to Tweet // Post by Chad Schwendeman – Realtor/Broker. 3. Myrtle Beach Real Estate Guide Exit Realty At The Beach are experts in all things real estate in Murrells Inlet, S.C. >> Click to Tweet // Post by Myrtle Beach Real Estate Guide. 4. Trulia Trulia is an app that shows homes that are for sale near you. >> Click to Tweet // Post by Trulia. 5. Remax Professionals Springfield RE/MAX Professionals Springfield helps buyers & sellers in Illinois. >> Click to Tweet // Post by Remax Professionals Springfield. 6. Ciminelli Real Estate Corporation Ciminelli Real Estate Corporation has offices in New York, Florida, Pennsylvania & Connecticut. >> Click to Tweet // Post by Ciminelli Real Estate Corporation. 7. Real Estate on Lake Michigan HarbourBrokers.com provides real estate services in Manistee, Mich. >> Click to Tweet // Post by Real Estate on Lake Michigan. 8. Prudential Real Estate Prudential Real Estate has more than 1,400 offices & 47,000 agents in North America. >> Click to Tweet // Post by Prudential Real Estate. 9. Keller Williams Realty, Inc. Founded in Austin, Texas, in 1983, Keller Williams Realty is one of the largest real estate companies in North America. >> Click to Tweet // Post by Keller Williams Realty, Inc. 10. Coldwell Banker D’Ann Harper, REALTORS Coldwell Banker D’Ann Harper serves the San Antonio area, handling properties ranging from the middle to the upper tier of the market. >> Click to Tweet // Post by Coldwell Banker D’Ann Harper, REALTORS. 11. Prudential Utah Prudential Utah is a leading real estate firm serving Park City & Salt Lake City, Utah. >> Click to Tweet // Post by Prudential Utah. 12. Portfolio Luxury Real Estate The team at Portfolio Luxury Real Estate focus on luxury real estate in northwest Arkansas. >> Click to Tweet // Post by Portfolio Luxury Real Estate. 13. Tech Savvy Agent Tech Savvy Agent is a group featuring some of the most influential tech minds in the real estate industry. >> Click to Tweet // Post by Tech Savvy Agent. 14. Century 21 Century 21 has brokerages & sales associates all over the world. >> Click to Tweet // Post by Century 21. 15.RE/MAX Founded in 1973, RE/MAX agents work in more than 90 countries. >> Click to Tweet // Post by REMAX. 16. The Ballen Group Las Vegas If you have questions about real estate in Las Vegas, agents at The Ballen Group have the answers. >> Click to Tweet // Post by The Ballen Group Las Vegas – 702.604.7739. 17. The Corcoran Group The Corcoran Group has offices in New York City, The Hamptons & South Florida. >> Click to Tweet // Post by The Corcoran Group. 18. Luxury Rentals and Sea Island Real Estate Luxury Rentals and Sea Island Real Estate is a full-service brokerage, management & investment company in Naples, Fla. >> Click to Tweet // Post by Luxury Rentals & Sea Island Real Estate. 19. Real Estate Agents – Military Friendly Veterans United assists military families with their real estate needs. >> Click to Tweet // Post by Real Estate Agents – Military Friendly. 20. ERA Real Estate ERA agents say it’s their use of cutting-edge technologies that lets them broaden their markets. >> Click to Tweet // Post by ERA Real Estate. 21. Better Homes and Gardens Real Estate Officials at Better Homes and Gardens Real Estate say their priorities involve training high-quality agents & using the latest technology. >> Click to Tweet // Post by Better Homes and Gardens® Real Estate. 22. Cervera Real Estate Cervera has 21 offices & more than 320 agents in South Florida. >> Click to Tweet // Post by Cervera Real Estate. 23. Outer Banks Real Estate Resort Realty provides real estate services in Nags Head, N.C. >> Click to Tweet // Post by Outer Banks Real Estate. 24. Idaho Real Estate – Hughes Group Hughes Real Estate Group is one of the premier companies serving Boise, Idaho. >> Click to Tweet // Post by Idaho Real Estate- Hughes Group. 25. Gidget Janz, San Diego Realtor Gidget Janz helps people buy & sell homes in San Diego. >> Click to Tweet // Post by Gidget Janz, San Diego Realtor. Want to see more Viral Photos from these pages? These were the #1 most viral photos from these 25 Realtors on Facebook. But if you want to see the rest of their photos, you can use Post Planner’s Viral Photos finder to locate the most viral photo on any Facebook page or profile. Just click here to install the Post Planner app. Then click “Viral Photos” and add any page you want. Finding amazing content for Facebook has never been easier! The post 25 Viral Photos Posted by Realtors on Facebook (Awesome Examples!) appeared first on Post Planner.

Your Facebook Posts Will Probably Go Viral if You Follow These 5 Steps

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Do you want your Facebook posts to go viral? Of course you do. Who wouldn’t want to dramatically increase the reach of their posts?! Going viral is the holy grail of content marketing — and any business owner marketing their company online wants it. But getting there isn’t always easy. Today, I’ll outline 5 steps you can take to improve the chances of your Facebook posts going viral. Your Facebook Posts Will Probably Go Viral if You Follow These 5 Steps 1. Get Personal You’ve got to get personal on your page if you expect your Facebook posts to go viral. >> Click to Tweet << Consider the strong engagement you receive from your Facebook friends when you post on your profile about: a job promotion yours or your child’s wedding your newborn baby losing weight high school or college graduations personal achievements Personalizing the updates on your business page can have a similar effect. Your fans will connect with those posts on a deeper level & are more likely to Like, comment on or share your posts with friends. Many of them have experienced something similar or they just want to be there to support your happy news. My first day at Post Planner was Jan. 21. I announced it by sharing a photo on my Facebook wall, and the post got more than 211 Likes & about 127 comments. 2. Use Viral Photo Finder Here’s a confession: I’ve recently used Post Planner’s viral photo finder to locate some of the most shared & most Liked photos on Facebook to publish on my profile & on pages that I own. For example, this photo got more than 80 Likes & about 45 shares when I posted it on my page:   Not too bad considering that it took only a couple minutes to find & publish the photo. You may see greater engagement depending on the size of your community & how much your fans engage with your page. We used the photo finder to locate the following image, which went big when we published it on our Facebook page:   // Post by Post Planner. It got more than 5,600 Likes & 34k shares. 3. Ask for Help Sharing Your Posts It can be tough getting your posts in front of a large audience on Facebook. The news feed algorithm buries your content to the point that your updates don’t even reach most of your fans. So ask family members, friends & customers for help pushing your posts. Sometimes just a little nudge is needed for a post to gain the momentum it needs to snowball. >> Click to Tweet << Most people won’t mind helping you with this small request. 4. Timing is Everything Like with many things in life, TIMING is EVERYTHING. When should you post on Facebook? Rather than blindly following advice from some blog post you find, dive deep into your Facebook Insights to see when your fans are most active online. Then test different posts at the most opportune times to see which content gets the most engagement from fans. Then continue testing fresh posts to determine which updates might someday go viral. Your Facebook Insights make it easy to determine the best times to post on your page. >> Click to Tweet << WHEN you update your status is critical if you expect lots of people to share your post. 5. Run a Facebook Ad Sometimes you’ll have to spend a few bucks to get posts in front of your fans. It’s harsh, I know! But you’ve got to do what you’ve got to do, especially with Facebook limiting the reach of your status updates. You don’t need to pay to boost every post.  But you may want to with the most important ones — the posts with the most potential for getting shared. I usually select “People who like your Page and their friends” as my audience. And I spend between $10 and $20, depending on the post. I then deviate a bit from Facebook’s settings on my ads. I go into my Facebook ad manager, open the campaign I just created for the post, and delete the post that targets my fans’ friends. I’ve found it works best to target just my Facebook fans. But this varies from case to case, especially if your product targets a wide demographic. Conclusion Don’t give up! It can be frustrating since Facebook’s news feed algorithm so tightly controls what people see. Trust me. As a small business owner, I feel your pain. But try to be grateful that today you’re able to reach an audience on Facebook that didn’t exist a few years back. What’s your secret for getting people to share your Facebook posts? The post Your Facebook Posts Will Probably Go Viral if You Follow These 5 Steps appeared first on Post Planner.

Avoid Distractions on Facebook by ERADICATING Your News Feed!

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Do you run a Facebook page? Then you know how busy you can get writing status updates, interacting with fans & finding amazing content to post on your page. And you know how quickly you can get distracted by the news feed. You log on to Facebook just to respond to a fan or update your status — but then… SQUIRREL! You see a photo of your cousin’s new baby — or a photo album of your friend’s last vacation — or one of those pesky “upworthyish” headlines catches your eye, and you can’t resist clicking to see “what happened next”. Suddenly you’ve wasted an hour!… gone… down the wormhole. And it kinda sucks. Because your work suffers for it. Luckily, today I have a solution for you. It’s a neat little tool that keeps your news feed free from distractions when you really need to get stuff done. Since I started using it, I’ve pretty much doubled my productivity — and without decreasing my engagement with my friends, family & network. How? It’s all thanks to a Chrome plugin called News Feed Eradicator for Facebook. Avoid Distractions on Facebook by ERADICATING Your News Feed! As the name suggests, it removes pretty much everything from your news feed — leaving you with motivational quotes like this:   Voila! No more distractions. WOOHOO! Inspiring Quotes Most of the quotes from News Feed Eradicator are about success & productivity. >> Click to Tweet << Honestly, this plugin has changed my life. Since I started using it earlier this year, I haven’t looked back. In fact, I recommended News Feed Eradicator during an interview with Antavo, and founder Zsuzsa Szabo is now a convert, too. Here are 3 major reasons I love the plugin: 1. Eliminates Distractions News Feed Eradicator removes all the distractions from your news feed while you’re logged on to Facebook, letting you focus on important tasks like: Responding to comments left by fans Posting updates on your Facebook group or page Replying to Facebook messages News Feed Eradicator helps me stay focused when I need to quickly post to a group, page or profile. 2. Follow Only Important News News Feed Eradicator removes most updates from your news feed, but you can still follow important topics on Facebook while using the plugin. >> Click to Tweet << One way is to click the Pages Feed — which shows posts from the pages you’ve Liked. If you don’t want to see posts from every page you’ve liked, go to the Facebook pages you want to follow & click “Get Notifications”: This lets you receive updates from pages you choose — like Post Planner. 3. No More News Feed Ads News Feed Eradicator removes all the Facebook ads from your feed too. No more irrelevant ads on my news feed = #winning!! One Last Tip One last tip for those of you concerned that a plugin like News Feed Eradicator might hurt your ability to build relationships on Facebook. Using News Feed Eradicator on my computer helps me focus on getting my work done as quickly & accurately as possible. But since the plugin is on Google Chrome, I don’t use it on my phone. So I use my phone to engage with my Facebook friends. If I’m using my phone it usually means I’m taking a break or not working. That’s when I use Facebook’s mobile app to Like, comment on & share posts from my news feed. Have you tried News Feed Eradicator? How do you avoid distractions on Facebook? The post Avoid Distractions on Facebook by ERADICATING Your News Feed! appeared first on Post Planner.

This PR Hacker’s 10 Tips Will Probably Get Your Brand Mentioned on CNN

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Want 10k new visitors to your website tomorrow? What about $25k in new sales? No problem. Just get your company mentioned on CNN. How? By “hacking” PR for your brand, of course! If you’re not sure how to do that, Ben Kaplan can help. Kaplan is a self-described “PR hacker” who used his first appearance on CNN to push his new book & generate the sales described above. Since then, he’s had more than 50 on-air interviews on CNN — and many other major news channels too. At 36, Kaplan is a PR pro who runs San Francisco-based PR Hacker, an agency that specializes in generating press coverage for startups, small businesses & crowd-funding campaigns. But as a do-it-yourselfer, Kaplan loves showing small business owners how they can pitch journalists on their own & land their companies on programs like “Good Morning America” & “Today” – for FREE! He spoke recently to a packed house in San Francisco & revealed his secrets on how to: Make your company newsworthy Use “breaking news” and other new stories to generate PR for your business Get lots of TV & radio coverage for free Get viewed by journalists as a thought leader in your industry Measure the effectiveness of your media pitches Below I’ll lay out Kaplan’s 10 essential laws of PR hacking — which could easily serve as a blueprint for your next public relations campaign. These tips work whether you’re bootstrapping a startup or working for an established brand. This PR Hacker’s 10 Tips Will Probably Get Your Brand Mentioned on CNN In the last 15 years, digital media has transformed the PR industry. Today, the most successful PR people use data to drive almost every decision they make, including: what topic to pitch what headline to use how to write the best email subject line >> Click to Tweet << Your brand or business should to. So stop casting out a press releases & hoping journalists bite! As Kaplan says: There are ways that you can measure, test, pivot, optimize & improve. This is what PR hacking is all about! PR hackers use technology & tools to execute PR strategies on a massive scale *ON THE CHEAP* — to get their companies mentioned in print, TV, radio & online media. The goal is to not just get 5 media hits, but 500! To not just get 1,000 news users to your site, but to get a million or 10 million new users. Below I’ll tell you more about how Kaplan first got his book on CNN. But let’s first go through his 10 essential laws of PR hacking. 1. Build Strategic Context Around Your Product You have to make your business newsworthy before you can get media coverage. >> Click to Tweet << This means adding relevant, timely, interesting context to whatever story you’re trying to pitch. For example, check out this photograph: Just another typical photo of a couple making out, right? Not newsworthy at all. But around the time this photo was shot, it was one of the most widely published photos in the world. Why? What made it interesting to audiences around the globe? Context! The photo was taken during a riot in Vancouver after the 2011 Stanley Cup. As Kaplan says: You put all of that stuff around it, and all of the sudden it’s incredibly newsworthy. That’s the context. And that’s similar to surrounding your company with newsworthy context. Most businesses, regardless of how revolutionary the product or service, are uninteresting. But making your company newsworthy is key to convincing reporters to write about you. There is so much noise out there, there is so much competition to get noticed, that basically at its core, no matter how revolutionary your product is, you’re kind of uninteresting. In the scheme of the world news, you’re not that important. As a business owner or marketer, you must create that strategic context on your own — like what the hockey riots do for the couple making out in the street. Kaplan used a client as an example — Klooff, a photo & video app aimed at pet owners. Klooff was in Chile & wanted help entering the American market. Instead of a traditional press release, Kaplan suggested these 3 story ideas that Klooff could pitch to media in the US: 3 Ways Pets Teach Your Kids Important Life Lessons How to Take Better Care of Your Pets and Save Money Which dog breed is most likely to score you a date? None of these ideas related directly to Klooff in a promotional way. But each headline had a good chance of getting picked up by the press. Kaplan chose the pitch about dating & relationships, knowing that connecting Klooff with that niche had huge potential for coverage & sales. Klooff surveyed 1,000 people & pitched the results to the media. And they went bonkers! The story appeared in major news outlets in 21 countries! And Klooff went from zero to 20,000 users! 2. Create Story Ideas, NOT Press Releases! The press release is dead! >> Click to Tweet << Invented in 1906, press releases were originally designed to announce truly newsworthy events. >> Click to Tweet << Not anymore. “Press releases don’t work unless you are Bill Gates, Tiger Woods, President Obama, Google or Coca-Cola,” Kaplan said. >> Click to Tweet << In the new environment of “you-first” digital PR, companies can no longer just talk about themselves & hope to get noticed by journalists. As Kaplan says: You-first PR puts the audience first — it puts their needs first. You create a story that informs, inspires, entertains & enlightens. And when you do that, you get the privilege of having your message about your products & service ride along with that. And you don’t need a strong sales pitch in the media to attract people to your company. Instead of telling the audience about your company, try showing your expertise by turning your best features into useful tips & advice. Too often companies shift to “tell mode” with their PR campaigns. Instead of telling, SHOW your expertise! Here’s how Kaplan pitched multiple news hooks to turn a few media hits into hundreds: The Math of Great Story Ideas You can maximize media coverage for your business by coming up with multiple story ideas for journalists on different beats. Kaplan used a weight-loss app to illustrate this next example. There were about 700 tech-related media contacts he could have pitched in the Bay Area. Even a low 1-percent conversion rate would mean that 7 journalists cover the story. But watch what happens when stories are pitched to reporters who cover health, money & relationships. Here’s an example of a health pitch:  4 Ways to Lose Weight and Not Sacrifice Your Health Along the Way If 1 percent of the 5,000 health reporters in the U.S. cover the story, that generates 50 media hits. But there are 7,000 journalists who cover money & personal finance. Here’s a story idea for them: How to Save an Extra $100 in Choosing a Weight-Loss Program or Supplement That’s another 70 hits. And we could get another 90 media hits by convincing 1% of the journalists who cover relationships to report this story: How to Tactfully Suggest to Your Significant Other that They Need to Lose Weight As Kaplan puts it: Creativity has ROI. … By being creative, by coming up with more creative stories, by pitching more verticals, all of the sudden we have gone from 7 media hits to 217 media hits — and we can keep going. Takeaway: you should leverage the PR numbers in your favor by pitching more reporters & media outlets. Many businesses don’t realize how easy it is to get coverage from television & radio stations. “We do it every day,” Kaplan said. 3. Piggyback on Timely News or Generate News Yourself There are 4 types of news: Breaking Seasonal Trend Personal interest “All the stories we can think of pretty much fall into these 4 types,” Kaplan said. Breaking This is when President Obama announces a new policy or program. If relevant to your industry, a quick pitch can land you as a source in local stories about the topic. Seasonal Seasonal stories are holiday items & other subjects that are covered at specific times of year. Trend Trend stories reflect new or unusual trends in an industry. Personal interest An example of a personal interest story could be a pitch about a challenge your company’s CEO had to overcome. You have the ability to ride along with all of this news or generate this type of news for yourself. So don’t just think about your product when coming up with a pitch! Think about the interests & curiosity of the end audience. “News is not just something that is the hard news of the day,” Kaplan said. “Creating news, creating stories is much broader than you think.” 4. Personalize & Localize at Massive Scale One of the most powerful & effective ways to get media coverage for your product is to customize pitches for local journalists by suggesting stories relevant to the areas they cover. Remember, most reporters only want to know the stories that will impact their audience in a personal way. >> Click to Tweet << “This is one of the most overlooked ways to get massive media coverage,” Kaplan said. The digital media landscape lets you easily pitch stories in every city in the country as long as you have a story that appeals to local news outlets & audiences. If you successfully pitch a reporter who has lots of local influence, your story can gain a lot of momentum. Since all media these days are connected via the Internet, an interview with a local television reporter can be more effective than landing your company on Fox News — depending on what you’re trying to accomplish with the pitch. For example, Kaplan created something called the “Yuppie Price Index”, to get press for his client, Locality.com. The Yuppie Price Index examined costs around the country for yuppie-friendly items like gym memberships, pet boarding & spa treatments. Since Tampa ranked as one of the most affordable places on the list, the city’s mayor hosted a media tour to tout Tampa as an awesome place for yuppies. The index ranked 30 cities, which resulted in massive media coverage for Locality.com. NBC Bay Area, for example, reported that San Francisco was the most expensive city on the list. 5. Think Smaller to Become a Thought Leader The term thought leader gets thrown around a lot. A thought leader is someone who speaks influentially about a topic or industry. >> Click to Tweet << But Kaplan says almost anyone can become a thought leader, as long as they think small enough. In fact, it may only take 4 to 6 months for you or your boss to become a thought leader in your industry. First, identify 3 niche areas of your expertise where you could claim thought leadership. For example, instead of trying to become a social media thought leader, a consultant working in Facebook marketing should specialize in becoming an expert in: social media for Realtors Or even better: social media for Realtors looking to attract high net-worth clients in the suburbs Once you’ve established thought leadership in at least 3 specific niches, it will convey a trend — and you will perforce become a thought leader in your industry. 6. Measure the Magnitude & Speed of Media Response When you pitch a story, pay close attention to how long it takes reporters to respond. And test different headlines to see which get the best response. Kaplan worked for a client with a product that helps program your smartphone to perform several functions. One feature is reading your text messages aloud to you while you drive. Kaplan & his team thought this feature would get the most attention from journalists — so they tested 2 pitches on reporters: 5 Simple Ways to Finally Stop Texting and Driving How to Convince Your Kids to Never Text and Drive Again Which pitch do you think got the most response from the media? Yep, the conversion rate was 350% higher for “How to Convince Your Kids to Never Text and Drive Again”. The story was pitched to TV & radio stations across the country — and several stations even started petition drives as multiple sheriffs endorsed the app. “That’s the power of A/B testing & optimizing,” Kaplan said. 7. Test, Optimize & Pivot Your Pitch Lots of media pitching is conducted these days via email, which is good for do-it-yourselfers because it makes your PR strategies easy to measure & test. Kaplan uses about 100 media outlets to test different pitches — with different headlines, subject lines, etc. He tracks the conversion rate for the 100 emails he sends to the press. The conversion rate indicates how many journalists were interested in covering the story. We love pitching by email because we can measure it really well. If you don’t measure, you can’t optimize. How will you know how your stories are doing? Kaplan also tracks how long it takes reporters to respond — 2 hours is better than 2 days. 8. Time Your Delivery to Increase the Odds A 24-hour news cycle means you should be prepared to pitch your company as a source at any time. >> Click to Tweet << News breaks at all hours — and you can land a huge interview by simply being in the right place at the right time when a reporter is looking for a source. For most breaking news items, you will need to pitch your story within 24 hours. And you’ll have a better chance of reaching a busy reporter if you send your pitch at the best possible time. Make sure to: watch when reporters respond to your emails know their deadlines gather the data & use it to determine when you send pitches in the future The morning Kaplan landed his first interview with CNN, he sent his email at 4:45am, the morning of the interview. “The show started at 5am,” Kaplan said. “So we scheduled the email for the optimal conversion time.” Even though he had the email addresses of the appropriate CNN producers, Kaplan instead pitched anchor John Roberts at precisely 4:45am. He sent the email at that time because he knew Roberts was probably bored while getting makeup at 4:45am — and thus checking email on his phone. So Kaplan hit him with an email right at that time. Two minutes later, I got the response: “let’s do it, forwarding to my producers” Roberts’ clout at CNN probably helped Kaplan make it on air — since Roberts forwarded the email to the producers. What do you think is more powerful, an email from me, somebody they don’t know, saying I want to be on the show? Or an email that is forwarded from John Roberts, to the producer, that says, “hey, should we have this guy on the show?” 9. Embed Easy Traction Steps Always try to work traction steps into your story. For example, getting: website visitors newsletter signups app installs “A media hit is not the ultimate goal,” Kaplan said. “We want to shape the interview to get the most traction.” Provide reporters & producers with sample questions & bullet points meant to guide interviewers toward asking about your company — or whatever you REALLY want to talk about. But the background information you provide should NOT be a sales pitch. It needs to be objective & interesting if you want them to use it in the story. 10. Use Media Momentum to Grow Your Market Make sure to syndicate your own media exposure. Kaplan tells his clients to share all their media hits on their: blog social networks newsletter email campaigns This conveys the message that the company is all over the place. But there is also more tangible ROI to gain from generating press coverage for your business. For example here were the results of Kaplan’s first CNN interview: 10k new website visitors 25k new sales $60k in revenue related to the coverage Check out Kaplan’s CNN interview: Ben Kaplan on CNN American Morning Start Hacking! Kaplan claims his brand of digital “PR hacking” is 25 to 100 times more effective than traditional PR. So try it out! What do you got to lose? You have hundreds of daily opportunities to pitch journalists & generate media coverage for your business. >> Click to Tweet << Take advantage of these opportunities by following Kaplan’s blueprint above. You might just generate bigger results than you’d ever get from an expensive, traditional PR agency. Click here to schedule a free brainstorming session with Kaplan. Information about upcoming PR Hacker events is available here. You can reach Kaplan via email at ben [at] prhacker.com or tweet him at @benjaminkaplan. The post This PR Hacker’s 10 Tips Will Probably Get Your Brand Mentioned on CNN appeared first on Post Planner.

How to Visually Brand Your Facebook Posts and LIGHT UP the News Feed

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Dialing in the branding on your Facebook posts can pay off big time. And there’s way more to your brand than just a logo! The right visual branding helps your content stand out & look more familiar to your audience. How do you develop strong visual branding for your Facebook posts? Start with these 5 things: Establish your brand’s personality & voice Define your color palette Choose fonts for your company Create brand templates Create your brand’s photo filter effects Let’s break each of these down. How to Visually Brand Your Facebook Posts and LIGHT UP the News Feed 1. Establish Your Brand’s Personality Your brand consists of everything that people associate with your company — including the the way you make them feel. Your company’s social media branding must convey your: philosophy culture personality what you do best And defining a voice for your brand won’t take long. Think of your brand as a good friend with a distinct personality. So what’s your brand’s personality? How would you describe your brand to a friend? Would it be one of these 4 personality types? 2. Define Your Color Palette Once you’ve determined your brand’s personality, you’ll need to decide on your color palette. These are the colors you use on all your brand assets: your website blog social media posts stationery At Canva, we chose a set of warm pastel colors to represent our brand. What colors suit your company? For guidance, let’s take another look at our friends: 3. Choose Your Fonts Like your color palette, your font should reflect your brand personality. If you’re wondering which font to use on your page, here are some great designs that match our 4 brand personalities: 4. Use Brand Filters We’ve all heard about brand color palettes & fonts, but did you know there’s another way to improve your brand recognition? Yes, photo filters! Establishing a consistent “look” for all your brand images is a great way to make your business page stand out on Facebook. Canva just released a simple photo filter tool that lets you create your own brand filter. Check out these cool options: 5. Create Kick-Ass Brand Templates You will build a stronger theme for your page & boost your brand recognition by creating templates for: quotes announcements sale products promotions competitions any other campaigns By including a small logo or watermark, people will know how to find you even if the post is taken out of context & posted elsewhere on the web. Conclusion By applying the principles of visual branding to your Facebook posts, you will convey your brand’s personality more precisely & consistently. The key to social media is building relationships, right? Making your posts more visually striking & familiar to your followers will make your posts shine as bright signals in the din of news feed noise. Have you tried any of these branding techniques on your social media pages? Share your tips or examples below. The post How to Visually Brand Your Facebook Posts and LIGHT UP the News Feed appeared first on Post Planner.

How to Find Viral Photos from Forbes’ Top 50 Social Media Influencers

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I’ve written before about the Forbes Top 50 Social Media Power Influencers — and how to get on that list. People on the list post awesome content & get tons of engagement from followers. But what if I want to see the most viral photos these influencers have shared on their Facebook pages? Is there an easy way to do this? Turns out there is… NOW. >>> Tweet This! <<< Yep, I’d use Post Planner’s new photo finder. The tool makes it easy to find viral photos on any Facebook page. To try it, go to your Post Planner app & click the Photos box on the right: How to Find the Most Viral Photos from Forbes Top 50 Social Media Power Influencers Once you get to your app and click on “Photos”, you’ll see 5 default folders: Awesome Quotes Engaging Photos Funny Photos Crazy Photos Beautiful Photos We added these just to get you started with some highly shareable photos from some great pages. But I also created my own custom folder named “Forbes Top 50 Social Media Power Influencers”. And the cool thing is you can add MY folder to YOUR Post Planner app. To do so, just click “Find more Photo Feeds”: “Feeds” & “Fan Pages” are selected by default. Change the setting to “Folders” to find my social media influencers folder: Once you do that, your folders list should look something like this: Red means I’ve already added the item to my personal library of feeds. For you, the “Forbes Top 50 Social Media Power Influencers” folder will likely appear in black. The “48″ you see in the above screenshot is the number of people who have added this folder to their Post Planner app — as a source of content for their Facebook page. Click “Add” and the folder will be accessible from the Photos box on your app — as shown below: To see all the photos these influencers share on their Facebook pages, click the folder name & watch photos load on the left. I can’t provide a screenshot of all these photos, but you should see something like this: You’ll have the option to choose “Most Recent”, “Most Popular” or “Most Viral”. What does “Most Viral” mean? Here are the definitions: Most Recent — these are the most recent photos Most Popular — these are the photos with the most Likes, comments & shares Most Viral – these photos are ranked based on the number of shares in relation to the number of fans The “Most Popular” and “Most Viral” photos are most important because viewing those lets you see images that got lots of Likes & shares. These photos may bring a similar response from your fans if you post them on your Facebook page. This image from Sandi Krakowski is the most viral photo posted by any social influencer on the list. I found it by clicking the bubble marked “Most Viral”: >>> Click to Tweet <<< To use Post Planner to share this photo on your Facebook page or profile, just click the green “Share This Photo” button. The photo is added to your publisher: I now have 2 options for sharing the image: Share as Sandi Krakowski’s photo (which displays on Facebook as a shared link from the original source) Post as a Timeline Photo (which uploads the image directly to my Timeline) It’s up to you. And both options have merit. Posting it as a Timeline photo will automatically generate a short link leading back to the source of the photo — so credit IS given where credit is due: Next, enter the text you would like published with the photo. Then schedule a time to post the image. Or just post it now. View Individual Pages in the Folder You can also view individual pages in the folder, to see each person’s most viral image. For example, the most viral photo on Boom Social with Kim Garst was this image from about 3 months ago: This was a holiday-themed post, so it doesn’t make sense to share it at the end of March. But scroll down & you’ll find that Kim’s second-most viral photo could be shared on any page — at pretty much any time: >>> Click to Tweet <<< Power of Sharing Viral Photos You’re realizing now that sharing viral photos from others can be a powerful way to boost fan engagement on your Facebook page — and also network with some of the most influential people in your industry. >>> Tweet this Fact! <<< These photos already got big results, and chances are your fans will respond in similar ways. Bonus tip! Here’s one last piece of advice for using Post Planner’s new photo finder: Click the photo in Post Planner & you’ll be taken to a new tab to view the original Facebook post — which makes it easy to read the comments Woohoo! There are so many ways to use the photo finder. How do you see your page taking advantage of this valuable new tool? The post How to Find Viral Photos from Forbes’ Top 50 Social Media Influencers appeared first on Post Planner.

Double Your Number of LinkedIn Connections in Just 5 Minutes per Day

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Have you been ignoring LinkedIn? Let me guess… your Facebook page is smokin’ & your Twitter is going pretty well too. You’re even taking advantage of all that Google+ has to offer — Hangouts, Circles and all the rest. But what about LinkedIn? With 225 million users, LinkedIn is the largest professional social network in the world, according to a new WhoIsHostingThis? infographic. The communication style may not be what you’re used to on websites like Facebook & Twitter, but there are lots of ways to use Linkedin to: get noticed make new connections become an influential player in your niche This infographic has 6 easy LinkedIn strategies you can start using today. Double Your Number of LinkedIn Connections in Just 5 Minutes per Day Be Active Only about a third of LinkedIn members log in every day. Here are some tips for boosting your activity on LinkedIn: Update your status every day Comment on updates from companies you follow Share updates from your connections Send an invite for a new connection at least once a day Make it Personal Always include a personalized greeting when you send a connection request. Here’s how to write a genuine message that will catch someone’s attention: Describe yourself as you would in person Tell them why you admire their work Keep it short Avoid cliches Reach Out LinkedIn’s alumni search feature helps you find connections from high school & college. Other ways to reach out on LinkedIn include: Making it easy for people to contact you Joining LinkedIn groups in your niche 81% of LinkedIn members belong to at least on group. Be Smart Use your updates to get your network to engage. When posting, make sure you: Share content that is relevant to your niche & industry Ask questions when you share an article or blog post to get your connections to respond Endorse People You Know An endorsement is a great way to show someone you respect & value their skills. Here are some endorsement best practices: Endorse others without expecting an endorsement in return Endorse people you know for skills you admire Thank those who endorse you Promote Your LinkedIn Profile Tell people about your LinkedIn profile — online & off. Post your profile: on your store window in your marketing materials on your business card in promotional materials at events The post Double Your Number of LinkedIn Connections in Just 5 Minutes per Day appeared first on Post Planner.

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