Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore updates to Facebook Group privacy with Dana Malstaff and new chat features being tested on Twitter with […]
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Do you use videos to sell your products or services? Looking for a proven model to help you sell with videos? To explore how to create videos that sell, I interview Owen Video on the Social Media Marketing Podcast. Owen is a speaker, live-stream host, and event MC. He’s also the founder of The Video […]
The post How to Create Videos That Sell appeared first on Social Media Marketing | Social Media Examiner.
Adsterra is an advertising network that can be quite valuable for both publishers and advertisers. I’m going to look at it primarily from the publisher point of view today, but keep in mind that a lot of what I mention will be relevant to both sides of the coin. After all, advertisers only get value if the publisher network is good, and publishers only get value if the advertisers are effective.
We’ve mentioned Adsterra before in posts like this list of ad networks with no minimum traffic requirements, and this post about ad networks ranked by cost per conversion. If you want to read a brief blurb about the network, those are two good sources.
You can visit the Adsterra site here if you would like to explore for yourself, sign up for either side of the platform, or simply follow along as I discuss them.
Adsterra was founded in 2013 in Scotland and has been expanding globally ever since. They serve tens of billions of impressions every month, with geo-targeted advertising. They have well over 8,000 publishers in their network spread throughout the globe, and they’ve been expanding each year.
The network offers cost per action, cost per click, and cost per view advertising options, so publishers can get paid in pretty much any way they want. This is valuable, because it means you can decide which type of ads to use based on your traffic and your typical use patterns. If you have a highly engaged audience that frequently clicks links and ads, CPC or CPA ads can be much better. If your audience is larger but less engaged, you can still monetize them well with CPM ads.
They offer a variety of different ad formats in varying sizes.
Leaderboard display banners in 468×60, 728×90, and 320×50.
Rectangle display ads in 300×250 and 800×440.
Skyscraper vertical display banners in 160×300 or 160×600.
Pop-under ads that open in new tabs or new windows without stealing focus.
Direct link ads that show up in text and act like normal links.
Pre-roll video ads to display before embedded videos on a publisher site.
Push notification ads, available for both desktop and mobile platforms.
Interstitial ads that pop over the screen, similar to timed pop-over lightbox ads.
All ad formats are available for both desktop and mobile.
Many people seem to like their pop-under ads, since they are minimally intrusive, and their network demands a certain level of quality, so those ads tend to be valuable rather than spam. I also recommend trying out the push notification ads, the interstitial ads, and the video ads. Video ads tend to have high engagement, push notification ads can work very well for certain segments of users, and interstitials are highly visible.
Adsterra pop-under ads are highly recommended because they are the first and primary offering from the network. It’s what they specialize in, it’s what they’ve spent the most time optimizing, and it’s what their account managers are best at.
Adsterra has two types of accounts you can run. You can engage in their managed platform, where their experienced account managers take over and control your advertising to gain maximal value out of your ads. This applies primarily to the advertiser end of the board; publishers don’t typically need hand-holding and won’t want to give out site editing control to someone who isn’t part of their organization.
At the same time, Adsterra operates a self-service platform where advertisers can browse and buy advertising directly, managing it all themselves. This accesses the same network and has all of the same options as the managed platform, it simply doesn’t have the experienced managers on hand to handle tricky situations or apply their knowledge of the network directly.
One thing I can’t do for you is tell you what your ad rates will be. Adsterra does not maintain a list of public rates; rather, their rates depend on the niche, quality, and location of your site, your type of traffic, and the advertisers interested in your positions.
Now, what about those requirements? Here’s what Adsterra has:
Publishers must have at least 5,000 impressions per month to be able to use pop-unders.
Publishers must have at least 50,000 impressions per month to be able to use display banners.
Publishers cannot be in an adult or illegal content niche.
Of course, referring fake traffic, fraudulent traffic, or traffic from exchanges will get your account suspended and your domain and/or personal information blacklisted from using their network. I don’t know what their process is for appealing this ban, but I would assume it’s difficult.
The Benefits of Adsterra
Adsterra has a lot going for it. It’s a good, solid network that has worked to minimize a lot of the low quality advertisers and publishers that plague many other networks. As such, it’s generally a great option for people who meet their requirements.
Adsterra’s focus on pop-under advertising is by far their biggest strength. My recommendation is to use them as a secondary advertising network. They may offer a bunch of different ad formats, but they’ve put the most work into their pop-under tech, and it’s what most advertisers are going to look for. It’s sort of a self-fulfilling prophecy; they have a reputation for one type of ad, thus the people who sign up are looking for that type of ad, and their other offerings fall by the wayside.
So, my advice is to use Adsterra for their pop-unders, while using other specialized ad networks for your other ad formats. Using two networks who each have specialties works better than using one that does each format in a half-assed way. Not that I’m accusing Adsterra of half-assing anything; they’re quite good across the board. Really, it’s up to you to test which formats work best for your site.
The second biggest benefit Adsterra has going for it is their account managers. Publishers get a personal manager, and advertisers can opt for the self-service platform or to use an account manager. When an account manager is involved, the quality level of ad implementation goes up, because of their knowledge of the network and everything involved.
Adsterra boasts a 100% fill rate with competitive CPM on their ads. I don’t know that they can guarantee 100% fill or if they cherry-picked the data they used to back it up, but their fill rates are high regardless. Their FAQ boasts 100% fill rate for all ad formats, which is impressive if true.
The network also puts a heavy emphasis on security. Since pop-unders are traditionally a bit of a spammy venture, Adsterra wants to separate themselves from that pox-riddled past. They offer a ton of security and filtering to make sure that malicious ads, bad ads, and malware ads are all blocked before they appear on your site. They have both an in-house fraud detection system and a third-party system in place for double the security.
If, by some loophole or fluke, a bad ad makes it through, or if an ad is running on your site that you don’t want – such as for a competitor – you can contact your personal manager to have that ad or advertiser blocked. They’re reasonably responsive to such requests, so long as you’re not abusing the feature.
Adsterra geo-targeting is excellent for advertisers, and a huge part of that is their publisher end. As a publisher, you can choose to display different ads to different segments of your traffic based on geo-targeted information. You don’t have to declare yourself to be primarily located in one country, and can accommodate an audience of diverse geographic origin.
Adsterra also pays in a variety of forms. You can get payments from e-payments, WebMoney, wire transfers, Paxum, and PayPal. For those of you into cryptocurrencies, they have also started to offer payments in the form of Bitcoin as well. Payments are on a NET15 basis.
Additionally, if you’re a marketer who likes to work in the affiliate marketing space, Adsterra has a referral program you can use to make a bit more money along the way. Note that I’m not using it for this post, so none of my links pointing at Adsterra are monetized. Consider that you could write your own review and use a referral link for your own benefit. I believe their referral program offers 5% cuts.
Potential Downsides of Adsterra
Now, I don’t have a huge number of grievances with Adsterra, so much of what I’ve listed here is either potential issues some people may encounter, problems other people have encountered, or simply less-than-ideal pieces of information I’ve found on their network.
First and foremost, the minimum payout for publishers is somewhat high for the industry. You have to earn $100 to get a payout for any payment method other than wire transfers. Wire transfers require a minimum of $1,000 in payout. This means that small sites might take a while to reach a payout, and that wire transfers aren’t effective for most sites at all. Wires also have a $50 fee. Bitcoin payments also have a minimal commission of .1%. Other payout methods may have small commissions as well, such as $1 per transaction for Paxum.
Payments are made automatically upon hitting the payment threshold, or every 15 days, whichever is later. This means unless you’re regularly able to hit the payment threshold every two weeks, you won’t be paid on a regular schedule. It can be a little inconsistent if you’re relying on that money for future investment.
Essentially, the traffic requirements, payout threshold, and other factors combine to make Adsterra less than ideal for low volume publishers. They aren’t as restrictive as some of the high-end ad networks that require millions of hits per month, but they’re not freely open to absolutely everyone, which means they can be tricky to use when you’re still working on site growth.
Publishers, unfortunately, have to go through their personal manager for most major changes to their ad implementation. You can, of course, add and remove their ad code as you see fit. You can also manage basic information from the publisher dashboard. However, if you want to do things like adjust the default frequency cap, blacklist certain advertisers, or make larger tweaks to your account, you have to go through your personal manager.
Support with Adsterra is generally quite good and responsive, but they lack a web chat support channel. You can Skype with them, though, and that typically serves the same purpose, so this isn’t a huge drawback.
I consider Adsterra to be a good middle to high end ad network. It’s not the best option for brand new publishers or small publishers due to their traffic requirements and payment thresholds. Conversely, their performance tends to drop off once you reach a certain level of site size where your audience is turned off my pop-unders.
I recommend using Adsterra in conjunction with at least one other network that focuses on display ads. Use Adsterra for their pop-unders, and once you reach a point where those pop-unders are no longer effective, drop them. Eventually, your site will be able to sell advertising directly at premium rates and you can drop other ad networks entirely, but until then, Adsterra is a pretty good option.
Have you used Adsterra? If so, what are your thoughts? I’m always open to reading other opinions.
The post Review of Adsterra: How Much Can You Earn With Their Ads? appeared first on Growtraffic Blog.
Do you really know which of your Facebook ads produce customers and revenue? Is Facebook telling you one thing and Google Analytics saying something different? In this article, you’ll discover how to use Facebook and Google Analytics together to reveal how your Facebook customers engage with your funnel on their path to purchase. The Attribution […]
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Wondering how to stop Instagram Stories viewers from skipping your content? Looking for quick tips to help? In this article, you’ll find four easy ways to create Instagram Stories content that gives your viewers a reason to keep watching. #1: Give Viewers More to See in Less Time With 1-Second Video Clip Compilations Given the […]
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Do you use Facebook ads to generate leads? Want to convert more Facebook leads into customers? In this article, you’ll discover five effective tips to increase the chances your Facebook leads will become customers. The Importance of Lead-to-Customer Conversion All too often, I hear people who’ve tried Facebook ads claim that the leads they generated […]
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Do you want to know more about running ads on Amazon? Wondering what advertising options and services Amazon offers? To explore what marketers need to know about advertising on Amazon, I interview Brett Curry on the Social Media Marketing Podcast. Brett is CEO of OMG Commerce, an agency that specializes in Google and Amazon ads, […]
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Advertisers looking to expand into new channels can do a lot worse than investing in video. The cost and buy-in for video production is a thousand times lower now than it was a decade ago, with commonplace HD cameras in every smartphone, quick and easy video editing apps on every platform, and the skill necessary to use them just a few tutorials away.
Once you’ve decided to embark on a quest of video advertising, though, you need to figure out where to advertise. Sure, you can just dump your videos on YouTube, Facebook, or Instagram, but those aren’t video advertising networks. They work, but they aren’t specialized. What you should actually do is invest in a couple of specific ad networks to test different audiences.
What I’ve done is compiled 20 different video ad networks that have floated to the top as the leaders in the industry. All of them will work, so it’s up to you to pick a few and invest. Run a small, simple budget with your ads and see how the audiences respond. Ideally, you’ll find great groups of people and get more than your money’s worth in return.
What to Look For in an Advertising Network
When you’re vetting a video ad network, you should look at a few different factors to determine if it’s worth your time.
Display options. A good network does more than just display advertising; they have mobile placements, desktop placements, and other resources at their disposal. Since users often use different kinds of devices throughout the day, connecting with them on all of them is extremely important.
Notable clients. Good networks work with brands both large and small, and many of them will promote their list of big-name clients as a way to attract other businesses who want to be in good company.
Useful data. Every ad network has analytics available, but you want more than just the basic ad performance metrics. A good data set will give you audience information, targeting optimization, and a whole lot more.
Broad targeting. Speaking of targeting options, you want your ad network to give you as many options as possible. Part of the reason Facebook ads are so successful is the wide range of possible targeting options. Any good video advertising network will have their own selection of data to pick through and use for this exact purpose.
Of course, nothing beats an experiment. Set up a basic budget and run some ads to see how they do. Limit your investment until you’ve proven your success.
1. Social Networks
Rather than take up a third of this list with various social networks, I’ll just put them here under one banner. Pretty much every social network today offers some video advertising, and many of them have a good selection of targeting options and a broad audience to work with. Facebook, Twitter, and Instagram all do video ads quite well. YouTube, of course, works directly with Google Ads. Pinterest and Snapchat are also good options to consider.
2. App Lovin
This ad network is focused primarily on mobile games. The mobile game industry is huge, with everything from industry giants like King’s games, Hearthstone, and Fortnite to the massive swaths of Chinese shovelware. Mobile game ads tend to fall into two categories; videos and interactive ads. Videos showcasing games can be extremely compelling, and this ad network has a huge audience ready to go for your mobile app ads.
3. Ad Colony
This is one of the largest mobile ad networks in the world, with an audience of over 1.4 billion users worldwide. They have a variety of different ad formats, including instant play video, end cards, display videos, and rich media. They’ve also worked with a huge array of different brands, from FX and UFC to Jack in the Box and Hilton. You can see galleries and examples of their ads before you even register.
Vungle is one of the fastest growing mobile video ad companies out there. Right now they’re in a great place to invest, and it’s quite possible that there will be some beneficial changes coming down the pipe in the next couple years. Vungle is, as of this writing, being purchased for somewhere north of $750 million by the private equity firm Blackstone. With this kind of backing, the sky is the limit for a network like Vungle.
5. Verizon Advertising
Verizon, being one of the world’s largest telecom giants, has fingers in pretty much every pie they can reach. It should come as no surprise that you can run video advertising with them as well.
Verizon’s advertising arm is Oath, a brand which you might recognize if you’ve paid attention to online advertising over the last few years. Oath is a company Verizon uses to head up their media wing, and includes AOL’s advertising network, Yahoo’s advertising platform, and all that entails. This includes advertising on Tumblr, the network formerly known as Brightroll, and several others.
6. Rhythm One
This video advertising network isn’t entirely focused on mobile, but rather takes a cross-platform unified approach. Through them, you can run a singular ad campaign that stretches across devices and media types, including display advertising, mobile advertising, and even TV commercial spots. They have both self-service and managed campaigns, and their audience is top-notch. Definitely worth giving them a look.
Hulu is a household name by now, rivaling Netflix and Amazon’s video service. They have 65 million viewers watching ads with their videos, so their audience is pretty significant and engaged. With an average age of 32, you’re reaching primarily millennials with the variety of different ad formats and buying methods. Overall, you can do a lot worse than something like Hulu with your advertising money.
8. Tube Mogul
All the big-name video advertising platforms have been bought up by major brands looking to acquire a foot in the door. Tube Mogul was one such network, and their platform was pretty great. Don’t let the past tense fool you; they’re still around, they’re just operating under the banner of the Adobe Advertising Cloud. Their ads operate across channels and with excellent, detailed analytics and targeting. Adobe’s cloud services are quite solid, so I’d recommend anyone giving this platform a look.
9. Tremor Video
It almost feels like cheating adding this network to the list, because they acquired Rhythm One not too long ago, giving them an even broader reach than they already had. Still, the two remain mostly separate, so you can use Tremor at the same time if you want. They have a lot of tech backing up their network, with contextual advertising, social reach, television, and placements all over the world. They also have very detailed targeting options, including unique geo-behavioral options.
Undertone is a large premium ad network that works with clients ranging from Audi and Disney to smaller brands the world over. They have a wide range of ad units, including unique digital canvases. They’re constantly pushing the cutting edge of digital advertising, with unique technology and broad targeting options to play with. Their goal is synchronization; making sure all elements of your ad campaigns are on the same page. They’re definitely one of the largest networks on this list, but if you can meet their requirements, they’re an excellent choice.
SpotX is another great ad network, though they’re a managed services provider, which means they require you to apply and meet their standards before you can run ads on their network. They have custom targeting, strategic planning, and programmatic buying and management that can bring in incredible returns on investment. The application process is simple, but they’re pretty strict about what they accept, so don’t be too disappointed if they don’t let you in right away.
Chocolate is another one of those “new” ad networks that is made up of the remnants of other networks they bought up. Vdopia, for example, is part of the new Chocolate network. They have a marketplace made up of both publishers and advertisers, where you can manually or programmatically purchase your advertising. They’re designed to scale with your business as you grow, and work with a range of different mobile video ad formats.
You may recognize the name Conversant from discussions of affiliate marketing, where CJ Affiliate is on of the top names. Conversant is the company behind CJ Affiliate ever since they bought Commission Junction. Currently, Conversant has been purchased by Publicis Groupe, so much like Vungle, this is a network to watch moving forward. Given that they already work with big name brands like Cabela’s, Urban Outfitters, and GoDaddy, there’s a ton of potential here.
14. Say Media
Say specializes in “making ads people want to see”. Now, I’m always skeptical of claims like that, since the ads are only as good as the people creating them, but it can’t be denied that Say Media is a pretty great platform. They have full page ads, an alternative to banners, branded content, and a whole lot more. Since their focus is on content rather than on the call to action, you often find excellent stories and a great placement for video ads.
Exponential is a relatively old at network and hasn’t been acquired by another firm, which is always a good sign; they have the legs to stand on their own. Much like other modern networks, they specialize in cross-platform unified ads that sync up campaigns between mobile, desktop, and tablet advertising. Their audience is significant and their engagement rates are pretty good, so it’s a good network to dig into.
Amobee is another ad network made up of the devoured scraps of other ad networks, mashed together to make something new and, more importantly, larger. They cover TV, digital marketing, and social media all in one platform, making it great for pretty much every device and audience you could want. As for their constituent parts, Amobee is made up of Adconion, Kontera, and some other components.
AppNexus is an advertising platform with a huge, open and transparent marketplace. You can advertise on a wide variety of platforms and devices, with different styles of content and media, including video. Their video inventory in particular is excellent, with unique video options, programmatic targeting, and a flexible path for purchasing your inventory.
18. Rubicon Project
Rubicon Project is a global ad network with video and other advertising options. You can purchase ads in pretty much any region with thousands of publishers. They have a three-step process to verify your advertising, which ensures a minimum of low quality or spammy, disingenuous, or dangerous ads. Additionally, they have a bunch of different tools and automation options to help enhance and manage your advertising.
In operation since 2013, Aerserv has partnered or joined with InMobi to form a huge video and app-based advertising network. They have robust ad inventory management, great mobile targeting and implementation, programmatic buying, and optimization through varying means with real time data. They also provide a dedicated support team to answer questions and help with advertising at any time.
Unruly is an interesting ad network in that they’re driven not just by engagement, but by sentiment. Their ad optimization is powered by emotional data in addition to other standard factors. Their network has a global audience of 1.2 billion people, with brand-safe premium sites at the forefront of the network. If you’re interested in something a little outside the box, Unruly is an incredible experiment.
The post 20 of The Best Video Ad Networks for Advertisers appeared first on Growtraffic Blog.
Do you work with a social media team? Wondering how to create a social media content approval process? In this article, you’ll learn how to set up a workflow to manage, schedule, and publish pre-approved social media content. #1: Share Social Media and Brand Assets With Your Team in One Place Whether you’re a rookie […]
The post How to Develop a Social Media Approval Process for Your Company appeared first on Social Media Marketing | Social Media Examiner.
Are you struggling to get great results from your Facebook ads? Wondering if you’re making mistakes that are hurting your campaigns? We asked some of the industry’s top Facebook advertising experts to share the mistakes they see most often and how you can avoid making them. #1: Optimizing Your Facebook Ads Too Often Most Facebook […]
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Ever wish you could post to Instagram directly from your desktop instead of your mobile device? Did you know Instagram is rolling out this functionality? In this article, you’ll learn how to schedule and publish posts to Instagram via your desktop without any third-party apps. How to Access Creator Studio for Instagram Instagram still hasn’t […]
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Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore what marketers need to know about changes coming from Instagram and the expanded rollout of Facebook’s search […]
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Do you want to create superfans for your business? Wondering how to develop the kind of connected community that elevated your brand? To explore how to develop superfans who will gladly evangelize anything for you and your business, I interview Pat Flynn. Pat is an active keynote speaker and host of the popular Smart Passive […]
The post How to Develop Superfans Who Gladly Evangelize for You appeared first on Social Media Marketing | Social Media Examiner.
If you’re interested in YouTube ads, you need video. The little YouTube banner ads that pop up over videos are negligible; the real value comes from the pre-roll, mid-roll, and unskippable video ads. Videos are what people come to engage with, and videos are what they’re prepared to see.
What happens if you want to advertise on YouTube but you don’t have videos on hand? You have to come up with some solution to the problem, and “not using YouTube ads” isn’t a valid solution. Thankfully, there are a few options you can pursue.
Do It Yourself
The first option is to make your own video for your YouTube ads. I know, I know, if you don’t know how to make nicely edited videos, you’re going to have a bit of a hard time with this. It’s completely understandable. In order to pull it off, you need to dedicate yourself to learning the craft, at least on a superficial level.
First of all, I recommend that you do some reading. Check these out:
YouTube’s Creator Academy. This page specifically is about ads on YouTube, teaching you about different ad formats, factors that impact advertising, and other basic knowledge you should know. As long as you can pass their quiz, you have a baseline knowledge to know what to do next.
YouTube Ads For Beginners. This is an article about how to launch and optimize a YouTube video ads campaign, published by HubSpot, one of the top marketing agencies in the world. This gives you a pretty advanced level of knowledge about running campaigns.
The Complete Guide to YouTube Ads for Marketers. This is a Hootsuite post that covers a lot of great information about YouTube ads. It has some overlap with the HubSpot article, but it’s not entirely the same, so it’s worth reading them both.
Disruptive Advertising’s How to Write a Video Ad People Actually Want to Watch. The title here is pretty self-explanatory. Your script and storyboard are important, so knowing how to produce them is crucial.
Additionally, you might want to look up a video editor and some tutorials for it. There are dozens of video editors out there, ranging from simple camera apps to full-on movie studio suites, so there’s something for everyone. A lot of it comes down to preference which you choose.
The video ad DIY option is serviceable if you have some video equipment, only want to make very simple ads, or otherwise don’t want to invest much into your videos. It’s unfortunately not a great option if you’re looking to invest heavily into YouTube ads, because your videos will hold you back until you’re much more experienced. As such, I’d recommend moving on to the next option unless you have an absolutely shoestring budget.
Hire a Cheap Freelancer
The second option you have is to hire a cheap freelancer to make something for you. In this case, a “cheap” freelancer could be anywhere from a $5 Fiverr hire to someone asking for $30 an hour to make a simple project.
Obviously, skilled freelancers can charge much more.
Fiverr. Normally, I wouldn’t recommend Fiverr for much of anything. However, you can get a full short video ad for very cheap, and it’s very unlikely to be plagiarized from another source. Some sellers have a series of customizable templates they use, and others will simply put their video editing skills to use for something simple at a relatively short price. As of this writing, there are over 1,300 people selling “short video ads” as a service, as low as $35 for a basic project. Prices range all over the place; some are around $50, some $100, and there are even a few selling for as much as $3,000 for a custom animated project.
Upwork. Upwork is the combination of several former freelancer hubs, and as such has one of the largest audiences of freelancers out there. You can get video production for anywhere from $30/hr to $100/hr or more. Now, that’s not per hour of video, that’s per hour of freelancer time. You’ll have to talk to the freelancer specifically to see if they’re willing to work on your pitch and how many hours it will take.
Freelancer.com. This is another freelancer hub, except rather than browsing and hiring freelancers directly, you develop a pitch and post it to the project board. Freelancers can bid on the project, and you can pick the one that has the right mixture of skills and price for your needs. You might get a good deal, or you might struggle to find someone who works with your brand, and prices can vary wildly.
Additionally, you can use freelancers to perform different aspects of video production. You don’t need one do-it-all freelancer. You can hire one to do the script writing, another to do the voice-over and sound effects, and another to do the actual video. This allows you to hire cheaper, faster products from more experienced freelancers and essentially have the individual parts “assembled” by another. Whether or not that’s better or a savings depends on all of the different people involved.
Obviously, freelancers can scale as high as your budget allows. Enterprise-level professional freelancers basically run as agencies and charge incredible prices for incredible work. It’s up to you to find the right balance.
Use a Template Video Service
The third option you can pursue is using a relatively cheap template-based video creation service. There are a lot of these services, and the variety of templates and amount of customization they allow differs between them.
If you’re not sure what I mean, consider something like Canva. Canva is a template-based web graphics editor that allows you to create anything from a flyer to a social media post to an infographic with ease. You can use their free assets, upload your own assets, or pay for stock assets, in any combination. You build what you want, racking up charges for assets you use along the way, and pay when you’ve finalized a design to export.
These video editors work in much the same way, except instead of static images, they provide a combination of graphics, video clips, and audio in both sound effects and music that won’t earn you a copyright violation.
Here are some options you can look at.
Animoto. This is a simple video template editor. You choose a template – or start from scratch – and upload resources you want to use. You can bring your own video clips and images, or you can pay for stock assets. Customize everything and publish it for a well-formatted video perfect for YouTube ads. Pricing starts at $33 per month for white-label videos, or only $5 per month if you don’t mind their logo in your video.
Biteable. Another simple template editor. You choose a template, upload assets or use stock assets, and render a finished video. Sound familiar? Pretty much all of these services are going to work the same way. You can use Biteable for free, but to get non-watermarked videos and access to their asset library, plans start at $20 per month.
Filmora. Unlike the above two, this is an app you download to use. This means it has a higher learning curve, and it requires you to have more of your own assets. You can find templates online from other agencies, or build something of your own from scratch.
AdLaunch. Another template-based maker, this platform works best with Chrome and lets you start creating a video ad immediately. You can use it on a per-video basis for $10 per video, or you can buy a membership that starts around $20 per month with a limit of 10 videos per month.
There are all sorts of other video editing apps out there as well. You can almost certainly find something to interest you.
Use a YouTube Partner Advertising Agency
YouTube, of course, knows full well that in order to run advertising on their platform, you need to be able to upload videos, and not everyone has a video production skill in-house. That’s why they have kept a list of partner companies for a wide variety of different budgets and skill levels. You can see whatever their most up to date list is here. A couple of the entries on the list are partners listed above, and a few are not.
For the most part, these partner agencies are video production companies that offer a variety of different services, from DIY apps to full-service video production. You can go to them with an idea and hire them to produce a video, and that’s that. The pricing depends on the length of video, the depth of work required for the idea, and whatever other assets may be required.
Since you’re looking at a somewhat higher budget here if you hire a company to do the work for you, it’s tricky to necessarily recommend this option. If you have the budget for it, you’re pretty well guaranteed to get a great video out of it. On the other hand, many small businesses are operating on thin advertising budgets, so you might not be able to contract some of the higher end companies.
Contract a Full Scale Video Production Company
Speaking of high end companies, the sky really is the limit when it comes to video production. You don’t think a company like Coke or McDonalds is going to hire some $20 a month company to handle their video ads, are they? Of course not. At the high end, you have companies charging tens of thousands of dollars an hour, or millions of dollars per project.
There are a lot of such agencies out there. This directory lists over 8,500 firms with some element of video production in their specialty list. Prices for services with these companies range from $1,000 to over $250,000.
If you’re interested in hiring one of these companies, go right ahead. However, since the budgets are so high, the stakes are incredible. You want to do your best to vet these companies before you sign a contract. Here are some questions you might consider asking them before you hire them.
Does the company sub-contract freelancers, or do they have their own team? Some mid-level companies are just fronts for a middleman arbitrage scheme that gives you mediocre results for an inflated price.
Is the company familiar with the YouTube ad formats? Some of these companies don’t use YouTube for advertising and instead specialize in videos for television commercial ad spots. You want to hire a company that is familiar with the destination of your ads.
Does the company have past clients you can talk to? You won’t always be able to contact high end clients, but you may want to see if you can talk directly to some clients instead of just watching a hand-selected demo reel of successful ads. Even a great demo reel will fail to disclose if a company is hellish to work with.
With your ideas in mind, what kind of budget would you need to spend? For high-end video production, a sub-15-second YouTube ad spot shouldn’t be at the high end of their service price range. You also want to make sure you aren’t going to have to compromise your vision to stay in a budget.
Does the company have a history of working in your industry? Video is video, but different companies have different specialties. You want to make sure the company truly understands your business and your niche.
Once you’ve properly vetted a company, only then should you consider signing a contract. Make sure to shop around!
The post How to Get a Custom Video Made for YouTube Ads appeared first on Growtraffic Blog.
Looking for a fun way to engage people on social media? Have you considered using memes in your marketing? In this article, you’ll discover how your business can use memes to engage and connect with people. 4 Reasons to Include Memes in Your Social Media Content In a time when many consumers skip ads whenever […]
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Want to learn more about the professional traits of your website visitors? Are you using LinkedIn’s Website Demographics tool? In this article, you’ll discover how to use LinkedIn Website Demographics to reveal useful information about people who visit your website. Why Use LinkedIn Website Demographics? What marketers want is a way to understand who their […]
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Are you wondering which Facebook ad placements you should choose? Looking for some guidance to improve your ad performance? In this article, you’ll find a guide to all of Facebook’s advertising placements and discover how to edit your placements to deliver the best results for your campaign. What Is Facebook Ad Placement? Facebook calls the […]
The post Facebook Ad Placements for Marketers: How to Make the Right Choices appeared first on Social Media Marketing | Social Media Examiner.
Businesses need to advertise to survive. Without advertising, no one will ever know you exist, let alone what products you sell or who you’re trying to sell them to. Getting word out, getting exposure, and bringing in an audience is the single largest challenge for any business.
It’s no surprise that there are dozens of ad networks out there aimed at facilitating this process. Everyone seems to want to get in on the game, from Google and Facebook to small channels aimed at niche audiences. The question is, which of them is best for you?
In order to determine the best ad network, you need to look at a bunch of factors. An ad network is only as good as its publishers, right? With Facebook, Facebook itself is the publisher, and they have one of the largest audiences in the world. Google is similar, combining their own site and their entire display network.
Other ad networks have smaller networks of publishers. The question then becomes: are those publishers high quality? If they have ten million websites in their network, but all of them are spam sites and PBN sites with zero traffic, your ads don’t do anything. If you’re not reaching actual people – and if you’re not reaching people on relevant content – you’re paying for nothing.
You also have to consider whether the ad network caters to B2B or B2C companies. Most ad networks do both, but some lean heavily one way or the other. A B2B network is generally going to focus on audiences with a business emphasis; on sites that write for business owners or on sites that offer business services. A B2C network, by comparison, is targeted at “regular” people, regular consumers who are more likely to have an interest.
Every network has average performance rates. These are determined by pressure from both the advertiser and the publisher. If publishers are low quality, advertisers don’t want to pay much or put much effort into ads. If advertising is low quality, publishers don’t want to run the ads. It’s hard to tell what kind of ads and performance a network has, though, so you may want to do some research.
A Note on Effectiveness
Before I get into any specific list of ad networks, remember that my advice is by necessity generic. I have a wide variety of different business owners and entrepreneurs reading my content, so I try to avoid writing specifically for one niche or another, outside of targeted blog posts. A post about ad networks like this one is going to be broad.
What this means is that, when I recommend an ad network, I just mean it’s likely to be a good place to start. You need to do your own testing to make sure it’s actually a viable ad network for you to use.
How can you perform that testing? Well, you’re going to need a budget. Register for any ad network that interests you, set up your account, and run some ads. Ideally, you will know the basic information necessary to appropriately target those ads. Specifically, you want some audience demographic and interest information. Facebook Insights helps a lot with this, assuming you have an engaged audience. Otherwise, you need to figure out your buyer personas.
I recommend spending at least, say, $100 on these testing ads, and running them for a couple of weeks. The numbers may vary, however. You need to run them for however long it takes to get a statistically relevant amount of data. Then you can make a determination as to whether or not it’s worth investing more heavily into the ad network.
Be sure to calculate your raw number of conversions as well as your conversion rate and the cost per conversion for your ads. You can optimize these later, but if the baseline isn’t good enough, the network might not be worth the effort.
Alright, with all of that out of the way, let’s look at the top ad networks you can use as a B2C company. I’m going to give you a bunch of different networks to explore, in the hopes that you can find a few that work for you.
It should come as no surprise that the top two ad networks for pretty much anyone are going to be Facebook and Google. As such, I’m only going to cover them in brief. You’re familiar with Facebook ads, and if you’re not, well, you should be. Facebook ads are cheap, they’re effective, and they have best-in-class targeting options to use to optimize. There are so many different levers to pull that if you’re wasting money, it’s your own fault.
Again, Facebook and Google are the best in class. Google has an immense display network and almost as many targeting options as Facebook, though the operate in a different way.
Even if Google isn’t right for you, you should at least be investing a minimal budget into them, to reserve your space, target your own brand name, and capture interest from one of the largest audiences in the world. You’re just leaving exposure and conversions on the table if you don’t.
BSA is one of the largest third party ad networks out there, and they’re able to maintain that position because they’re largely hands-off with their network, outside of filtering the worst of the worst. It’s a self-service ad platform, where publishers can put up their site statistics and get bids from advertisers for their ad space. As an advertiser, you can pick and choose the sites you want your ads to show on, and you can be as discerning as you want. This is called media buying.
Picking the right sites to target with BSA is a combination of art and timing. You need to find sites that have open space and reach them at the right time, and you need to develop a feeling for which sites are going to work and which are going to waste your time and money. I’m not going to lie here; it can take a while to develop this sense. For that reason, I would consider BSA to be either an intermediate or advanced-level advertising network.
PopAds is a pop-under advertising network. I’m always a little wary of recommending these kinds of ads, because they tend to come across as spammy for many users, and it’s not necessarily something you want your brand to have as an association. On the other hand, they can be quite effective, especially if the ad network filters for actual spam and maintains a relatively high quality level for their network.
PopAds is a CPM model network, meaning you pay for the display regardless of whether or not this results in a conversion. CPM ads have the potential to be extremely lucrative, but you need to have a compelling ad, which may take a lot of optimization.
Rather than recommend more pop-under advertising networks, I’ll let this one speak for itself. If it’s a model you’re interested in pursuing, feel free to read this post with more recommendations for networks you can try. That post is aimed at the publisher side of things, but the advice holds true for both sides regardless.
Oath is the company that owns Yahoo, AOL, Tumblr, and a whole host of other properties related to those brands today. Oath’s ad network, then, displays across a variety of different web properties and formats. In particular, they have a large mobile ad network. If you’re particularly targeting mobile users, or app users, you can get a lot of benefit out of using a network like Oath.
Oath is another large network, but large networks are what you want. Smaller niche networks can be useful for small businesses, but generally the limited exposure means limited growth. With large networks, the sky is the limit. As long as you have money to spend, you can get more out of it. With smaller networks, there’s a maximum saturation point you can hit. Thankfully, Oath is not one where reaching saturation will ever be a concern for most businesses.
Speaking of mobile advertising, have I mentioned that it’s really good? Mobile advertising is pretty much essential for modern business. Over half of all web traffic is on mobile today, and that number is only going to keep growing as mobile devices become more powerful and more prevalent. Meanwhile, companies like Google are pushing mobile-first narratives, apps are doing more and more of our business, and the benefits just keep growing.
At the same time, mobile ad blocking is limited, and mobile offers new and novel formats for advertising, including push notification ads. There’s simply a ton of benefit to be had from mobile advertising, which makes mobile ad networks something to look into.
Airpush is one such mobile network. They have ad formats ranging from push notifications and overlays to in-app banners and videos. They also have great targeting options, programmatic buying options, and a huge network of over 150,000 apps as publishers. What’s not to love?
AdRecover is an interesting network in that it bridges the gap between traditional display ads and intrusive advertising. Ad blocking apps are so prevalent today that it’s difficult to see returns with a lot of traditional display advertising. Anti-blocking technology exists, but is often intrusive enough that it drives users away from publishers entirely. Other cases of anti-blocking scripts are just blocked themselves.
AdRecover finds a sweet spot in between these two extremes. When an ad is blocked, the space it leaves behind is, well, advertised. AdRecover works to recover this lost inventory and provides another channel for advertisers to try. It works best with minimally intrusive advertising, so it’s worth experimenting as a relatively new and novel format.
A Note on Cryptocurrencies
To round out the end of this post, I’d like to make a quick mention of cryptocurrencies and their role in advertising. While many people tout the benefits of crypto as a currency, it’s undeniable that it has a lot of issues. It’s a relatively new and untapped space, so there are a ton of companies popping up to make a quick buck and drop it when the going gets tough. Since crypto is riddled with scams and has very little regulation or recourse for those who lose money, it’s very much a “take your life into your own hands” niche.
There exist a variety of ad networks that accept cryptocurrencies for payments or that pay out in crypto. Unfortunately, turnover is high, so anything I recommend to you now is likely to be gone a month from now. If you’re interested in crypto for the payment side of advertising, feel free to explore these options, but don’t bother if you’re not already invested.
Finally, before I wrap things up and hand it all over to you, I’d like to draw your attention to this old post. It’s a list of over 100 different ad networks you might be interested in looking into. Some of them may be dead by now, since the post was published four years ago, but that doesn’t mean it’s no longer relevant. There are plenty of options you can choose from, if you want to do a little digging.
So, that’s the scoop! Now let’s hear from you. I know you all are playing around with different ad networks, so which ones have proven to be the best for you? Let me know in the comments.
The post Which Ad Network is Most Effective for B2C Businesses? appeared first on Growtraffic Blog.
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore details of the FTC settlement agreement with Facebook and what it means for marketers with special guest […]
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Do you want to create successful LinkedIn ad campaigns? Wondering how to get started with LinkedIn ads? To explore how to succeed with LinkedIn ads, I interview AJ Wilcox. AJ is the world’s leading LinkedIn ads expert and author of LinkedIn Ads Demystified. He’s also the founder of B2Linked.com, a LinkedIn ads agency. AJ shares […]
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