Industry Blogs

How to Verify a Facebook Page for a Local Business

Social Media Examiner -

Is your local business on Facebook? Wondering how to make your Facebook page official? Verifying a local business page adds a layer of legitimacy to your presence and can help customers feel more confident when they engage with you on Facebook. In this article, you’ll discover how to get your local Facebook page verified. Benefits [...] This post How to Verify a Facebook Page for a Local Business first appeared on . - Your Guide to the Social Media Jungle

Were You Born to be a Blogger?

The Hosting News -

Do you think you should start a blog? Bloggers are not manufactured; they are born writers ready to share something personal with the world. Whether they have a love for fashion, sports or just want to share regular life, bloggers have a message. You may have aced the writing portion of the SATs and have a desire to work from home, but that’s not enough to conclude that you’re made to be a blogger. However, when you look at the following five signs that you were born to be a blogger, you may realize starting a blog is your real calling. You’re School Essay Writing took very little time and You still got High Grades One of the major sings you’re meant to be a writer comes from understanding it was a strength in high school and college. Even if you weren’t a master of grammar, if you could write quickly and still get As and Bs, you’re probably meant to be a writer. This doesn’t guarantee your writing should be in the form of a blog, but it’s a good sign that you’re meant to be a blogger. Bloggers have to be able to write on topic and fast, especially if they blog about current events. If you wait too long, the event has past and its old news. Even when you’re creating evergreen content, you need to be able to take your thoughts and turn them into content rather quickly. Some of the best bloggers can write thousands of words a day and their fingers fly on the keyboard. While typing fast can be learned, a natural instinct for taking your thoughts and forming them into words is more of an instinct. If writing was a strength in school, you’ll likely be very good at writing for your own blog. The best part, your essays in school probably got filed away, while your blog posts will live for a very long time. You’re a Creative Person Bloggers are almost always creative people. Even if they blog about something rather boring, they know how to make it shine for their audience. If you’ve been a creative person building with LEGOs always enjoying hands-on projects and working with creative minds, blogging may be for you. This is a major sign you can start and succeed with a blogger. Creative types stuck in the corporate world usually have their ideas ignored, stolen or used for profit they don’t get much of a part in. When you take it to your blog, you have the opportunity to own all of your ideas. You’ve Always Wanted to Work from Home Some of us bloggers were born with a want and need to run a business because we want to be free. Then, when the internet came about many of us wanted to figure out how to work from home for even more freedom. If you’ve always wanted to work from home, blogging may be your answer. Freedom is one of the things many bloggers enjoy, even if they could make more money working behind a desk at a corporation. The freedom to commute from the bedroom to a home office and work on your own schedule, even if it changes daily, can be quite alluring. If this sounds good to you, then you might be born to be a blogger. You’re Rather Tech Savvy You don’t have to understand coding and know exactly how to design the perfect website to be a blogger. However, tech savvy people that know how to write make some of the best bloggers. When you choose a platform, such as WordPress or Joomla for your blog, it’s best to know that platform inside and out. Of course, those not so tech savvy can still be bloggers, but they may need to add a few skills to their resume. Bloggers are often at least mildly tech savvy and at the very least, they know how to find answers when they need them. Research Excites You If you enjoy learning about new things, you may be born to be a blogger. Even if you don’t start your own blog, ghostwriting for other blogs can be very fascinating if you love to learn about new subjects through research. Since every blog post you write will probably require research, unless you’re simply writing about your own experiences, you will be learning all the time. As a blogger, you might find that you have more knowledge about the strangest things than anybody else in the room. This comes from researching a number of different topics for your blog and learning along the way. There are several other signs that you might be perfect for blogging. However, if you were born to be a blogger, writing probably comes rather natural to you, along with creating. Those thinking about starting a blog should look into the signs above and see if they fit with what’s expected of bloggers on a day-to-day basis.

Renegotiations Between Verizon and Yahoo Underway

The Hosting News -

It has been reported that Verizon and Yahoo are renegotiating a possible deal. This is due to the hacking reports from Yahoo, which surfaced once Verizon showed interest in acquiring the company. Verizon is asking for a reduction in price by about $250 million from the original price of $4.8 billion. Verizon also wants to rename Yahoo Altaba Inc., once the deal has closed. They have also asked for any ongoing legal responsibilities to be shared by the two companies, if they are related to the security breaches. Read the full story here.

How to Create Instagram Lead Ads

Social Media Examiner -

Do you advertise on Instagram? Want more leads? Instagram lead ads let you collect valuable contact information from potential customers without pushing them off of the platform. In this article, you’ll discover how to set up lead ads on Instagram. #1: Choose the Lead Generation Objective To get started with lead ads, create a new [...] This post How to Create Instagram Lead Ads first appeared on . - Your Guide to the Social Media Jungle

Why Influencers Will (or Won’t) Write for You – Here’s Why #106

Stone Temple Consulting Blog -

It’s one thing to get an influencer to mention your brand or product. But an even bigger win would be getting them to create content for you, putting their name and reputation on your own site. But how could you ever make that happen? In this video, Mark and Eric explain why getting an influencer to write for you is valuable and how to do it. Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why Resources How to Get an Influencer to Write for You  All of our Here’s Why Videos Transcript Mark: Everyone’s talking about influencer marketing these days. But usually, they mean by that getting some influencer to mention your brand or your product or even recommend it. Eric: Right. Mark: But let’s take it to another level, Eric. Now, what if you wanted to get a real influencer in your market space to write for your site, to actually publish content under your brand? That would be even more challenging, right? Eric: Right, because the level of commitment is so much higher. Producing an original piece of content takes way more effort than doing a few retweets or giving someone a shoutout. But it’s also way more valuable. When a respected authority publishes on your site, his or her reputation is reflected onto your site. When a respected authority publishes on your site, his or her reputation is reflected on your brand.Click To Tweet Mark: And potentially, they bring a lot of their audience to your site as well. Eric: Indeed. How to Get an Influencer to Write for You Mark: So if it involves a lot more commitment and work for the influencer, it follows that it must be harder to convince them to do it. Now, how do you help our clients to get top influencers and subject-matter experts to write for them? 1. Does the influencer have the time or desire to write for you? Eric: Well, first, you have to assess whether they have the time or desire to write for other sites. Some are so busy they rarely or never do. And for others, that’s just not their thing. Mark: So you shouldn’t put all your efforts into reaching out to just one influencer and you should do your homework to know who’s worth targeting. 2. Is writing for you going to help, not hurt, that influencer? Eric: Yes. Next, you have to ask if writing for your particular site is the best use of their time. An influencers going to get a lot of requests. You have to be sure that your pitch really stands out. But even more important, the influencer needs to be sure that being on your site won’t damage their reputation. That means you need to get them to know you and your brand before you reach out to them so they’ll have a feel for you and come to trust you, and they’ll feel safe being associated with you. Mark: And I’d imagine that they not only want to be sure being on your site won’t hurt them, they also want to know if it will help them in some way. 3. Clearly express the value of writing for you to the influencer. Eric: Exactly. They’ll want to know what’s in it for them. I know that sounds like point number two, about the best use of their time, but this goes beyond that. You need to include a clear statement of the value to the influencer. What audience will they be exposed to that would be helpful to them? How will the post be promoted, for example? Mark: Okay, or maybe you could offer to share some compelling data with them that they could use for the content. Eric: Or sometimes, it might even just be that you can show that you share a lot of the same values or goals. The main thing is that it needs to be a mutually beneficial partnership. The influencer has no doubt that you’ll get something out of it, it’s only fair that they do, too. Mark: Well, thanks, Eric. Our viewers may want to know that you’ve written an in-depth article on influencer marketing where you offer a number of hacks and tactics that site owners and publishers can use to increase their chances of getting influencers to write for them.  Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why

Facebook Rolls Out Major Video Updates: This Week in Social Media

Social Media Examiner -

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Announces Autoplay Sound, Picture-in-picture View, and Other Updates to Video: Facebook rolled out four major updates “that make watching [...] This post Facebook Rolls Out Major Video Updates: This Week in Social Media first appeared on . - Your Guide to the Social Media Jungle

Judge Throws Out Facebook’s Motion to Dismiss Data Center Lawsuit

The Hosting News -

A judge in the California Northern District (San Jose division) of the US District Court decided to throw out Facebook’s motion to dismiss a lawsuit by British data center builders BladeRoom and Bripco, alleging the social networking giant ‘misappropriated its trade secrets’ and lured them into disclosing plans, designs, and methods under the promise of a partnership. Facebook allegedly copied the companies’ plans and failed to come through on the partnership promises. The Whir writes: “Facebook and Emerson Electric (whose data center subsidiary Emerson Network Power has since been spun out and renamed as Vertiv), lured it and Bripco (the other plaintiff), into disclosing their designs and methods and then turned around and used them to build a data center in Sweden on their own.” Read more here.

Alphabet Won’t Cover Globe with Internet Balloons

The Hosting News -

Alphabet Inc., the parent company of Google, announced some serious changes to its Project Loon plan on Thursday. Project Loon, an effort to eventually place broadband-emitting balloons in the skies over Earth that was first revealed in 2013, will now be scaled back in efforts to make the project profitable more quickly. Alphabet executives said the program can begin using fewer balloons – as few as 10, 20, or 30. Instead of targeting the entire globe, the company will focus its efforts on regions without broadband access and aim to become a true commercial operation in the coming years. Astro Teller, head of X, the Alphabet arm in charge of Project Loon, noted: “We can now run an experiment with 10 or 20 or 30 balloons. The service has a much better chance of ultimately being profitable.” Read more here.

Hackers hired by Pentagon to Put Sensitive Internal Systems under Target

The Hosting News -

The Pentagon pays hackers to help test the key components of their internal systems for vulnerabilities. Hackers tend to find weaknesses faster than coders and the Pentagon is taking advantage of this. A pilot program was introduced last month from the Pentagon’s Defense Digital Services. About 80 security researchers were let into a simulation and the project was so important that new Defense Secretary James Mattis was briefed about it on the first day he was on the job. Many within the Pentagon didn’t expect much to turn up or at least for it not to happen very fast. However, the first report from a hacker showing a risk came within hours of getting started. This surprised many within the Pentagon and brought up new concerns. Read the full story here.

Why is Plagiarism and Tools Like Copyscape Important in Blogging?

The Hosting News -

Blogging is a game of originality and fresh content. When you find a blog that is plagiarizing, you no longer find it to be a credible or trustworthy site. That is why most bloggers use tools like Copyscape to make sure their content or ideas are not the same as another website. It’s important to show you are a credible source with original ideas and that you are citing your sources when you have a statistic to share. Avoiding duplicate content not only makes you improve as a blogger to your audience, but your site rankings will remain high for your audience to find you. Plagiarism and tools like Copyscape help to protect bloggers from being viewed as a poor source of information and from being outranked. Take a look at how these things affect bloggers like yourself. Why plagiarism occurs There are many writers out there that plagiarize the work of another writer. This is because they want to use the content on their website and call it their own work. It can be challenging to write unique content and to appeal to an audience. Plagiarism may seem like the solution but it will get your website shut down for the theft of content. On the other hand, your original content could be plagiarized by another website in which you will need to report the issue just as someone would do to you. Make sure you are checking your work for the potential of plagiarism and you can do this through a variety of tools, including www.Copyscape.com. How Copyscape can help Copyscape is a tool that helps writers to fight online plagiarism. You can use it on your website to make sure your website’s content is original and not copied from another website. Simply compare the content to other sites on the web by having it scanned before you publish it. This will come in handy for guest posts too. You can have automated site audits done to confirm there is no duplicate content on your site that plagiarizes from another. You can now ensure that all of your content is completely original. For a writing team or a website with guest posts, you can now ensure that all of the content submitted to you is unique and to combat plagiarism before publishing anything that could harm your reputation. Fighting plagiarism risks and handling theft of your content It’s just as important to fight plagiarism on your website as it is to address stolen content of yours on another website. Be sure to always search your keyword terms that you’re hoping to get ranked for to see what kind of competition is out there for them and to see if anyone has already copied you. Use tools on Google such as: Google alerts of your brand to see when you’ve been mentioned on another site or for branding your name within text for catching plagiarism Google Webmaster Tools to look for duplicate content on your website Google Webmaster Tools to look for backlinks to your site in order to check for copied content Be sure to also use Copyscape for duplicate content, add services like MUSO to be vigilant for you, and run a search on the first paragraph of your posts for the most likely way to catch copied content on piracy sites. If you do happen to find plagiarism of your work on another site, you can respond by filing a Digital Millennium Copyright Act notice or notice to the DMCA, which happens through Google or the web hosting company that the website owner uses. Don’t let someone steal your original content bringing down your search rankings or taking your thought sand running with them. With a report made to the website owner, Google, and the hosting company, a website with plagiarism could be down within days or weeks if not corrected. While it may be a compliment to have your content stolen, it’s unethical and you have the right to aggressive legal action. Don’t let plagiarism ruin your reputation. Double check all of your content through copyscape and look for others that may be stealing your work. It’s important that content on the web is original.

Provision Data Services Launches Dallas Data Center

My Host News -

DALLAS, TX – Provision Data Services (Provision), a provider of data center, colocation and interconnection solutions, announced today the opening of its first data center located in Dallas’ downtown Central Business District (CBD) located at 2020 Live Oak St. Currently, a Fortune 500 telecommunications company serves as the anchor tenant for the 137,000-square-foot data center, occupying 10,000 square feet within the 12-story structure. The executive team fueling Provision’s strategy and vision is principal founder and Chief Executive Officer, Clay Hill, co-founder and Chief Operating Officer, David Tordoff, along with Executive Vice President of Sales and Marketing, David Marlow. Prior to launching Provision with Tordoff, Hill was a co-founder of Clearview Management Consultants, later branded Clearview International, LLC. With more than 28 years of experience, Hill has advised companies worldwide on transforming their businesses while gaining maximum value from their IT investments. Hill’s focus on innovative solutions and more efficient operations led to the significant growth of Clearview and its subsidiary, Waco Data Partners. As CEO of Provision, he oversees the company’s corporate direction providing clients with leveraged technology and agile business operations. In his career, Tordoff has led many data center initiatives, from ground-level build outs to re-engineering facilities into state-of-the-art infrastructures. As co-founder and Chief Operating Officer of Provision, he ensures the company’s corporate strategies are aligned with overall market dynamics, customer needs and operational requirements. His extensive knowledge of network-centric data centers provides the team with long-term leadership and management expertise. Marlow is a 32-year industry veteran with experience in rapid market growth cycles, competing in global markets and overseeing the successful sale of a $35 million manufacturing company. Marlow brings versatile expertise in electronic/semiconductor manufacturing and SAAS/cloud computing driving Provision’s new market development and sales. “Our vision for Provision Data Services is to provide best-in-class infrastructure technology for Fortune 500 enterprises to small independents,” said Clay Hill, chief executive officer of Provision Data Services. “Dallas-Fort Worth is the hub of connectivity for U.S. bandwidth with users and cloud providers seeking flexible environments with access to internetworked connectivity and reliable operations.” Provision is the only large-floor space provider with wholesale availability in the Dallas CBD offering users: Oncor delivery is a double-contingency system that serves the high-density load in the CDB. Five separate networks serve Provision. Double-contingency design assures uninterrupted service in the event of the loss of one or two network feeders or transformers. 14 MW of utility power is available with scalability to increased capacity. Tier 3 conformal and SAS 70 Type 2, SSAE 16 SOC I, SOC II compliant facility. Flexible colocation space for single tenant floors; private, locked cages and suites; build-to-suits for independent data centers; two separate Meet-Me-Rooms; up to 10,000 square feet of contiguous space with wholesale colocation options. 24×7 on-site personnel with 12-foot perimeter wall and multi-factor security fencing enclosing generator yard. The Dallas-Fort Worth market is one of the top data center markets in the country, and the fourth largest MSP in the U.S. The North Texas region offers reliable, cost-effective electricity with high-speed connectivity provided by multiple services providers, as well as attractive tax incentives and a large pool of qualified technical talent. About Provision Data Services Provision Data Services provides secure and scalable data center, colocation and interconnection solutions with Tier 3 reliability for enterprise users. Provision’s managed data center services are anchored in densely connected, strategically located facilities. Headquartered in Dallas, the company’s customized IT solutions offer customers advanced IT infrastructures to allocate company resources more efficiently. For more information, visit Provision Data Services’ website at ‪www.provisiondataservices.com.

New ‘Open Source Days’ Program Launches as Part of OpenStack Summit in Boston

My Host News -

AUSTIN, TX – The OpenStack Summit—the must-attend open infrastructure event—will feature a new program called “Open Source Days,” happening May 8-11 in Boston at the Hynes Convention Center. Open Source Days bring together adjacent open source communities with the goals to improve collaboration and technical integration throughout the diverse ecosystem of open source projects that OpenStack users rely upon. Community members from Ceph, Kubernetes, Cloud Foundry, Open vSwitch, OPNFV, OpenSwitch, Ansible, OpenContrail and more will each host their own Open Source Day during the OpenStack Summit. The Open Source Days will essentially be a dedicated content track to present software roadmaps, user stories and important cross-community roundtables. More than 6,000 participants from 60+ countries are expected to attend the OpenStack Summit. Headline sponsors are Intel, Mirantis, Deutsche Telekom and Red Hat. Featured speakers include Brian Stevens, vice president of cloud platforms at Google, discussing how open source is the vehicle for hybrid cloud and is also enabling new use cases such as machine learning; Mercè Crosas of The Institute for Quantitative Social Science (IQSS) at Harvard University, discussing the Cloud Dataverse collaboration with the Massachusetts Open Cloud (MOC); Suneet Nandwani, senior director of cloud infrastructure and platforms at eBay; David Aronchick, product manager at Google, providing an update on the Kubernetes roadmap; Jacob Rosenberg, head of infrastructure engineering at Bloomberg; and Chris Apsey, deputy director of the Cyber Technical College at the US Army Cyber School. Summit attendees will learn about the latest OpenStack release, Ocata, scheduled for release on February 22. The event also will spotlight enterprise IT strategies, cloud application development, emerging NFV architectures in the telecom ecosystem, and exciting new projects and technologies within the OpenStack community. Presentations will cover topics including: ROI case studies Multi-cloud strategy Next-generation telecom networks Managing containers on bare metal or in virtual machines Cloud reference architectures proven in production Enabling application developers Back by popular demand, StackCity Boston, the official OpenStack Summit community party, will be held at Fenway Park on May 9. This Fenway Park buyout will offer attendees a one-of-a-kind opportunity to experience one of the oldest ballparks in Major League Baseball. Filled with nostalgia and game-day activities, the event promises an unforgettable evening for Summit attendees. Follow updates and register to attend at https://www.openstack.org/summit/boston-2017/. Deadlines Discounted Early Bird Registration is available through March 14. Sponsorships are available until March 13. Members of the media can contact jennifer@cathey.co for information about event registration. About OpenStack® OpenStack is the de-facto standard for private clouds and is also available as a service via dozens of public cloud providers around the world. At its core, OpenStack is an open source integration engine that provides APIs to orchestrate bare metal, virtual machine and container resources on a single network. The same OpenStack code powers a global network of public and private clouds, backed by the largest ecosystem of technology providers, to enable cost savings, control and portability. OpenStack is a global community of more than 60,000 individuals across 180 countries supported by the OpenStack Foundation, which facilitates the development of many innovative projects in the open infrastructure space. The community delivers two software releases each year, which are Apache 2 licensed and productized by a large ecosystem of technology vendors in our Marketplace.

Supermicro Launches BigTwin™ – The Industry’s Highest Performing Twin Multi-node System

My Host News -

San Jose, CA – Super Micro Computer, Inc. (NASDAQ: SMCI), a global leader in compute, storage and networking technologies including green computing, has announced the fifth generation of its Twin family, the new BigTwin™ server architecture. The Supermicro® BigTwin™ is a breakthrough multi-node server system with a multitude of innovations and industry firsts. BigTwin™ supports maximum system performance and efficiency by delivering 30% better thermal capacity in a compact 2U form-factor enabling solutions with the highest performance processor, memory, storage and I/O. Continuing Supermicro’s NVMe leadership the BigTwin is the first All-Flash NVMe multi-node system. BigTwin doubles the I/O capacity with three PCI-e 3.0 x16 I/O options and provides added flexibility with more than 10 networking options including 1GbE, 10G, 25G, 100G, and InfiniBand with its industry leading SIOM modular interconnect. Each node can support current and next generation dual Intel Xeon processors with up to 3TB of memory, 24 drives of All-Flash NVMe, Hybrid NVMe/SATA/SAS, SSD and HDD, and two m.2 NVMe/SATA drives per node. Extending the industry’s largest portfolio of server and storage systems, the BigTwin is ideal for customers looking to create a simple to deploy and manage blazing fast high-density compute infrastructure. This new system is targeted for cloud, big data, enterprise, hyper-converged and IoT workloads that demand maximum performance, efficiency and flexibility. “Exceeding our customers’ computing performance and efficiency demands has been our hallmark and our new BigTwin server is no exception. As our fifth generation Twin platform, BigTwin optimizes multi-node server density with maximum performance per watt, per square foot and per dollar with support for free-air cooled data centers,” said Charles Liang, President and CEO of Supermicro. “BigTwin is also the first and only multi-node system that supports up to 205-watt Xeon CPUs, a full 24 DIMMs of memory per node and 24 All-Flash NVMe drives ensuring that this architecture is optimized for today and future proofed for the next generation of technology advancements, including next generation Intel Skylake processors.” BigTwin is a 2U server configuration that supports four compute nodes. Each node supports all of the following: 24 DIMMs of ECC DDR4-2400MHz and higher for up to 3TB of memory; flexible networking with SIOM add-on cards with quad/dual 1GbE, quad/dual 10GbE/10G SFP+, dual 25G, 100G, FDR or EDR InfiniBand options; 24 hot-swap 2.5” NVMe / SAS3 / SATA3 drives; two PCI-E 3.0 x16 slots; M.2 and SATADOM; and dual Intel® Xeon® processor E5-2600 v4/v3 product families up to 145W; Supermicro’s PowerStick fully redundant high-efficiency power supplies (2200W, 2600W); and support for free-air cooled datacenters. Sold as a complete system for highest product quality, delivery, and performance, the BigTwin is supported by Supermicro IPMI software and Global Services and is optimized for HPC, data center, cloud and enterprise environments. For more information on BigTwin servers, please visit www.supermicro.com/BigTwin. About Super Micro Computer Inc. (NASDAQ: SMCI) Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and Embedded Systems worldwide. Supermicro is committed to protecting the environment through its “We Keep IT Green®” initiative and provides customers with the most energy-efficient, environmentally-friendly solutions available on the market.

IBM Accelerates Hybrid Cloud Adoption By Enabling Channel Partners To Offer VMware Solutions

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LAS VEGAS – IBM (NYSE: IBM) today announced that it is helping to accelerate hybrid cloud adoption by providing its channel partners an easy way to sell VMware Cloud Foundation and other VMware-based cloud services. As a part of these new efforts, IBM Business Partners will now be able to offer cloud services, which clients can utilize to quickly extend their existing VMware environments to the IBM Cloud. IBM Business Partners can now provide a one-stop shop for clients looking to migrate their on-premises VMware platforms to the cloud by providing a portfolio of lifecycle services including planning, architecture, migration and end-to-end management. IBM is the first to market to bring this offering to channel partners, such as Avnet, BMSIX, Ingram Micro, Tridatum, and Vicom, who are looking to sell these new VMware subscription-based solutions running on the IBM Cloud. “The availability of VMware solutions on IBM Cloud gives our partners a valuable resource to further drive hybrid cloud adoption among their customers,” said Sergio Farache, senior vice president, strategy and specialist business units, Avnet Technology Solutions, Americas. “This is critical as more companies deploy cognitive computing, data analytics and IoT solutions. Avnet solutions specialists are at the ready to help partners rapidly develop cloud solutions that best meet their customers’ needs. Our IBM business partners will have access to VMware Cloud Foundation on IBM Cloud, as well as our Avnet VMware Plug-ins, through the Avnet Cloud Marketplace and IBM-related education services to further hone their skillsets.” With VMware Cloud Foundation and other VMware-based cloud services running on the IBM Cloud, both clients and channel partners can now automatically provision pre-configured VMware Software Defined Data Center (SDDC) environments. The automated platform integrates VMware vSphere®, vSAN™, NSX® and SDDC Manager and gives customers broad choice in their infrastructure decisions. With more than 1,000 clients engaged, the global partnership between IBM and VMware is helping more organizations extend existing workloads to the cloud in hours versus weeks or months. “Enterprises need fast and easy ways to deploy and move workloads between private and public cloud environments,” said Zane Adam, VP of IBM Cloud. “By being the first to market with channel partners and VMware, IBM is enabling organizations to scale and create new business opportunities while making the most of their existing IT investments in a hybrid cloud environment.” “IBM and VMware share a common goal of empowering organizations to quickly and easily extend their workloads to the cloud,” said Ajay Patel, senior vice president, Cloud Provider Software, VMware. “Through the IBM and VMware strategic partnership, customers can easily move and implement enterprise applications and disaster recovery solutions across a global network of cloud data centers.” IBM and VMware have been working closely together for more than a decade, and both companies recently announced a strategic partnership aimed at accelerating enterprise hybrid cloud adoption. IBM is the first VMware vCloud Air Network service provider to provide a VMware-based fully automated service for VMware Cloud Foundation. IBM has also mobilized 4,000 global service consultants with the expertise required to help VMware customers leverage IBM Cloud and provide a full portfolio of lifecycle services including planning, architecture, migration and end-to-end management. IBM also has a broad ecosystem of partners that support the VMware solutions on IBM Cloud, including HyTrust, Veeam and others. About IBM Cloud for VMware solutions For more information on IBM Cloud visit: www.ibm.com/cloud-computing/solutions/ibm-vmware. * VMware, Cloud Foundation, vSphere, vSAN, NSX, vCloud, vCloud Air, and vCloud Air Network are registered trademarks or trademarks of VMware, Inc. or its subsidiaries in the United States and other jurisdictions. All other marks and names mentioned herein may be trademarks of their respective companies.

ROOT Data Center joins forces with PCCW Solutions to provide one-stop-shop global data center services

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MONTRÉAL – ROOT Data Center has teamed up with PCCW Solutions, the IT services flagship of PCCW Limited headquartered in Hong Kong, to address enterprises’ growing demand for cost-effective multi-site colocation and value-added services across countries and locations. Through the cooperation, ROOT Data Center will become a partner of D-Infinitum Global Data Center Alliance (“D-Infinitum”), a strategic alliance of leading data center service providers around the world initiated by PCCW Solutions. ROOT Data Center and PCCW Solutions, together with other D-Infinitum partners, intend to provide a full suite of hosting and colocation services in addition to connectivity and value-added services. ROOT Data Center’s partnership adds additional value with their ability to bring large-scale deployments to market in 90 to 120 days; and 30% lower energy consumption than the industry average. Through the D-Infinitum, enterprise customers can enjoy multi-location hosting under simpler contract arrangement with greater efficiency, transparency and flexibility. Mr. Ramez Younan, Managing Director of PCCW Solutions said “D-Infinitum will provide a one-stop hub for clients’ global hosting needs enabling them to reap the full benefits of each of the locations to achieve availability, performance, security and capacity requirements. Our collaboration with ROOT Data Center will further extend the D-Infinitum footprint to better support global businesses and their expansion into new markets.” Some of the world’s largest technology providers have recognized the benefits of colocation in Montreal and set up shop to capitalize on its low energy costs, cool climate, and low latency connectivity to other Canadian and East Coast US markets. “Our rapid deployment, cost-effective and high density colocation will address the international demands for an efficient North American solution,” said AJ Byers, President and CEO of ROOT Data Center. “As a next-generation data center company, our priority is to help enterprises across the globe be less wasteful and more efficient at running their data centers, and D-Infinitum presents a perfect gateway to achieving our goals.” The D-Infinitum network combines more than 120 data center facilities across over 70 cities globally and continues to expand rapidly. For more information about D-Infinitum, please visit www.dinfinitum.com. About PCCW Solutions PCCW Solutions is the IT and business process outsourcing flagship of PCCW Limited, which also holds interests in telecommunications, media, property development and investment, and other businesses. Responsible for a growing number of large-scale IT projects in the public and private sectors, PCCW Solutions holds a wealth of experience and expertise and is viewed as a major industry player in Greater China. To learn more about PCCW Solutions, please visit www.pccwsolutions.com. About ROOT Data Center ROOT is a next-generation data center company that provides colocation solutions to empower the world’s computing leaders. Its modular design promises optimal agility and efficiency, which enables all customers to scale their technology infrastructure and grow with confidence. Less power to waste, more power to you. For more information, visit www.rootdatacenter.com

How to Use Facebook Ads to Boost Your Best Content

Social Media Examiner -

Do you use Facebook ads? Have you considered creating Facebook ads from your top-performing organic posts? To explore how to identify and boost your best Facebook content, I interview Larry Kim. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy [...] This post How to Use Facebook Ads to Boost Your Best Content first appeared on . - Your Guide to the Social Media Jungle

How to Tell if Paid Traffic is Real or Fake Bot Visitors

Grow Traffic Blog -

Any time you buy traffic from any source, you want to know whether or not it’s real traffic. This holds true whether you’re buying bundles of viewers from Fiverr, buying from a reputable third party source, or buying from an ad network. Even Google and Facebook will serve you some fake traffic, since it’s impossible to weed out completely. You just need to know if the majority is real or fake. The key to identifying bot traffic is monitoring patterns. Bots are robots, they’re software, so they have a hard time mimicking human behavior. Oh, sophisticated bots are perfectly capable of fooling the average scanner, but the vast majority of bots you’re getting when you buy traffic are much, much more simple. Bots will generally come in three varieties when you’re buying traffic. Simple hit bots. These are pieces of software that spoof a user agent and load a page, and that’s it. Complex hit bots. These are the same as the above, except they have some more sophisticated mechanics like waiting random amounts of time, clicking links, scrolling around, and generally acting a little more human. Screen recording playbacks. These are bots where a human performs a sequence of actions and the software plays them back, often hundreds of times with variations of IP address and user agent. Thankfully, you can generally detect all of these based on patterns. They’ll operate in identical ways, or in mostly-identical ways within set parameters, so it won’t be too difficult to identify them. Here are a bunch of ways you can find them. Heatmap Monitoring Most of the methods below are going to use your basic Google Analytics to give you an idea of what’s going on with your site traffic. This one, however, will require that you obtain an additional piece of software. Specifically, you’re looking for a heatmap. Heatmaps are pretty useful for marketing in general, and for user experience optimization, because they tell you what your visitors are doing when they’re on your site. They can show you if the user scrolls and how much time they spend viewing portions of your site, they can track the position of the mouse and the location of clicks, and they can identify both holes in your site design and missed opportunities. We wrote a guide to heatmaps over here. With a heatmap, you can monitor the stretch of time where any visitors you buy are supposed to be arriving. You can see specifically what sort of actions those visitors are taking. Normal users will scroll up and down your page, they will move their mouse around over UI elements and across text as they read, and they will click buttons. They will click everything from your images to your text to your ads and more. The patterns they make will show you a shape based on the design of your site, like the blog-reader F or the graphic design V. Bots, however, won’t have typical browsing or interaction patterns. They don’t have a cursor as such, so when they click it will be a single precise click on an element, if they click at all. If you get a thousand visitors and the heatmap only shows the interactions of a few dozen, you know that the majority of the traffic you got was not organic. If the heatmap is showing extremely concentrated interactions in one specific place, you can guess that the bots were using screen recording to follow one human’s actions. If you don’t get any interaction at all, you can bet that the visitors weren’t real. Source Categorization This next one you will need to dig into your Google Analytics for. You’re looking for the sources of the traffic coming in to your site. Some patterns might be indicative of some variety of viewer fraud, though different patterns can indicate different things. For example, if you buy a package of a thousand views and they all come from, say, Bangladesh, you can be pretty certain that the person you paid for those views just went to a click farm in Bangladesh and paid people to visit your site. These click farms are most prevalent with Facebook ads, and they generally result in fake followers as well as fake views. They’re also real people, so they’ll have less regular habits, but they don’t take much care to disguise themselves beyond cloaking their profiles. Any other tight geographic location can indicate using localized proxies or a small proxy list for view botting. If you’re expecting to buy traffic from anywhere in the USA, and you find that all of your traffic is coming from Georgia, it’s probably a list of rotating proxies in Georgia being utilized by someone elsewhere. Of course, it could just be the person you bought views from lives in Georgia and has a local botnet or access to a computer network nearby. You can view this kind of information by looking into IP address and geographic location information of the users visiting your site. You’ll be able to compare the new surge of traffic with older traffic patterns to determine how out of the norm the traffic is, and figure out if it’s all coming from an unusually tight area. Browsing Behavior Bots generally don’t do anything more than the absolute minimum. The less they have to do, they more times they can do it, and the more they can cycle without being interrupted. This allows sellers to sell more views in a shorter amount of time, thus earning them more money. You know, for a certain weak definition of “earn.” One of the key indicators will actually be bounce rate. The absolute cheapest traffic you can buy is generally going to be bots with one single hit to your site. They load the page, they leave, they change their user information in some way so as to be recorded as unique view, then they repeat the process. They’ll load your homepage or your landing page or your blog post, whatever page it was you’re buying traffic for, and that’s it. They won’t refresh, they won’t check out another page, they won’t scroll down, they won’t do anything. Since this shows up as a bounce in your analytics, it’s easy to identify them as bots. As such, the next tier of bots will often pick a semi-random link on your page to click next. Some may do it instantly, while others will do it after a predetermined pause. You will generally see a spike in activity after a fixed amount of time, generally a couple of seconds, as opposed to the usual distribution you’d get from organic visitors. They will also disappear after clicking that link, effectively bouncing one page later. The only reason they do this is to avoid actually showing up as a bounce, which makes it slightly harder to detect them. Again, you’re generally going to be looking for unusual spikes in your behaviors, and a change from before and after you purchased your views. There’s always going to be some difference between your organic traffic and your paid traffic, since they come from different sources, but there’s always going to be a natural distribution of actions amongst real users, as opposed to what you get from bots. Numerical Regularity Early on in the days of bot traffic generation, the hits you purchased would be delivered as quickly as possible. Essentially, it was the fire-and-forget method of traffic delivery. The bot seller would just dump views on you to finish the contract and move on to another. They hoped the spike in traffic would entice you to keep buying so they could keep delivering, or else the drop after would do it. In either case, the bots would arrive very quickly and would be easily identified as bots because of it. After all, humans have schedules and there’s no way to guarantee a massive short-lived delivery of traffic like that. Eventually this was caught as a bot signal and so the arms race began. Obviously, sellers don’t want to be labeled as botters even if they are, it limits their ability to sell. They started breaking up the traffic they deliver into smaller segments. However, they’re still generally lazy about it, so you’ll do something like buy 10,000 views and get exactly 1,000 per hour for 10 hours. The extreme regularity – with the slight variation added by your organic traffic – is another sign that the traffic comes from bots. Essentially, you will be able to see the chart of your organic traffic and add a specific number to it at all times of day to get what you see. Bots aren’t generally smart enough to follow typical traffic distribution patterns, so it becomes quite obvious to see. You will also notice immediate start and stop times, with little or no spooling up. This is indicative of any paid traffic source, except with most paid sources it takes a bit of time to start up. You’ll see steep starts and stops when a bot presses a button. Site Engagement One of the most interesting ways of detecting bots has come about in recent years, and involves the various meta-elements and site extensions commonly seen on most sites these days. I’m talking about things like live chat and, especially, timed pop-overs. Bots in general aren’t going to interact with any of these kinds of scripts. Many bots, in fact, simply have scripts disabled or are not running in an environment where they’ll even load. A browser with NoScript turned on high or with JavaScript disabled would show you an idea of what they see. Real people, by contrast, will interact with them. If you have a little live chat widget pop up, people are going to click on it. Some will click to hide it, others will click to chat, and either way it records some engagement. Bots in general are going to completely ignore it. So if you buy 10,000 views and get 0 more clicks on your live chat than normal, you can assume the traffic was fake. Delayed pop-overs are excellent for this as well. They’ll generally still load on most sites, but bots won’t recognize it when it happens. They pause for a moment to look more realistic, then click on an element on your site… but they can’t, because there’s a pop-over on top of it they would need to close first. Some bots won’t load the pop-over and again you have the complete lack of interaction with it to identify the bots as bots. It depends on how much content the bot loads, really. Bot Traps Have you ever visited Forbes? If so, you probably know all about their welcome screen. The welcome screen is a multi-function page that loads on the first visit each day, and is a way for Forbes to recommend some content, show some ads, filter out people using ad blockers, and also trap bots. The way this page traps bots is because it loads and requires an interaction in order to proceed. If scripts are blocked, that interaction either doesn’t trigger or doesn’t appear, so bots that don’t load scripts are trapped. Bots that only load the first page and don’t interact beyond that are also trapped; they never see the content. Bots that follow a user’s actions will have to proceed, but will have very regular actions and won’t always work properly, and will be easy to filter. The end result is that Forbes doesn’t have to worry about bot traffic flooding their pages because it’s all trapped by the welcome page. You can consider setting up the same kind of “welcome page” to your site to trap bots, but you’ll want to be careful. Interstitials like that can cause issues with actual customer retention. Make sure to test on a small scale to make sure that it both successfully traps bots, and that it doesn’t drive away your real customers. The post How to Tell if Paid Traffic is Real or Fake Bot Visitors appeared first on Growtraffic Blog.

Startups in the UK Considering Moving to Continent Due to Brexit

The Hosting News -

The stress is mounting for startups in the United Kingdom because of Brexit. Many started very confident in the industry and didn’t believe Brexit would harm it. However, tech entrepreneurs from the UK are now starting to see the challenges. A survey of 940 startup executives in the country and other countries, found that the majority are anxious over the changes going into effect in March. Less than 50% believe 2017 will be better than 2016, according to the survey done by Silicon Valley Bank’s London unit. Read the full story here.

5 Ways to Analyze Your Social Media Marketing Performance

Social Media Examiner -

Do you want to analyze your social media marketing efforts? Wondering which metrics to focus on? Auditing key social media metrics can reveal which aspects of your social media marketing are working and provide insight into which areas you can improve upon. In this article, you’ll discover five ways to analyze the effectiveness of your [...] This post 5 Ways to Analyze Your Social Media Marketing Performance first appeared on . - Your Guide to the Social Media Jungle

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