Social Media

How to Use Google Analytics: Getting Started

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Do you need a deeper understanding of Google Analytics? Do you know what data each section of Google Analytics offers? A few important details and settings can improve your Google Analytics reporting. In this article I’ll share the basics of navigating Google Analytics and what you need to set up now to make the most [...]This post How to Use Google Analytics: Getting Started first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

How to Create Awesome Online Videos: Tools and Software to Make it Easy

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Do you want to use video to market your business online? Are you looking for video tools to get you started? With today’s tools, creating professional video is easier than you think. In this article you’ll discover tools and resources to create videos that you can use to market your business right now. #1: Do [...]This post How to Create Awesome Online Videos: Tools and Software to Make it Easy first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

31 Experts Give Their Best Small Business Tips for Standing Out on Social Media

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Trying to get noticed on Facebook?  I won’t sugarcoat it — standing out on social media is tough! So today, rather than offering you my own social media tips, I reached out to some of the top people across dozens of industries. I asked these powerful influencers how they’ve managed to stand out so strongly in social media. I’ve compiled their best tips below.  Enjoy! Small Business Tips for Standing Out on Social Media 1. Adam Braun, Pencils Of Promise >> Click to Tweet People that are successful with social media use a mass platform to build unique, personal relationships. I DM people every day if I like their comment, I ask questions to every reader who posts about the #PoPbook on Instagram, and I send personalized messages to people all the time. Your following might be massive, but it’s their authentic connection to you and your connection to them that matters. 2. Neil Patel, Kissmetrics >> Click to Tweet If you are looking to stand out in the social media world, you don’t have to come up with something unique or creative. You just have to be willing to put in the time. The simplest way to stand out is to respond to people and help them out. Most people are too lazy to respond to a tweet… by doing simple things like this, you will stand out. 3. Kim Garst, KimGarst.com >> Click to Tweet To truly stand out on social media, you have to be authentically passionate about what you do and who you serve. True passion is contagious, especially when expressed on social media. That is why marketers who are passionate about their product, business, and about the community they serve are far more likely to be successful. Genuine enthusiasm spreads organically, and inspires and influences those around you. In the words of author Simon Sinek, “People don’t buy what you do, they buy WHY you do it”. If you do what you love, this passion will be evident in everything you do; and there’s no one more magnetic than someone who truly loves what they do. It’s a great way to stand out on social media. 4. Stacey Miller, Vocus >> Click to Tweet When individuals or businesses want to stand out on social media, they should think visually! Images catch our attention, keep our attention, and are digested faster than text. Add hi-res images to social media profiles and posts, and install free features like Twitter cards on your web properties so that anyone who posts your content also shares the visual love. 5. Julia Rosien, GoGirlfriend.com >> Click to Tweet Authentic is probably the most over-used word in social media – but it’s also the secret to standing out in a crowd. No one thinks exactly like you and if you’re willing to share your thoughts and dreams with the world, you’re putting something out there that wasn’t there before. In a world of people trying to one-up the next person to get ahead, someone that’s unique and honest and just themselves – that’s intoxicating. If you can be you on social media, I want to get to know you better! 6. Jeff Bullas, JeffBullas.com >> Click to Tweet Standing out on a crowded web on social media is a challenge with nearly 1 billion websites and over 1.3 billion people on Facebook. What it requires at a very simple level are the following. A memorable brand either personal or corporate, great content (both written and visual), a large and engaged tribe of followers, persistence and continuous promotion. 7. Neal Schaffer, Maximize Your Social >> Click to Tweet The best way for individuals or businesses to stand out on social media is to take a visual approach. Visuals appear prominently in news feeds of social networks, so take a visual approach to not only posting information but to communicating as well. Combine this with your own unique branding and perspective, and you’re bound to stand out in this noisy social media world of ours. 8. John Haydon, JohnHaydon.com >> Click to Tweet The simplest way to stand out on social media is to pay attention to your community. Always reply to comments, seeking to create value that goes beyond their expectation. One of the best examples of this approach is the Post Planner Experts group. 9. Jason Keath, Social Fresh >> Click to Tweet Social media plays by the same rules as life. Want to stand out? Be remembered? Rise above your competitors? The answer is simply to help your audience. Teach them with ‘how to’ content. Introduce them to experts and peers that can improve their business. Help them get a new job or a new customer. Invite them to events they will love. Improve someone’s life in a meaningful way, and they will remember you. In social media or otherwise. 10. Glen Gilmore, GlenGilmore.com >> Click to Tweet Be committed to excellence: sweat to find content that inspires and informs your target community. Listen and respond better than anyone else. Aim to earn trust, not ‘followers.’ 11. Blake Jamieson, PoolSupplyWorld >> Click to Tweet This will probably sound cliche or obvious, but the best way to stand out is invent your own best practices. Too many people just copy what another ‘expert’ says is the best. For example, I modified my pictures on Tinder to say ‘Match of the Day.’ I had no idea if it would work, because it was not a proven best practice. But because I was first to try it, and it worked really well, it was covered by major media including AdWeek, MSN, Business Insider and more. 12. Britt Michaelian, Soluma Productions LLC >> Click to Tweet People are humans and they have lives online and off. If you want to stand out on social media, remember that people want to be appreciated online and off. Treat your friends and followers with kindness and gratitude and show them you care about who they are. Do this consistently and you will not only stand out, but you will feel great. 13. Marsha Collier, The Collier Company, Inc >> Click to Tweet Standing out in a crowd of millions of tweets is never easy. Sharing good content is a given, but that is not enough. Show your personality in your posts, don’t just quote titles, add interest! Real standouts respond and connect with their community. Congratulate people on their successes and offer helpful suggestions when you can. Acknowledging those who RT you is always a nice idea – take if a step further by sharing content from those who share unique and interesting posts. Look to their Twitter stream, find something that they have shared that resonates with your own messaging and RT. Remember, social media is a two-way street. 14. Diana Adams, Adams Consulting Group >> Click to Tweet I think the ’80/20 Rule’ applies to social media just like everything else in life. 80% of people don’t take the time to share quality content, they don’t engage with their followers, and they aren’t positive and upbeat. 20% of people do those things, and they are the ones who stand out, they keep social media interesting, and they raise the bar for all of us. 15. Zach Kitschke, Canva >> Click to Tweet Many brands spend time thinking about their content strategy, yet many forget to think about their visual brand. The best brands have a strong visual identity on social media. Every time you post, you need to differentiate your content from the flood of updates that fill people’s social feed. It’s been proven that images result in more retweets, Likes and comments. When it comes to visuals, make sure you’re consistent in what you post. Use consistent colors, fonts, photo filters and icons or logos. People will begin to recognize your visual style and will look out for your posts. 16. John Lusher, John Lusher Consulting >> Click to Tweet Individuals: Be yourself! Follow your passions and interests on Twitter just as you do in life. For example, if you love baseball, follow teams, other fans or discussions surrounding the sport. Engage with others through hashtag discussions or Twitter chats on specific topics about baseball. Businesses: Be consistent with your company message while being human. Businesses should make sure that what they tweet is consistent with their overall brand message and marketing. Businesses should be human; profiles of key personnel, behind the scenes, spotlighting company culture while not taking themselves too seriously.   17. John Aguiar, JohnPaulAguiar.com >> Click to Tweet The best way to stand out in social media is to do what other people are not willing to do. Start by being real, being available, and being helpful. Combine all that with making sure your branding from your blog or business follows you onto every social media site you are active on. If you do all that it will be easy for you to be seen, heard and followed on social media. 18. Marty McPadden, PodJam.tv >> Click to Tweet The best way I’ve found to truly stand out on social media is to be yourself. So many times I see people hiding behind fake avatars and creating a false profile because they feel inadequate. Your uniqueness is your greatest asset. Everyone has something to contribute. Stop worrying about what other people think and put the real you out there. You’ll create more productive and lasting relationships and build trust at the same time. 19. John Davies, John Davies Consulting >> Click to Tweet Care more. People matter. Engage earnestly with your digital neighbor. Prosper first with your community and the rest will come in due course. This is my ‘digital handshake’, as it truly is a pleasure and honor to meet you. 20. Jason Eng, IBM >> Click to Tweet Social media is supposed to be social, so individuals and businesses can stand out on social media by making it about relationships. Spend time understanding people and make it a two-way street, and you’ll stand out. 21. Jason Cruz,  JsnCruz.com >> Click to Tweet When deciding which social platform to be on, consider just two things: where your consumers currently are, and the next place they could potentially be. Then work more on the ‘next place’ — and stay ahead. 22. Konrad Sanders, The Creative Copywriter >> Click to Tweet Shamelessly unleash your personality. Be bold. Be brazen. Treat people like they’re your closest mates. All the hot shots on this list are just regular people like you. So make ‘em laugh. Comment on their comments. Offer your unique insights. Challenge them. Flirt with them. You’re an expert at something — so share your expertise with the world, and people will appreciate your angle. Social media offers you the unique opportunity to reach out and chat with anyone. So reach out and chat confidently to the big cheeses in your industry. Show ‘em what you’re made of. You’re just as awesome as them! Get a unique, memorable, branded profile pic. Because social media users – especially the big influencers – see thousands of tiny gravatars and profile pics every week. If you’re attacking the web with wisdom, humor, charm, confidence and valuable content, AND you have a distinct, stand-out profile pic – then you’ll get noticed and remembered by influencers and users alike. 23. Thomas Marzano, Philips >> Click to Tweet Be true to yourself not your self Lend an ear, a hand, even a shoulder Be visual, coherent and simple Be thoughtful, meaningful and relevant Be timely and responsive Be first and ahead of the pack Be mindful of the impact you have and its consequences. 24. Adam Connell, Blogging Wizard >> Click to Tweet One thing in particular that has worked best for me has been simply to go out of my way to help someone. For just a moment, forget your business goals or trying to get anything out of the situation for myself. (the gains come later) Just be helpful and don’t ask for anything in return. Use your expertise to help people solve their problems and you’re not just standing out, you’re wowing the people you help and becoming memorable In the short term you will earn more followers that are more engaged, and that’s great. But the real magic happens in the long term. The gains come later when the people you have helped need a service your business offers or a product that you sell. 25. Igi Fischer, IgiFischer.com >> Click to Tweet Use Facebook fan page posts … as your extended website e.g. to provide FAQs, customer service, contact info and other important notifications that people might need on the go. Facebook fan page posts are fully responsive, which means that they load fast and adapt their entire functioning to any mobile or tablet device, as well as desktop computers. Since those posts are public and do not require a Facebook account, they can be just seen as regular public multimedia landing pages to be shared and distributed cross media, either by Twitter, WhatsApp, SMS, QR codes, email or any other (social/mobile) media that can carry links.  26. Amy Vernon, Amy Vernon, LLC >> Click to Tweet Be yourself. Really, that’s it. Of course, it reminds me of the old Bill Cosby joke, ‘what if you’re an a-hole?’ That’s a whole ‘nother something and let’s, for the sake of this post, assume you’re a perfectly lovely human being. Be yourself. You will attract the people who like you and are interested in what you have to say. You will not attract the people who don’t like you and are not interested in what you have to say. That’s fine. Why do you need to attract people who aren’t interested in what you have to say? You don’t. And that holds true whether you’re simply a person hanging out on social media sites or a business — if people aren’t interested in what you have to offer, you shouldn’t have to waste time trying to get them interested. 27. Amy Howell, Howell Marketing Strategies, LLC >> Click to Tweet Standing apart for a brand or business means having valuable information that is relevant, timely, interesting and helpful. Being real (not automated) and engaging with others is also critical in my opinion. 28. Jenny Brennan, Virtual Office Worx >> Click to Tweet Standing out on social media as a small business or an individual can be challenging. The key to your success lies on your ability to treat each relationship with tender loving care. Make sure you respond to every comment, tweet and interaction. It is also important to do your research. Find out more about the person who has taken the time to reach out. Check out their website and connect with them on their social media accounts. This has made a huge difference to me in building strong relationships with my best clients. 29. Collin C. Cottrell, Maxima Media >> Click to Tweet You want to stand out in your social media marketing efforts? Put more effort into creating killer ‘value first’ content! If you truly take the time and put your efforts into coming up with a variety of content that gives your fans and followers value before you ever try to sell them your product or service, you will separate yourself from the majority of today’s social media posts. How often do you see posts that say ‘buy this’, ‘click on this link’, ‘view my amazing new product’? I see them all the time. In fact, I would say that the majority of the posts I see are posts asking their fans or followers to do something first and in return they will get something back (… maybe). I usually scroll right past these posts. If you really want to stand out, give your fans or followers something upfront – do it over and over several times. Then, hit them with a rare ‘asking post’ and you will be surprised at how much more response you get. 30. Michelle Mangen, TheVirtualAsst.com >> Click to Tweet If you want to have a deeper connection with your fans/followers on social media, do what you can to genuinely get to know them. For example, ask a question about something in their Twitter bio and try to always use their first name when chatting. Those ‘small’ efforts can have a huge payoff and true friendships will start to evolve as a result. 31. Mark Ivey, Ivy’s Garden Foods >> Click to Tweet My tips for standing out on social media are pretty basic: Know your audience: Our core audience are people who can’t or won’t eat gluten, and are constantly hunting for good gluten free dishes. So a large part of our content revolves around delicious gluten free recipes (example: Lemongrass curry with coconut ginger prawns, yumm!). Go beyond the expected and deliver something of true value: We also write about gluten free news and trends that give insight into important issues that strike close to home. This is where we go beyond the norm, while also playing to my personal strengths (I’m a former journalist). Tie it to news and trending topics: Look out for relevant news or trending topics. In our case, Jimmy Kimmel was making fun of gluten free people and it was going viral, so we wove that into the title and first part of the post, with our own twist (What Jimmy Kimmel Didn’t Know… ) Conclusion I was so honored to have these experts share their tips! And in fact, I learned a lot by just engaging with them. So please share this post or forward it to a friend in need. I’m sure you know someone who could benefit from these small business tips. And now let me ask you:  What’s your best advice for standing out on social media? The post 31 Experts Give Their Best Small Business Tips for Standing Out on Social Media appeared first on Post Planner.

How to Use Facebook Audience Insights: What Marketers Need to Know

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Are you looking for a tool to help you target your Facebook ads more effectively? Do you want to learn more about the people your ad reaches before you spend money on it? Even the most effective ad copy can fail if it doesn’t reach the right audience. In this article you’ll discover how using [...]This post How to Use Facebook Audience Insights: What Marketers Need to Know first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

How to Make Twitter In-Stream Images Stand Out

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Are you sharing pictures in your Twitter updates? Do you want to know how to make your pictures stand out on Twitter? Twitter’s in-stream preview images highlight your shared visual content, so make the most of them. In this article I’ll show you four ways to get your Twitter followers to pay attention to your [...]This post How to Make Twitter In-Stream Images Stand Out first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

How to Reach the Millennial Generation With Social Media

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Yo dude! Are you struggling to get young people to engage with your Facebook page? If so, don’t feel bad. Lots of companies are having trouble connecting with the millennial generation — or those between the ages of 18 & 34. These kids were raised on gadgets & the web — and they’re some of the most influential early adopters of new technology. But how do you get millennials excited & interested in your product or services? And how do you get them to engage with your Facebook page? Check out these key takeaways, before you jump to the sweet infographic at the end. How to Reach the Millennial Generation With Social Media Getting anyone to notice you on Facebook is a challenge. But reaching the millennial generation is downright difficult. >> Click to Tweet << IDG Research Group asked millennials in the tech industry what topics interest them most — and what gets them to visit a website. Results from the study were fascinating, and can be applied to any business — not just tech. For example: 75% of millennials wanted news 59% of millennials wanted information about travel 62% were interested in food Now check out the tech preferences of millennials — compared to people older than 35: 50% of millennials relied on video sharing websites — compared to only 29% of the the 35+ crowd 52% of millennials relied on retailer websites — compared to 41% of 35+’ers And here’s why you HAVE to target millennials on Facebook: 59% of millennials use social media to find information — compared to only 29% of the 35+ crowd. Here’s What Drives Millennials to Their Favorite Websites Beautiful photos, concise copy & engaged communities are what millennials look for from their favorite websites. 59% of millennials said their favorite websites use amazing graphics 57% of millennials said their favorite websites have brief, well-written content 58% of millennials said the best websites have engaged communities of fans 76% of millennials said their favorite websites have content that is easy to understand. Other factors millennials considered when visiting sites on the web included: Reliable, accurate content Straight-forward, unbiased content Multiple viewpoints Career information Respected authors/brands Mobile content Takeaways: How These Stats Apply to Your Facebook Page These statistics make it easy to determine what you should post on Facebook to attract the millennial generation to your page. Popular, high-quality images (try Post Planner’s viral photos finder) Brief status updates — about 100 characters if possible Everyone who comments or posts on your page gets a response Content that is relevant to your fans What will you do today to get a millennial to engage with you on Facebook? >> Click to Tweet << The post How to Reach the Millennial Generation With Social Media appeared first on Post Planner.

Animated GIFs on Twitter: This Week in Social Media

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Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Twitter Supports Animated GIFs: You can now “share and view animated GIFs on http://Twitter.com, Android and iPhone.” Starting [...]This post Animated GIFs on Twitter: This Week in Social Media first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

Blogger Outreach: How to Build Relationships With Bloggers

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Do you want to attract more attention to your business? Are you wondering how you can build relationships with the influencers in your market? To learn why it’s important to reach out to bloggers, I interview Scott Monty for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing [...]This post Blogger Outreach: How to Build Relationships With Bloggers first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

Here’s the Secret to Successful Social Media Campaigns (Hint: P.O.S.T.)

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Ever heard of the “POST” method for social media campaigns? Here’s what the acronym stands for: People Objectives Strategy Technology Charlene Li & Josh Bernoff first introduced the POST method in their book “Groundswell“. In the book, they showed the POST method to be a proven way to create successful social media campaigns. Basically, POST method is the Briggs & Stratton for a successful social strategy. And people are its top priority! The Secret to Successful Social Media Campaigns = POST Method 1. People You can’t get anywhere with social media if you don’t understand your audience — your people. >> Click to Tweet << No one will Like, retweet, or repin your content if you haven’t answered the only question that really matters: What’s in it for me? If you’re trying to boost your Facebook engagement, you have to know the answers to these 2 key questions: Where do your current supporters hang out? What stories are they passionate about? 2. Objectives Clear objectives help you determine if your campaign is a success. Long-term success in social media requires lots of trial & error. >> Click to Tweet << The POST method helps you discover what you’re doing right & wrong. Here are some key questions to consider: What are you trying to achieve? Can it be measured? 3. Strategy Your strategy is more than just a plan. It’s a plan that hopefully helps you achieve your objectives. Strategy is about a value exchange. Make sure you have an answer for this: What are you offering your community in exchange for their emails, money, time, influence & attention? Whether it’s a meaningful pledge, or a sweepstakes — write down exactly how you will offer enough value to encourage fans to help you achieve your objective. >> Click to Tweet << 4. Technology Once you understand your people, objectives & strategy, you can confidently select the tools & tactics you’ll use for your campaign. For example, if your strategy is to engage millennials on Instagram, crowdsourcing content around a hashtag would be a smart tactic. >> Click to Tweet << How to Master the POST Method to Create Viable Social Media Campaigns The post Here’s the Secret to Successful Social Media Campaigns (Hint: P.O.S.T.) appeared first on Post Planner.

7 Tactics for Writing the Best Facebook Posts *Every Time*

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I’m often asked… Aaron, what are your biggest pet peeves when it comes to Facebook? Answer: I’m easily annoyed by bad descriptions on posts. Especially those automated posts that only show a headline & link — the ones that happen when people automate their blog feed. I’m not against automation per se — just lazy automation. If you don’t take time to write a decent post, how can you expect your fans to click the link or read what you’ve written & shared? Too many page owners believe that ANY article will get clicks & go viral. That just doesn’t happen. The best way to get more people reading your stuff (and to boost your organic reach) is to make sure your description is strong. Here are 7 ways to write the best Facebook posts — every time. 7 Tactics for Writing the Best Facebook Posts *Every Time* 1. Personalize Your Posts The best posts for marketing on Facebook are those that get personal. Personalizing your descriptions makes them unique so they stand out in the news feed among all those boring headlines. >> Click to Tweet << 2. Tell Stories Share a story! People connect with you through stories. Tell fans about a personal experience or just explain why you shared the post. For example: // Post by Ahna Hendrix Social Media Consultant & Freelance Interactive Designer. 3. Compelling Quotes Do you ever get writer’s block? Perhaps sometimes you feel brain-dead after a hectic day at work. And coming up with cool stuff to post on Facebook isn’t in the cards. I’ve been there. When I have a hard time thinking of something to post, I usually just snag a compelling quote from an article & use that to describe the link. You know which passages will appeal most to your audience. For example: // Post by Co.Exist. 4. Ask Questions A surefire way to get someone to engage with a post is to ask a question. Questions raise curiosity & curiosity gets people to click. >> Click to Tweet << For example: // Post by Co.Create. 5. Brief Remarks Brevity is never a bad thing on Facebook. It’s the “soul of wit”, right? Here Entrepreneur magazine keeps it brief: // Post by Entrepreneur. 6. Calls-to-Action Use your Facebook posts to spur fans to action. >> Click to Tweet << Ask them to: Click a link Read your post Comment about the post Like this: // Post by Alex Beadon. 7. Upvote-Inspired Method Hopefully, you’re still with me — because I saved my favorite tip for last. I call this the “upvote-inspired” method. Use this technique to juice up lots of different Facebook posts. It’s easy — just add an upvote to the description to get more people to click: #4 is my favorite I’ve tried #3 & it works #6 will shock you You won’t believe #9 Here’s an example: // Post by Ahna Hendrix Social Media Consultant & Freelance Interactive Designer. Summary Basically, if you’re not putting effort into the descriptions on your posts, you shouldn’t expect lots of engagement on your Facebook page. The best page managers use a diverse mix of content & personalize every post. Are any of my suggestions in your best practices arsenal? What techniques do you rely on to get fans to Like, share & comment on your posts? The post 7 Tactics for Writing the Best Facebook Posts *Every Time* appeared first on Post Planner.

5 Free Content Tools to Enhance Your Social Media Marketing

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Are you looking for new ways to grab your fans’ attention? When was the last time you changed the way you share news and updates? When you present your content in new, engaging and interactive ways, it stands out in a constant stream of competing information. In this article you’ll discover five free tools to [...]This post 5 Free Content Tools to Enhance Your Social Media Marketing first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

How to Build Your Credibility by Answering Questions

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Do you want to use your in-depth experience to help others? Are you a trusted resource? Successful marketers spend time sharing what they know. In this article I’ll share where you can answer questions from fans, customers and even strangers to build your credibility as a recognized resource. Why Write Content That Answers Questions? One [...]This post How to Build Your Credibility by Answering Questions first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

How to Create Highly Shareable Blog Content Using Facebook

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Do you want to create blog posts people can’t help but share? Have you used Facebook to find content that’s most appealing to your readers? You can write shareable blog posts by taking the time to understand what your audience really wants from you. In this article you’ll discover four ways to find the ideas [...]This post How to Create Highly Shareable Blog Content Using Facebook first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

4 Tactics to Improve Your Daily Social Media Marketing Routine

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Do you want a higher return on your social media marketing efforts? Are you simply covering the basics in your daily marketing routine? You can build on your current social media tactics to make them work better for you. In this article I’ll share 4 tactics to get better results from social media without working [...]This post 4 Tactics to Improve Your Daily Social Media Marketing Routine first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

6 Clever Ways to Use Facebook Groups for Marketing Your Business

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You probably belong to at least one Facebook group, right? But maybe you haven’t considered using a Facebook group for your business.  You should.  Today I’ll show you how to leverage a Facebook group for your company.  But before you just create a group & start inviting friends to join, remember, the group is NOT about you.  Don’t build a group, get people to join & then just spam them with links to your website. So how do you make Facebook Groups part of your advanced Facebook marketing strategies?  Here are 6 clever ways: 6 Clever Ways to Use Facebook Groups for Marketing 1. Provide Value for Customers Create a group to reward your customers & make them feel special — for example, a group exclusively for people who have purchased your product. Include a link on your sales page or send emails inviting customers to join.  Use the group to follow up with customers or help them if they have questions. >> Click to Tweet << Dennis Heenan created this group to answer questions from customers & motivate others: 2. Discuss Current Events  Groups are also great places to keep up with current events in your industry. That’s why we created a group called Post Planner Experts. Here, members discuss the latest happenings in the world of social media:  3. Build Your Community  Don’t forget the Facebook marketing basics: it’s not about you! A group should be about its members & how the group can provide value for them.  Chris Brogan’s The Secret Team is one of the best Facebook groups out there. The level of engagement is off the charts: 4. Communicate with Brand Ambassadors  When considering how to start a Facebook group for business, one of the best reasons might be to keep in touch with your biggest fans. The strong relationships you have with your top advocates & brand ambassadors are invaluable. And a group like this lets your advocates connect with each other. A group I belong to allows me to test new product features before they’re released to the public.  5. Promote Events  A Facebook group is really handy if you organize or promote lots of events. >> Click to Tweet << Those who attend the activities will use the group to network & share photos & notes. 6. Strengthen Your Team  If you have a diverse team of people working from different locations, create a Facebook group to keep in touch with your employees & promote company culture.  Key Takeaway In this post, blogger Scott Ayres runs down the mechanics of creating a Facebook group: How to Create a Facebook Group There are many ways to use Facebook groups. Most important is finding a way to provide value for group members that will keep them active & participating in the discussion. Has your business ever used a Facebook group? The post 6 Clever Ways to Use Facebook Groups for Marketing Your Business appeared first on Post Planner.

4 Tools that Measure Google+ Page Performance

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Are you keeping tabs on your Google+ performance? Do you need new tools to help you? The right tools make it easier to see if Google+ is a viable marketing platform for your business. In this article you’ll discover four tools to track the analytics behind Google+, identify your key audiences and boost engagement. Why [...]This post 4 Tools that Measure Google+ Page Performance first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

3 Ways Any Business Can Market on Pinterest

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Are you looking for a way to fit in on Pinterest? Do you know how to use Pinterest as a marketing tool? Pinterest is built around beautiful pictures and that can be a problem for some companies. If you don’t think your business is Pinterest-friendly, it’s time to reconsider. In this article you’ll discover three [...]This post 3 Ways Any Business Can Market on Pinterest first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

6 Facebook Pages Using Selfies for Social Media Marketing

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No matter how you feel about selfies, they’re here to stay. Powerhouse brands like KLM & Dunkin’ Donuts use selfies for Facebook marketing and get tons of engagement from fans. But you don’t have to be a household name to use selfies effectively on your business page. In this article, I’ll show you several examples from smaller companies that use selfies from fans to knock it out of the park. As you view these posts, think about ways you could use selfies to get more fans to engage with your Facebook page. The possibilities are endless. And let’s face it — selfies are just fun! 6 Pages Using Selfies for Social Media Marketing 1. KLM A recent KLM campaign had lots of people showing off their cities. I loved this contest because of how well it fit with the airline’s image. >> Click to Tweet << Oh, and KLM gave the winner 2 tickets to fly around the world — which doesn’t suck!  // Post by KLM.   2. Dunkin’ Donuts Many fans submitted selfies to Dunkin’ Donuts for a chance to have their photo featured on the company’s Facebook page & digital billboard in Times Square. >> Click to Tweet << Who wouldn’t want that?! I know I would!  // Post by Dunkin’ Donuts.   3. The Bumble Collection Here’s an easy-to-run selfie Facebook contest from The Bumble Collection: Simply post a self-portrait with your little ones. It doesn’t get much easier than that!  // Post by The Bumble Collection. 4. Bulldog Tours Have you ever seen a company run a Facebook contest for the whole summer? Summer fun is key to this contest from Bulldog Tours, which ends Aug. 1. Take a selfie in Charleston, South Carolina, and post it to the Bulldog Tours Facebook page. The photo with the most Likes wins a Charleston vacation! >> Click to Tweet <<  // Post by Bulldog Tours.   5. Mally Beauty Want fans to visit your store? Mally Beauty encouraged people to shoot selfies at their locations & upload the photos to Facebook:   6. Mövenpick Hotels & Resorts If you share a special moment by uploading a selfie from a Mövenpick hotel, you might win a 5-night stay in a location of your choice. >> Click to Tweet << Key Takeaways I’ve shown you some interesting ways businesses have used selfies for social media marketing — ideas you could easily use for your company to get more Facebook engagement. Let’s review key takeaways:  Campaign should relate to your products or services  Make it easy for fans to shoot a selfie  Use one social media platform to organize the contest  Give away a prize that is relevant to your Facebook page & fans  Have you seen companies encourage their fans to submit selfies? The post 6 Facebook Pages Using Selfies for Social Media Marketing appeared first on Post Planner.

How to Use Semantic Markup to Improve Your Search Results

Social Media Examiner -

Do you want search engines to find your content easily? Do you want search results related to your content to stand out? You can tell search engines exactly what your content is to make it easier for them to index it. In this article you’ll discover the basics and benefits of semantic markup and how [...]This post How to Use Semantic Markup to Improve Your Search Results first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

5 Social Media Dashboard Benefits to Help Marketers

Social Media Examiner -

Are you using the right social media dashboard? Do you know which tools you need? In this article you’ll discover five benefits of social media dashboards to get the best return on your efforts. Why You Need a Good Dashboard Managing your social media accounts can be a time- and resource-intensive endeavor. Those companies that [...]This post 5 Social Media Dashboard Benefits to Help Marketers first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

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