Social Media

LinkedIn Live Video and Company Page Updates

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore LinkedIn Live video and company page updates with special guests Viveka von Rosen and Cathy Hackl. Watch […] The post LinkedIn Live Video and Company Page Updates appeared first on Social Media Marketing | Social Media Examiner.

How to Become Iconic: Succeeding by Standing Apart

Social Media Examiner -

Want to set yourself apart from others in your industry? Wondering how you can stay top of mind with your customers? To explore how to make your brand iconic in today’s world, I interview Scott McKain. Scott is a professional speaker and author of the book Create Distinction. His podcast is Project Distinct, and his […] The post How to Become Iconic: Succeeding by Standing Apart appeared first on Social Media Marketing | Social Media Examiner.

Getting The Message Out Quickly, The Journey, Season 2 Episode 21

Social Media Examiner -

Got an important message you need to get out there quickly? Then watch The Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey This episode of the Journey shows how Social Media Examiner quickly got the word out about an opportunity that had a […] The post Getting The Message Out Quickly, The Journey, Season 2 Episode 21 appeared first on Social Media Marketing | Social Media Examiner.

How to Create LinkedIn Objective-Based Ads

Social Media Examiner -

Do you want to optimize your LinkedIn ad campaigns? Wondering how objective-based advertising can help? In this article, you’ll discover how to create objective-based ads using LinkedIn’s updated Campaign Manager. What Are the New LinkedIn Advertising Campaign Objectives? The Campaign Manager interface has been redesigned for LinkedIn objective-based ads and to offer a more streamlined […] The post How to Create LinkedIn Objective-Based Ads appeared first on Social Media Marketing | Social Media Examiner.

A 7-Step Process to Make Marketing Videos That Work

Social Media Examiner -

Do you need to work with experts or employees to create marketing videos? Looking for a proven process that results in great content? In this article, you’ll learn how to guide experts to deliver talking points you can use in your marketing videos. Explain the Process to Your Interview Subject While you may think what […] The post A 7-Step Process to Make Marketing Videos That Work appeared first on Social Media Marketing | Social Media Examiner.

3 Ways to Improve Instagram Engagement

Social Media Examiner -

Is Instagram marketing a priority for you? Wondering what types of organic Instagram posts people engage with most? In this article, you’ll discover how you can generate more organic engagement on Instagram. Instagram Marketing Changes to Watch For In 2018, eMarketer estimated that 31.8% of the U.S. population uses Instagram. That’s a lot of potential fans […] The post 3 Ways to Improve Instagram Engagement appeared first on Social Media Marketing | Social Media Examiner.

YouTube Growth: Audience and Subscriber Numbers Are Rising

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore YouTube audience and subscriber growth and Periscope live streaming with guests with special guest Luria Petrucci. Watch […] The post YouTube Growth: Audience and Subscriber Numbers Are Rising appeared first on Social Media Marketing | Social Media Examiner.

Marketing Reimagined: Why Marketers Must Change Now

Social Media Examiner -

Is your marketing working as well as it used to? Have you noticed that consumers and customers are behaving differently online? To explore how marketing has shifted recently, I interview social media strategist Mark Schaefer. Mark co-hosts the Marketing Companion podcast, and is the author of multiple books, including Known, The Tao of Twitter, and […] The post Marketing Reimagined: Why Marketers Must Change Now appeared first on Social Media Marketing | Social Media Examiner.

Surveying for Better Decisions: The Journey: Season 2, Episode 20

Social Media Examiner -

Wonder if you should survey your customers? Then watch The Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey This episode of the Journey goes behind the scenes to reveal how Social Media Examiner uses an annual survey of its customers to inform content […] The post Surveying for Better Decisions: The Journey: Season 2, Episode 20 appeared first on Social Media Marketing | Social Media Examiner.

How to Improve Your Pinterest Reach: 4 Tips

Social Media Examiner -

Has your Pinterest traffic dropped off? Wondering how to encourage more pinners to interact with your content? In this article, you’ll discover four tips to develop pins and boards that spark engagement from your audience on Pinterest. Pinterest Can Work for Your Business Many businesses struggle with how to successfully establish themselves on Pinterest, especially […] The post How to Improve Your Pinterest Reach: 4 Tips appeared first on Social Media Marketing | Social Media Examiner.

5 Ways B2B Businesses Can Use Online Video

Social Media Examiner -

Does your business need to create more videos? Looking for creative inspiration for your video content? In this article, you’ll discover five video types to add to your social media content mix. Why Should My Marketing Include Video Content? Over the past several years, one of the best B2B content strategies has been to create […] The post 5 Ways B2B Businesses Can Use Online Video appeared first on Social Media Marketing | Social Media Examiner.

How to Improve Your Instagram Story Engagement

Social Media Examiner -

Want people to spend more time on your Instagram story content? Looking for tips to prompt active engagement on your stories? In this article, you’ll discover seven ways to encourage followers to tap on, reply to, and screenshot your Instagram stories. #1: Add a Tap for More Prompt The “tap for more” tactic is pretty […] The post How to Improve Your Instagram Story Engagement appeared first on Social Media Marketing | Social Media Examiner.

Facebook’s Future: Growth, Stories, and Oversight

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we dig into Facebook’s Q4 2018 earnings call with Mari Smith! Watch the Social Media Marketing Talk Show If you’re […] The post Facebook’s Future: Growth, Stories, and Oversight appeared first on Social Media Marketing | Social Media Examiner.

Facebook Ad Sequences: A Better Way to Acquire Customers

Social Media Examiner -

Want to lower the cost of your Facebook ads? Curious how connecting with your customers can help? To explore Facebook ad sequences that cost less and improve results, I interview Amanda Bond, a leading Facebook ads expert. Her course is The StrADegy System. She’s a regular speaker at Social Media Marketing World and a HubSpot […] The post Facebook Ad Sequences: A Better Way to Acquire Customers appeared first on Social Media Marketing | Social Media Examiner.

How to Organize Social Media Marketing Tasks: 3 Tools

Social Media Examiner -

Do you need to bring some organization to your social media workflow? Looking for tools to help? In this article, you’ll discover three tools to help you better organize social media posting, monitoring, and campaign execution tasks. #1: Plan Your Social Media Schedule With ContentCal One of the biggest challenges for multi-platform social media managers […] The post How to Organize Social Media Marketing Tasks: 3 Tools appeared first on Social Media Marketing | Social Media Examiner.

Changing the Marketing Team: The Journey: Season 2, Episode 19

Social Media Examiner -

Are you doing too much yourself? Then watch The Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey This episode of The Journey explores how Social Media Examiner’s Michael Stelzner begins the search for someone to replace himself as the head of marketing. It also […] The post Changing the Marketing Team: The Journey: Season 2, Episode 19 appeared first on Social Media Marketing | Social Media Examiner.

How to Use Facebook Premiere: What Marketers Need to Know

Social Media Examiner -

Do you want more views for your Facebook videos? Wondering how Facebook Premiere can help? In this article, you’ll learn how to schedule a Facebook premiere and find tips to help you better engage with your viewers. What Is Facebook Premiere? Facebook Premiere is a feature that allows you to upload and schedule pre-recorded videos […] The post How to Use Facebook Premiere: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

How to Share Documents in Your LinkedIn Posts: Marketing Tips

Social Media Examiner -

Want more visibility for your documents? Wondering how to better showcase your content in the LinkedIn feed? In this article, you’ll learn how to add clickable downloads, slideshows, and PDFs to your organic LinkedIn posts. What Is LinkedIn’s Document Sharing Feature for Organic Posts? LinkedIn’s document sharing feature lets you upload documents to organic LinkedIn […] The post How to Share Documents in Your LinkedIn Posts: Marketing Tips appeared first on Social Media Marketing | Social Media Examiner.

How to Use Facebook Automated Rules to Manage Facebook Ads

Social Media Examiner -

Spending too much time managing your Facebook ad spend? Want to manage your Facebook advertising campaigns more efficiently? In this article, you’ll discover how to use Facebook’s automated rules to save time managing Facebook ad performance. Why Use Facebook Automated Rules to Manage Facebook Ad Campaigns? There are two main phases of Facebook advertising: setup […] The post How to Use Facebook Automated Rules to Manage Facebook Ads appeared first on Social Media Marketing | Social Media Examiner.

Facebook Group Changes: How the Invited Category Impacts Groups

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore YouTube recommendations and Facebook group membership changes with guests Owen Video and Bella Vasta. Watch the Social […] The post Facebook Group Changes: How the Invited Category Impacts Groups appeared first on Social Media Marketing | Social Media Examiner.

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