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How to Let Facebook Automatically Present the Best Ad Text: Multiple Text Options

Social Media Examiner -

Want Facebook’s AI to show the right ad text to the right audience? Wondering how multiple text options can help improve your conversions? In this article, you’ll learn how to use Facebook’s Multiple Text Optimization feature so you can effortlessly customize your Facebook ads for different people. About Multiple Text Options in Facebook Ads Multiple […] The post How to Let Facebook Automatically Present the Best Ad Text: Multiple Text Options appeared first on Social Media Marketing | Social Media Examiner.

Preparing for California Consumer Privacy Act (CCPA): What Marketers Need to Know Now

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore the California Consumer Privacy Act and what processes and technology all businesses need to have in place […] The post Preparing for California Consumer Privacy Act (CCPA): What Marketers Need to Know Now appeared first on Social Media Marketing | Social Media Examiner.

Facebook Ad Trends: What Marketers Need to Know

Social Media Examiner -

Are you keeping up with changing Facebook ad trends? Wondering which Facebook ad placements you should focus on? To explore what marketers need to know about the latest Facebook ads trends, I interview Rick Mulready on the Social Media Marketing Podcast. Rick, a Facebook ads expert, is the host of The Art of Online Business […] The post Facebook Ad Trends: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

How to Create Square Videos That Stand Out: 6 Useful Tools

Social Media Examiner -

Want to make square videos that work on any social platform? Looking for tools to help? In this article, you’ll discover six tools to crop, brand, and optimize square videos to perform better on Facebook, Instagram, and LinkedIn. Why Square Video on Social Media? Brands and businesses of all sizes are jumping on the video […] The post How to Create Square Videos That Stand Out: 6 Useful Tools appeared first on Social Media Marketing | Social Media Examiner.

How to Automate Personalized Video Messages via Facebook Ads

Social Media Examiner -

Want to create a personal video message for each of your ad prospects? Wondering how to streamline the process? In this article, you’ll discover how to deliver personalized video messages to qualified Facebook leads at scale. Why Create Personalized Video Messages? Sometimes it seems the days of good social media comments are in the past […] The post How to Automate Personalized Video Messages via Facebook Ads appeared first on Social Media Marketing | Social Media Examiner.

25 Creative Tips for Increasing Your Affiliate Income

Grow Traffic Blog -

Affiliate marketing is one of the more convenient forms of online money-making, simply because you can do everything from the comfort of your own home. That said, there’s a difference between making some money with affiliate marketing and making a living with it. To reach the latter, you need to be creative, aggressive, and varied with your marketing efforts. Here are 25 tips you can use to boost your income through your affiliate links, in no particular order. 1. Create Product Comparisons You’d be surprised how many people don’t think to do this. A lot of people, when shopping, come up with two or three options for what they want to buy, and want to figure out which one is the best. If you provide the direct comparisons between two items a user might want, they’ll be more likely to be convinced and will purchase then and there. A longer, detailed comparison article between two products can help sales for both products, while a more general comparison table with 5+ products on it can be a general hub for both sales and links to more detailed reviews. 2. Use a Quiz for Personalized Recommendations Have you ever found one of those personality quizzes that tells you which Disney princess you are or whatever? You can make something like that, except with questions about product usage and needs. You can use those questions to deliver a specific recommendation of a specific product to a user who takes the test. This way, you guide a user directly to the product most useful to them, as determined by your questions. There are several quiz engines you can use to make these systems. 3. Convince Users to Join a Newsletter Newsletters allow you to keep an audience around beyond a simple visit and forget it. A lot of people who visit your site might not have the intent to purchase right away, but you still want to keep them around so that when they do purchase, they do it through you. By promoting a newsletter on your site, you can encourage them to visit more than once, and keep them circulating until they make their purchases. Thankfully, newsletters aren’t too difficult to create. 4. Aim to Target Action Keywords In general, there are two kinds of search queries online. There are search queries where people want to buy something, and search queries where they want to research something. You should target both. Action keywords are phrases like “best plastic toothpick” or “buy nail clippers”, which indicate a clear intent to make a purchase. You should write content using phrases like these that focuses on allowing users to buy the items in question as easily as possible. 5. Aim to Target Information Keywords At the same time, you should be creating content for informational keywords as well. “The benefits of plastic toothpicks” or “different kinds of nail clippers” are the kinds of content that users might be searching for if they aren’t sure they want to buy, but they want to know more. This kind of content can be longer, more informational, with a few calls to action for those who are convinced to buy along the way. 6. Provide Usage Guides and Tutorials If your site is entirely focused around selling products, people will stick around until they buy, but then they’ll have no further use for you. To keep them around, it’s worthwhile to write content that keeps them coming back. My favorite for this is the usage guide; write instructions and “top 10 uses for” and other sorts of guides for the products you sell. For things like knives, tools, and objects that require care, a guide for proper care and storage can be a nice evergreen piece of content as well. 7. Make Use of the Curiosity Gap What the heck is the curiosity gap? Well, if you’ve ever read an old Buzzfeed article, you know what it is. It’s basically clickbait. Well, you don’t want to actually use clickbait, since most people are wise to it by now. Instead, tone it down and exploit the low level curiosity that comes from asking questions and providing a sense of mystery. It’s surprisingly easy to do. 8. Strive for Authentic Content One of the most prominent tips for writing affiliate content is to only write about products you own or have used, so you have authentic experience with them, which comes across in writing. I can tell you for certain that you don’t need to buy or own items to write authentically about them, but you DO need to be a talented writer to pull it off. Either way, try to publish plenty of authentic or authentic-feeling content so your users trust you more. 9. Include Gripes and Negative Points One of the best ways to boost trust and make your content feel authentic is to include cons: negatives, downsides, gripes, and other elements about a product. A common sales tactic is to promote all the virtues of an item to make it sound great and worth buying, but it comes off as fake. By including gripes you have with the item, you can give a more honest assessment and make people decide whether they can overlook the gripe and still use the product. 10. Use Add to Cart Links This one is specifically an Amazon affiliate tip. With Amazon, your affiliate cookies typically last 24 hours before they expire. However, if the user adds the product to their cart, you still get credit for it if they make the purchase within 90 days. On the plus side, this gives you a lot more leeway for large impact purchases. On the down side, it only applies to that one product, not everything the user buys. You need the regular cookie for that. You can use direct “add to cart” links by using affiliate networking tools like AmaLinks Pro, which has an option to create links that directly add products to cart instead of just taking the user to the product page. I find these work best with single larger items the user might be researching, not small items they’re likely to buy immediately. Still, test it with your spread and see how it works. 11. Add Links to Product Images This is a simple and yet surprisingly effective tip: just make images that you use of the products into clickable links, affiliate links that lead to the product page in question. I know when I see an image of a product, I expect to be taken to the product page, so when it just links to a larger version of the image – or isn’t a link at all – it’s a wasted opportunity. 12. Create a Top Seller List A top seller list can be something similar to a comparison chart, except it’s more of a list of products without comparing all of their attributes. You can use it to link to more informational pages about individual products, but mostly it just showcases the best selling products in your catalog. There are a lot of different tools to help you find this kind of list. 13. Create a Ticker for Deals There are plenty of sites that monitor deals on products, like CamelCamelCamel, SlickDeals, and Deal News. My recommendation is to monitor sites like these to see when products in your niche go on sale, and then promote those sales on your site. A Hello Bar or top banner can be a good way to showcase those deals and convince users now is the right time to buy. 14. Use a Twitter for Deals and Flash Sales You can use every social network to promote your site, but Twitter is a great option to keep up with deals and flash sales. When products go on sale, they often sell out quickly, so Twitter is a great choice for keeping your users aware of quick deals they can take advantage of for savings. 15. Promote a Wide Spread of Products I often see new affiliate marketers making one major mistake, from both sides of the mistake. Some of them only go for the high ticket items, the ultraHD TVs, the high priced furniture, the diamond-encrusted phone cases and whatever else. They might sell one a month, and they wonder why they can’t make a consistent income. On the other hand, some sell nothing but $1 items and wonder why they never make more than $100 or so a month. To be truly successful, you need a mixture of small, frequent sellers and rare, high priced sellers. That gives you the most overall consistency. 16. Create Several Related Sites Another mistake I often see people make is trying to imitate something like SlickDeals. They want a generalist site that has some kind of product for everyone. The thing is, it’s virtually impossible to compete in that niche. It’s better to make a niche sites centered around specific categories of products. If you want to spin off into another kind of product, make another site. You can keep similar branding and make it an umbrella network of sites if you want to share your newsletter, but you don’t have to keep them linked at all. 17. Keep Content Up to Date One of the most important keys to success with an affiliate site is to keep your content up to date. If a product changes significantly, such as the build quality dropping or the main vendor disappearing, update your content to reflect that. If a new product hits a niche and blows your old recommendations out of the water, update guides to reflect that. Making sure your site is up to date is incredibly important for SEO and for user trust. 18. Find Alternatives when Products Disappear As part of keeping your site and your content up to date, keep an eye on the products you link to. Now and then, a product will become unavailable. When this happens, make sure to update your site accordingly. You can either find another seller, or you can find another comparable product to recommend. I don’t recommend deleting the content, for two reasons. First, the product might come back. Second, that content is ranking in search, and will help bring in new users even if the product is gone. 19. Keep Your Site Active Unlike many commercial blogs, you don’t necessarily have to publish a new blog post every other day for an affiliate marketing site, though you certainly can if you have enough you can write about. I recommend publishing at least once a week, but regardless, you need to keep your site active. Otherwise, you’re likely to lose out on traffic over time as people start to think your older site isn’t relevant any more. 20. Use More Than One Affiliate Network or Program One great tip too many people forget about is that you’re never stuck just using one affiliate network. Most people use Amazon because it’s a low bar to clear to use it and the variety of products is insane. You can, however, make use of two, three, or even more affiliate networks. 21. Add Branding to Your Website One element of trust that many people don’t think about is simple branding and customization. There are a lot of affiliate marketing starter kits out there that give you basic website configuration and themes, but they leave the branding to you. You can really kick up the user trust by adding a brand name that’s not an exact match domain, a logo, and a custom color scheme to your site. 22. Understand User Behavior with a Heatmap There are several different companies that provide heatmaps, but they all do the same thing; they show you where users are clicking on your site. You can use this to identify lost opportunities, like elements of graphics users think are clickable and bits of formatting you can make into links. 23. Make Use of Amazon OneLink OneLink is an interesting addition to the Amazon affiliate program. Did you know that normal Amazon links only monetize US traffic? You have to sign up for regional affiliate programs to monetize clicks from other regions. OneLink allows you to essentially merge your accounts into one and provide one link that monetizes all of that different traffic. No mucking about with regionalized variations of your website; just use this link. 24. Create Multimedia Content Don’t forget that you aren’t just limited to your blog with an affiliate site. Too many people fall into the trap of thinking that an affiliate site is low effort. Make YouTube videos, do livestreams, and build infographics. The more types of content you make, the more avenues you have to bring people into your monetization funnel. 25. Run Some Ads This one might be a bit of questionable tip, but you can run ads to promote your content. You generally won’t promote an affiliate link directly, but rather, a piece of content or a landing page. As long as your cost per conversion is lower than your profits from each affiliate sale, it can still be a profitable option. The post 25 Creative Tips for Increasing Your Affiliate Income appeared first on Growtraffic Blog.

12 Social Media Marketing Predictions From the Pros

Social Media Examiner -

Is your marketing ready for the coming changes? Looking for expert insight to help you get your marketing plans on the right track? In this article, 12 marketing experts share their predictions to help you prepare your social media marketing plans for the coming year. #1: Facebook Ad Costs Push Advertisers Off the Platform Facebook […] The post 12 Social Media Marketing Predictions From the Pros appeared first on Social Media Marketing | Social Media Examiner.

FindMyHost Releases Final 2019 Editors’ Choice Awards

My Host News -

OKLAHOMA CITY, OK – Web Hosting Directory and Review site www.FindMyHost.com released the final Editor’s Choice Awards for 2019 today. Web Hosting companies strive to provide their customers with the very best service and support. We want to take the opportunity to acknowledge the hosts per category who have excelled in their field. The FindMyHost Editors’ Choice Awards are chosen based on Editor and Consumer Reviews. Customers who wish to submit positive reviews for the current or past Web Host are free to do so by visiting the customer review section of FindMyHost.com.  By doing so, you nominate your web host for next months Editor’s Choice awards. We would like to congratulate all the web hosts who participated and in particular the following who received top honors in their field: Dedicated Servers Tier.Net   Visit Tier.Net  View Report Card Business Hosting GlowHost.com   Visit GlowHost.com  View Report Card SSD Hosting ioZOOM.com   Visit ioZOOM.com  View Report Card VPS BudgetVM.com   Visit BudgetVM.com  View Report Card Secure Hosting RivalHost   Visit RivalHost.com  View Report Card Cloud Hosting KnownSRV.com   Visit KnownSRV.com  View Report Card Enterprise Hosting XLHost.com   Visit XLHost.com  View Report Card Shared Hosting KVCHosting.net   Visit KVCHosting.net  View Report Card Hybrid Servers QualityHostOnline   Visit QualityHostOnline  View Report Card Managed Hosting ServerWala   Visit ServerWala.org  View Report Card Budget Hosting VPSFX.com   Visit VPSFX.com  View Report Card Reseller Hosting MightWeb.net   Visit MightWeb.net  View Report Card Blog Hosting Innovative Hosting   Visit InnovativeHosting  View Report Card cPanel Hosting ProVistaTech.com   Visit ProVistaTech.com  View Report Card About FindMyHost FindMyHost, Inc. is an online magazine that provides editor reviews, consumer hosting news, interviews discussion forums and more. FindMyHost.com was established in January 2001 to protect web host consumers and web developers from making the wrong choice when choosing a web host. FindMyHost.com showcases a selection of web hosting companies who have undergone their approved host program testing and provides reviews from customers. FindMyHost’s extensive website can be found at www.FindMyHost.com.

How to Use Instagram to Generate Organic Leads

Social Media Examiner -

Are you using Instagram to connect with new prospects? Wondering how to generate leads without using Instagram ads? To explore how to use Instagram for organic lead generation, I interview Jenn Herman on the Social Media Marketing Podcast. Jenn is an Instagram marketing expert and co-author of Instagram For Dummies. Her live course is called […] The post How to Use Instagram to Generate Organic Leads appeared first on Social Media Marketing | Social Media Examiner.

Black Friday & Cyber Monday: These web hosting offers come only once a year

My Host News -

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How to Improve Your YouTube Video Views

Social Media Examiner -

Do you want more views on your YouTube videos? Wondering how to get more people to click on your YouTube suggested videos? In this article, you’ll discover how your YouTube click-through rate (CTR) impacts video views and find six steps to improve your YouTube click-through rate. Why YouTube Click-Through Rate Is Important Five hundred hours […] The post How to Improve Your YouTube Video Views appeared first on Social Media Marketing | Social Media Examiner.

4 Creative Ways to Generate Organic Instagram Engagement

Social Media Examiner -

Want more engagement on your Instagram posts? Wondering how to entice people to engage with you on Instagram? In this article, you’ll discover four out-of-the-ordinary ways to create Instagram posts that prompt people to engage with and click on your content. #1: Encourage Instagram Engagement With Brand-Relevant Puzzles The typical image or video post on […] The post 4 Creative Ways to Generate Organic Instagram Engagement appeared first on Social Media Marketing | Social Media Examiner.

How to Use Facebook Ads to Promote Limited-Time Offers

Social Media Examiner -

Do you want to promote limited-time offers this holiday season? Wondering how to create an automated Facebook ad sequence to deliver daily specials? In this article, you’ll learn how to set up a multi-day Facebook ad campaign to automatically deliver time-sensitive offers. Prepare Your Holiday Campaign Assets in Advance The holiday shopping season in the […] The post How to Use Facebook Ads to Promote Limited-Time Offers appeared first on Social Media Marketing | Social Media Examiner.

Facebook Lets Advertisers Control Where Ads Appear

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook’s new brand safety controls and transparency tools for advertisers, upcoming Facebook ad updates, and more with […] The post Facebook Lets Advertisers Control Where Ads Appear appeared first on Social Media Marketing | Social Media Examiner.

Magical Words That Sell: How to Build Trust in Your Marketing

Social Media Examiner -

Do your marketing messages make you trustworthy? Are you using the right words and phrases? To explore how words can build trust with customers, I interview Marcus Sheridan on the Social Media Marketing Podcast. Marcus is a renowned keynote speaker and the author of They Ask, You Answer. He also runs a digital sales and […] The post Magical Words That Sell: How to Build Trust in Your Marketing appeared first on Social Media Marketing | Social Media Examiner.

How to Customize Facebook Ads for the Customer Journey

Social Media Examiner -

Are you targeting cold, warm, and hot audiences with Facebook ads? Wondering what types of ads work best with each audience? In this article, you’ll discover how to use six types of Facebook ads to move people further along the customer journey. 2 Facebook Ad Types That Work With Cold Audiences Cold audiences contain new […] The post How to Customize Facebook Ads for the Customer Journey appeared first on Social Media Marketing | Social Media Examiner.

How to Go Live in HD Quality From Your Computer

Social Media Examiner -

Do you want to use high-quality live video in your marketing? Wondering if you have the right tech setup? In this article, you’ll find a checklist of tips and tools to create HD-quality live video broadcasts from your laptop or desktop. Why Broadcast Live Video in High Definition? If you want to organically reach as […] The post How to Go Live in HD Quality From Your Computer appeared first on Social Media Marketing | Social Media Examiner.

How to Use Instagram Hashtags for Business: A Guide for Marketers

Social Media Examiner -

Wondering how to use hashtags to improve your visibility on Instagram? Looking for a guide to follow? In this article, you’ll discover a complete guide to using hashtags strategically across Instagram feed posts, story posts, and IGTV posts. The Basics of Using Instagram Hashtags for Business A lot of people struggle with Instagram hashtags. They […] The post How to Use Instagram Hashtags for Business: A Guide for Marketers appeared first on Social Media Marketing | Social Media Examiner.

Twitter Introduces Conversation Insights and Upcoming Features for 2020

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Twitter’s newest conversation tools and other features coming to the platform in 2020 with special guest, Madalyn […] The post Twitter Introduces Conversation Insights and Upcoming Features for 2020 appeared first on Social Media Marketing | Social Media Examiner.

Facebook Ads Strategy: A New Approach for a Competitive Marketplace

Social Media Examiner -

Have your Facebook ads stopped working? Wondering what needs to change? To explore a new approach to Facebook ads strategy, I interview Nicholas Kusmich on the Social Media Marketing Podcast. Nicholas is a Facebook ads strategist with H2H Media Group. He hosts the Accelerated Results podcast and is the author of Give: The Ultimate Guide […] The post Facebook Ads Strategy: A New Approach for a Competitive Marketplace appeared first on Social Media Marketing | Social Media Examiner.

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