Amazon is, with good reason, one of the best affiliate marketing programs in the world today. The sheer scale, variety, and flexibility of the affiliate program makes it easy to make money, even on products you don’t directly promote.
With the right kind of conversion rate on the right kind of product, you can make a pretty significant return on investment for paid advertising. Just like Amazon is one of the best affiliates, Google is one of the best PPC programs available. So the question becomes; can you pay for Google AdWords placement for Amazon Affiliate links, sell products, and turn a profit?
A Question of Access
There are actually two questions in the title, though you might be forgiven for only picking up on one. It’s a matter of subtle wording. When promoting a product on Amazon, which situation is it? Are you using an Amazon Affiliate link and promoting something you aren’t selling, or are you a seller on Amazon promoting a product directly?
One problem with this whole situation is that it negates one of the primary selling points of AdWords, which is the depth of tracking information you get.
Affiliate links would pass some tracking information, but very little. If you’re promoting your own product without an affiliate link, you can get more data, but you still can’t put a tracking pixel in an Amazon Webstore, so you lose out on a lot of information. Of course, in this situation, you care less about analytics and more about sales.
Affiliate Links on AdWords
One interesting thing to note is that there’s a lot of old information and misinformation scattered on the web and in Google’s community support forums regarding affiliate links and AdWords.
As of right now, March of 2017, there appear to be no rules in the Google AdWords program policies prohibiting or restricting the use of affiliate links. You can read the AdWords policies here. They list prohibited content and prohibited practices, as well as restricted versions of the same, and none of them mention the word affiliate at all.
There are, however, some policies that do need to be followed. The two primary policies you might run into while promoting an affiliate link via AdWords are:
Misrepresentation. Amazon is pretty good about this, thankfully. When you find a product on Amazon, you’re generally getting that product. You don’t see any of the Craigslist or old eBay scams where the “product” has a footnote that says something like “note: you’re paying for a photograph of the product, not the product itself.” Amazon is also up front about things like prices, billing practices, and fees, so there’s no deception there.
Destination display URL. The URL listed on your ad needs to match the actual destination URL. This means you can’t use the fancy new Amazon shortlinks to advertise via AdWords; the amzn.to domain and amazon.com are different URLs, and even though Amazon owns them both, the mismatch is enough to trigger an ad denial.
That aside, Google doesn’t actually care if you advertise an affiliate link through their program. Rather, it is the affiliate program’s rules that might get in the way.
Using Doorway Pages
One technique people often attempt to use for affiliate advertising via AdWords is the creation of specific landing pages. The thought is to make a landing page on your site which advertises a product, shows reviews and descriptions and so forth, with affiliate links to Amazon from there. You advertise your own page with matching display URLs, circumventing restrictions on affiliate links, but all your interested traffic passes through to Amazon.
The problem here is that Google considers this a bridge/doorway/gateway page. These landing pages, which are solely designed to accept people from Google and deliver them to Amazon, have insufficient original content. You can read about that here. It’s grounds for dismissal from the AdWords program, or rejection of your ad, and there’s not much you can do about it beyond setting up your own storefront.
The Amazon Associates program policies are a bit more strict with how you can and can’t advertise your links. They don’t like it when you promote through paid ads, for two primary reasons.
The first reason is because a lot of people try to get around their rules by using cloaked links or redirects, which goes against both their own and Google’s display URL rules. It’s a rule with Amazon that you can’t cloak the links you’re sending people through to Amazon. They don’t care if you’re cloaking other affiliate links, and they don’t necessarily care if you’re soft-cloaking them by still informing people that they’re Amazon links, but they definitely don’t like hard redirects to Amazon affiliate links.
The second reason is because it muddies the waters with their own advertising. Amazon uses Google and some other ad networks to promote their products, particularly the best-selling items in various categories. If you’re already in that space, they have to compete with you, and that means spending more money, earning less profit, and having to pay out affiliate commissions. It’s less hassle for them to simply say you shouldn’t promote affiliate links through AdWords.
Amazon also doesn’t like you using their trademark. If you’re advertising a product on Amazon, often you want to display the fact that it’s available on Amazon, to convey that trust and get people to convert. However, using the Amazon brand name or imagery is a violation of their trademark, and is cause for both them to shut down your Affiliate account and for Google to shut down your AdWords account if they complain.
Now, all of this considered, Amazon doesn’t specifically ban the use of AdWords for affiliate links. They simply make it difficult to actually profit in doing so, because of the commission they take, the commission Google takes, and the low value you get from individual sales regardless.
The Verdict for Affiliate Links
Can you promote Amazon affiliate links on Google via the AdWords program? Yes.
However, there are a lot of policies you need to keep in mind, those policies can change at any time, and you’re always risking both low profit margins, losses, or the loss of your account if you violate one of those policies on either end. Additionally, both Amazon and Google are very stingy when it comes to reinstating accounts that have been suspended, so it can be difficult to restore yourself if you do violate a rule.
Selling Your Own Products
Now what about the other situation, where you’re selling a product on Amazon, either through your own storefront or through shipping it to Amazon to fulfill themselves?
The answer is pretty simple. Google, of course, allows it. All of the above rules and rationale exists, but they’re harder to violate when you’re not using a referral link. Just make sure you’re using an Amazon.com URL to refer to Amazon.com, rather than using a shortlink or redirect page.
From Amazon’s perspective, it’s also fine, though the competition angle still exists. Neil Gaiman’s new book of Norse Mythology is advertised by Amazon as a best seller, for related keywords via AdWords. If Gaiman himself wanted to run an AdWords campaign to promote the book, he could, but he would run into competition with Amazon themselves. Two virtually identical ads for the same book from the same sales site competing with each other is not too valuable. The top one – generally Amazon with their insanely huge budget – will win out and get the most conversions.
Likewise, if you’re a bookstore like, say, Barnes and Noble, and you want to sell Gaiman’s book through Amazon, you can. Of course, you’re better off selling it through your own site rather than through Amazon’s. The only reason to sell through Amazon is if you don’t have your own web store and simply use an Amazon storefront to do your selling.
The problem you run into is a loss of profits. In a gross oversimplification, say you have a product that costs you $5 to produce and you sell it at $10, for a $5 profit on each item sold. Selling directly through your website, disregarding as of any kind, will net you a $5 profit per unit. Selling through Amazon in a storefront will take a commission, which for an individual is $1 per item, or a scaling variable fee for professional storefronts. Going with the $1 commission for simplicity, already you’re at $4 per item sold if you’re selling through Amazon. You may sell more, and you may get more trust through Amazon than your own store gets, but is that enough to counteract the 20% loss of profit?
Then you get to adding AdWords to the mix. AdWords, of course, is a PPC program, and it can cost quite a bit to compete in the ad auction for various keywords such that you get a reasonable number of commissions. Say it takes $2 per click to maintain the top spot for your competitive keywords. Now if you’re using AdWords to advertise your main site, you’re selling items at a $3 per unit profit when those clicks come from AdWords, or $5 per unit if they come organically. If you’re selling through a storefront on Amazon, you get $2 and $4 respectively.
However, that’s assuming a 100% conversion rate for the PPC ads. Plenty of people will click the ad but then not purchase the item. Every one of those is a reduction in possible profits, since you still have to pay for the ads, but you’re not getting the profit of a sold item. AdWords, then, can increase traffic but not necessarily sales or profits.
The Verdict for Direct Sales
Essentially, while there’s no explicit rules I can find against using PPC ads via Google to advertise a product, affiliate or otherwise, on Amazon, it doesn’t seem to be a winning proposition. You’re potentially risking both your Amazon and your AdWords accounts, you’re not guaranteed any real conversions beyond what you normally get, and you’re likely to lose out on profits entirely if the conversion rate is low, the ad auction cost is high, or both.
If you’re selling products on Amazon or you’re running Amazon Affiliate links, it’s generally better to establish your own website with associated blog. You can set up a storefront if you like, though selling through Amazon directly is often perfectly acceptable for all but the most extreme ends of various niches.
This blog should be full of value on its own, to both attract attention via white hat SEO and to encourage conversions by way of trust in your brand. This blog needs to have enough independent value and non-Amazon external links to satisfy Google’s rules about gateway pages. It should also allow you to harvest various types of data about your users, like email address and demographic information. All of this will help you optimize ads and perform better market research, as well as allowing you to establish a presence outside of the highly competitive Google advertising world.
The post How to Promote an Amazon Product on Google AdWords appeared first on Growtraffic Blog.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Expands Ability to Broadcast Live from Desktops and Laptops to All Users: Facebook announced that everyone around [...]
This post Facebook Live via Desktop Rolls Out Globally: This Week in Social Media first appeared on .
- Your Guide to the Social Media Jungle
Looks like we'll be seeing much more live video on Twitter!
Twitter officially announced that it's launching Periscope Producer API, a new tool that makes it easier to live-stream from any device.
The new API will make Periscope Producer more accessible and will open up many opportunities for larger media publishers.
Publishers and broadcasters will finally be able to:
Connect their equipment to Twitter
Live-stream directly to Twitter without having to connect through the Periscope app
Exciting? I think so!Want to know more about the Periscope Producer and how to tap into live video to engage your Twitter following?Read on!
Is it actually possible to have too much content Could content be your problem instead of your ally?
When it comes to content, those saying you may have too much are those looking at the bounce rate. While your bounce rate is important, it’s also important to have great content, as that’s the reason people come to your website.
There are two sides of this equation and it really doesn’t come down to how many blog posts you have, but it’s more about how long the blog posts are. One side believes longer equals more SEO benefits, while the other side believes shorter helps to keep your bounce rate down.
When Shorter Content Makes Sense
If your blog or website has been designed to sell something, shorter posts make sense. You want to get right to the point and get to that call to action fast. If you take too long, your visitors may leave before they act. Most visitors have a short attention span, so you cannot go longer with blogs if you’re trying to sell.
Even in this case, you can’t go too short. You still need enough content to explain what you’re selling. It can be rather challenging to do this in just a couple hundred words. You have to get to the point, grab attention and get the person to act. Often, it’s easier to write longer blog posts and shorter posts end up becoming mini sales pages.
It may also make sense to go a bit shorter if you’re market is very localized. For example, a local real estate agent may not need to have 1,000-word blog posts to get listed high for the blog post topic on Google. Since their market is super local, if the topic is local, it may get listed if the post is just 350 words. However, the topic still needs to be fully covered.
When Longer Makes Sense
Longer blog posts make sense about 85% of the time. Putting out 1,000-word posts gives the reader plenty of information and may actually keep them on your site even longer. In addition, longer does provide more SEO benefits.
According to research from serpIQ, the top ten results from Google usually have at least 2,000 words of content. This is due to the Googlebot looking at all the content including words, titles and other information to rank it. If you have posts with 1,500 words or more, you gain flexibility with the keywords you can get listed for. You won’t be nearly as limited, which can provide many great benefits.
In addition, some reports have shown that longer blog posts give you a far better chance of gaining real, quality backlinks. This is another big deal in the SEO world.
The Key to Writing Longer Content
There is one glaring problem with writing longer blog posts, however. Writers will go on forever without really adding value. If the content is only written to achieve the goal of 1,500 words, it may not rank well in Google. Not only should it be longer, but it should also be quality information without much fluff.
Taking Length Out of the Process
Whether you hire a writer or you write your own blog posts, eliminate length from the conversation. This is a bit harder to do when hiring a writer, but can still be done. Instead of stating you want 500-word blog posts, set a minimum and be willing to pay for additional words up to a maximum. You may have parameters running from 300 words up to 2,000 words or even more.
This will give your writer the ability to write about something interesting and feel like they can stop when they’ve covered the topic. Some of the best content on the web goes well over 2,000 words, but it’s written with value.
7 Tips for Writing Great, Longer Blog Posts
Creating excellent content means you’re splitting it up and making it easier to read. Here are seven quick tips to help make your longer blog posts reader-friend.
Use sub-headings often
Create bullet point lists
Quotes are great
Short, to the point paragraphs make reading easier
Conversational writing only
Make it scannable
If a visitor sees a huge block of text, it looks hard to read. However, if you break that same block of text into multiple paragraphs, add in some sub-headings and pepper in a picture or two, it becomes easy to scan.
Online readers want to go through the list you have created and seek out what they want to read about. You might put up a 3,000-word blog post and some reader may only read 500 words. However, your bounce rate only gets out of control if they cannot find those 500 words they want.
For example, if you create a list of 25 tips for choosing a web hosting company, they may only find 5 tips new to them. While these are all helpful tips, they have to be able to find them fast. Using one sub-heading for each tip will make it easy to scan the content and find the tips they need.
There is no such thing as too much content on your website or blog; as long as the content adds value. Even a 5,000-word blog post can have a ton of value, but so can a 500-word blog post. If you want to rank well in Google and provide plenty of value to your visitors, go longer, not shorter.
Alexsey Belan, known as a sneaky Russian hacker that U.S. authorities have been after for some time, was indicted in 2013. However, even after being arrested in Europe, he escaped to Russia. His charges actually made him a more desirable candidate in the country.
Belan is one of a handful of hackers living outside the US responsible for the Yahoo hack. Handlers kept Belan and other safe and they repaid their handlers by hacking into Yahoo and gaining access to recovery email accounts, personal information and plenty of data.
Read the full story here.
Marlborough, MA & London, UK – DDoS attacks are a greater security threat to businesses in 2017 than ever before, and Internet Service Providers (ISPs) need to do something about it according to a new survey of IT security professionals and network operators released today from Corero Network Security (LSE:CNS).
The annual study, the Corero DDoS Impact Survey 2017, polled top technology decision makers and security experts at the 2017 RSA Security Conference last month in San Francisco, CA. This year’s survey found that the majority (56 percent) of the nearly 100 respondents view DDoS attacks as greater and graver concern in 2017 than in previous years.
This elevation of risk comes at a time when DDoS attacks continue to increase in frequency, scale and sophistication over the last year. 31 percent of IT security professional and network operators polled in this year’s survey experienced more DDoS attacks than usual in recent months, with 40 percent now experiencing attacks on a monthly, weekly or even daily basis. To alleviate this problem, 85 percent are now demanding additional help from their ISPs to block DDoS traffic before it reaches them.
“Organizations that once had DDoS protection projects on the back burner are now re-prioritizing their security strategies to place DDoS mitigation at the forefront in 2017. As new, large scale attacks have come online leveraging IoT devices, the DDoS threat has become top of mind for CISOs. This shift in precedence puts increased pressure on Internet and cloud providers to enable this protection for their customers, and eliminate DDoS threats closer to the source.” said Rob Ayoub, Research Director at IDC.
Ashley Stephenson, CEO at Corero Network Security, said, “ISPs have long carried the burden of defending their own network against DDoS attacks, but as the threat landscape has changed, so must their response. Providers will likely find themselves at an important crossroads during the next year, as pressure builds on them from both customers and governments to address the growing DDoS problem. By accepting a greater responsibility for defending their customers and networks against DDoS attacks, ISPs could modernize their security service offerings and increase customer satisfaction – in contrast, ignoring this call to action could open up the possibility of future regulatory controls related to DDoS protection.
The Corero study found that a worrying 58 percent of security professionals are still relying on ‘home grown’ open source solutions, or traditional security infrastructure like firewalls, to protect themselves against DDoS attacks. Just more than a third (36 percent) are adopting cloud-based solutions, including scrubbing centers, and an additional 35 percent are using on-premises DDoS mitigation products.
While the vast majority (85 percent) believe, their ISP should be dealing with the DDoS problem for them, as part of their service, almost half (46 percent) indicated they would be prepared to pay an additional fee to have DDoS traffic removed before it reaches their network. Of those who were willing to pay their ISP for such a premium service, almost three quarters (74 percent) would consider spending up to a quarter of their total ISP spend to eliminate this threat.
Stephenson continues: “There is clearly a valuable business benefit for ISPs to position themselves as leading the charge against DDoS attacks, both in protecting their own infrastructure and enabling them to offer more comprehensive security solutions to their customers, as a paid-for managed service. DDoS attacks are becoming more frequent, more complex and more significant, so it is not surprising that so many security teams would rather outsource the solution to this important problem to their ISP.”
The Corero study also examined what was perceived to be the most worrying impact of DDoS attacks on victim organizations. The biggest risk factor, which was cited by almost half of the respondents (45 percent), was the potential for loss of customer trust and confidence. Lost revenues were also a serious concern (cited by 17 percent), while malware infection (15 percent) and lost revenues (13 percent) were also seen as potential problems. To view the Infographic, Measuring the DDoS Threat and Opportunity, visit https://www.corero.com/resources/2017-ddos-survey-infographic.html
About Corero Network Security
Corero Network Security is the leader in real-time, high-performance DDoS defense solutions. Service providers, hosting providers and online enterprises rely on Corero’s award winning technology to eliminate the DDoS threat to their environment through automatic attack detection and mitigation, coupled with complete network visibility, analytics and reporting. This industry leading technology provides cost effective, scalable protection capabilities against DDoS attacks in the most complex environments while enabling a more cost effective economic model than previously available.
SCOTTSDALE, AZ – GoDaddy Inc (NYSE: GDDY), the world’s largest cloud platform dedicated to small, independent ventures, today announced it has entered into an agreement to purchase Sucuri, a leading provider of website security products and services. Financial details of the transaction were not disclosed.
Sucuri is a security platform offering business owners a suite of security tools designed to protect website owners from emerging online threats. Nearly 75 percent of all legitimate websites have unpatched vulnerabilities1, and websites that have been blacklisted due to a hack can experience an 80 percent reduction in traffic for more than 48 hours2. Sucuri’s suite of tools provide website owners the solution they require to respond to hacks when they occur, while also virtually patching vulnerabilities.
Sucuri is deeply involved in the WordPress community. The company provides an industry-leading security plug-in for the WordPress platform, and actively works to advance the security awareness and management of WordPress websites.
“The vast majority of our customers aren’t website security experts, nor should they need to be to secure their websites,” said Kevin Doerr, Senior Vice President and General Manager of Security, GoDaddy. “Combining Sucuri with GoDaddy’s scale will advance digital security for our customers by making it effortless, timely and affordable. We’ll continue to invest in Sucuri and jointly develop products that propel security solutions forward.”
Known for its research and analysis, Sucuri is a thought leader in the security industry. The Sucuri team is comprised of developers, analysts and researchers all focused on different parts of security attacks. This approach has enabled it to develop a system that provides a seamless flow of information between internal teams and the greater online community. This process has been key to Sucuri’s product evolution and its ability to stay ahead of emerging threats. Like GoDaddy, Sucuri provides its customers with always-on customer service, 24 hours a day, seven days a week.
“Since our inception we have always had a single goal of protecting our customers’ websites. We achieve this with two very simple approaches: build things that deliver value and that stay ahead of emerging threats,” said Sucuri Founder Daniel Cid. “We now have the opportunity to take this same philosophy from a few hundred thousand sites to millions of sites. From our conversations with GoDaddy it became clear that we share the same customer-first philosophy and commitment to helping customers be secure online.”
“Sucuri is going to continue to deliver great products and services to our customers as we always have,” said Sucuri CEO Tony Perez. “Passion for customers and dedication to innovation is why there’s such a strong cultural fit between the two companies. We can’t wait to get started with GoDaddy and help customers around the world.”
GoDaddy powers the world’s largest cloud platform dedicated to small, independent ventures. With more than 14.5 million customers worldwide and more than 63 million domain names under management, GoDaddy is the place people come to name their idea, build a professional website, attract customers and manage their work. Our mission is to give our customers the tools, insights and the people to transform their ideas and personal initiative into success. To learn more about the company, visit www.GoDaddy.com.
BALTIMORE, MD – Edge Hosting, LLC, an innovative managed service provider focused on better business outcomes, today announced that it has been joined the AWS Partner Network (APN) as a Standard Consulting Partner and Channel Reseller by Amazon Web Services (AWS). Edge Hosting has demonstrated the capabilities and expertise necessary to meet strict standards to become an APN Consulting Partner.
“We are committed to helping companies of all sizes, especially those in highly regulated industries, adapt their software applications and web sites to the AWS Cloud,” said Vlad Friedman, CEO, Edge Hosting. “Over the last two decades, our extensive architecture design experience, compliance expertise, and relentless focus on customer satisfaction have contributed to our clients’ success – and this combination will continue to do so as customers consider testing and deploying environments in AWS. Becoming an APN Consulting Partner demonstrates our commitment to our customers by providing the best possible options for the best business outcomes.”
“By now, most businesses recognize the benefits of migrating to the cloud, but the process isn’t always as simple some providers tout. Edge can guide and ease the transition to AWS. Especially for those companies working with applications less amenable to the cloud,” said Phil Ryker, vice president, engineering, Edge Hosting.
In addition to Edge’s existing spectrum of cloud and hosting services, the following services AWS-related are now available:
– Managed Services for AWS
– Migration Services for AWS
– Compliance Solutions for AWS
– High Availability Solutions for AWS
About Edge Hosting
Edge Hosting has been delivering better business outcomes through managed hosting solutions that include Compliance Architecture & Audit Support, Cloud Migration & Design Services, and Dedicated Cloud Design. Edge has more than twenty years of experience across industries including healthcare and government and is FedRAMP, PCI, SSAE 16, Privacy Shield Framework, and HIPAA certified. For more information about Edge Hosting, please visit http://www.edgehosting.com.
NEW YORK – Webair, a high-touch, agile Cloud and fully managed infrastructure service provider, today announces that its Chief Technology Officer, Sagi Brody, will speak at Data Center World, the global conference for data center, facilities and IT professionals, and HostingCon Global 2017, the global event for the cloud and service provider ecosystem. These co-located events will take place April 3-6, 2017 at the LA Convention Center in Los Angeles.
On Monday, April 3 at 1 p.m., Mr. Brody will present “The Best of Both Worlds, Ensuring a Secure Hybrid Cloud via Direct Network Connectivity,” as part of Data Center World’s IT Infrastructure Technologies track. During this presentation, he will explore how companies leverage a combination of on-premises architecture, managed services and Infrastructure-as-a-Service (IaaS) to maintain control of sensitive data in-house, while efficiently expanding computing capacity and achieving cost savings.
In addition, Mr. Brody will participate in three sessions during HostingCon Global. On Tuesday, April 4 at 1:30 p.m., he will join representatives from Datera, Acronis and Corero on the “Technology & Trends” Speed Roundtable to discuss changes throughout the internet service provider community in regards to legislation, technology and security. The following day, on Wednesday, April 5 at 9 a.m., Mr. Brody will speak to attendees during a follow-up presentation of “The Best of Both Worlds: Ensuring a Secure Hybrid Cloud via Direct Network Connectivity,” as part of the event’s Technology and Trends track.
For his final presentation at HostingCon Global, on Wednesday, April 5 at 11 a.m., Mr. Brody will join experts from PacketFabric, Digital Realty, Epsilon and Megaport to moderate the panel discussion, “The Future of Interconnection, Virtualized.” During this panel, participants will discuss the transformation of compute infrastructure from physical to cloud over the past 10 years, as well as the ways in which organizations leverage Software-Defined Networking (SDN) and interconnection fabrics to enhance their networking experience.
“Advancements in data center infrastructure and technology are ushering in a new era of innovation, shifting the way we consume data via various network architectures and managed services,” explains Mr. Brody. “I’m looking forward to joining industry professionals at Data Center World and HostingCon Global to further explore and analyze these industry trends and technological developments as we help attendees understand their significant impact on enterprises and business technology ecosystems.”
HostingCon and Data Center World are presented by Informa, the international business intelligence, academic publishing, knowledge and events group. Alongside keynote presentations, roundtables and networking opportunities, the co-located events will feature an expanded exhibit hall that combines the best of both conferences’ exhibitors, allowing attendees to discover even more products and services than ever before.
To request a meeting with the Webair team during Data Center World and HostingCon Global, email firstname.lastname@example.org.
For more information about Webair, visit www.webair.com.
Founded in 1996 and headquartered in New York, Webair is an innovative, agile and unique Managed Hosting company focused on providing the right solutions to customer needs as quickly and efficiently as possible. It does this by fully owning and controlling the entire technology stack — from the physical data center to the end-user application. Webair’s technology solutions portfolio encompasses Public, Private and Hybrid Cloud, Cloud Storage, Bare Metal Servers, Colocation, CDN, Security and Disaster Recovery. Combining industry-leading innovation, expert support and high-touch customer service, Webair serves as a true technology partner to enterprises and SMBs, healthcare organizations, IT firms, eCommerce companies and VoIP providers. Webair also operates an international network of data centers located in New York, Los Angeles, Montréal, Amsterdam, and Hong Kong.
POMONA, CA – QNAP® is creating its own March Madness with today’s shipping announcement of their latest high performance NAS, the TS-1685 “Super NAS.” The TS-1685 means business with twelve 3.5″/2.5″ hard drives, four 2.5″ SSDs, six M.2 SSD slots, an Intel® Xeon® D processor, 10GbE networking, PCIe expansion, and up to 128GB of RAM. It’s packing the horsepower, storage, and connectivity to be its own desktop data center. This new model ships with QNAP’s QTS 4.3 operating system and is now available.
Built To Perform — The New TS-1685 “Super NAS”
With up to twelve 3.5″ HDDs and four 2.5″ SSDs, the TS-1685 is a high-capacity, robust, and reliable business NAS powered by an Intel Xeon D processor. Designed to optimize enterprise IT infrastructure, the TS-1685 features three PCIe slots that support 10GbE/40GbE NIC, PCIe NVMe SSD, graphics cards, and USB 3.1 expansion cards. With its inherent security and scalability capabilities, the TS-1685 presents an ideal choice for a complete business-ready storage solution with cross-platform file sharing, comprehensive backup and disaster recovery, iSCSI & virtualization business applications, and a whole lot more. In short, this NAS brings a lot to the table.
Mission Control — The QTS 4.3 NAS Operating System
The user-friendly QTS 4.3 OS features an intelligent desktop that allows one to find desired functions quickly, monitor important system information on a real-time basis, open multiple application windows to run multiple tasks concurrently with greater working efficiency, and provides a built-in App Center with install-on-demand apps to extend NAS functionality. With modularized multiple applications and functions, QTS enhances NAS management efficiency, personal productivity, multimedia enjoyment, and much more. New intelligent agent services have also been added to simplify system operations and management. QTS breaks down the barriers between devices, platforms, and geography to bring optimized cloud experiences and incorporates many advanced features.
QNAP Inc., as its brand promise “Quality Network Appliance Provider”, aims to deliver comprehensive offerings of cutting edge network attached storage (NAS) and network video recorder (NVR) solutions featured with ease-of-use, robust operation, large storage capacity, and trustworthy reliability. QNAP integrates technologies and designs to bring forth quality products that effectively improve business efficiency on file sharing, virtualization applications, storage management and surveillance in the business environments, as well as enrich entertainment life for home users with the offering of a fun multimedia center experience. Headquartered in Taipei, QNAP delivers its solutions to the global market with nonstop innovation and passion.
Do you want to communicate with your customers via Facebook Messenger? Wondering how Facebook Messenger bots and Messenger ads can help? To explore this topic, I interview Molly Pittman. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and [...]
This post Facebook Messenger Marketing: What Marketers Need to Know first appeared on .
- Your Guide to the Social Media Jungle
Do you want to add a sense of urgency to your marketing? Interested in using live video on your social channels? Live video creates a unique, real-time experience that encourages your audience to comment and interact, turning individual customers into a community. In this article, you’ll discover the platform benefits and how to use live [...]
This post How to Choose the Best Live Video Platform first appeared on .
- Your Guide to the Social Media Jungle
AdSense is Google’s display ads program. You can implement it on a site or through an associated media property, like YouTube, and monetize your content. When people visit your AdSense-enabled content, they’re shown ads that pay you per click, at a variable rate depending on the content. It’s all very simple, but you have to be approved to use the system before you can begin making money. How long does that approval take?
The first mistake people often make when thinking about AdSense approvals is thinking it’s a one-time thing. In fact, you can sign up for an AdSense account at any time, for free, with no waiting period. Seriously; you can go do it right here, right now. If you have a Google account already, you’re halfway done with the process even if you’ve never visited the AdSense page before.
Once you sign up for the AdSense site, you will need to input the URL of a website you want to monetize. Then, once you’re actually in the system, you will need to take the code they give you and paste it onto your website, typically in the <head> tag of a populated page. You can’t throw it on a test page for verification, and you should generally put it on something prominent like your homepage. If you’re certain you’ll be approved, you can put it on every page you want to monetize, or you can hold off until you’ve gotten approval.
Google will then start to scan your site and look for potential issues with compliance with the AdSense terms of service. I’ll go over those momentarily, in case you’re curious what sort of issues they’re looking for. Also, note that the code they’re having you paste is not ad code, it’s verification code. They’re simply checking to make sure you own the site you claim to own, by requesting something only the site owner has access to do.
Approval will generally happen within seven days. If they find an issue and are going to deny your request, they will most often respond within three. If it has been over a week since you initiated the process and you have not heard back from them, it’s generally recommended that you send the AdSense team an email or support message asking them to look into it. They’re usually pretty quick about responding and processing requests quickly if there’s an issue.
I have heard of people taking upwards of 28 days to hear back from Google about their AdSense approval. These people generally are content to wait rather than pester Google’s support for answers. Also, they tend to either have too little traffic, rare indexation, or some other issue preventing Google from noticing the request. Also remember that the time starts not when you sign up for AdSense, but when you add the AdSense verification code to your site. If you wait a week before adding the code, well, how are they to begin verification?
Google uses the verification code for three things, primarily. The first is to make sure you have access to the site you claim to own, so you can add in code and make changes. This is to prevent people from monetizing sites they don’t own or trying to hijack existing AdSense installations. The second is to monitor traffic, to gather information about your visitors and place you in their roster of publishers. This information is used so advertisers can know what sort of traffic, demographics, and costs they can expect when advertising on your site. The third is to be a basis for other AdSense modules, the actual ads, which you can place on pages later.
Luckily, if it’s taking a long time to approve your AdSense account, you’re not generally at a huge risk of being denied. Denial is a quick flag and they process it right away to get you out of their queue. If it’s taking a while, it’s more likely an issue with your code or with your traffic, not with your site itself.
The other possible reason why it might take a while to AdSense approved is if you’ve applied and been rejected in the past. If that is the case, you will need to fix whatever issues they found with your site, make sure you’re in compliance with the terms of service, and apply again. The review process will be much longer the second time around, because they’re doing a more detailed scan to make sure you’re actually in compliance, rather than just hiding things from them.
Once you’re actually approved, it’s technically a temporary approval. Google will send you a little card to verify your physical address and your financial information. After all, they need to make sure they can pay you, if you reach the minimum threshold necessary to get paid in the first place. Typically this is just a pin on a postcard with some instructions.
There are two situations where you don’t have to seek approval. The first is when you already have approval. If you have three websites and want to monetize all three of them, you only need to directly approve one of them. Once your account is approved and ready to run ads, you can paste in your AdSense code and ad units on any website you own. You can monetize three, five, a dozen, or a hundred sites all with the same AdSense account.
Some people like to try to create more than one AdSense account, to keep their properties separate. There’s a good reason for this; if one site goes out of compliance and is removed from AdSense, it’s your entire AdSense account being blocked, not the site. If you have a lot of sites set up to run AdSense ads, that can be devastating. However, you need to use different information for each account, and go through the approval process for each account. If Google then determines that you’re using fake accounts, all of your associated accounts can be banned as well. It’s a risky venture.
This all means, simply, that you need to keep every one of your sites compliant with the AdSense terms of service.
The second situation is when you’re trying to monetize your content on a related Google property. The two they mention are AdMob and YouTube, though others exist. AdMob, if you don’t know, is Google’s mobile and app monetization setup. It allows you to monetize mobile apps, games, and other forms of mobile media not tied to a web property. YouTube, obviously, is the massive video media hub online.
The reason you don’t need approval for these is because they have their own approval and monitoring processes. Part of the scan Google does when you apply to AdSense is to make sure you’re not publishing content they don’t want to be associated with. On YouTube, they have filters for things like copyrighted content, stolen content, and offensive content. Google doesn’t need to scan your account to make sure it works with AdSense since YouTube already performs similar scans. Of course, the whole YouTube monetization, copyright, and trolling thing is another problem entirely.
AdMob is similar; in order to get approved to use it, your app needs to meet their standards. They don’t need a redundant scan of the app for AdSense if it’s already approved for AdMob.
AdSense and Fickle Policies
There’s a lot of controversy about people being dropped from AdSense at the whims of Google, and there’s nothing they can do about it. Their terms and conditions, their program policies, are very strict while simultaneously leaving enough open to interpretation that Google can pretty much block anyone for any reason and find justification for it. Here’s an overview.
First off, Google is very strict when it comes to invalid click activity. You are not allowed to generate “invalid” clicks or views, though what “invalid” means varies from day to day. Generally, it means you can’t buy clicks, encourage clicks, or generally incentivize clicks through unofficial channels. You can, of course, purchase PPC ads through legitimate systems like AdWords or Facebook Ads. You can’t buy them from shady third party sellers that provide illegitimate views.
Google also doesn’t like if you encourage clicks through various underhanded means. If your clicks are coming from shady redirect chains or cloaked links, they can remove you from the program. They also will hurt you if you’re promising your ad revenue goes to a charity or some other unverifiable incentive. You can’t compensate users for clicks, you can’t put ads in a floating box, you can’t put misleading labels on your ads… in general you can’t even call attention to your ads. If you say “hey click our ads, it really helps us out” they’ll slap you down for it.
Then, of course, you have the content policies. They have a very detailed set of guidelines for content. In general, you can’t use AdSense on anything that has pornographic or adult content, violent content, hate speech, excessive profanity, hacking content, malicious software, stolen software, cracks, drugs, stuff illegal internationally like products made from endangered species, alcohol, tobacco, prescription drugs, weapons, coursework or essays for students, or anything else illegal. This is all common sense stuff as far as most ad networks are concerned. Some ad networks don’t have clauses about adult content, but anything actively illegal, either nationally or internationally, is generally restricted.
You also generally can’t advertise on content related to alcohol or tobacco due to various advertising laws. It’s not actually illegal to advertise alcohol, but you need to do your due diligence to make sure you’re not advertising to minors. This is why, for example, Facebook has specific “alcohol” targeting, which takes ages into account for audiences. The TV commercial route of a small disclaimer generally isn’t enough.
One of the biggest flags Google looks for is copyrighted content. This is huge on YouTube, but it’s also big for blogs and the web. Publishing copyrighted content, be it a magazine you can’t distribute, a TV show you’re hosting and don’t own, or anything else that falls under the Digital Millennium Copyright Act can get your AdSense account shut down. They’ll also remove your content from Google and may well assist law enforcement or lawyers in finding you to prosecute, depending on the interest from the person flagging your content.
Google also limits where your traffic can come from. Remember where I mentioned their initial scan looks at your traffic sources and patterns? They don’t want you to pull in traffic to their ads from pay to click services, mass emails or spam, software embeds, pop-ups, and other forms of indirect or interest-driven traffic.
As if all of this wasn’t enough, Google also has technical restrictions on what you can and can’t do with the ad code. You can modify the AdSense code so long as you’re not doing something to inflate or disrupt the function of the ads they serve. You’re also not allowed to harvest or send user information the user doesn’t consent to share.
If you comply with all of this, your site is good to go. You just need to keep in compliance moving forward. Any other site you want to put your ads on also has to be in compliance, and as I mentioned, one falling off the wagon can bring all of the rest down with it. Be very careful with who you allow to control the content or traffic sources of your site if you’re running AdSense, unless you’re willing to be removed from the program.
The post How Long Does it Take to Get Accepted to AdSense? appeared first on Growtraffic Blog.
An SSL certificate didn’t use to matter when it came to your SEO ranking. However, that changed with an announcement from Google stating that an SSL certificate could boost search rankings. When this announcement came out, marketers were going nuts trying to get SSL certificates for their websites.
Full Website Security
SSL certificates make your website secure and give it the “HTTPS” stamp. This gives you the ability to process data without the issues a non-secure site come with. In addition, some browsers will label your site as “not secure” in the address bar.
SSL stands for Secure Sockets Layers. It’s a protocol used to help encrypt communications between the web server, user and browser. With an SSL certificate it’s impossible for anybody to see the data getting transferred from the website to the server.
Usually, these certificates are used to keep hackers at bay. Now, they are also an important way to help boost ranking on search engines.
Become More Competitive
If your competition is using an SSL certificate and you’re not, it’s a great way to level the playing field. By securing your website, you won’t have to worry about getting outranked due to security. Instead, you may hop over those competitors will lesser SEO if you add this additional feature to your website.
Immediate SEO Benefits
Google made it clear in the announcement, if you comply by getting an SSL certificate for your website, you will enjoy immediate SEO benefits. They are not doing this because they are in the business of forcing security certificates on your website, but because they are trying to make the World Wide Web a safer place.
Do you Need an SSL Certificate?
You can still rank high in Google without an SSL certificate, but it’s easier with one. While many marketers didn’t do anything when this announcement came out, some have taken action and enjoy higher rankings because of it. If you want to make SEO easier, get an SSL certificate for your website.
You can buy an SSL certificate from your hosting company. Some have actually given them away free of charge and still do. However, the expense compared to the benefits, even if you have to pay for an SSL certificate, give it plenty of value.
While an SSL certificate is a very easy way to gain some of Google’s love, it’s only one of more than 200 factors used for ranking your website. A large percentage of the highest ranking websites still don’t use the HTTPS because it’s just one very small ranking signal. You won’t get an SSL certificate and all of the sudden hop up to the first page of Google.
However, if your competition isn’t using HTTPS, you can gain an advantage. Research has also shown that the highest ranking domains on Google do have the HTTPS instead of just HTTP. It can help you rank higher, but it’s by no means some magic solution.
You can skip getting an SSL certificate and work on other SEO signals from Google, but this one is so easy. All you have to do is buy the certificate from your hosting company and that’s one less ranking signal you have to worry about.
With about $10 billion invested in data centers over the past three years, Google now has the ability to lower prices. The new data center infrastructure has allowed the company to set the bar as they battle for cloud business.
The company has dropped prices on cloud VMs by 5 to 8 percent and added Committed Use Discounts to help slash the cost of cloud infrastructure services as much as 55% if a customer makes a one to three year commitment.
These discounts could make Google Cloud cheaper than AWS, which is the leader in the space.
Read the full story here.
LOS ANGELES, CA – Infomart Data Centers, a national wholesale data center provider, today announces that its President, John Sheputis, will speak at HostingCon Global 2017, taking place April 3-6 at the Los Angeles Convention Center. HostingCon is the global event for the cloud and service provider ecosystem where attendees can meet with existing business partners, discuss opportunities and challenges, and form new partnerships.
On Tuesday, April 4, Mr. Sheputis will participate on the Strategy and Innovation Speed Roundtable alongside executives from Cavemen Consulting, Ecwid, Inc., Unitas Global and ZeroStack. The session, “How Increasing Data Center Efficiency Can Drive Down Operational Expenses,” will take place in room 408A from 1:30 to 3:45 p.m.
The discussion will explore innovative data center design strategies that can lead to substantial operational efficiencies and reduced costs. It will also focus on how data center operators, customers and vendors can work together to achieve tenant objectives, including increasing efficiency, reducing costs and scaling density without sacrificing performance. Drawing on lessons learned from recent data center deployments for cloud, hosting and streaming media companies, Mr. Sheputis will examine how specific design elements implemented to enable better control and delivery of cooling and power resources, specifically, the external plant, data hall cooling, and conditioned power delivery, ultimately result in lowered operational expenses for the customer.
To request a meeting with Mr. Sheputis at HostingCon Global 2017, please email email@example.com.
To learn more about Infomart Data Centers, visit www.infomartdatacenters.com.
About Infomart Data Centers
Founded in 2006, Infomart Data Centers (formerly Fortune Data Centers) is an award-winning industry leader in building, owning and operating highly efficient, cost-effective wholesale data centers. Each of its national facilities meet or exceed the highest industry standards for data centers in all operational categories of availability, security, connectivity and physical resilience.
Infomart Data Centers offers wholesale and colocation facilities in four markets throughout the United States: San Jose, Calif.; Hillsboro, Ore.; Dallas; and Ashburn, Va. For more information, please visit www.infomartdatacenters.com or connect with Infomart on Twitter and LinkedIn.
Lille, France – Etix Everywhere, a global data center developer and operator, continues to expand its network of local data centers through a partnership with Eura DC, a joint-venture between ATE and ARD-COM, two IT companies firmly anchored in the north of France. The new data center, Etix Lille #1, will meet the finest industry standards, especially due to its Tier 3-plus architecture, which is consistent with all infrastructures operated by Etix Everywhere all over the world.
A Data Center Up and Running in September 2017
The first phase of the project will host 100 racks. In the long-term, Etix Lille #1 will offer an IT capacity of 1,200 kVA (four IT rooms of 240 square meters), and will provide 200 square meters of office space. The modular architecture designed by Etix Everywhere ensures that each additional module will be deployed in 16 weeks, thus enabling the company to quickly meet the local demand.
The initial work was started in early January and the building construction will be completed at the end of May 2017. The first IT room will be urbanised starting in June with a guaranteed delivery in September. Since its launch, Etix Everywhere has already built nine modules in France and in Morocco. The company has also started construction on two facilities in Brazil and Belgium.
A Strong Local Presence to Assist Local Companies in Their Digital Transformation
By partnering with Eura DC, Etix Everywhere has opted for partners with a rich understanding of the local market and deep experience in cloud and connectivity. The data center will be carrier-neutral, as are all facilities in the Etix Everywhere network. Customers will have the opportunity to work with the telecom operators and the IT companies of their choice.
“This data center is a new example of our regional expansion strategy,” explains Louis Blanchot, Sales Manager of Etix Everywhere France. “The project is co-financed by Etix Everywhere and Eura DC. Once the data center is up and running, each partner is in charge of commercialising the infrastructure and developing their own colocation offers, as well as assisting local companies in their digital transformation.“
“The combination of our respective expertise ensures we meet all spectrum needs for externalisation that the companies from our region or from elsewhere face or will face,” says Rahif Daher, CEO of ARD-COM. “Etix Everywhere offers housing, and ARD-COM enhances the offer with a broad panel of high value-added services”
An Ideal Location to Address the Strategic Needs of the European Market
At a crossroad between Amsterdam, Brussels, Frankfurt, Luxembourg, London and Paris, Lille is a strategic location for the Etix Everywhere colocation network. The data center will benefit from the presence of national and international telecom operators that will ensure excellent connectivity and low latency to their end customers.
“The north of France has a favorable climate for free cooling and excellent connectivity,“ states Maxence Rousseau, CEO of ATE. “These two advantages make the area a solid alternative choice to the Paris area. This data center is a critical instrument to assist local but also blue chip companies in their IaaS strategy, expanding our public and private cloud infrastructure.“
In addition to its location in the center of Europe, Etix Everywhere chose to establish its data center in the Plaine Images, a center of excellence dedicated to digital media and the creative industries. This strong choice will directly benefit further development of the business cluster.
“To have a data center in the very heart of the Plaine Images is a fantastic opportunity for the hundred companies that chose to settle on the site,” comments Laurent Tricart, Event and Strategy Coordinator of Plaine Images. “Our goal is to develop the synergies between the companies of the cluster. This is the reason why we welcome this new infrastructure with enthusiasm.“
ARD-COM and ATE decided to pool a part of their expertise to produce a greater synergy and better meet the increased demands of customers. This new local data center provides strong connectivity and is a tool that will ensure both companies move forward and anchor our leads and customers in the “professional cloud of tomorrow.”
Etix Everywhere specializes in the construction and operation of scalable data centres and cable landing stations. Headquartered in Luxembourg and founded in 2012, the company has developed innovative technical solutions that can be deployed anywhere in less than 16 weeks. Etix Everywhere builds turnkey projects for large customers and also develops its own colocation data centre network in which housing services are provided.
LOS ANGELES, CA – QuadraNet Inc. has updated their company logo and launched their new website which provides a revamped and refined approach to obtaining and learning more about their menu of hosting, colocation, and data center benefits, services, and offerings.
QuadraNet’s Global Sales Manager, Dustin B. Cisneros explains, “We’re very excited to have our new site and design live. Over recent years, we’ve launched new services, locations, products, and features, and it became difficult for our previous site design to keep up and display this information in an effective and coherent manner.”
To summarize the benefit of the new design, Cisneros further details, “The new site provides an intuitive and eloquent design that allows for users to navigate and familiarize themselves with all of the services, locations, special features and advantages we have to offer with each of our products. It not only streamlines the process for new visitors to quickly find services and information that may be of a benefit to them and their businesses, but it also embodies converged design elements of our NEO panel that we empowered clients with last year (QuadraNet’s NEO panel is a robust and feature-filled customer portal that offers a plethora of powerful and useful infrastructure management features). Together, this exposes and familiarizes both clients and future-clients alike to our clientele-facing interfaces as early on as possible. By getting up to speed with a second-nature understanding of our intuitive management panel, clients can best take advantage of the rich set of services, tools, and resources currently made available, and quickly benefit from future additions that increase efficiency and effectiveness, as they are continuously developed and implemented.”
The new website includes a complete listing of all data center facilities and features, along with the respective details and showcasing of services offered in each geographic location.
QuadraNet Inc., since 2001, has been a leader in hosting and data center solutions as a telecommunications provider in Los Angeles and the surrounding areas. QuadraNet has grown to become one of the largest providers of dedicated servers, colocation, cloud hosting, and bandwidth services. In additional to Los Angeles, QuadraNet has expanded to offer services in Dallas, TX, Miami, FL, Chicago, IL, and Atlanta, GA. With a team of highly-skilled professionals that are passionate and excel at designing and implementing the perfect solution for clients and their businesses, QuadraNet has a chief focus on providing consistent and exceptional service and support. Facilities and services are staff and monitored 24×7 to assist with everything from routine memory upgrades to advanced systems troubleshooting.
OVERLAND PARK, KS – QTS Realty Trust (NYSE: QTS), an international provider of data center, managed hosting and cloud services, today announced expanded and significantly enhanced cloud-based Disaster Recovery as a Service (DRaaS) capabilities and solutions for midsize enterprises and government organizations. DRaaS is a rapidly growing market opportunity and an IT service typically delivered as part of a hybrid IT solution.
With several key enhancements, QTS DRaaS customers can now more quickly isolate workloads and migrate them to almost any environment, enabling them to realize the flexibility and cost savings of cloud-based disaster recovery. Users are able to manage and customize how their systems will operate in the event of a disaster without additional hardware or data center application dependencies. Customers can establish parameters for replication and recovery, for example, every 15 minutes or every four hours, to best meet their individual business needs.
Featuring Zerto Virtual Replication (ZVR) version 5.0 BC/DR software, QTS’ enhanced DRaaS protects mission critical workloads and applications to improve IT resiliency. QTS’ DRaaS is hypervisor agnostic providing multi-cloud support on VMware vSphere, Microsoft Hyper-V, Amazon Web Services (AWS), and Microsoft Azure to migrate and manage compliance-mandated environments. In addition, ZVR 5.0 introduces the new capability of One-To-Many Replication believed to be the fastest, most powerful replication and recovery solution for virtual machines, files and data available.
Unlike some replication technologies that primarily offer data protection along with cumbersome snapshots and backup models, QTS’ DRaaS services provide continuous replication with zero impact on application performance. It features a self-service secure portal, detailed reporting, and non-disruptive testing and point-in-time recovery.
“Zerto is proven next generation technology for facilitating DRaaS solutions for virtualized and cloud environments,” said Dan Bennewitz, Chief Operating Officer, Sales, Product and Marketing – QTS. “With a focus on hybrid IT solutions and a growing portfolio of purpose-built clouds, the addition of DRaaS powered by Zerto further improves our ability to serve our enterprise customers’ overall IT strategies and achieve IT resiliency.”
CompSci Resources is a software engineering firm specializing in web-based technologies that recdently deployed QTS DRaaS.
“CompSci’s regulatory compliance software supports mission critical, customer facing applications that are central to our business success,” said Jonathan Lord, Senior System Administrator, CompSci Resources. “QTS DRaaS ensures performance and availability and is backed by industry leading service level agreements. In addition, it is a highly cost-effective strategy allowing us to minimize capital expenditure.”
The DRaaS market size is projected to grow from US $1.7 Billion in 2016 to US $11.1 Billion by 2021, representing a 5-year CAGR of 45.9%.1
The key forces driving the DRaaS market are its features of faster recovery, cost-effectiveness, enhanced flexibility, and simple testing.1 Also, DR services provide automation capabilities that lead to limited utilization of resources and lower up-front cost. With the increase in the adoption rate of DR services among Small and Medium Enterprises (SMEs), the DRaaS market is expected to gain major traction during the forecast period.1
Among providers, the Managed Service Provider (“MSP”) segment is expected to grow at the highest rate in the DRaaS market during the forecast period. MSPs offer DRaaS services to help organizations offload the burden of data protection and data security, and ensure business continuity in the event of a disaster. They offer remote management and monitoring of IT infrastructure of the end-user under a subscription model. Therefore, enterprises are increasingly opting for MSPs to overcome the challenges of budget constraint and technical expertise as they have specialized human resources, infrastructure, and industry certifications. 1
In addition to DRaaS, QTS also offers a broad portfolio of managed disaster recovery solutions, including website failover, QTS DR On-Demand and QTS DR High Availability for those customers looking to leverage QTS’ systems, processes and people to maximize their infrastructure investments.
QTS Realty Trust, Inc. (NYSE: QTS) is a leading provider of secure, compliant data center, hybrid cloud and managed services. QTS features the nation’s only fully integrated technology services platform providing flexible, scalable solutions for the federal government, financial services, healthcare and high tech industries. QTS owns, operates or manages more than 5 million square feet of data center space and supports more than 1,100 customers in North America, Europe and Asia Pacific. In addition, QTS’ Critical Facilities Management (CFM) provides increased efficiency and greater performance for third-party data center owners and operators. For more information, please visit www.qtsdatacenters.com, call toll-free 877.QTS.DATA or follow us on Twitter @DataCenters_QTS.
(1) “Disaster Recovery as a Service Market by Service Type (Backup, Real-Time Replication, Data Security, & Professional Services), Provider (Cloud, Managed, and Telecom & Communications), Deployment, Organization Size, Vertical, & Region – Global Forecast to 2021” – Markets and Markets, 2016
REDWOOD CITY, CA – Equinix, Inc. (Nasdaq: EQIX), the global interconnection and data centre company, today announced that it will be significantly expanding the availability of the Equinix Cloud Exchange™, bringing the innovative solution to three new markets including Dublin, Milan and Stockholm. Bringing direct, private access to multiple cloud providers to these new markets supports European businesses who are undergoing digital transformation and enables global enterprises to simultaneously orchestrate hybrid and multi-cloud solutions across multiple locations and gain the global scale, performance and security they need to compete. These new markets also provide additional flexibility with where enterprises locate their cloud workloads and data across the region depending on their business needs and local regulations.
Equinix data centers house a growing cloud ecosystem of over 500 Cloud Service Providers (CSPs) and SaaS solutions globally. The Equinix Cloud Exchange offers direct, private connections to more than 50 leading CSPs including Amazon Web Services (AWS), Google Cloud Platform, IBM SoftLayer, Microsoft Azure ExpressRoute and Office 365, Oracle Cloud and Salesforce. This interconnected approach allows companies to boost cloud application performance, reduce latency, scale and improve network control and visibility—delivering a quality cloud experience to end users.
Equinix Cloud Exchange is an advanced interconnection solution that enables seamless, on-demand and direct access to multiple clouds and multiple networks across the globe. By bringing together cloud service providers with enterprises consuming cloud and enabling them to establish private, high-performance connections, the Equinix Cloud Exchange gives enterprises direct access to the services they need to build sophisticated hybrid cloud solutions inside Equinix International Business Exchange™ (IBX®) data centers.
Since its initial launch in 2014, more than 625 businesses have connected globally to the Equinix Cloud Exchange including Aon, Beeks Financial Cloud, CDM Smith, Ellie Mae, Hathaway Dinwiddie, and Walmart. Equinix has continued to see strong demand for cloud connectivity — year-over-year growth of Equinix Cloud Exchange more than doubled from 2015 to 2016.
The addition of Cloud Exchange in three new markets in addition to the five existing European markets (London, Frankfurt, Amsterdam, Paris and Zurich) means extending companies’ ability to access low-latency, private cloud connectivity without going over the public internet or a WAN. More Europe-based businesses can now leverage the performance, security and a consistent quality of experience that only direct, private connectivity can deliver.
Equinix Cloud Exchange offers software-defined direct connections to multiple cloud services from a single physical port at both Layer 2 and Layer 3, so enterprises can easily access cloud-based services. Real-time provisioning of connections gives enterprise the flexibility to ramp up and down services according to their changing business requirements.
The European Commission states, “The huge potential of the digital economy is underexploited in Europe, with 41% of enterprises being non-digital, and only two percent taking full advantage of digital opportunities.”1 As European businesses undergo digital transformation, many will turn to cloud-based technologies, as the cloud has been a catalyst for global IT transformation. To support this shift, Equinix will roll out Cloud Exchange in the following key European metros, making Cloud Exchange available in 24 markets by the end of 2017:
Dublin (available March) – At a time when global volumes of data are mushrooming, that presents both indigenous and foreign direct investment (FDI) companies with an abundance of opportunity, unique to Ireland. Coupled with the country’s favorable corporate tax structure, data privacy laws and potential for mining big data, Ireland continues to be an attractive destination for digital business infrastructure.
Milan (available September) – Milan is the economic and financial heart of Italy and is the country’s second largest city, playing a vital role in the Italian economy which is the third largest in the Eurozone. Furthermore, Italian enterprises use of cloud computing (40%) is more than double the Eurozone average (19%).2
Stockholm (available September) – Stockholm’s status as a key international business and technology hub is growing dramatically. The city has been ranked as a top “future region” by the Financial Times, as well as Europe’s best region in terms of prospects for inward investment and for economic and business expansion.
Equinix’s interconnection and data center platform has become the home of the interconnected cloud globally, with more than 150 colocation facilities located across 41 markets. According to a recent report by Gartner – Deliver Data Center Modernization Using Three Cloud-Complementary Approaches (February 2017) – digital businesses should, “Enhance data center interconnection capabilities with cloud providers and digital business partners by building colocation network hubs.”
Equinix, Inc. (NASDAQ: EQIX) connects the world’s leading businesses to their customers, employees and partners inside the most interconnected data centres. In 41 markets across five continents, Equinix is where companies come together to realize new opportunities and accelerate their business, IT and cloud strategies. www.equinix.com.