Social Media

How to Use Instagram Branded Content Ads With Influencers

Social Media Examiner -

Do you partner with Instagram influencers? Want to easily turn influencer content into ads? In this article, you’ll discover how to use Instagram Branded Content Ads to amplify the reach of your influencer campaigns. Why Use Instagram Branded Content Ads? According to Instagram, branded content is defined as “a creator or publisher’s content that features […] The post How to Use Instagram Branded Content Ads With Influencers appeared first on Social Media Marketing | Social Media Examiner.

How to Use LinkedIn Polls for Business: 9 Ideas

Social Media Examiner -

Want to improve your marketing insight? Have you considered LinkedIn Polls? In this article, you’ll find nine ways to use LinkedIn Polls for your business. How to Set Up a LinkedIn Poll You can create LinkedIn polls just about anywhere on the LinkedIn platform, including your professional profile (individual account), company page, showcase page, group, […] The post How to Use LinkedIn Polls for Business: 9 Ideas appeared first on Social Media Marketing | Social Media Examiner.

ReThinkIt Forward: INVEST IN YOURSELF- Personal and Business Development

Crystal Washington's Blog -

April 9, 2020 Transcript Crystal Washington: Hello, I’m Crystal Washington, Technology Strategist, and Futurist Karen McCullough: and I’m Karen McCullough, the millennial evangelist who helps you adapt to change and we want you to rethink it forward. Crystal Washington: And by rethinking it forward, we mean that there are things that have worked for you in the past that are not going to work for you in the future. And when we’re honest, they’re not even working for us right now. Karen McCullough: No. Well, today it’s money day. Crystal Washington: Yeah. And Karen, I know in the past we talked about saving money, but today we’re kind of taking an opposite approach and we’re talking about spending money and investing in yourself. Karen McCullough: We’re talking about investing in yourself. And, uh, I love this topic, uh, because it’s, it’s me. Um, I started speaking in 2000 and I realized right off the bat because I came from a business background, I knew I had to have the right collateral. I knew I had to look good. I knew that whatever I put out in front was going to represent me and it was going to represent my fee. So right from the beginning, even though I was broke, because if you remember if you heard the very first video, I had just come out of bankruptcy and I was really, really having a hard time, but I had a credit card. And, um, I use that card to really grow my business, to grow my business in every way. And so I started getting all of my collateral and my marketing materials, but in 2008 when the recession hit, something interesting happened to me. Karen McCullough: Uh, and it happened, it happened, uh, online. I was watching videos and I have no idea how I stumbled upon a guy named Gary Vaynerchuk. I don’t know if any of you know Gary V. Um, he’s, he swears a little, I’m just going to give you if you go Google and don’t get mad at me, but he was back in 2008 talking about his dad’s business. He has a dad who had a liquor store and he tells the story of how he worked in the liquor store as a kid. And he got this great idea because he was very technologically advanced to create a blog, a video blog. And he called it the wine library. And I started watching him and studying him and I realized the world was changing and that I was going to go digital and it’s going to save me a whole lot of money cause I wasn’t going to have to print my stuff up anymore, but I was going to have to get more equipment and I began to invest. Karen McCullough: So for me, I believe that we are the product and we are in product development at every single thing that we put into the product. Everything that we put into our offices and our businesses is going to help us succeed. So to do this, to do this, a session with crystal, to do these videos, I had to get a new camera and I had to go buy a bagel microphone over here and get some lighting. And so I am the first person to tell you to invest in yourself because you’re in product development and you’re the product. Crystal Washington: And I think Karen, that’s true. Whether you’re an entrepreneur or even if you work for another company, you know at the of the day you always have to improve because you are your own product, right? It’s not even just what we put out. You are a product selling yourself as well. And so we know that packaging matters, right? And so everything that we’re investing as part of that packaging, it changes the way that we speak. It changes the language that we use, it changes what ideas we bring to the table and maybe even how we physically show up. So I do believe in investing in yourself as well. You know, one of the things that you taught me, Karen, so in the last episode, we talked about how we went to that conference together and how on day three I ran away to Disneyland. I’ve taught the rest of you in the classes, but I remember I was a baby speaker when you told me, crystal, you have to invest in this conference. This is going to help your career. And, and it was not cheap, you know, to go there. The registration, the flights, the hotel, it was expensive. Actually, and I remember I looked at you and I said, well, she’s where I want to be and I want to speak on this level. I have to do what she tells me to do. Crystal Washington: He said, what now? I didn’t know I had that much power. You did. You did. Cause you were where I wanted to be. And I knew that if you’re saying that this is what’s necessary and this is what you’re doing, I needed to step in your footsteps. That was going to be the quickest way to success, to step in the same footsteps. And so I went to the conference. Now mind you, I didn’t run away on the last day, but that’s just because I know where my learning limits are, and if I absorbed too much, I can’t absorb anymore and I don’t take action, right? So I went to that, but here’s what’s even funnier, Karen. So I spent all this money to get there and I was so proud of myself. I’m patting myself on the back here and I’m like, I did what Karen told me. Crystal Washington: I scraped this many together. I’m going to be amazing in my career and my business. And then you said, well Crystal, there’s this piece of technology and you need to order this for your business. And I went and I saw how much it costs a month. And I was like, Holy moly, you know, and, and I wasn’t making very much as a speaker, as a baby speaker, Karen. But I said you know what, if this is what she says, it’s going to take me to be successful. And now Karen, that technology is truly the base of my entire business, right? That investment made a huge difference. And I think you know, here you are, you just invested in new equipment for us to do these videos together. Anyone else that’s watching us doesn’t know this, but you know, you’re continuously adapting. So right now we’re in my office, but I’ve converted my living room into a studio right now. Crystal Washington: So while I’m here, you know, while we’re all social distancing to protect each other for good reason, I actually have, my living room has three sets right now. My husband is a photographer. He can’t leave the house either. So he knows all about lighting and video too, and so we can make all kinds of videos, with different sets, make it look like I’m on a stage, all kinds of things now. So even now I’m still adapting. I’m still investing in myself because we can’t rest on our laurels. So it’s never-ending. Karen McCullough: It’s never-ending. But you just motivated me. I’m to clean up my living room, live stream here because it’s great. But I think you’ve got to have that mindset and I think that the fear, I know there’s a fear of spending money, but you have to invest in yourself. You have to believe in yourself and you have to invest in yourself and we have to dream. And right now this is called rethink it. You get to be thinking about where you are going to be when this is over and hopefully it’s sooner than later, but where will you be and how will you be positioned? Invest in yourself. Crystal Washington: I love it. And Karen, the best part is not only will we be back tomorrow, but tomorrow is our fun Friday episode. Yes. Everyone who’s listening to us, whether it’s a YouTube or podcasts, make sure you’re subscribed and make sure you tune in tomorrow because again, fun Friday, Karen McCullough: you’re gonna have fun. Bye guys.

ReThinkIt Forward: Digital Learning – Free Online Courses, Resources For Personal Development

Crystal Washington's Blog -

April 8, 2020 Transcript Crystal Washington: Hello, I’m Crystal Washington, Technology Strategist, and Futurist Karen McCullough: and I’m Karen McCullough, the millennial evangelist who helps you adapt to change and we want you to rethink it forward. Crystal Washington: And by rethinking it forward, we mean that there are things that have worked for you in the past that are not going to work for you in the future. And when we’re honest, they’re not even working for us right now. Karen McCullough: So today we’re going to talk about digital learning and I’m excited to learn because that’s why I have Crystal for in my life. She is my digital guru. So I’m going to turn this one over to her and I’m going to take notes. Crystal Washington: Okay, so we’re going to make this simple. I don’t want you, you know, I’m going to give you a lot of resources, but I don’t want you to then download all these resources, think about things that you were already interested in learning, and then maybe adapt to one thing that I share with you that will accomplish that goal. So let’s agree to that. First, I don’t want you to feel overwhelmed. This is a buffet. You don’t need everything. At the buffet. You only eat the items you actually want. Hopefully. Karen McCullough: Good analogy. Crystal Washington: Hopefully you don’t need everything at the buffet. Some people are like, I eat everything. Yum, yum. Jamo don’t do that here. Okay. Um, so first few things you want to do is if you’re a member of professional organizations, check them out first. Because a lot of professional organizations right now, business organizations are making their courses free basically to help the economy to help with continuing education. So a lot of those courses that may have been 500 $600 before that may have been only available to members or certain levels of members. A lot of them are free now. So start with your own industry. Have you seen anything like that, Karen? Karen McCullough: Oh yeah, I’ve seen so much. In fact, I’m thinking about to myself right now, but that would be more screen time and I don’t know if I can do it, but they’re out there. Crystal Washington: Yeah, Coursera is another great resource. Coursera is a platform and an app where people have all kinds of courses on anything you could think of. Do you want to learn? Sign language, you want to learn computer programming, you want to learn data science, there are courses on everything and they’re making so many things absolutely free to the public right now when we’re all in self-isolation if you will, to keep us safe. So they want to make sure we’re feeding our minds while we’re keeping each other say so. Of course, there is a great one. Do a lingo for any of you all who have been trying to learn another Spanish, Spanish, another language. For instance, I have been trying to learn Spanish forever. Unfortunately. [inaudible] my Spanish is hot garbage, but Duolingo helped me even be able to say that. How about that? All right, go ahead. Crystal Washington: So that’s another great resource for you. Um, what’s really cool is that for anyone that’s a member of a gym or maybe you’ve been wanting to learn how to do a different type of dance or maybe start yoga, a lot of the instructors are making their classes free online via zoom or other platforms. A lot of gyms have their own platforms where you can participate in classes. Absolutely Bree. So this is a great time for you to learn how to become that yoga master you’ve always wanted to be. Or maybe you want to practice your Pilates. I don’t know. Um, in addition to that, a lot of the Ivy league higher education, um, institutions have made classes free as well. So you know, places like Yale, Harvard, you can go in there now online and take a lot of the courses that they normally charge for. Crystal Washington: They’re just giving it to us at no cost. But what a wonderful gift. A couple more, uh, one of them is podcasts. Now, if any of you are listening to us via podcast versus YouTube, you already know this, but podcasts are an excellent way to get information. Now that you’re home and you may have more time. Not everyone has more time. Some people have less time because they’re home educating their children. But if you have more time and you want to learn some new things, why not check out some podcasts? And if you haven’t already, make sure you subscribed to us with rethink it forward. A couple more things. If you want to learn about covert 19 and, and not just the stuff that’s floating around on the internet, but actually really understand infectious disease a little bit better, guess what? John Hopkins and the world health organization have complementary courses that you can take where they’ll educate you on what’s going on with that disease. Last and not least, I gave a lot of resources. Please do not fall victim to learning overload. Don’t try to stuff yourself with everything. Just focus on the things that you already wanted to learn and take it from there. Make sure you have a stop-off point so that you’re not overdoing it. Karen McCullough: That’s, this is great information. I’m a stop-off point. So you went, you jump off. Is that it? You can get off when you don’t. You know, when she, when she said you’re done, you’re done. And it really, I thought of a story. I can’t believe I think about it as few. Crystal is the queen of when you’re done, you’re done. And she doesn’t make any excuses, which I am learning from her. Uh, we were at a conference. I recommended, uh, are you gonna tell this story? I’m gonna tell it cause I gave you this whole one. This just speak on because I’m so she, well this was a live conference. It wasn’t an online conference. We paid a lot of money to go to this conference and I always think about the Benjamins we’re on the plane. We get there. We’re at the conference. It’s with a lot of people that we know. I won’t say which conference it was and she was a baby millennial back then. She wasn’t a grownup millennial like she is right now. And I was really excited about the speakers and I noticed she was disconnecting. She was like cutting it off. She had gotten as much as she wanted. And at lunch, we’re sitting with a bunch of people, pretty much all baby boomers who were really that you got their money and how much they invested in the course. And she said that she was taking the rest of them off and maybe even the next day and she was going to Disney. Crystal Washington: Yeah, I did. Yeah. I spent the next day at Disneyland, I sure did. While everybody else was in their classes. Yes. Karen McCullough: This was the beginning of my understanding, millennials, this was the beginning for me. Really. I have to thank Crystal for giving me an entire 10 years of content because I study her and whatever she’s thinking, I’m thinking the total opposite. And so what I’m learning is instead of saying, no, don’t do it that way. I say, Oh, tell me why. And crystal has probably taught me more than I had ever taught her and I thank you for it. So when we talk about online learning, I love online learning, but sometimes I have to call people to help me get online. Sometimes, especially in the beginning with, Oh, now my daughter’s a, we can put that on the TV. I didn’t know how to do it. And this is for all of you that aren’t techie. Don’t be afraid to ask. This is a chance for you to call your kids. Karen McCullough: They’re going to have to talk to you over the phone. Call a neighbor, maybe, maybe do a zoom call. If you could figure zoom out. And I’m saying that because I have a group of friends who we’re going to do a zoom call that I was the only one on it cause they both figure it out. So I’m helping them. So what we have to think about right now is we have to begin to help those that don’t know how to do these things because there’s a lot of people out there, and it could be your mom, it could be your grandma, it could be your neighbor who are stuck at home. They don’t know how to use technology, they don’t know how to get online. And this is really a good way for you to drop them a call or an email and say, you know what? I saw really good for free online learning courses. I’d love to help you get on, think about it, and just help us out a little bit. Crystal Washington:  But he didn’t want that. Let’s end on that amazingly warm, fuzzy note where we’re helping each other. Yes. So look forward to seeing you all tomorrow. Remember, subscribe, subscribe, subscribe to our YouTube channel, to the podcast fee, and we’ll see you tomorrow for a brand new spanking shiny new episode. Karen McCullough: Yeah. can’t wait. Can You? Crystal Washington: No. Laughs

ReThinkIt Forward: Stay Productive with These Hacks for Time Management

Crystal Washington's Blog -

April 7, 2020 Transcript Crystal Washington: Hello, my name is crystal Washington. I’m a technology strategist and futurist. Karen McCullough: And I’m Karen McCullough, the millennial evangelist who helps you adapt to change and we want you to rethink it forward. Crystal Washington: And by rethinking it forward, we mean that there are things that have worked for you in the past that are not going to work for you in the future. And if we’re really honest, they’re not actually working for us anymore right now. Karen McCullough: Right? And today we’re going to talk about staying productive while working at home. And this one’s for almost everybody out there. It doesn’t matter if you’re an entrepreneur or business owner or sole solo printer. I love saying that word. Um, we’re all working from home. And so this is gonna really help you work from home. I’ve been working from home for 20 years, but the coolest part about my job is I’m really never home. So I have a home office and I use it. But basically I’m on planes all the time and so it’s kind of fun to get home and work once a week here in the office. Now it’s getting hard now. It’s a lot harder for me, so I can’t wait to hear what you have to say and I’ll share a couple of the, Crystal Washington: okay, well first off I have to say this for anyone who doesn’t know this about me, I am someone who naturally books order. The idea of having a regular schedule in my mind is like soul death. So just knowing I have to be at the same place every Tuesday at some time. I everything in me. So that’s, that’s why, you know, I, I have the career that I do like here and because every day is different, right? But you still have to be productive. And there are some things I’ve learned over the years that work with my rhythm and that’s going to be key to what we talk about today. Karen and I, you have to find your rhythm. So we’re going to give you suggestions and then you adopt those things that work for you and then leave the things that don’t. Okay. So number one, one of the most productive things that I do that’s really helped me stay focused is creating to-do lists versus schedules. Crystal Washington: Now if I have an actual meeting with someone, then yes, that needs to be on a schedule. But saying from this time at this time you write from this time at this time you read from ah, I tried that, that’s not who I am. Okay. But having a to-do list of all the things that I really want to get accomplished today. And then maybe a few little extras at the bottom, like if I’m extra productive, those are a few extra things I could check off. It’s so helpful. And here’s what’s really cool about it. I write it at night so that way when I go to bed, I know there’s already a plan in place for the next day. I have a to-do list and depending on how many, how big the projects are a to-do list can be anywhere from three things to eight things. Crystal Washington: It just depends on how much time they take. Right? So number one created to-do lists. And that can be on paper, that could be using an app, like to-do list, which is for to-do lists or I use Evernote, which allows you to create these notes with checklists. Whatever works for you. But there’s something about checking off something. I don’t know, Karen, to me those are sexy. Every time I checked something off I’m like, yes, that’s why I don’t get things done. I haven’t checked them off taking notes cause you know, I’m the creative over here. The other thing is I set timers. So sometimes there are things I don’t want to do that I have to do. Karen, I’m pretty sure we’ve all been there, right? Like you know those projects that you’re just not excited but you need to get it done. Crystal Washington: And so what I’ll do is I’ll take bite-sized pieces. And so I actually talked to my phone, I’m not gonna say it out loud now because either Google or Siri will answer me, but I call it, you know, and the assistant. And then I say, Hey, you know, set a timer for 20 minutes. And then I start working on that thing I don’t want to do for 20 minutes and once the 20 minutes is up, I’m good. Okay. So sometimes just setting timers for the things that you really don’t want to do, that’s good. Or the things that you might spend too much time on. So if you’re supposed to check social media for your business, but you find that you know, three hours later you fell into a black hole, that’s not productive either. So you want to set a timer before you get on there. Crystal Washington: Um, concentrate on as few projects at a time as well. So it’s better for you to complete something 100% today than to complete four things, 25%, because it’s almost like that whole paying down debt thing. They talk about Karen, where they try to get you to prioritize and pay down one thing at a time versus everything. You’ll feel like you’re getting more done. Right? So try to knock off things. And a lot of times I try to knock off the little things first cause you can check it off a couple more things. Um, sometimes you’re going to need to be predictive. Karen, have you ever had those days where you need to be productive and your brain just says no every day? Oh no. Okay, well we can do this every day. Crystal Washington: Well, we can do it every day, but occasionally my brain just says no ma’am. And on those, and it doesn’t happen often, but on the days where my brain says, Nope, if I can write and if I don’t have any obligations to clients, I will give myself permission to just not be productive. Maybe I need to go to the beach, maybe I need to read a book, maybe I need to go garden. Whatever you need to do that kind of resets you. And the next day my brain is acting right. A couple more things and we’re almost done. I don’t continually check for emails and texts all day long because it’ll distract you. I know. Right? And then, um, the last one is one of my favorites. Are you ready? And this is going to be hard for some of our friends that are watching us right now. Crystal Washington: Karen gets really good at saying no. So I’m very good at saying no to family, friends, even clients sometimes, right? You want to be reasonable. But I’m really good at knowing do I have time to commit to this? Can I give it a hundred percent if I cannot, I throw out nos like Ninja stars. Okay. And I don’t feel bad about it because I’m so helpful at all other times if someone gets it now, it’s because it really isn’t within the realm of possibility for me to take care of the things I need to get done and do that as well. So if you’re really good at saying no, you’ll be productive because it gives you more time for the things you say yes to. What do you have, Karen? Karen McCullough: Oh, I’m the other side of the coin. Okay. So for me, I’m creative and that’s what I say all the time to get rid of all those schedules and all of those timers and all of that. So my goal now that I’m here trapped for probably the next few months, hopefully, I have to get three things done a day. Three things. That’s all my goal is just to get three projects done a day. And I know my biorhythms, I’m pretty much a morning person. I can get so much done. So yeah, I’ve been waiting, I don’t even want to tell you, I been waking up at five every day and I wake up at five and I am on fire. So I sit down and write my to-do list in the morning because I don’t want to think about that night when I go to bed. Karen McCullough: That might interrupt my sleep. So I write, the three things I’m going to do in mine are big chunks. So I chunk everything. So if I’m going to video on a day that could take the whole day. So I’m going to spend the morning writing the video content, I’m going to spend time getting myself ready. That would be one of the things that my chunk, and then I’m going to spend time doing the video and that’s all I’m going to do that day. Because for me, I put a lot of energy as we talked about before, into each project and to each thing. So I need to keep it in categories in chunks so when I’m blogging, when I’m starting, I’m writing one right now, which is gone over my limit so I don’t, I sometimes I can do something for a few hours or three hours even. Karen McCullough: So what I have to do is I have to think about that renewal of my energy. I stop every about 60 minutes and I go do something totally unrelated to writing. Sometimes I even make a call now that I’ve got my pods, I can call someone and I can walk through the house and I can take my mind off of work because I find that if I can take a break and not be thinking about work, not be making a work call during the break, I come back refreshed and so I really put those 90 minutes into it, those 30 minutes or the 60 to 90 minute breaks. Sometimes I say 90 minutes when I’m really on a roll and the last thing I do is I have decided that I have to schedule a time to worry. That’s the only thing I schedule. And I used to say, well I’m gonna worry in the morning, but that wasn’t good. Karen McCullough: So, um, so I do meditate in the morning. I’m really working on that to clear my brain and I do some reading, but I schedule four o’clock for worry time. Oh, if I’m thinking about wine, they schedule it. Well, really I have the wine at four o’clock. I was going to say schedule if I have, and I’m telling the truth, but here’s what I do. I try to say when I’m thinking of somebody to worry about doing it, I’m going to wait until four to do that. And it’s interesting because sometimes when four comes around, I don’t really want to worry. I want to do something that’s fun. But I really am aware right now with everything going on. I know I seem pretty happy. Go lucky. I worry I have anxiety just like everybody out there. I watched the numbers and I worry about when am I going to get back to work. Karen McCullough: I worry about myself, I worry about will I be relevant, will people still want me? And so there’s this unconscious kind of anxiety that goes on with me and I’m going to identify it. So I’ve started journaling. I’ve started actually writing my thoughts when I worry and I think that that will be something that maybe I can go back to and it might really help me when I not worrying. Anyway, those are the things, those are the things that I do. Um, like I said, I am a creative, you saw my office, you’d go, yeah, you need to schedule some time to clean it up. But um, they can chunks, schedule a time to take breaks, and schedule your worry time. Crystal Washington: Well, between all the information we just shared, Karen, everyone should be able to find some things that work with their own rhythms. So that was helpful. And anyone that’s watching this right now, make sure that you subscribe to our YouTube channel or to the podcast, wherever you listen to your podcasts and make sure you tune in tomorrow. Karen McCullough: I have one more thing to add. I’m reading. Some of the comments were comments that will spur us on. I got really excited when two people said they loved the content. We’re content, right? What you want from us, because we create this over the weekend, and then we presented it to you during the week, but we’re loving doing this. And as you can tell, we’re the eating and the yang, right? Yes. Crystal Washington: Bye everybody. Look forward to your comments. Karen McCullough: Bye guys.

How to Run Facebook Ads for Local Businesses: Driving Foot Traffic

Social Media Examiner -

Does your local business need more walk-in customers? Want to know how to use Facebook ads to drive more foot traffic? In this article, you’ll discover how to run Facebook ads with the Store Traffic objective to generate more business for your local business. To learn how to properly set up and run a store […] The post How to Run Facebook Ads for Local Businesses: Driving Foot Traffic appeared first on Social Media Marketing | Social Media Examiner.

Facebook Updates Creator Studio

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore updates to Facebook Creator Studio as well as new Twitter Camera and conversation management features. Tune Into […] The post Facebook Updates Creator Studio appeared first on Social Media Marketing | Social Media Examiner.

How to Use Google Analytics to Eliminate Uncertainty

Social Media Examiner -

Wish you had more information to guide your marketing decisions? Wondering how Google Analytics can help? To explore how to use Google Analytics to eliminate uncertainty, I interview Chris Mercer on the Social Media Marketing Podcast. Mercer, as he likes to be known, is the world’s leading authority on Google Analytics and the founder of […] The post How to Use Google Analytics to Eliminate Uncertainty appeared first on Social Media Marketing | Social Media Examiner.

How to Improve Instagram Post Engagement: 4 Tips

Social Media Examiner -

Do you want your Instagram content to perform better? Wondering how to optimize your Instagram feed posts? In this article, you’ll discover how to design and deliver Instagram posts that improve engagement on Instagram. To learn how to optimize your Instagram posts for more engagement, read the article below for an easy-to-follow walkthrough or watch […] The post How to Improve Instagram Post Engagement: 4 Tips appeared first on Social Media Marketing | Social Media Examiner.

How to Use TikTok Analytics for Business

Social Media Examiner -

Is your TikTok marketing working? Wondering how to find and use TikTok Analytics? In this article, you’ll discover how to read, analyze, and interpret your TikTok Analytics metrics to improve your TikTok marketing activities. How to Access TikTok Analytics To get access to TikTok analytics, you need to have a TikTok Pro account. If you […] The post How to Use TikTok Analytics for Business appeared first on Social Media Marketing | Social Media Examiner.

How to Scale Facebook Ads: 4 Ways

Social Media Examiner -

Want to maximize the results of your top-performing Facebook ads? Looking for ways to get more leads or sales from your existing Facebook ad campaigns? In this article, you’ll discover four horizontal and vertical ad-scaling techniques for Facebook ads. Horizontal Facebook Ad Scaling To scale your Facebook ads for reach, try adding new ad sets […] The post How to Scale Facebook Ads: 4 Ways appeared first on Social Media Marketing | Social Media Examiner.

Facebook Shops and Shops on Instagram: New Business Tools for Marketers

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook Shops and Shops on Instagram with special guest, Allie Bloyd. Tune Into the Social Media Marketing […] The post Facebook Shops and Shops on Instagram: New Business Tools for Marketers appeared first on Social Media Marketing | Social Media Examiner.

Facebook Organic Reach: How to Develop an Engaged Following

Social Media Examiner -

Want a more engaged Facebook following? Looking for creative ways to leverage organic marketing rather than ads? To explore how to develop an engaged organic following on Facebook, I interview Fallon Zoe on the Social Media Marketing Podcast. Fallon is an organic reach expert who specializes in Facebook. Her Facebook-focused membership community for female business […] The post Facebook Organic Reach: How to Develop an Engaged Following appeared first on Social Media Marketing | Social Media Examiner.

Social Media Marketing Strategy for a Multi-Location Business

Social Media Examiner -

Does your business have multiple locations? Need a better social media strategy? In this article, you’ll find a four-part plan to structure a social media marketing strategy you can execute seamlessly across all markets. #1: Create an Overarching Brand Message As you look to extend your business operations into different markets (countries, states, cities, or […] The post Social Media Marketing Strategy for a Multi-Location Business appeared first on Social Media Marketing | Social Media Examiner.

How to Retarget Facebook Ad Traffic for Conversions

Social Media Examiner -

Are you working with a new Facebook pixel? Wondering whether to use a traffic objective campaign or a conversion objective campaign? In this article, you’ll discover how to combine Facebook ads traffic and conversion campaigns to meet your goals. Understanding Facebook Ads Traffic and Conversions Objectives The objective you choose when you create your Facebook […] The post How to Retarget Facebook Ad Traffic for Conversions appeared first on Social Media Marketing | Social Media Examiner.

8 Instagram Stories Hacks to Give You a Creative Edge

Social Media Examiner -

Want to give your Instagram stories a creative edge? Looking for hidden features to try out? In this article, you’ll discover eight Instagram Stories power tips including how to save your Stories effects for quick access, add multiple photos, add a custom GIF, and more. To learn how to make the most of the brush […] The post 8 Instagram Stories Hacks to Give You a Creative Edge appeared first on Social Media Marketing | Social Media Examiner.

LinkedIn Live Streaming for LinkedIn Events

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore LinkedIn live streaming for Virtual Events and LinkedIn Polls with special guest, Michaela Alexis. We also discuss […] The post LinkedIn Live Streaming for LinkedIn Events appeared first on Social Media Marketing | Social Media Examiner.

Local Business Marketing in Uncertain Times

Social Media Examiner -

Wondering how to stay top-of-mind with your customers, even if you aren’t open? Looking for new, creative ways to continue to show up for them? To explore how local businesses can market during uncertain times, I interview Bruce Irving on the Social Media Marketing Podcast. Bruce is a local business marketing pro. He’s the host […] The post Local Business Marketing in Uncertain Times appeared first on Social Media Marketing | Social Media Examiner.

How to Make Videos People Will Watch on Social Media

Social Media Examiner -

Want your videos to make a bigger impact on social platforms? Wondering how to create videos that grab and hold people’s attention? In this article, you’ll discover three techniques to produce video people will watch on social media. Note: This article assumes you have the basics in place for filming and producing social media video. […] The post How to Make Videos People Will Watch on Social Media appeared first on Social Media Marketing | Social Media Examiner.

How to Produce High-Quality Videos for Social Media

Social Media Examiner -

Need to do more with social video? Wondering how to increase the quality of your videos? In this article, you’ll discover practical tips to produce polished videos that perform well on social media. #1: Look Better on Camera I’m sure you’ve seen many social media videos where the person is looking down at the camera, […] The post How to Produce High-Quality Videos for Social Media appeared first on Social Media Marketing | Social Media Examiner.

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