Social Media

How to Let Facebook Automatically Present the Best Ad Text: Multiple Text Options

Social Media Examiner -

Want Facebook’s AI to show the right ad text to the right audience? Wondering how multiple text options can help improve your conversions? In this article, you’ll learn how to use Facebook’s Multiple Text Optimization feature so you can effortlessly customize your Facebook ads for different people. About Multiple Text Options in Facebook Ads Multiple […] The post How to Let Facebook Automatically Present the Best Ad Text: Multiple Text Options appeared first on Social Media Marketing | Social Media Examiner.

Preparing for California Consumer Privacy Act (CCPA): What Marketers Need to Know Now

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore the California Consumer Privacy Act and what processes and technology all businesses need to have in place […] The post Preparing for California Consumer Privacy Act (CCPA): What Marketers Need to Know Now appeared first on Social Media Marketing | Social Media Examiner.

Facebook Ad Trends: What Marketers Need to Know

Social Media Examiner -

Are you keeping up with changing Facebook ad trends? Wondering which Facebook ad placements you should focus on? To explore what marketers need to know about the latest Facebook ads trends, I interview Rick Mulready on the Social Media Marketing Podcast. Rick, a Facebook ads expert, is the host of The Art of Online Business […] The post Facebook Ad Trends: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

How to Create Square Videos That Stand Out: 6 Useful Tools

Social Media Examiner -

Want to make square videos that work on any social platform? Looking for tools to help? In this article, you’ll discover six tools to crop, brand, and optimize square videos to perform better on Facebook, Instagram, and LinkedIn. Why Square Video on Social Media? Brands and businesses of all sizes are jumping on the video […] The post How to Create Square Videos That Stand Out: 6 Useful Tools appeared first on Social Media Marketing | Social Media Examiner.

How to Automate Personalized Video Messages via Facebook Ads

Social Media Examiner -

Want to create a personal video message for each of your ad prospects? Wondering how to streamline the process? In this article, you’ll discover how to deliver personalized video messages to qualified Facebook leads at scale. Why Create Personalized Video Messages? Sometimes it seems the days of good social media comments are in the past […] The post How to Automate Personalized Video Messages via Facebook Ads appeared first on Social Media Marketing | Social Media Examiner.

12 Social Media Marketing Predictions From the Pros

Social Media Examiner -

Is your marketing ready for the coming changes? Looking for expert insight to help you get your marketing plans on the right track? In this article, 12 marketing experts share their predictions to help you prepare your social media marketing plans for the coming year. #1: Facebook Ad Costs Push Advertisers Off the Platform Facebook […] The post 12 Social Media Marketing Predictions From the Pros appeared first on Social Media Marketing | Social Media Examiner.

How to Use Instagram to Generate Organic Leads

Social Media Examiner -

Are you using Instagram to connect with new prospects? Wondering how to generate leads without using Instagram ads? To explore how to use Instagram for organic lead generation, I interview Jenn Herman on the Social Media Marketing Podcast. Jenn is an Instagram marketing expert and co-author of Instagram For Dummies. Her live course is called […] The post How to Use Instagram to Generate Organic Leads appeared first on Social Media Marketing | Social Media Examiner.

How to Improve Your YouTube Video Views

Social Media Examiner -

Do you want more views on your YouTube videos? Wondering how to get more people to click on your YouTube suggested videos? In this article, you’ll discover how your YouTube click-through rate (CTR) impacts video views and find six steps to improve your YouTube click-through rate. Why YouTube Click-Through Rate Is Important Five hundred hours […] The post How to Improve Your YouTube Video Views appeared first on Social Media Marketing | Social Media Examiner.

4 Creative Ways to Generate Organic Instagram Engagement

Social Media Examiner -

Want more engagement on your Instagram posts? Wondering how to entice people to engage with you on Instagram? In this article, you’ll discover four out-of-the-ordinary ways to create Instagram posts that prompt people to engage with and click on your content. #1: Encourage Instagram Engagement With Brand-Relevant Puzzles The typical image or video post on […] The post 4 Creative Ways to Generate Organic Instagram Engagement appeared first on Social Media Marketing | Social Media Examiner.

How to Use Facebook Ads to Promote Limited-Time Offers

Social Media Examiner -

Do you want to promote limited-time offers this holiday season? Wondering how to create an automated Facebook ad sequence to deliver daily specials? In this article, you’ll learn how to set up a multi-day Facebook ad campaign to automatically deliver time-sensitive offers. Prepare Your Holiday Campaign Assets in Advance The holiday shopping season in the […] The post How to Use Facebook Ads to Promote Limited-Time Offers appeared first on Social Media Marketing | Social Media Examiner.

Facebook Lets Advertisers Control Where Ads Appear

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook’s new brand safety controls and transparency tools for advertisers, upcoming Facebook ad updates, and more with […] The post Facebook Lets Advertisers Control Where Ads Appear appeared first on Social Media Marketing | Social Media Examiner.

Magical Words That Sell: How to Build Trust in Your Marketing

Social Media Examiner -

Do your marketing messages make you trustworthy? Are you using the right words and phrases? To explore how words can build trust with customers, I interview Marcus Sheridan on the Social Media Marketing Podcast. Marcus is a renowned keynote speaker and the author of They Ask, You Answer. He also runs a digital sales and […] The post Magical Words That Sell: How to Build Trust in Your Marketing appeared first on Social Media Marketing | Social Media Examiner.

How to Customize Facebook Ads for the Customer Journey

Social Media Examiner -

Are you targeting cold, warm, and hot audiences with Facebook ads? Wondering what types of ads work best with each audience? In this article, you’ll discover how to use six types of Facebook ads to move people further along the customer journey. 2 Facebook Ad Types That Work With Cold Audiences Cold audiences contain new […] The post How to Customize Facebook Ads for the Customer Journey appeared first on Social Media Marketing | Social Media Examiner.

How to Go Live in HD Quality From Your Computer

Social Media Examiner -

Do you want to use high-quality live video in your marketing? Wondering if you have the right tech setup? In this article, you’ll find a checklist of tips and tools to create HD-quality live video broadcasts from your laptop or desktop. Why Broadcast Live Video in High Definition? If you want to organically reach as […] The post How to Go Live in HD Quality From Your Computer appeared first on Social Media Marketing | Social Media Examiner.

How to Use Instagram Hashtags for Business: A Guide for Marketers

Social Media Examiner -

Wondering how to use hashtags to improve your visibility on Instagram? Looking for a guide to follow? In this article, you’ll discover a complete guide to using hashtags strategically across Instagram feed posts, story posts, and IGTV posts. The Basics of Using Instagram Hashtags for Business A lot of people struggle with Instagram hashtags. They […] The post How to Use Instagram Hashtags for Business: A Guide for Marketers appeared first on Social Media Marketing | Social Media Examiner.

Twitter Introduces Conversation Insights and Upcoming Features for 2020

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Twitter’s newest conversation tools and other features coming to the platform in 2020 with special guest, Madalyn […] The post Twitter Introduces Conversation Insights and Upcoming Features for 2020 appeared first on Social Media Marketing | Social Media Examiner.

Facebook Ads Strategy: A New Approach for a Competitive Marketplace

Social Media Examiner -

Have your Facebook ads stopped working? Wondering what needs to change? To explore a new approach to Facebook ads strategy, I interview Nicholas Kusmich on the Social Media Marketing Podcast. Nicholas is a Facebook ads strategist with H2H Media Group. He hosts the Accelerated Results podcast and is the author of Give: The Ultimate Guide […] The post Facebook Ads Strategy: A New Approach for a Competitive Marketplace appeared first on Social Media Marketing | Social Media Examiner.

How to Create an Instagram Content Strategy With User-Generated Content

Social Media Examiner -

Are you struggling to come up with Instagram content ideas? Wondering how to turn brand mentions into content for Instagram? In this article, you’ll learn how to develop a customer-centered user-generated Instagram content strategy. Why Include User-Generated Content in Your Instagram Marketing? Consumers find user-generated content (UGC) more trustworthy than branded advertising by a wide […] The post How to Create an Instagram Content Strategy With User-Generated Content appeared first on Social Media Marketing | Social Media Examiner.

How to Create a YouTube Sales Funnel

Social Media Examiner -

Want more customers from YouTube? Wondering what types of YouTube videos you need to make? In this article, you’ll discover different types of videos to create for a YouTube sales funnel. How to Use Video in a YouTube Sales Funnel Building a YouTube marketing funnel means understanding what types of videos to produce, and there’s […] The post How to Create a YouTube Sales Funnel appeared first on Social Media Marketing | Social Media Examiner.

How to Analyze Your Facebook Ad Performance: 9 Ways

Social Media Examiner -

Are your Facebook ads working for you? Wondering which metrics you should be tracking? In this article, you’ll discover nine ways to analyze and assess the performance of your Instagram and Facebook ad campaigns. #1: Assess Awareness When you’re running social media ad campaigns, it’s interesting to see how many people are viewing your content. […] The post How to Analyze Your Facebook Ad Performance: 9 Ways appeared first on Social Media Marketing | Social Media Examiner.

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