Industry Blogs

How to Rethink Your Way to Business Growth

Social Media Examiner -

Do you want to grow your business? Is it time to rethink the way you market and deliver experiences? To explore how to grow your business via innovation, I interview Duncan Wardle on the Social Media Marketing Podcast. Duncan is the former head of innovation & creativity for Disney. He’s also a keynote speaker who […] The post How to Rethink Your Way to Business Growth appeared first on Social Media Marketing | Social Media Examiner.

How to Use LinkedIn for Competitor Research

Social Media Examiner -

Do you want a competitive edge in your marketplace? Are you using LinkedIn to research your competitors? In this article, you’ll learn how to use LinkedIn to gather valuable insights about your competitors and use what you learn to grow your own business. Why You Should Research Your Competitors on LinkedIn There are many benefits […] The post How to Use LinkedIn for Competitor Research appeared first on Social Media Marketing | Social Media Examiner.

How to Use TikTok Challenges for Business

Social Media Examiner -

Wondering how to get more exposure for your brand on TikTok? Have you considered a TikTok challenge? In this article, you’ll learn how to use TikTok challenges for your business. What Is a TikTok Challenge? TikTok is quickly becoming the social media platform of the moment, with recent statistics showing the app has now been downloaded […] The post How to Use TikTok Challenges for Business appeared first on Social Media Marketing | Social Media Examiner.

How to Analyze Your Facebook Ad Results: 7 Metrics to Track

Social Media Examiner -

Do you know if your Facebook ads are working? Wondering which key metrics you should be tracking? In this article, you’ll discover seven important Facebook ad metrics you need to know, where to find them in Ads Manager, and what to do when you’re not getting the results you want. #1: Return on Ad Spend […] The post How to Analyze Your Facebook Ad Results: 7 Metrics to Track appeared first on Social Media Marketing | Social Media Examiner.

New Facebook Group Tools: What Group Admins Need to Know

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore new management tools for Facebook Groups admins and moderators and how they can leverage the growth of […] The post New Facebook Group Tools: What Group Admins Need to Know appeared first on Social Media Marketing | Social Media Examiner.

Messaging Matters: How to Attract Your Ideal Customers

Social Media Examiner -

Want to attract more of your ideal customers? Do you know which words and phrases resonate most with your prospects? To explore how to come up with the right messages to attract your preferred customers, I interview Jeffrey Shaw on the Social Media Marketing Podcast. Jeffrey is a brand message consultant who helps businesses attract […] The post Messaging Matters: How to Attract Your Ideal Customers appeared first on Social Media Marketing | Social Media Examiner.

How to Increase Your LinkedIn Engagement: 4 Tips

Social Media Examiner -

Want a highly engaged LinkedIn following? Looking for tips to spur engagement? In this article, you’ll discover how to cultivate a following on LinkedIn. #1: Prepare Key LinkedIn Profile Components to Make a Good First Impression People see your LinkedIn headline when you share a post, comment on someone else’s post, or send an invitation […] The post How to Increase Your LinkedIn Engagement: 4 Tips appeared first on Social Media Marketing | Social Media Examiner.

4 Ways to Use TikTok for Business

Social Media Examiner -

Wondering how to use TikTok for your business? Looking for tips to increase your TikTok success? In this article, you’ll discover four ways your business can succeed on TikTok. Is Your Audience on TikTok? TikTok is the newest trend in social media with more than 1.5 billion downloads on the App Store and Google Play and more than […] The post 4 Ways to Use TikTok for Business appeared first on Social Media Marketing | Social Media Examiner.

How to Use Facebook Ads to Generate Sales and Leads Quickly

Social Media Examiner -

Do you need to accelerate your sales or leads? Have you considered using Facebook ads to meet your objectives? In this article, you’ll learn how to create Facebook ad campaigns that can greatly increase your chances of success. #1: Create Hot and Super-Hot Facebook Website Custom Audiences With the advertising goal of generating fast results […] The post How to Use Facebook Ads to Generate Sales and Leads Quickly appeared first on Social Media Marketing | Social Media Examiner.

Ads Coming to IGTV: What It Means for Marketers and Creators

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Instagram’s upcoming monetization program for IGTV and updated tools with special guest, Jenn Herman. We’ll also discuss […] The post Ads Coming to IGTV: What It Means for Marketers and Creators appeared first on Social Media Marketing | Social Media Examiner.

YouTube Stories: Success Tips From a Top YouTuber

Social Media Examiner -

Do you want to connect more often with your YouTube subscribers without releasing a full video? Are you taking advantage of YouTube’s Stories and Community tab features? To explore how to use YouTube Stories and the YouTube Community tab, I interview Evan Carmichael on the Social Media Marketing Podcast. Evan is a successful YouTuber with […] The post YouTube Stories: Success Tips From a Top YouTuber appeared first on Social Media Marketing | Social Media Examiner.

How to Advertise on Quora

Social Media Examiner -

Looking for a new online source of leads and customers? Have you considered advertising on Quora? In this article, you’ll learn how to discover if your audience is on Quora and how to run Quora ads to reach them. Why Marketers Should Consider Quora Ads Depending on your company’s sales cycle, you may need to […] The post How to Advertise on Quora appeared first on Social Media Marketing | Social Media Examiner.

Top 10 Benefits of a Facebook Business Page

Post Planner -

Updated: February 11, 2020 I'm seeing a lot of gripes about Facebook lately. People are saying Facebook is dying because of the news feed algorithm. They're saying it's becoming harder and harder to get more Likes on Facebook. Some "experts" are saying it's not necessary to even have a Facebook business page. I completely disagree!

How to Build Facebook Custom Audiences for Special Ad Category Groups

Social Media Examiner -

Are you trying to run ads to people for services that Facebook restricts due to possible discrimination? Have restrictions on audience targeting impacted your ability to reach leads and customers? In this article, you’ll discover whether your ad belongs in a restricted Special Ad Category, learn what targeting restrictions apply, and find out how to […] The post How to Build Facebook Custom Audiences for Special Ad Category Groups appeared first on Social Media Marketing | Social Media Examiner.

5 Reasons Your Facebook Ads Manager Account Could Get Shut Down

Social Media Examiner -

Want to make sure your Facebook ads account isn’t shut down? Are you sure you’re not violating Facebook’s ad policies? In this article, you’ll discover common reasons why Facebook ads accounts are suspended and learn how Facebook’s tools can help you better monitor your account’s status. #1: Repeated Declined Payments If you consistently have payment […] The post 5 Reasons Your Facebook Ads Manager Account Could Get Shut Down appeared first on Social Media Marketing | Social Media Examiner.

Facebook Messenger Changes Bot Policies: What It Means for Marketers

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore changes to business tools for Facebook Messenger with Kelly Noble Mirabella and YouTube’s Q4 2019 earnings reports […] The post Facebook Messenger Changes Bot Policies: What It Means for Marketers appeared first on Social Media Marketing | Social Media Examiner.

Developing Loyal Fans: The Future of Marketing

Social Media Examiner -

Do you want loyal fans for your business? Want to know how to build a fanbase of loyal customers? To explore how to develop loyal fans, I interview David Meerman Scott on the Social Media Marketing Podcast. David is a marketer, speaker, and best-selling author. His latest book is called Fanocracy: How to Turn Fans […] The post Developing Loyal Fans: The Future of Marketing appeared first on Social Media Marketing | Social Media Examiner.

How to Create a Facebook Marketing Plan That Models Your Customer Journey

Social Media Examiner -

Is your Facebook marketing meeting your customers where they are? Wondering how to design a Facebook plan that supports your sales funnel? In this article, you’ll discover how to create a customer-centric Facebook marketing plan that meets your prospects and customers at every stage of their customer journeys. #1: Map Out Multiple Customer Journey Scenarios […] The post How to Create a Facebook Marketing Plan That Models Your Customer Journey appeared first on Social Media Marketing | Social Media Examiner.

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