Social Media

An Easy New Way to Get Your Posts to Go Viral on Facebook!

Post Planner -

What do you think?… Which kinds of posts go viral on Facebook? Inspiring quotes Thank you’s Humor Selfies Memes The answer is all of them, a couple of them & none of them.  That’s because everyone’s fans are different. There’s no one-size-fits-all solution for every page. On the Post Planner blog, we’ve recently looked at the most viral Facebook photos from industries like: air travel professional football real estate fitness One thing we’ve learned is that an image that works for one industry may fall flat for another. So how do you find the best content for your Facebook page? Content that will get your fans to share your posts. >> Click to Tweet << I can’t tell you which posts will work best on your page — but I can show you how to narrow the search to find what works well for your industry. Using Post Planner’s viral photo finder is the key! An Easy New Way to Get Your Posts to Go Viral on Facebook Your competitors post all kinds of content — and they might not know what works best for their audience.  With this tool, you can find out! And you can work smarter. These tips will help you determine what content will go viral on Facebook for your page. Find the Most Shared Photos from Pages in Your Industry Here’s how you do it! 1. Log into your Post Planner app  2. Click “Viral Photos” 3. Click “Add more Feeds” 4. Create a folder with at least 25 pages from the same industry  5. Click “Most Viral” to see the most shared photos from: Today This Week  This Month All Here’s an example from my fitness folder that shows images arranged according to the most shared of all time: 6. Don’t stop! Now create folders for lots of other topics. You’ll be able to share some of the images from the other topics on any Facebook page. Inspiring quotes, for example, get strong engagement from all kinds of fans — not just those on fitness pages. >> Click to Tweet << This image from a fitness page could be used for most any industry: // Post by PopSugar Fitness. It’s that simple!  We’ve used the viral photo finder to boost engagement on our Facebook page by about 5x!!! You can too.  This post was shared more than 2,000 times! // Post by Post Planner.   So what are you waiting for? Don’t you want that extra edge? The post An Easy New Way to Get Your Posts to Go Viral on Facebook! appeared first on Post Planner.

Updated Guide to All Social Media Image Dimensions

Post Planner -

Social media marketing is constantly changing. And the dimensions of photos & graphics on social sites change right along with it. Don’t get me wrong, the updates are usually GREAT — they help keep social media fresh & alive. But the changes can also cause pain for small business owners, social media managers & graphic designers, who rely on image dimensions to make their images POP & look professional. For example, image dimensions for Twitter changed significantly with the new redesign: (Looks more like Facebook, doesn’t it?!) And sizing cover & profile images for the new Twitter layout can be tough — without a reference guide. >> Click to Tweet << That’s why the folks at Insight180 created this informative infographic with the latest image dimensions for: Facebook LinkedIn Twitter Pinterest YouTube Google+ Bookmark this post so you have these image dimensions at your fingertips. And share the infographic with your friends to help keep them up to date! >> Click to Tweet << Updated Guide to All Social Media Image Dimensions   The post Updated Guide to All Social Media Image Dimensions appeared first on Post Planner.

How to Stop Facebook Contest Fraud and Deter Prize Hunters

Social Media Examiner -

Did you know that some Facebook contest entries are fake? Have you thought about how fake entries can hurt your campaign? Left unchecked, phony entries can negatively impact your contest and drag down your page’s reach and credibility. In this article you’ll discover how people cheat, and more importantly, how you can guard against prize [...]This post How to Stop Facebook Contest Fraud and Deter Prize Hunters first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

How to Create a Business Blogging Plan

Social Media Examiner -

Do you have a business blog? Are you ready to start publishing blog posts, but don’t know where to start? Before you start a blog to support your business, you need a comprehensive plan. In this article I’ll show you how to create a business blogging plan in six easy steps. Why Create a Business [...]This post How to Create a Business Blogging Plan first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

Facebook Video Metrics: This Week in Social Media

Social Media Examiner -

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Rolls Out New Video Metrics: “These new metrics are designed to help you learn what’s resonating with [...]This post Facebook Video Metrics: This Week in Social Media first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

5 Quick Ways to Get Readers to Share Your Blog Posts on Facebook

Post Planner -

Do you want more people to share your blog posts on Facebook? Who doesn’t?!  Bloggers ask me about this A LOT. They get awesome traffic from Facebook & want to leverage that action to get more people to share their articles. I have some Facebook marketing tips today that could increase your shares by 3x.  And these tricks aren’t just my opinion. They’re backed by data from Buzzsumo — which analyzed more than 100 million articles over the past 8 months to see what got readers to share. Below are the results. 5 Quick & Easy Ways to Get Readers to Share Your Blog Posts on Facebook Here we go… 1. Have at Least One Amazing Image  Having at least one image in your blog post will dramatically increase how many times your article gets shared on Facebook. >> Click to Tweet <<  What’s the difference between a blog post with no image & a post that has at least one photo?  About TWICE the number of shares!  I like blog posts with lots of images. Those are the articles I prefer to share. They’re more inviting & easier to skim than a blog post with no photos.  Tip: Double your shares by including at least one image with your blog post. >> Click to Tweet << 2. Have an Enticing Thumbnail Photo You’re not going to get as many shares on Facebook if you don’t have an enticing thumbnail image on your blog posts. >> Click to Tweet << The numbers from Buzzsumo were stunning:  Put time & effort into creating unique thumbnails for all your blog posts. Here’s a thumbnail from an article on the Post Planner blog. Who wouldn’t share a post with a great image like this? Tip: Enticing thumbnail images make posts more shareable. >> Click to Tweet << 3. Write Longer Articles  This research was especially interesting. Longer articles got shared more often. Write in-depth articles if you want more people to share your blog posts. It makes sense because longer articles do stand out. Tip:  Write more than 1,000 words to increase the chances of your article getting shared on Facebook. >> Click to Tweet << 4. Create Lists & Infographics Here are the types of blog posts that got shared the most: The top 3 were: Infographics Lists Why Posts At Post Planner, 7 of our 10 most viral blog posts last year were lists. Our most viral article was an infographic. 5. Publish During the Week Try not to publish on weekends — you won’t get nearly as many shares. Some people sign off for weekends & aren’t interested in reading blog posts. I know I spend less time on social media on the weekend. Key Takeaway These Buzzsumo statistics are enlightening, no doubt. But at the end of the day, it’s up to you as a blogger to experiment to see what strategies work best for your website.  Have you tried the tricks explained here? The post 5 Quick Ways to Get Readers to Share Your Blog Posts on Facebook appeared first on Post Planner.

Blog Comments: Should Your Blog Shut Down Comments?

Social Media Examiner -

Do you like to get comments on your blog? Have you ever wondered if you should allow comments or shut them down? To learn about why blog comments are valuable to your business, I interview Mark Schaefer and Tim McDonald for this episode of the Social Media Marketing podcast. More About This Show The Social [...]This post Blog Comments: Should Your Blog Shut Down Comments? first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

How to Create Buyer Personas With Google Analytics

Social Media Examiner -

Do you want to learn more about your social media followers? Have you created social media buyer personas? You have to know your audience before you can serve them on social media. In this article I’ll show you how to create buyer personas for your social media audience using Google Analytics. Why Buyer Personas? A [...]This post How to Create Buyer Personas With Google Analytics first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

4 Ways to Network with Instagram Direct

Social Media Examiner -

Do you know how to connect with others on Instagram? Are you using Instagram as a networking tool? Instagram Direct can reinforce your relationship with current followers, while giving you opportunities to meet new fans and influencers. In this article, you’ll find out how Instagram Direct can help you build a larger network. What is [...]This post 4 Ways to Network with Instagram Direct first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

The Most Shared Facebook Photos from 72 Airlines Around the World

Post Planner -

I fly from Malaysia to Thailand about 3 times a year. I fell in love with Thailand the first time I stepped foot in the country. Maybe it’s the tasty street food, friendly people, shopping or culture — but I keep getting pulled back to this beautiful place. Oh… and Bangkok is just a 2-hour flight from Kuala Lumpur! Anyway, since I love to fly, for this post I used Post Planner’s viral photo finder to locate the most shared Facebook photos from 72 airlines around the world. The types of photos include: Images of planes Facebook contests Photos of travel destinations Company promotions Questions for fans Behind-the-scenes shots Celebrations & events Thank yous So feast your eyes on the most shared Facebook photos from the pages of 72 airlines: The Most Shared Facebook Photos from 72 Airlines Around the World 1. KLM >> Click to Tweet // Post by KLM.   2. Southwest Airlines >> Click to Tweet // Post by Southwest Airlines. 3. Qatar Airways >> Click to Tweet // Post by Qatar Airways. 4. Turkish Airlines >> Click to Tweet // Post by Turkish Airlines.   5. Air France >> Click to Tweet // Post by Air France.   6. Azul Linhas Aereas Brasileiras >> Click to Tweet // Post by AZUL – Linhas Aéreas Brasileiras.   7. flynas >> Click to Tweet // Post by ‎flynas طيران ناس‎.   8. Emirates >> Click to Tweet // Post by Emirates.   9. LAN Airlines >> Click to Tweet // Post by LAN Airlines.   10. AirAsia >> Click to Tweet // Post by AirAsia.   11. TAM Airlines >> Click to Tweet // Post by TAM Airlines.   12. GOL Linhas Aéreas Inteligentes >> Click to Tweet // Post by GOL Linhas Aéreas Inteligentes.   13. Lufthansa >> Click to Tweet // Post by Lufthansa.   14. Garuda Indonesia >> Click to Tweet // Post by Garuda Indonesia.   15. American Airlines >> Click to Tweet // Post by American Airlines.   16. Avianca Brasil >> Click to Tweet // Post by Avianca Brasil.   17. Malaysia Airlines >> Click to Tweet // Post by Malaysia Airlines. 18. Cebu Pacific Air >> Click to Tweet // Post by Cebu Pacific Air.   19. Delta >> Click to Tweet // Post by Delta.   20. British Airways >> Click to Tweet // Post by British Airways.   21. Jet Airways >> Click to Tweet // Post by Jet Airways.   22. Saudia >> Click to Tweet // Post by ‎SAUDIA AIRLINES الخطوط السعودية‎.   23. Alitalia >> Click to Tweet // Post by Alitalia.   24. ANA.Japan >> Click to Tweet // Post by ANA.Japan.   25. TAM Viagens >> Click to Tweet // Post by TAM Viagens.   26. Pegasus Havayolları >> Click to Tweet // Post by Pegasus Havayolları.   27. Philippine Airlines >> Click to Tweet // Post by Philippine Airlines.   28. Japan Airlines >> Click to Tweet // Post by JAPAN AIRLINES (JAL).   29. Volaris >> Click to Tweet // Post by Volaris.   30. JetBlue Airways >> Click to Tweet // Post by JetBlue Airways.   31. Air Canada >> Click to Tweet // Post by Air Canada.   32. Avianca >> Click to Tweet // Post by Avianca.   33. FlyScoot >> Click to Tweet // Post by FlyScoot.   34. Air New Zealand >> Click to Tweet // Post by Air New Zealand.   35. Türk Hava Yolları >> Click to Tweet // Post by Türk Hava Yolları.   36. Singapore Airlines >> Click to Tweet // Post by Singapore Airlines.   37. Tigerair >> Click to Tweet // Post by Tigerair.   38. Etihad Airways >> Click to Tweet // Post by Etihad Airways.   39. United >> Click to Tweet // Post by United.   40. TAP PORTUGAL >> Click to Tweet // Post by TAP PORTUGAL.   41. Iberia Líneas Aéreas >> Click to Tweet // Post by Iberia Líneas Aéreas.   42. FlySpiceJet >> Click to Tweet // Post by FlySpiceJet.   43. SAS >> Click to Tweet // Post by SAS.   44. Onur Air >> Click to Tweet // Post by Onur Air.     45. Virgin America >> Click to Tweet // Post by Virgin America.   46. WestJet >> Click to Tweet // Post by WestJet.   47. Copa Airlines >> Click to Tweet // Post by Copa Airlines.   48. Bangkok Airways >> Click to Tweet // Post by Bangkok Airways.   49. VivaAerobus >> Click to Tweet // Post by VivaAerobus.   50. interjet >> Click to Tweet // Post by interjet.   51. Qantas >> Click to Tweet // Post by Qantas.   52. Swiss International Air Lines >> Click to Tweet // Post by Swiss International Air Lines. 53. Aeromexico >> Click to Tweet // Post by Aeromexico.   54. Thai Airways >> Click to Tweet // Post by Thai Airways.   55. Alaska Airlines >> Click to Tweet // Post by Alaska Airlines.   56. Tigerair Mandala >> Click to Tweet // Post by Tigerair Mandala.   57. Oman Air >> Click to Tweet // Post by Oman Air.   58. AnadoluJet >> Click to Tweet // Post by AnadoluJet.   59. German Wings >> Click to Tweet // Post by Germanwings.   60. Air Transat >> Click to Tweet // Post by Air Transat.   61. Aerolíneas Argentinas >> Click to Tweet // Post by Aerolíneas Argentinas.   62. Jeju air >> Click to Tweet // Post by Jeju air.   63. VietJetAir.com >> Click to Tweet // Post by VietJetAir.com.   64. Hawaiian Airlines >> Click to Tweet // Post by Hawaiian Airlines.   65. Firefly Airlines >> Click to Tweet // Post by Firefly Airlines.   66. AEGEAN AIRLINES >> Click to Tweet // Post by AEGEAN AIRLINES.   67. EL AL >> Click to Tweet // Post by ‎EL AL אל על‎.   68. Virgin Atlantic >> Click to Tweet // Post by Virgin Atlantic.     69. Jetstar Australia >> Click to Tweet // Post by Jetstar Australia.   70. Olympic Air >> Click to Tweet // Post by Olympic Air. 71. wizzair.com >> Click to Tweet // Post by wizzair.com.   72. Nok Air >> Click to Tweet // Post by Nok Air. Your Turn Do you want to see the most shared Facebook photos from companies in your industry? Install the Post Planner app & you’re well on your way. To find the most shared images on any Facebook page, simply add the page URL to the app’s “Viral Photos” finder. Post Planner blogger Scott Ayres shows you how in this awesome video tutorial. Check it out: The post The Most Shared Facebook Photos from 72 Airlines Around the World appeared first on Post Planner.

Is THIS the New Best Way to Reach More People on Facebook?

Post Planner -

Do you want more of your fans to see your Facebook posts in the news feed? If so, you should learn as much as possible about Facebook’s news feed algorithm. No one knows exactly how the algorithm works — and what factors are considered when content is ranked. >> Click to Tweet << That said, Business Insider recently had a fascinating piece about the news feed algorithm. Here’s a passage from the article: The feed has become over run with all sorts of content and Facebook uses an algorithm to manage it. But, no algorithm is perfect. CEO Mark Zuckerberg found this out when the top story in his feed was a co-worker’s birthday. At the same time, his niece had been born. According to a new Steven Levy story in Wired, when Zuckerberg saw his co-worker’s birthday ranking ahead of his niece’s birth, he asked for a tweak to Facebook’s News Feed algorithm. The tweak was that if the word “congratulations” is in the comments, a post gets a boost. Is THIS the New Best Way to Reach More People on Facebook? The Business Insider article was about a tweak to the news feed algorithm regarding the word “congratulations” — and how that word in the comments might be the best way to reach more people on Facebook. If this is true, then sharing important moments & milestones on Facebook might now be the key to getting more engagement on your posts. >> Click to Tweet << Think about it — why else would Facebook create a video to showcase your important moments from the past few years?  Facebook has even asked businesses to add “Milestones” to their fan pages.  Takeaway: Post More Milestones Your content might now get ranked higher in the news feed if someone congratulates you on a post. Apparently, there are important moments in your life that Facebook wants to make sure your friends & fans don’t miss. I’ve seen it first-hand. I recently changed jobs & more than 200 people Liked the post when I told friends about the change on my Timeline. More than 90 people commented, and it was one of my most viral posts I ever published on Facebook.  This goes along with something I’ve often stressed:  the importance of adding a personal touch to your content. You basically can’t go wrong if you create Facebook posts about: Engagements Graduations New babies Weddings  Birthdays  Awards & recognition New products Holidays In my opinion, more pages should share about personal events & the important things that happen in the lives of their owners & employees. I recommend ditching that “professional image” in favor of a more personal, conversational tone. >> Click to Tweet << Looking at the most viral photos from Facebook’s top 50 brands, some of the most popular images were about new products that were launched — often a great moment for a company & its customers.  Before-and-after shots (always important milestones) were the most shared photos from some of the most popular fitness pages on Facebook.  Even the most viral photos from teams in the NFL recognized birthdays, new logos, etc. — special moments for football fans everywhere. Takeaway: Be More Personal! Remember, it’s not about gaming the news feed or fooling Facebook by trying to get people to congratulate you. Of course, marketers will try — but Facebook isn’t dumb. You can’t fake authenticity! People will congratulate you when they feel your post is genuine. >> Click to Tweet << Facebook wants users to be personal, approachable & to share their stories.  So be authentic! This is, after all — a social network. The post Is THIS the New Best Way to Reach More People on Facebook? appeared first on Post Planner.

6 Tips to Boost Your Twitter Conversations

Social Media Examiner -

Are you struggling to build an engaging Twitter community? Do you want to lead relevant conversations, but aren’t sure where to begin? Standard auto-tweets aren’t going to cut it. Your top priority should be creating helpful, authentic interactions. In this article I’ll tell you six ways you can start Twitter conversations and keep your followers’ [...]This post 6 Tips to Boost Your Twitter Conversations first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

3 Ways to Use Humor to Keep Your Audience Coming Back

Social Media Examiner -

Is humor part of your brand’s personality? Do you wonder if it should be? When humor fits with your brand’s online identity, it can be a powerful social media tool. In this article I’ll show you examples of three ways you can use humor to grab attention. Define Your Online Tone Humor is an excellent [...]This post 3 Ways to Use Humor to Keep Your Audience Coming Back first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

5 Facebook “Best Practices” You Need to THROW AWAY Today

Post Planner -

A lot of advice is being thrown around by “Facebook experts” these days. DO THIS, they say. DON’T DO THAT, they say. But sometimes you gotta ignore the advice & go your own way. Do what works best for YOUR page! Why follow what everyone else is doing when you can do something special to stand out? This post is about doing away with a few common & widely touted Facebook best practices. These conventional rules might be holding you back. And if you experiment with more unconventional ideas on your page, you might see more engagement than ever before. 5 Facebook “Best Practices” You Need to THROW AWAY Today Get out the rubbish bin! 1. Best Time to Post Every expert seems to know the best time to post on Facebook. So many have studied this, but I don’t think anyone knows the right answer — if there is a right answer. Every study shows a different time. This image charts when people post on Facebook: You’ll have to test different content at different times to see what works best on your page. On some of my Facebook pages, the posts that got the most engagement are published at 10 & 11pm. 2. Best Day to Post Is Wednesday the best day to post on Facebook? One of my recent articles was about a study that found that Tuesday was the best day to share content. >> Click to Tweet << Seriously? Ok, if your content is work related, I think it makes sense to post that material on a weekday.  And you can try posting the more personal stuff on the weekend. That’s always worked well on my pages. >> Click to Tweet <<  But you have to experiment to see what works on your page. I’m basing my advice on data from my Facebook pages — your fans might be different.   3. Photos Work Best on Facebook  Photos are the best type of content to share on Facebook, right? >> Click to Tweet <<  Socialbakers found recently that photos dominate the engagement landscape. But there’s other content you can post on Facebook too. For example,videos seems to get the most fan engagement on pages like TomorrowWorld.  On The Huffington Post page, many of the posts are links. Links may work best for them because people turn to the Huffington Post for news. And your fans may respond best to a mix of photos, links & text updates. Again, you’ll need to test & see. 4. Don’t Post More than Twice a Day Many Facebook experts will tell you not to post more than twice a day. We reject this advice on Post Planner’s Facebook page – where some days we post more than 6 times. And it hasn’t hurt our reach or engagement. // Post by Post Planner. 5. Keep Posts Brief  Some people say longer posts don’t get as much engagement from fans.  I think it depends on what you’re trying to share on your Facebook page or profile. I think if your content is more personal than professional, your posts can be longer. They should feel more like a story than a post meant to introduce a link.  Key Takeaway There isn’t just one secret to success when you’re marketing your business on Facebook. What works well for one page, may fall flat on the next. >> Click to Tweet << My advice is to look at the “expert” advice you get as general guidelines — not to be followed 100%.  There are just so many variables to consider! It’s up to you to test to see what strategies get the most engagement from your fans. The post 5 Facebook “Best Practices” You Need to THROW AWAY Today appeared first on Post Planner.

16 Resources to Generate Leads With Social Media

Social Media Examiner -

Do you want to get more business through social media? Are you looking for new ways to generate leads? As marketers and business owners, you’re constantly looking for potential customers. In this article you’ll find 16 resources to help you generate leads with social media. How to Generate Leads Before you boost your social media lead generation, [...]This post 16 Resources to Generate Leads With Social Media first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

How to Develop a LinkedIn Content Strategy

Social Media Examiner -

Do you have a LinkedIn content strategy? Do you want to maximize exposure of your content on LinkedIn? Reach LinkedIn users with professional, valuable content that stands out, and they’re likely a step closer to pursuing a business relationship with you. In this article, I’ll share four ways content on LinkedIn can help you meet [...]This post How to Develop a LinkedIn Content Strategy first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

Top 10 Most Shared Facebook Photos from Popular Parenting Pages

Post Planner -

My 3 kids are all younger than 7, so I follow lots of parenting blogs & Facebook pages. I do this to get the latest news & advice on stuff like: craft projects vacation recommendations how to deal with a temper tantrum etc. The tips run the gamut! This week, I used Post Planner’s new viral photo finder to find the most shared Facebook photos from 11 popular pages about parenting. Viral photos from some of these pages surprised me. I show you at the end of this post how I found these popular photos & how you can too. Enjoy the pics! Top 10 Most Shared Facebook Photos from Popular Parenting Pages 1. Being Mommy >> Click to Tweet // Post by Being Mommy. 2. I Love My Kids >> Click to Tweet // Post by I Love My Kids. 3. Smart Parenting Magazine >> Click to Tweet // Post by Smart Parenting Magazine. 4. Parenting.com >> Click to Tweet // Post by Parenting.com. 5. Practical Parenting Magazine >> Click to Tweet // Post by Practical Parenting Magazine. 6. I Love Being a Mom >>Click to Tweet // Post by I Love Being a Mom. 7. I Love My Family (FamilyShare.com) >> Click to Tweet // Post by I Love My Family (FamilyShare.com). 8. Super Moms >> Click to Tweet // Post by Super Moms. 9. Honest Mom >> Click to Tweet // Post by Honest Mom. 10. Boston Parents Paper >> Click to Tweet // Post by Boston Parents Paper. BONUS! How To Be a Dad (for the Dad’s out there!) >> Click to Tweet // Post by HowToBeADad. Find Viral Photos to Share on Facebook Want to know my secret for finding the most shared Facebook photos on any page? I explain it all here: The post Top 10 Most Shared Facebook Photos from Popular Parenting Pages appeared first on Post Planner.

Boost Posts or Promoted Posts on Facebook: Which is Better?

Social Media Examiner -

Are you confused by Facebook’s advertising options? Do you know when you should use boost posts vs. promoted posts? Understanding the similarities and differences between boost and promoted posts helps you make better budget decisions. In this article you’ll discover the differences between the boost post and promoted post options, and how to choose which [...]This post Boost Posts or Promoted Posts on Facebook: Which is Better? first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

How to Present Your Social Media ROI Report to the Boss

Social Media Examiner -

Are you responsible for reporting on social media ROI? Do you need advice on what to share? ROI reports justify the resources allocated to social media campaigns. In this article I’ll explore four important parts of a social media ROI report that decision makers want to see. A Bird’s-Eye View of ROI Reports Social media [...]This post How to Present Your Social Media ROI Report to the Boss first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

Master These 4 Facebook Marketing Skills and Watch What Happens Next

Post Planner -

Navigating the Facebook waters can be a challenge. Especially when you’re just getting started. If you read blogs about Facebook marketing, you’ll find a wide array of advice. It’s difficult to know whose advice to follow & which advice to ignore. In this post, I explain 4 crucial Facebook marketing skills: Maximizing Reach Knowing Your Audience Using Creative Images Staying Current If you master them, you will be amazed at what happens next! Master These 4 Facebook Marketing Skills and Watch What Happens Next Yes, these skills will help you get more Likes on your page. But if you put these skills into action, your fans will also share & comment on more of your posts. 1. Maximizing Reach Facebook Reach is a highly-debated subject these days. It’s a confusing metric that I see page owners either focusing way too much on — or ignoring altogether. The truth is that Reach is a fundamental Facebook metric — think of it as the foundation of your insights. >> Click to Tweet << You need to know if your posts are reaching your followers & at what times fans see your content. Granted, just because a post reaches lots of people doesn’t mean your fan engagement will be huge. That all depends on the quality of your followers & content. The Reach of each post is easily available on your page: Because this requires you to scroll through your Timeline to see each post, an easier way to view the Reach is to go to the Insights section of your page. The first view of the Insights will show you an overview of your Reach — breaking it down post by post as you scroll through: Clicking the “Reach” tab provides a graphic view of post Reach, Likes, comments, shares, the people hiding your posts & total Reach: Personally, I like the 1st view because I see how each post performed & can evaluate the performance based on post type. Looking at these numbers just once a week will give you a clearer picture of what types of posts get the best response from fans. >> Click to Tweet << 2. Knowing Your Audience Along with knowing your Reach, smart page owners also understand their audience. For example, what you post on a Facebook page for car lovers will be different than what you post on a page for moms. You also need to make sure you’re posting at the right times of day — when fans are most likely to be on Facebook. If your page targets school teachers, it wouldn’t make sense to post during the day while they’re at work. >> Click to Tweet << To find out what time your fans are on Facebook, visit Insights & click “Posts”: You can hover your mouse over days & times to see specific results. One thing you should remember is that even though this shows when your followers are on Facebook, it doesn’t necessarily mean these are the best times to engage with your fans. Jon Loomer found recently that posting in the middle of the night brought amazing results. You’ll need to test to see what works best for your page. In addition to knowing what time your fans are online, it also helps to know their ages, gender & locations. >> Click to Tweet << You might think your audience is mostly men, but then find that lots of women have Liked your page. Click “People” to see the breakdown: As you can see, most of the people who have Liked the Post Planner page are men — 59%. But don’t stop there. Click “People Reached” for a different perspective: Interesting. Our posts actually reach more women. Good to know! But who primarily engages with our content? Let’s check it out: Wow! 65% of the engaged users on the Post Planner page are women — even though women account for only 40% of the Likes. Knowing your audience is crucial, and should be a major consideration when determining what to post on Facebook. >>> Click to Tweet <<< 3. Using Creative Images Photos drive Facebook! Your fans love engaging, humorous, powerful images. To keep your Facebook fans engaged, you must create & share images that get your followers to Like, share & comment on your posts. But creating strong images is difficult. It takes time & a bit of know-how. The free Canva app will help. And you can read more about Canva here: How to Create Stunning Social Media Graphics WITHOUT Photoshop How to Create an Amazing Facebook Cover Photo in 5 Minutes or Less If you don’t want to create your own images, you need to find great photos someplace else. You could do what most of us have done for years — painfully search Google, Flickr, Pinterest & Tumblr… UGGGHH!!! Or try a new method that gets results like this: // Post by Post Planner. This image has almost as many shares as we have Likes on our page! Did we spend hours searching Google for this photo? Nope. We used Post Planner’s viral photo finder to locate the photo & post it to our page. Our algorithm determined the image had seen success on another page, which gave us confidence we could see similar results. Here’s How the Viral Photo Finder Works To try it, go to your Post Planner app & click the Viral Photos box on the right:   You’ll see 5 default folders: Awesome Quotes Engaging Photos Funny Photos Crazy Photos Beautiful Photos We added these to help get you started with some highly shareable photos from very successful Facebook pages. To search more feeds, add the URL of your favorite page by clicking “Add more Feeds”:   Clicking a folder like “Crazy Photos” brings up a long list of images you can share on your page. “Most Viral” is selected by default so you see the photos that performed best. The most viral photos are ranked based on the number of shares, the page’s fan count, and the age of the post. Select “Most Popular” to see photos ranked by the number of Likes. Clicking “Share this Photo” will add the image to your publisher: You have 2 options for sharing this photo: Share as Jimmy Chin’s photo — which shares the original post from the page Post as a Timeline Photo — which shares the image directly to your Timeline Both options work great. Choose the one that works best for you, then enter the text & schedule the time you want the image to post. If you choose the right images, you’ll see great results! 4. Staying Current No matter what niche you work in, you need to stay on top of new developments in your industry. >> Click to Tweet << You’re sure to get called out if you post old news to your page. Make sure your links are timely. I can’t provide resources for your particular niche, but here are some places to stay up to date about the world of Facebook marketing: Facebook Newsroom – Facebook moved their blog a while back Jon Loomer – Dude knows Facebook ads AllFacebook — These guys cover a ton of stuff about Facebook ShortStack –This crew constantly puts out great content Socialbakers — I like these guys for stats & research RazorSocial — Ian & his gang cover Facebook & all the other social sites Social Media Examiner – Their guest bloggers do a great job covering all aspects of social media Conclusion By now you’re probably asking: isn’t there more to Facebook marketing, Scott? Sure there is. But these 4 skills are simply the building blocks — the basics all Facebook page owners should understand. Maximize your Reach, get to know your audience, use creative images & stay current. Master these 4 skills and I promise — you’ll be amazed at what happens to your page! The post Master These 4 Facebook Marketing Skills and Watch What Happens Next appeared first on Post Planner.

Pages

Recommended Content

Subscribe to Complete Hosting Guide aggregator - Social Media Blogs