Industry Blogs

Bitcoin Community Cheers as Miners Back New Scaling Framework

Web Hosting Industry Review (WHIR) / Web Hosting Talk -

(Bloomberg) — Bitcoin backers celebrated as the community embraced a new mechanism to improve usage and allow it to scale, boosting confidence in the virtual currency and sending prices back near record highs. The community, which had been split on how best to make the cryptocurrency more manageable, rallied behind a code upgrade known as SegWit2x, which aims to increase the network's transaction capacity. That fueled a rally on Thursday in bitcoin's price against the dollar, which had plummeted from a peak in June as concerns grew about its future. What Service Providers Need to Know About Bitcoin "We're thrilled to get past this impasse," said Andrew Lee, head of bitcoin-shopping startup purse.io, whose team celebrated with beers at their San Francisco office. The development opens "the doors to much-awaited innovations," he said. Bitcoin enthusiasts in New York and San Francisco, to Hong Kong and Tokyo, gathered in bars and offices to hold impromptu parties, while others took to Twitter and social media to cheer the move, as well as the price rally. The impasse arose from a limit placed on the size of blocks underpinning the network in bitcoin's early days, in order to prevent hacker attacks. As the virtual currency grew in popularity over the past nine years, transaction times and processing fees soared, curtailing the community's ability to process payments with the same efficiency as services like Visa Inc. Miners and developers were locked in

Messenger Chatbots: How to Get Started

Social Media Examiner -

Wondering if Messenger chatbots are right for your business? Want to know how to build your own chatbot? To explore why and how to create Facebook Messenger chatbots, I interview Ben Beck. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help [...] This post Messenger Chatbots: How to Get Started first appeared on . - Your Guide to the Social Media Jungle

Many Options Available for Service Provider Skills Training and Certifications

Web Hosting Industry Review (WHIR) / Web Hosting Talk -

The shortage of skilled, certified applicants for IT jobs is well documented. Professionals in cybersecurity, cloud and other areas of IT are in high demand around the world, and companies, governments, educational institutions and industry groups have responded by creating more opportunities for skills training and certification. A 2014 report by the RAND Corporation said the low number of cybersecurity professionals in the labor market could pose a risk to national security, and in May IBM cited a Frost & Sullivan estimate that the workforce will be 1.8 million cybersecurity professionals short of demand by 2022 when it announced a set of initiatives to train "new collar" workers. The growing demand for AWS and DevOps skills was noted as far back as a 2013 report by tech career site Dice. While many professionals in the industry have IT-related degrees or diplomas, it is possible to work in the field without one. Here are some of the options available to help close the skills gap and open up career opportunities. Web Hosting Web hosting control panels like cPanel and Plesk provide training and certification, but with somewhat different focusses. cPanel certifies for sales, WHM admin and command line systems administration, and has two new certifications "coming soon." Plesk courses and exams cover a variety of Plesk tools as well as Linux, Windows, WordPress, and Git. The Linux Foundation offers webinars and courses for individuals, as well as corporate

How to Create a Facebook Live Show

Social Media Examiner -

Want to broadcast a regular live show on Facebook with a co-host? Wondering how to plan all of the logistics for your show? In this article, you’ll discover how to launch a successful Facebook Live show, with or without a co-host. #1: Define the Key Objective, Measurement Tactics, and Success Benchmarks Before you get swept [...] This post How to Create a Facebook Live Show first appeared on . - Your Guide to the Social Media Jungle

BC Partners Acquires PlusServer from GoDaddy in €400M Deal

Web Hosting Industry Review (WHIR) / Web Hosting Talk -

GoDaddy has reached an agreement to sell managed hosting provider PlusServer to funds advised by BC Partners for €397 million ($456 million), the company announced Tuesday. PlusServer is based in Cologne, Germany, and was acquired by GoDaddy as part of the €1.69 billion Host Europe Group (HEG) deal in December. GoDaddy said at the time it would consider strategic alternatives for PlusServer, including its sale, and it was treated as an asset for sale since the deal closed in April. GoDaddy will now use the funds from the sale plus cash on hand to repay its €500 million bridge loan, according to the announcement. Reuters reports that PlusServer had over 300 employees and earned approximately €100 million in revenue last year. "The market for managed hosting in Germany is highly fragmented, and PlusServer is an ideal platform for consolidating this market," BC Partners managing partner Stefan Zuschke said in a statement on Tuesday, according to Reuters. PlusServer will assume €23 million in liabilities and retain €12 million in cash under the deal, GoDaddy says. BC Partners other current investments include Cyxtera, the data center provider it formed, along with Medina Capital, by acquiring CenturyLink assets in May. The deal is subject to standard regulatory approval, and is expected to close by the end of August.

Hostens Offers Free Hosting Through Its Affiliate Program

My Host News -

Vilnius, Lithuania – Earlier this week a fast-growing European hosting company Hostens announced the launch of an affiliate program. Along with the program, clients are able to use the main services, such as shared hosting, VPS hosting as well as reseller hosting for free. The affiliate program allows to earn up a 50% commission of every sale and use these commissions to pay the full amount of hosting services. Mr. Arvydas Strausas, the CEO of Hostens, commented: “As there is a broad variety of affiliate programs to choose from today, our main goal is to give the most benefit for those who are already using or want to use our high-quality hosting service. It means that the affiliate marketing partners are able to use their bonus in order to cover the whole price of their next purchase here at Hostens.” According to Hostens CEO, the program is ideal for those seeking to broaden their online business or looking to try out Hostens services for free. All the interested clients are welcomed to sign up for the program using this link: https://billing.hostens.com/affiliates/. Hostens affiliate bonus is added 31 days after the referred purchase. About Hostens Hostens is a division of Lithuanian company “Interneto Vizija” which was founded in 2003 and has quickly grown to serve more than 100,000 clients across Europe. Thanks to loyal customers and their referrals, company had become the largest web hosting provider in Lithuania by 2005. By combining affordable and scalable options with enterprise-level technology, Hostens is able to supply its customers with web hosting, VPS services, and domain registration. Combining strong technical background of “Interneto Vizija”, Hostens operates a geographically convenient data center located in Vilnius, Lithuania (the geographic midpoint of Europe). Moreover, Hostens data center is built and maintained according to TIER III international standard. Hostens online presence is located at hostens.com.

Media Temple and SoDA Form Partnership

My Host News -

LOS ANGELES / ATLANTA – Today, SoDA and Media Temple are proud to announce their partnership for 2017/18. SoDA, a member-based global network for digital business leaders, creative visionaries and technology innovators works hand-in-hand with partners to accelerate the growth and success of some of the world’s leading digital agencies, production studios and digital product and service design consultancies. Media Temple is an industry leader providing premium cloud and web hosting solutions and services. Under the terms of the agreement, Media Temple is one of only a few elite organizational advisors to the SoDA community and will participate in a broad range of exclusive member programs and thought leadership initiatives including SoDA’s Global Member Meeting for agency founders and principals, The SoDA Academy for agency practice leaders, The SoDA Report trend publication and more. “We are thrilled to be SoDA’s Exclusive Hosting Partner and have the opportunity to power its members’ digital strategy and bring their vision (and their clients’) to life,” said Lou Kikos, VP of Marketing at Media Temple. “We are very much looking forward to kicking off this exciting partnership and meeting the SoDA members at the Global Member Meeting on July 25-28.” “SoDA fosters active, honest, and open peer-collaboration and we have a unique model for connecting our members to the ideas, people and resources they need to grow and thrive. Far beyond financial support, our partners play an indispensable role in the vibrancy of our community by adding deep industry expertise and knowledge capital to what is a dynamic, ongoing collaboration among our members.” Tom Beck, SoDA’s Executive Director continues “We couldn’t be more thrilled to welcome Media Temple to the SoDA community and we look forward to partnering on a number of exciting initiatives in the months to come.” 2017 marks the 10-year anniversary of the founding of SoDA. What began as a small, informal meet-up of digital agency leaders has grown into an elite global network with a membership base that helps the world’s top brands imagine and create the future of digital experiences. About Media Temple From its inception in 1998, Media Temple has helped creative agencies, enterprises, web designers and developers focus on successfully running and growing their business while we take care of all their web and cloud hosting needs. From online creative communities to global advertising agencies, our 125,000+ clients rely on our end-to-end, scalable solutions as well as our dedicated 24/7 support and white glove account management to power over one million websites. Media Temple is proud to be the Exclusive Hosting Partner of SoDA. Find us anytime at http://www.mediatemple.net. About SoDA SoDA serves as a network and voice for entrepreneurs and innovators around the globe who are creating the future of marketing and digital experiences. SoDA provides leadership, platforms, infrastructure, processes and products to enable collaboration between member companies. For more information about SoDA and its member companies, please visit http://www.sodaspeaks.com.

Jelastic Strengthens Cloud Hosting Offering in Germany with Linevast

My Host News -

PALO ALTO, CA – Jelastic, Elastic PaaS with a rich web UI, automatic vertical and horizontal scaling and integrated wide stack of popular applications available in one click, announced partnership with Linevast, German hosting service provider. “Our partnership with Linevast is aimed to broaden Jelastic presence on the German market, providing simplicity, scalability, and high-quality cloud hosting services for developers. We believe this alliance will help Linevast to meet evolving requirements of their customers reducing complexity during application development and lifecycle management,” commented Ruslan Synytsky, Jelastic CEO and Co-Founder. Linevast stopped their choice at Jelastic PaaS due to an overwhelming pack of providing benefits, such as: a great number of managed containers, support of Docker containers, built-in marketplace with more than 100 available applications, out of the box integration of most popular billing systems, multi-datacenter management, built-in metering, monitoring and troubleshooting tools. “We provide only the best products to our clients all over the world and searched for a PaaS-Solution that meets our high quality demands in terms of scalability, high availability and competitive performance. With Jelastic, we found a strong partner to offer a great product which makes life easier for our customers,” said Valentin Küpper, Linevast CEO. From now, Linevast can compete with hosting giants, offering such rock-solid advantages for enterprises, startups and developers: PaaS and CaaS offering with handy UI 24/7 support in German and English highly-available datacenter in Germany backups by default DDOS-protection high skilled staff for providing managed services various payment methods (Paysafecard, PayPal, Bank Transfer, Sofort, Bitpay, Sepa) About Jelastic Jelastic is a cloud platform for developing, scaling and managing hosted applications. Jelastic cooperates with trusted partners around the globe, and help them to reach local communities as well as to deliver high-quality solution for IT companies in local regions.The platform provides certified containers for Java, PHP, Ruby, Node.js, Python and .NET and the ability to use custom Docker containers. Jelastic offers agile deployment models without coding to proprietary APIs, flexible automatic scaling for stateless and stateful applications, collaboration, access control, monitoring, backup and disaster recovery, built-in billing and business analytics tools while driving down TCO with high density and hardware utilization. For more information, visit https://jelastic.com/ About Linevast Linevast offers a wide range of IT services for businesses and technophiles in particular. From web hosting to virtual data centres, dedicated servers and storage solutions, all of the provided services benefit from continuous innovation and are regularly enriched with new features. More information https://linevast.de

Webair Off-Site Backups and Disaster Recovery Services Now Available to Tech Data Channel Partners Worldwide

My Host News -

NEW YORK – Webair, a high-touch, agile Cloud and fully managed infrastructure service provider, today announces an agreement with Tech Data Corporation (Nasdaq: TECD), one of the world’s largest wholesale distributors of technology products, services and solutions. Tech Data has made Webair Off-site Backups and Disaster Recovery-as-a-Service (DRaaS) solutions easily accessible to channel partners worldwide through its StreamOne Enterprise Solutions cloud marketplace. Webair provides multiple tiers of Disaster Recovery (DR) services with instant recovery from Ransomware as well as human, infrastructure and application failures via its global network of recovery sites. These services include Webair Backups-as-a-Service (BaaS); Backups-as-a-Service to Azure; Disaster Recovery-as-a-Service; Disaster Recovery-as-a-Service to Azure; and Ransomware Recovery-as-a-Service (RRaaS). Supported platforms include VMware, Hyper-V, Physical servers and IBM Power i. The company was also recently listed as a Notable Vendor in Gartner’s June 2017 Magic Quadrant for Disaster Recovery-as-a-Service. “Webair is excited to partner with Tech Data to provide value-added resellers, independent software vendors, managed service providers and system integrators in their cloud marketplace with easy access to our Off-site Backups and DRaaS solutions,” says Sagi Brody, Chief Technology Officer, Webair. “As a high-touch, long-term partner, Webair lends customers and partners the confidence that it can adapt solutions to suit their evolving IT and production environments, while taking complete ownership and accountability of their disaster recovery strategy.” With Webair’s DRaaS and RRaaS solutions, customers can choose to replicate their data and applications at any one of Webair’s international locations, including New York, Los Angeles, Montréal and Amsterdam. With pre-planned, automated failover and failback between production and recovery sites, users can achieve synchronous 15-minute Recovery Point Objectives (RPOs) and one-hour Recovery Time Objectives (RTOs). Additionally, Webair’s BaaS offering provides an optional capability allowing customers to spin-up backups for disaster recovery purposes on-demand. “The rising cost of downtime and growing threat of cyber-attacks showcase the vulnerability of today’s enterprises as well as their need for comprehensive and reliable Disaster Recovery solutions,” says said Tech Data Corporate Vice President, Strategy, Transformation, and Global Vendor Management Michael Urban, who is also responsible for the company’s global cloud strategy. “The addition of Webair’s DRaaS and Ransomware Recovery services to the StreamOne Enterprise Solutions cloud marketplace provides our resellers the opportunity to offer customers a renewed sense of confidence through DR solutions that encompass not only virtual machine replication, but also the entire production environment and network.” For more information about Webair and its Off-site Backups and DRaaS solutions, visit www.webair.com/disaster-recovery. About Webair Founded in 1996 and headquartered in New York, Webair is an innovative, agile and unique Managed Hosting company focused on providing the right solutions to customer needs as quickly and efficiently as possible. It does this by fully owning and controlling the entire technology stack — from the physical data center to the end-user application. Webair’s technology solutions portfolio encompasses Public, Private and Hybrid Cloud, Cloud Storage, Bare Metal Servers, Colocation, CDN, Security and Disaster Recovery. Combining industry-leading innovation, expert support and high-touch customer service, Webair serves as a true technology partner to enterprises and SMBs, healthcare organizations, IT firms, eCommerce companies and VoIP providers. Webair also operates an international network of data centers located in New York, Los Angeles, Montréal and Amsterdam.

Private Cloud Can Beat Public Cloud on Price: Report

Web Hosting Industry Review (WHIR) / Web Hosting Talk -

Two out of five IT decision makers say their private clouds are operating at lower unit costs than public cloud, according to survey results released Thursday by VMware and 451 Research. 451 surveyed 150 IT decision makers on behalf of VMware in February 2017 for Can private cloud be cheaper than public cloud? According to the results, data protection is cited as a reason for private cloud use by 71 percent of users. Cost-efficiency motivates private cloud use for 54 percent, asset ownership does so for 43 percent, and integration with business processes motivates 42 percent. Almost a quarter (24 percent) say they pay less than a 10 percent premium for operating a private cloud environment, in addition to the 41 percent finding private cloud cost lower than public cloud. More than half said cost-efficiency is drives private cloud use. Respondents also said they would migrate only 50 percent of their workloads to public cloud if its cost were half that of private cloud. The factor considered most important in achieving cost savings with private cloud is capacity-planning tools (18 percent), followed closely by favorable software license terms and automation tools (17 percent each), and cost/budgetary management tools (15 percent). Another factor in price savings for public clouds is the ability of some companies to negotiate favorable terms with software or hardware vendors or data center providers, or to reuse existing licenses. Using a "basket-of-goods" methodology,

What Makes Elastic Hosting Better than VPS?

My Host News -

When choosing the best web hosting plan for your site, elastic hosting offers many benefits over VPS hosting. Simply put, elastic hosting is quickly becoming the next generation hosting model because it can take care of all your site’s needs, while also cutting your costs. To help you better understand what makes elastic hosting better than VPS, here is a quick look at everything you need to know, starting with a look at the major differences between the two. What is VPS Hosting? VPS (virtual private server) hosting ensures your website is hosted on a virtual private server. It has its own copy of the operating system, powerful hardware, and allocated server resources. Essentially, a physical machine is divided into different virtual compartments. Separate server software is set up in each compartment, ensuring the unit is able to function independently. While VPS hosting does have its benefits, such as customization and root access, it is also expensive, requiring you to buy software licenses. More importantly, you are responsible for handling installation and configuration, as well as managing the site. This means that either you have to manage the server yourself, which requires time, effort, and knowledge or hire someone to manage the server for you. This tends to get expensive. In fact, managed VPS hosting tends to cost anywhere from 8 to 10 times more than a shared hosting plan. What is Elastic Hosting? Similar to a shared hosting site, elastic hosting allows for multiple websites to be hosted on the same shared web server. However, it offers the reliability and resources of a managed VPS, such as dedicated resources for RAM, CPU, and connections. Each site is kept completely isolated from the others in a separate Lightweight Virtualized Environment (LVE). The LVE distributes and limits server resources to ensure stability. No customer can use more than they have been allocated, meaning the shared server should never go down. To sum it up, elastic hosting offers the resources of shared hosting without the sharing, while also allowing you access to the resources you absolutely need without being burdened with the responsibilities of a VPS. Every site has its own environment and dedicated resources to ensure it is never negatively impacted by others using the server. The server is managed by the host and is easily automated. Though it may be a bit more costly than an unmanaged VPS, it costs significantly less than a managed VPS. Best of all, you will not have to deal with all the headaches that often come with server management. A Breakdown of the Top Advantages of Elastic Hosting over VPS Hosting Elastic sites offer the power of VPS with the benefits of shared hosting. Elastic sites are perfect for anyone who has outgrown a shared hosting environment and needs the power of a VPS, yet does not want the responsibility of managing the server. Elastic sites are easier to manage. Thanks to the similarities it shares with a shared hosting site, elastic sites are much easier to manage. This is particularly true if you are not quite certain how to manage a server. You may end up needing plenty of help with everyday tasks that takes time away from other important things you could be working on. There are plenty of flexible plans to choose from and your plan can be quickly and easily updated. There are plenty of packages with different amounts of RAM, memory, and CPU to choose from, allowing you to select the one that best fits your site’s needs and budget. As an added bonus, changing plans is very simple to ensure your site continues to perform at its highest level as it grows. This also means that you won’t have to immediately create a large infrastructure, like you would with a VPS that could sit idle for an extended period of time in anticipation of increased traffic in the future. There is no need to worry about how other sites on the server will affect you. With VPS you are on a private server, which means you never have to worry about anyone negatively affecting your site. This is also the case with elastic sites. With a dedicated IP address, your search engine rankings will never be influenced by others sharing your server. Regardless of what others on the server may be doing, you will never need to worry about being penalized by their actions. Elastic hosting offers the advantages of VPS without the hassle. Elastic hosting gives you access to root planning and customization, but does not require you to handle configuration or purchase any software licenses. The price is much more affordable, especially when you consider what all you get. As stated above, elastic hosting typically costs a little more than an unmanaged VPS, but it is also much easier to use. Meanwhile, plan prices are definitely more affordable than those you find for a managed VPS. Elastic hosting is just as secure and stable as VPS hosting. Remember that with elastic hosting, each site remains isolated from all the others in a LVE, ensuring security. At the same time, the LVE allocates and restricts server resources for guaranteed stability. Is Elastic Hosting Right for You? Whether this is your first time looking for hosting services or you are currently using traditional shared hosting or VPS hosting, you will likely find that elastic hosting is a better overall option. This is especially true if your website has outgrown your shared hosting plan provider’s resources and you feel as if you have no option but to upgrade to a VPS. After all, when you choose elastic hosting, your site will still be as easy to manage as it was on your shared hosting plan, but you will be able to take advantage of the resources and reliability of a managed VPS. It is easy to see why more and more websites are making the switch to elastic hosting. Without any doubt, it is certainly the next generation hosting model.   Switch to Elastic Hosting today!   Visit GlowHost.com

AltusHost Launches New POP in Sofia, Bulgaria

My Host News -

The Netherlands – AltusHost B.V., Netherlands based Web Hosting company, is proud to announce a new data center location in Eastern Europe. Next to 2 existing European data centers, one located in the Netherlands and one in Sweden, AltusHost is now ready to fully operate in Sofia, Bulgaria. Together with new peers in AltusHost’s Network, AltusHost is now able to offer much better connection to sensitive business who demand excellent routing within this part of Europe. With new data center location, AltusHost brings a good value to all clients who need web hosting services (VPS, Dedicated Servers or Co-Location) in multiple locations across Europe. All Network and Hardware Equipment is fully owned and managed by AltusHost which means that all clients are provided with assured and great quality and reliability of delivered service. If you are looking for VPS Hosting | Dedicated Server(s) | Co-Location in Sofia, Bulgaria, or in the Netherlands or in Sweden, feel free to email AltusHost Sales at sales@altushost.com or request Custom Quote directly at AltusHost’s website – https://www.altushost.com/request-a-quote/. About AltusHost AltusHost provides outstanding European Webhosting, VPS Hosting, Dedicated Servers, and Colocation in Netherlands and Sweden since 2008. Their goal is to offer high quality services, at the lowest possible rate and the highest customer satisfaction. A diversified, well-trained and motivated talent pool work cohesively to deliver solutions around the clock and to provide recognized global results to their clients. For more information, visit altushost.com or follow us on Facebook, Google+ or Twitter.

Instagram Live Replays: What Marketers Need to Know

Social Media Examiner -

Are you using live video on Instagram? Wondering how to save Instagram live videos so followers can replay them later? In this article, you’ll discover how to get an extra 24 hours of view time for your live videos with Instagram Live video replays. Who Has Access to Instagram Live Video Replays The great news [...] This post Instagram Live Replays: What Marketers Need to Know first appeared on . - Your Guide to the Social Media Jungle

Ranking Videos on Google and YouTube: Study Shows How They Differ

Stone Temple Consulting Blog -

  Count on it: Google is going to optimize for the best combination of user experience/satisfaction (market share) and revenue on each of its platforms. What users expect on YouTube vs. Google Search is different. Stating that a bit more subtly, think of this as optimizing their ongoing revenue over time. With that in mind, we did what we always do at Stone Temple: We collected data on which videos rank in YouTube, and which ones rank in Google, and we analyzed it in detail. What I’ll Share in This Post: Data that shows just how different the YouTube and Google algorithms for ranking videos are Additional data that will show some of the reasons for those differences An analysis of how the two algorithms differ A short, crisp YouTube Video Optimization Checklist A short, crisp Google Video Optimization Checklist Brief Methodology Overview We pulled the YouTube rankings for 424 search queries that we knew also had YouTube videos in the Google results, and captured the rankings for the top 10 results. We then pulled the Google rankings for the same 424 search queries, but captured 100 results per query. We used this relatively small sample as we’re not doing a full-blown correlation factors study, but instead using the data to prove the point that the rankings vary in material ways on the two platforms. Next, we did an analysis to see how the rankings differed from each other. For example, in the Google results we saw for the query “12 angry men,” there were YouTube videos found in positions 9, 14 and 15. It might be natural to assume that these would be the first, second and third ranking videos in YouTube, but that’s not the case, as you can see here: In fact, the rank order looks like an inverse relationship for this result. We saw many other results that behaved like this as well. This led us to several other analyses, including the importance of video views and links to each search engine. Read on to see the details! Illustrating the Difference Between YouTube and Google’s Video Ranking Algorithms First, a little more background information. Of our 424 queries, 336 of them returned only one YouTube video in the top 100 Google results, and the remaining 88 returned more than one video. The highest number of videos returned for any one query was five. Also, Google has a strong bias to put YouTube videos in the top 10 of the results, with 74.9% of all YouTube videos we saw in our data sample ranking in the top 10, and 92.6% of all the videos we saw ranking in the top 20. For Google queries that show YouTube videos, 75% are in the top 10 results.Click To Tweet But now, let’s get to some of the hardcore data. First, a look at how often the top-ranking YouTube video in the Google results is the No. 1 ranking video on YouTube:   More than half the queries we examined (55.2%) had a different video ranking first in Google than ranked first in YouTube. That’s a very significant difference in the overall rankings for the two search engines! More than half the time, a video that ranks #1 on YouTube isn't #1 on Google for the same query.Click To Tweet It’s also interesting to look at the queries that returned more than one YouTube video in Google, to see if the relative order of the videos shown is different. I.e. how often does the scenario I illustrated above for “12 angry men” happen? Let’s take a look: Once again, more than half the time (56.8%), the order of the videos selected differs. More than half the time Google results have multiple YouTube videos, they rank differently than on YTClick To Tweet In fact, this trend to change the relative order gets event stronger as the number of videos Google picks increases: The more YouTube videos show in a Google result, the more different they rank than on YouTube.Click To Tweet One last data point for those of you who always want more: We even saw 77 cases where the video returned by Google in its results ranked higher in Google than it did in YouTube. In other words, at the time we collected the data for the query “baby songs,” the video ranking No. 3 in YouTube was the No. 1 result in Google. Why do the two algorithms vary so much? After all, isn’t the best video the best video? The first key thing to understand is that the intent of users on one platform versus the other will vary greatly, depending on the type of search queries. The other major variable between the two different search engines is that the monetization strategy is also quite different. Search intent is key to understanding why videos rank differently between Google and YouTube. Click To Tweet The next two sections cover WHY they are different, and if you don’t care about that, you can jump down to the heading tag “Supplemental Data on How the Algorithms Differ.” How Does User Intent Vary Between Google and YouTube? In its early days, Google’s sole purpose was to provide users with links to pages in response to user queries, and then the user would click on the links and leave the site. The advent of the Knowledge Graph and featured snippets has changed the landscape somewhat, in that in some cases users do not need to leave Google to get what they’re looking for. Regardless, Google’s goal is to deliver a result that causes you to get what you are looking for on a page view basis. Everything is transactional and short-term in nature. The other major difference is that Google is a general purpose search engine where what people are looking for could be literally anything it all, including videos. On YouTube, the user’s goal is to watch a video. They’re not looking to leave quickly. They’re looking to spend time on the site consuming the content within the search engine site (YouTube, that is). This single purpose does significantly impact the types of queries that users enter, and it also impacts how the site gets monetized, so let’s look at that next. How Does Monetization Vary Between Google and YouTube? On Google, the monetization algorithm looks to optimize the value of page views served over time. You can see this in the entire structure of the basic AdWords algorithm. The original core of this algorithm was that each advertiser would bid a certain amount, and then the ranking order would be determined by multiplying their bid times their ad click through rate (CTR). So if someone bid $1 and their ad had a 2% CTR, and a second advertiser bid $0.50, but has a 5% CTR, then the second advertiser would actually be the one shown as the first ad. Think about this for a moment. If each ad gets shown 100,000 times, which one would produce the most revenue? Let’s see: Now that algorithm is simpler than what Google does today, as there are many other factors. This includes things such as ensuring the relevance of the ad to the ad group, relevance of the ad text to the query, the landing page relevance and quality, and historical account performance. Together with your clickthrough rate, these are wrapped into a metric they call Quality Score. These factors are about improving the overall user experience with the ads. So why does Google care, and shouldn’t they simply optimize on CTR and bid price to maximize short term revenue? It’s actually quite important that they don’t. Too much pure monetization would lead to a poor user experience, and would lead to an erosion of market share over time. While Google may be the dominant “traditional” search engine, users get answers to their questions by many different means (asking friends, Facebook, Amazon, Bing, texting, messaging platforms…). Ultimately, the relevance and quality score algorithms are about preserving market share in the face of strong competitive forces. This is accomplished by creating the largest possible amount of “satisfied page views.” These factors also drive the organic ranking factors in Google, which are still driven by relevance, links, and in some form (directly or indirectly) by the user satisfaction with the content. Monetization on YouTube is quite a bit more complex, and I’ll not walk through every aspect of it, but the core difference is obvious. On YouTube, when a user starts up a video, the initial action tends to be to sit back and watch the video. The user is not looking for an instant answer, or to click on something and leave the page. The ads come into the experience at different times and in different ways, either as ads that show before your video plays, on the right rail, or as an overlay within the video itself. You can see some of the various ad formats here. Ads can also appear in the YouTube search results, and also in the suggested videos once the current video finishes running. Given the nature of the ads, what drives the most value for YouTube is view time, and number of videos viewed. Long term market share for YouTube is ensured by Google via other metrics indicating satisfaction, including things such as comments, likes, shares and embeds. Recently, there has been growing evidence that YouTube is placing increasing weight on freshness as well. This is because all of YouTube’s advertising falls into the class of “interruption advertising,” much like traditional TV advertising. What that means is that you’re there to do one thing, and the ads are trying to entice you into doing something else. This is quite different from Google where the ads can actually provide the source of the answer that the user wants, and therefore do not necessarily represent an interruption. For that reason, the business model on YouTube is different. Ads are not paid for on a CPC basis, but instead on a Cost Per View (CPV) basis. You can read more about how CPV bidding in YouTube works here. That article says this about how you’re charged: “A view is counted when someone watches 30 seconds of your video ad (or the duration if it’s shorter than 30 seconds) or interacts with the ad, whichever comes first.” In case you’re wondering what an ad interaction means here, according to Mark Traphagen, it’s actions such as “clicking an annotation or end-screen link in the video, or clicking a link in the video description, or liking or sharing the video.” The YouTube Video Optimization Checklist The overall optimization of your YouTube channel is also important, but this section will focus on the things you need to do to optimize individual videos. The first part of the work starts before you ever film the video. It starts with the raw keyword research to identify topics in high user demand. From a YouTube perspective, this means keywords that make sense for your business, and where the existing videos in YouTube also have a reasonable number of views. You can start by doing keyword research the way you would for Google (using your favorite keyword research process), but you can also start typing in related terms in the YouTube search box to see what autocomplete suggestions come up. One last consideration is to check the top videos that come up for your keywords now. If you have a small business and the current ranking videos have huge view numbers and come from top accounts that have a large subscriber base, then this topic might be too competitive for you to chase on YouTube. You should also review what type of content is currently ranking. That will tell you a lot about how YouTube sees the user intent related to those queries, what length of video so far seems like a fit, and can provide some insight into what you need to do with your video content-wise. If the variety of the results is large, and the collection of videos seems a bit off-topic, then that suggests your opportunity to rank with a video highly focused on the user query/intent may be greater. Then, when you script and film the video, bear in mind that the the No. 1 factor in the YouTube algorithm is user engagement with the video. Here are some of the components of that: How long they watch your video If they move on from watching your video to watching another video (this is a positive) Video view count Share count Channel subscriber count Links and embeds on other sites For these reasons, you have to learn how to make great video content. That actually can be quite hard to do, though if the video is a straightforward how-to topic, and you deliver the content simply and clearly, that can be good enough. Once you have created the video, the next steps are: Pick a descriptive file name for the video Pick a compelling title Select a strong set of tags related to your video (keyword.io will help you find longer tail keywords frequently searched on YouTube) Write a detailed and complete description of at least 200 words Place it in an appropriate category These factors play two important roles: Establishes the relevance of the video. YouTube (and Google as well) does use this information to understand what queries your video is a fit for. Entices the user to start watching your video. Don’t shortchange this part of it, as getting your view count up is critical. You need to establish the relevance of the video and entice users in to watch it in order to succeed. Now, we have one last set of steps, and that is to promote your video. Driving views to your video can be quite effective in helping it rank. Here are some possible ways to do that: Feature the video in a blog post and embed it there. Then follow the same process for promoting the blog post that you will see in the next several steps. (Embedded views on sites count as views just as if the person were watching your video on YouTube.) Organic social promotion Paid social promotion, including on YouTube (Bonus: watch time and engagement on your promoted videos count toward your channels metrics, so they help boost your organic rankings too!) Send it out to email lists Get third party sites to embed the video RELATED: Why this one little-known factor can explode your YouTube channel If you’re an active member of any social communities, such as on LinkedIn, Google+, Quora, or elsewhere, you can potentially post them there as well. And of course, over time, build up your subscriber base too, as that will help get the video out to a number of people quickly as well. There is a big difference from Google ranking here: driving views and view time by any means possible can impact its organic ranking. With our “Here’s Why” video series, we definitely see more organic viewing traffic when we promote those videos via YouTube ads. In Google, you can’t buy organic rankings, but in YouTube you effectively can. To be fair, it’s an indirect effect. You’re not directly buying rankings there, but your paid campaigns can positively impact the signals that YouTube does look at, such as view time. The Google Video Optimization Checklist The basics of YouTube video optimization still apply when you’re optimizing for Google. By basics, I mean the file name, title, description, tags and category for the video. What doesn’t apply is the video engagement side of things, and the process for keyword research and topic selection is different as well, so let’s start there. Because Google is a broad based platform, its use of video is limited in comparison to YouTube. As we saw in our examination of 424 queries that returned videos, only one of them had as many as five videos in the top 100 results, and only 21 (5%) of the queries had more than two videos in the top 100. That’s pretty sparse. From a topic selection point of view then, it’s worth spending time figuring out where the real opportunities are in Google. It turns out that there are certain classes of queries where having one or more videos on the first page of Google results is pretty common: Informational videos Tutorials How-tos Reviews Entertainment As you can see, I did not include commercial terms in the above list. Keep that in mind, that your video presence in Google will not be about direct conversion. After all, the video will be viewed on YouTube, not your own website. However, keep in mind that if Google wants to show a video or two in their organic search results, that’s a spot that your website won’t be competing for in the SERPs, and someone is going to occupy it, so it might as well be you. It’s great branding to be there, and whatever commercial value can be extracted from that spot in the SERP will be yours. From a keyword research perspective, you still want to find keywords with some volume that have strong semantic relevance to your business. You can tune your campaign based on your goals as well. Are you looking to build your reputation as the primary goal? Then some informational/how-to videos may be the best target for you. Are you looking to drive email sign-ups? Then putting together an ongoing series of videos may be the best approach. Whatever you pick, make sure that Google currently is showing a video on the first page of Google for that phrase, and that you have reason to believe that you can take that spot from the incumbent. This is where the next step of the process comes into play, and this further exposes how Google is different from YouTube. Google places more weight on traditional ranking signals such as relevance and importance (links). So this helps you set your course for what you need to do. Send strong relevance signals: Remember those basic YouTube optimizations I said you still need to do (file name, title, description, etc.)? That’s where you can work hard in sending out strong relevance signals to Google. You can further reinforce that in how you promote it in your blog post, social media and elsewhere. Try to send out stronger signals than the competing videos, without spamming it. Get links to your video: So yes, these still matter. Getting your video some links will go a long way to helping drive your video’s chances of ranking in Google. To support the statement that these still matter, I did a Spearman correlation analysis on our data to see what the impact of links were on the chances of videos ranking in Google, and how they would rank. I obtained a Spearman correlation value of 0.50. That’s a really high value, where any value over 0.3 already indicates a significant correlation. Important note: A very high degree of relevance still matters a great deal, and we saw many instances of videos with weaker link profiles outranking other videos due to higher relevance. For those of you who want to know how I handled the Spearman calculation, I took the square of the rho value for each individual result, summed all those squares (if the rho value was negative, I subtracted it from the sum, rather than adding it), and then took the square root of the total. Summary What we’ve shown is just how different the two ranking algorithms between YouTube and Google really are. Keep in mind the principles outlined above when you set out on or continue a video marketing strategy. Maximizing your return on investment will depend on adapting a strategy that works well with both platforms.

IBM Unveils Next-Generation Mainframe Technology with Pervasive Encryption

Web Hosting Industry Review (WHIR) / Web Hosting Talk -

IBM launched what it calls "the next generation of the world's most powerful transaction system," IBM Z, on Monday. The technology is able to run more than 12 billion encrypted transactions per day, and introduces an encryption engine which it says makes it possible for the first time to pervasively encrypt data from any application, cloud service, or database. Only four percent of the nine billion records have been stolen since 2013 were encrypted, according to IBM, and cybercrime will have an $8 trillion impact on the global economy by 2022, necessitating new data encryption capabilities. The company compares the impact of IBM Z on mainframe technology to its embrace of Linux and open source software over a decade ago. "The vast majority of stolen or leaked data today is in the open and easy to use because encryption has been very difficult and expensive to do at scale," said Ross Mauri, General Manager, IBM Z. "We created a data protection engine for the cloud era to have a significant and immediate impact on global data security." IBM Z can be extended across any data networks, external devices, or applications without changing the application or business SLAs, according to the announcement. It also addresses the performance degradation issues that IBM chiefly blames for only 2 percent of corporate data being encrypted, while more than 80 of data on mobile devices is. IBM says Z encrypts data 18 times faster than x86 platforms for

Atlantic.Net Taps Trend Micro for Managed Hosting Security

Web Hosting Industry Review (WHIR) / Web Hosting Talk -

Atlantic.Net has tapped Trend Micro to back its Managed Hosting Solutions with the Deep Security Suite, the company announced Monday. Trend Micro's data center and cloud-optimized security techniques are now available to Atlantic.Net managed hosting customers to protect their servers by applying an instant "virtual patch" to servers, virtual desktops, and application vulnerabilities. Deep security also consolidates multiple security controls under central management to assist with compliance, and enables the auditing and reporting necessary to managed environments. Atlantic.Net cites research by Forrester showing that cloud security spending will reach $3.5 billion by 2021 in the announcement, and says the expansion of its partnership with Trend Micro, along with its routinely inspected, fully audited, and SSAE 16 (SOC 1) Type II certified data center infrastructure demonstrates its commitment to client security. "Atlantic.Net's partnership with Trend Micro is part of a concerted effort to store our client's information safely and reliably. In addition to our current security offerings, we are now able to boast managed hosting solutions backed by their world-class security suite," said Marty Puranik, CEO of Atlantic.Net. "Considering the ever-increasing complexity of regulatory compliance, increased cyber security threats and growing Malware attacks, it's especially important that we ensure the safety of our clients here at

3 Ways to Generate Leads Using YouTube

Social Media Examiner -

Want to generate more leads and conversions with YouTube? Looking for organic tactics to help boost the performance of your existing video content? In this article, you’ll discover three effective ways to turn YouTube viewers into leads. #1: Drive Website Traffic With YouTube Cards YouTube cards are a marketer’s dream come true because they let [...] This post 3 Ways to Generate Leads Using YouTube first appeared on . - Your Guide to the Social Media Jungle

Harnessing the Power of Other People’s Audiences

Stone Temple Consulting Blog -

We live in an era when technology is evolving extremely rapidly. Machine learning, voice processing, personal assistants, the Internet of Things, virtual reality and augmented reality are all advancing quickly, and the next big era of disruptive change will likely be unfolding soon. How will you protect your business when the next major era of market disruption comes upon us? More importantly, how will you set it up to thrive? The Basic Goal: Build Your Own Passionate Audience Building your own passionate audience should be a key goal for any businessClick To Tweet. Doing so will provide you with a strong defense against major market changes. Imagine for a moment that search as we know it goes away. Never happen, you think? Well, think again. In a few years, you can expect that 75 percent of all Internet-connected devices will be something other than a smartphone, tablet or PC. In this world, you likely won’t have search boxes or browsers. Some new approach will need to take its place. For now, I’ll call this the “Find What I Want Method.” How do you rank in that new algorithm? You don’t know yet, of course! Or, do you? What if you had a large, passionate following for your products or services? What would happen if you had such an audience, and you were not being surfaced by the Find What I Want Method? Your best defense in a changing digital marketing landscape is a passionate audience - Eric EngeClick To Tweet Your passionate audience would be disappointed by the Find What I Want Method, and would continue to use other approaches to gaining access to your products and services.  And just as Google has to do today, the companies behind the Find What I Want Method would receive strong signals of a shortcoming in their product, by losing some market share in the process. They’ll want to fix that. Even if that is not something they will work on fixing quickly, you’ll still have bought some time to better optimize your business for success within the Find What I Want Method. Bottom line: Having your own passionate audience is critical for long-term business stability and is a major driver of opportunities for growth. So for now, focus on building a large following of people who love what you do! However, unless you’re already a well-known public figure, building your own audience can be time-consuming and arduous, and can often feel like an uphill battle. So, how should you approach the challenge? The answer is simple: Leverage other people’s audiences (OPA).   Why OPA? When your brand first makes its online debut, it will be relatively unknown. Audience members may begin to trickle in one by one, but you’ll want to find a way to turn that trickle into a downpour. Luckily, chances are there are other sites in the same niche sector as yours that already have established audiences. By leveraging the power of those pre-built audiences, you’ll be able to speed up your own audience-building process, target the demographics most relevant to you, and make potentially beneficial connections with influencers, media sites and other non-competing brands. Here are four ways you can harness the power of OPA: 1. Publish Guest Posts And, yes, Google does periodically warn people about manipulative guest posting campaigns, but our objectives here are centered first on reputation and visibility building, and there is no problem at all with those types of campaigns. 2. Build Relationships with Influencers You probably already know who the industry leaders in your niche are—and if you don’t, take the time to find out. Finding ways to collaborate with them could prove to be a major boon for your brand. Try to build a relationship with them first. Commenting on their social media posts, or on blog posts they write, is a fantastic way to do this. If they ask a question online somewhere, be the first to answer it. Another great tactic is to ask them for an interview. This works best after they already know you a bit (see the prior paragraph), but it’s rarely a request that will cause someone to get offended. Once you’ve landed an interview, post the finished piece on your own blog and promote it on social media, and they will likely promote it as well.   You don’t have to limit this to doing interviews. Find other ways to work with them. Perhaps you can get them to provide quotes for articles you write on your blog or in guest posts you place on other sites. Or, once your relationship is stronger, perhaps you can get them to write a guest post for your blog. You can also explore social media collaborations with them. For example, what if you paid them to share your content via their social profiles? This might not cost that much, and that can provide great exposure for you to their audience as well. 3. Get Social There’s a reason that social media isn’t called solitary media. Platforms like Twitter, Facebook and Instagram are full of active, niche conversations, and you can make them work to your advantage by chiming in with relevant and interesting comments. You don’t want to sound forced or disingenuous, but you should make sure that your brand and a link to your website are clearly visible on all your social media profiles. Using Twitter as an example (but the concept is the same on other social networks), part of the game is to tweet or retweet content that others will want to retweet. Once that retweet by someone else happens, you’re in front of their audience, and that’s a beautiful thing. Don’t overlook paid social, either. Targeting on social media platforms can be amazing, with Facebook still leading the way here. Be careful about the targeting, though: It’s not always about reaching large audiences when implementing paid social. Sometimes the best campaigns are highly targeted. 4. Create Compelling Content on Your Site You might think that publishing content on your site might not provide access to OPA, but it absolutely can. In fact, it plays a critical role. Accessing OPA is one thing. Providing OPA with a compelling experience once they get to your site so they stick around and come back is another. At Stone Temple, we’re known for our stream of industry research that we publish, and that has helped us build our own strong audience. Consider publishing your own groundbreaking content, studies or otherwise, that people will want to flock to. Just be aware that you will need to be patient with this process. When you first publish fantastic content on your site, it may be that few will see it. But, you need to start publishing there to create that destination for the OPA you get in front of. In the long term, this can lead to much more success in all of the prior areas I’ve written about. For example: Media people will want to interview you Media sites will want you to write for them Conference organizers will want you to speak at their events Influencers will be more open to working with you Your social media efforts will have a larger impact (both organic and paid) Of course, this all depends on understanding what compelling content really is, and learning how to create it. Create the Right Content Figuring how to reach OPA and keep their interest is not the whole equation, however—you need to be creating the right content to make this work. It goes without saying that all your content, whether it’s in the form of a guest post, an interview or a comment on social media, should be well-written and carefully edited. When you’re creating content, resist the urge to simply rewrite someone else’s thoughts and really take the time to articulate your own unique perspective. The content you create is being used to build your own audience. For that reason, it needs to be great. Otherwise, all your efforts to get in front of OPA will be wasted, and in fact, it could have the negative effect of showing you to be a pretender, rather than the real deal. Make sure to bring real value in everything you write! By writing original, polished guest posts on other people’s websites, working with other thought leaders, getting engaged on social media, and offering compelling content, you’ll be taking the first step toward building an audience of your own and possibly even becoming recognized as a thought leader yourself. Building an Effective OPA Strategy Before you start contacting other brands and businesses, you’ll need to form a clear-cut OPA strategy. Each business has its own unique needs and areas of focus, which is why some OPA strategies that work wonderfully for other brands will work poorly for yours. To build an OPA strategy that’s tailored to your brand’s needs, begin by considering the following criteria: Size In the world of digital marketing, one size does not fit all. A small, focused audience might be ideal for one brand, while a large, widely dispersed audience might be better suited for another. If the OPA you’re eyeing doesn’t meet any criteria other than size, you might want to reconsider. You need your audience to be highly relevant to your business, and you want it to have a strong contingent of potential customers (see the next point!). Relevance Exposure isn’t worth much if you’re not relevant to the people who see you. For this reason, you’ll want to stay away from any OPA that veers too far from the topics your brand addresses. For example, you can get tons of visibility in social media with the right cute animal or baby pictures, but that might not bring any real value to your business. Quality of Existing Content Just as other media sites wouldn’t want you to publish sloppy or poorly written guest posts on their website, you don’t want to associate yourself with media sites that consistently put out sub-par content, either. Make sure you’re ending up in “good neighborhoods.” Better still, make sure you’re ending up in the best neighborhoods. Authority Bringing visibility to your brand will become a whole lot easier once you’re able to work with venues whose authority is recognized in your field. Whether a high-profile industry leader, an important conference or a trusted news site, the right venue can make all the difference. Feasibility You might be tempted to agree to every offer you get, but you must also take your own capacity into consideration. If a venue mandates that you write at least four guest posts in the next month but you only have the time to write one, don’t agree to their proposal without thinking twice. Sometimes an opportunity just won’t be feasible, and that’s okay. Opportunism Take a breath and put yourself out there. This is the most fundamental criterion of any OPA strategy, because it’s the one that jump-starts your audience-building process most effectively. Engage in your industry’s community, reach out to people and don’t be shy. As you get engaged, watch for the right opportunities. Notice when an influencer asks a question or looks like they’re seeking help. Track when a conference calls for speaker pitches. Keep your eye out for bloggers and media sites that appear to suddenly have a need. If it’s the right opportunity, jump on it when it happens. Strive for Authenticity Given nature of the process of building your own audience, it’s important to be as genuine and authentic as you can at all times. An endorsement that seems phony will not only fail to be as effective as a genuine one, but might also backfire and lead consumers to think negatively of your brand. Continuity Leveraging OPA is not a one-time thing, or something you only do when you’re small and truing to grow. You should always be trying to grow, and that means you need to stay at it for the long term. Even as your audience grows, sites and people with OPA will not overlap perfectly with you. And, even if there is substantial overlap, having others endorse your expertise and authority is very, very helpful. Summary Building your own passionate audience is a critical pursuit for your business. Nothing will help you weather stormy business times, or radical market change, better than that. However, the great majority of us are forced to start small. That means you have to start by building that audience. Gaining access to OPA is one of the best ways to do that. An organized OPA strategy could be the big key to building your audience quickly and effectively. There’s no time like the present to get started!

How to Use AI to Serve Your Customers Better

Web Hosting Industry Review (WHIR) / Web Hosting Talk -

Among the early benefits of artificial intelligence systems, machine learning and natural language processing have the potential to transform customer service processes that are too often frustrating for customers and expensive for web hosts and service providers. A number of tools are currently available to enable companies to overhaul their interactions with customers contacting them for help by telephone or over the internet. Customer service or sales calls often require that customers listen to menus of options and provide information-sometimes more than once-before a company representative even begins helping them. This experience can cause frustration, even when successful in the end. Advanced automation services leveraging AI provide an alternative approach. For example, chat and messaging services like Facebook Messenger and Kik offer chatbots, which simulate human conversation through AI. More than 100,000 chatbots were created in their first year of availability on Messenger, according to VentureBeat. A survey by Oracle found that 80 percent of companies will be using chatbots by 2020, Business Insider reports. Below are some of the options web hosts and service providers can use to enhance customer service experiences, without making massive investments in call centers and teams of expert representatives. Each option emphasizes its delivery of real-time analytics, easy-to-use data dashboards, and support for multiple languages. Amazon The Amazon Lex

How Cloud and Automation Helps Evolve Legacy IT

Web Hosting Industry Review (WHIR) / Web Hosting Talk -

User mobility, digital workloads, and new levels of virtualization are all changing the modern business. We're creating new types of go-to-market strategies, business enablement methodologies, and allowing the user to be truly productive. The reality here is that the pace of technology isn't slowing down. Are you keeping up? Are you using technology to create a truly agile business model? It's critical to see just how far we've come and where current spend is trending. Consider this, global spending on IaaS rose to almost US$16.5 billion in 2015, an increase of 32.8 percent from 2014, with a compound annual growth rate (CAGR) from 2014 to 2019 forecast at 29.1 percent, according to Gartner's latest forecast. Last year in particular was a defining year for cloud as private cloud begins to gave way to hybrid cloud, and nearly half of large enterprises will have hybrid cloud deployments by the end of 2017. These organizations are leveraging agile infrastructures to dynamically control resources and user experiences. Related: Managing the Millennial Technologist: Letting Go of Legacy Practices This allows them to let go of legacy IT and evolve into a next-generation ecosystem. New levels of intelligence in the data center and business world are helping create a much more fluid organization and cloud ecosystem. Automation and orchestration tools tie into almost every aspect of the business and the underlying data center, bringing forward big benefits: Better

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