Industry Blogs

Facebook and Twitter Upheaval: How Social Media Marketing Changed in 2018

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. Join us for this special “year in review” episode of the Social Media Marketing Talk Show, we explore the major Facebook and Twitter marketing news of 2018. […] The post Facebook and Twitter Upheaval: How Social Media Marketing Changed in 2018 appeared first on Social Media Marketing | Social Media Examiner.

YouTube Ads: What Marketers Need to Know

Social Media Examiner -

Do you want to diversify your social media advertising? Wondering how to make YouTube ads work for your business? To explore how to reach more customers with YouTube ads, I interview Tom Breeze. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to […] The post YouTube Ads: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

Can You Use Multiple Conversion Tracking Pixels on a Page?

Grow Traffic Blog -

Tracking pixels are an extremely important component to any sales funnel. They’re the code that allows you to track information about your visitors, particularly their conversions. Without the appropriate tracking pixel, you won’t have the relevant data in Google Analytics, in Facebook Insights, or in whatever other analytics software you want to use. Not to mention all of the affiliate tracking code that’s becoming more and more common every year. The question is, do you need to pick one tracking pixel, or can you include more than one piece of tracking code on a single page? A Simple Answer The short answer is “generally, yes” you can add more than one piece of tracking code to any given page on your website. This is very common for landing pages and “thanks for buying” pages, for example. Facebook Ads want to track data one way, Google Analytics and Google Ads track it another way, and if you want fluid information on both of them, you need both pieces of tracking code. I can’t give you an unqualified answer, right? Those of you who have been reading my blogs for a while now know I never give a straight answer. There are a few reasons why this might not be the case, and a few issues you might run into, so let’s talk about them. Multiple Google Ads Tracking Pixels One common misconception I’ve come across on the Google Product Forums and elsewhere is that your Google tracking pixel is associated with an individual ad campaign. These users believe that each ad campaign has its own associated tracking pixel. If each campaign has its own tracking pixel, you would run into issues where you have one order confirmation page that is triggered from multiple different landing pages. You would need multiple copies of the Google tracking pixel, one for each ad campaign, on that page. It would be a complex mess of referrer data and tracking. Obviously, the easiest solution here would be to make multiple visually identical confirmation pages, one for each landing page, but that can spiral out of control quickly. Thankfully, none of this is the case. The fact is, your Google Ads tracking pixel is associated with your account, not with any one campaign or ad set. You put the one instance of tracking code on your confirmation page, and you’re good to go. Google’s tracking is smart enough to track user information from page to page, and can carry that information forward from the moment the user clicks your ad to the moment they convert. In fact, due to the slow expiry of cookies, Google Ads can track a user who clicks on your ads but doesn’t convert for up to 30 days. There’s no need for multiple tracking code snippets or anything else complex like that. All of the complexity is on Google’s back end. Multiple Analytics Suites Let’s say that you want to track three different sources of traffic to your landing page. You only have one landing page, but you have traffic coming from Google Ads, from Facebook Ads, and from Twitter Ads. You want to be able to associate what conversions come from which source. Can you do it? In this case, you will need to be installing three different tracking pixels to your landing page and confirmation page. You need the Google Analytics tracking pixel, the Facebook Pixel, and the Twitter Universal Website Tag. All three of these code snippets is a script that loads when the relevant part of the website loads. Usually, this is in the header of your site, though some frameworks might put it elsewhere, and sometimes you want it attached to specific sections of a page. It depends on your site architecture. The key is that all three of them go in the same place in your code. Can you plug in all three of these tracking code strings without issues or conflicts? In general, yes. All three of them are stand-alone, self-contained pieces of code that call scripts hosted on their respective sites. One issue you could run into is instances where you’re flagging certain actions on a page as events to be tracked by individual tracking snippets. This can get pretty clunky in your code, though there’s no real way around it. The biggest potential problem is not with tracking your data, it’s with accuracy in cases where the user comes from multiple sources. For example, let’s say a user finds your product through a Google search and clicks on your Google Ad. They land on your landing page, but they choose not to convert. They have 30 days before the Google Ad tracking snippet expires. Now say that 28 days later, the user remembers you and looks you up on Facebook. They click a link on your Facebook page that leads them to the same landing page. This time, they go through and convert. Which analytics app gets the conversion recorded? Google has a valid claim to the conversion from being the original source of the visitor, but Facebook is the most recent touch, and thus the most immediately relevant. The answer is that both apps will track the conversion, and it’s up to you to realize that some of your conversions will be duplicated. This is actually a pretty complex problem, and it’s something that engineers at Google and Facebook – as well as other agencies – struggle with. Facebook added some advanced tracking configuration options in 2017 to help with this issue, but it’s still something you need to be aware of that could happen. Google also has their own tool to assist with this, called the Google Tag Manager. The Google Tag Manager supports a wide range of tracking pixels from a large number of analytics apps and affiliate tag trackers, including Adobe Analytics, AWIN, Cxense, Hotjar, Salesforce, Personali, Snowplow, Tune, and Webtrekk. If you’ve never heard of most of those, don’t worry; neither have I. Regardless, you can check the full list here. Facebook even has a tutorial on how to add their tracking pixel in the Google Tag Manager here. The other issue you might encounter with multiple pieces of tracking code is simply copy-and-paste errors. You have to copy code from one source, paste it into your site’s code, then copy a second set of code and paste it in as well. It’s easy to accidentally shift around a bracket and break everything, if you’re not careful. So, you know. Be careful. Multiple Affiliate Network Tags Affiliate network tracking comes in a very wide range of complexity. Some, like Amazon Affiliate links, are simply bits of code added on to Amazon links. Others might need to be run through a redirect page. Some can have Google UTM parameters added on top, while others might be disrupted if too much is going on. I can’t give you a simple, clear answer as to whether or not you can add any two given affiliate network tags to the same page. They work in too many different ways. The main problem you might encounter when tracking multiple affiliate networks is if they both track the same thing. If the same vendor is on multiple networks and you’re also using both networks, you could find that one sale is tracked by both networks. Suddenly two networks are supposed to pay you for one conversion, meaning the advertiser is over-charged, meaning the networks need to investigate. It’s fairly likely – and reasonable – that this will be considered fraud, and they will come down on you like a sack of hammers. The best solution to this is to be careful with what affiliate networks you’re tracking on any individual page. Generally, your pages want to be single-focused enough that they’re only tracking one product on one network, anyway. Of course, everyone has their own setup, so I can’t say how your site should handle everything in an ideal situation. Just map everything out and look for conflicts, I guess. Multiple Instances of One Pixel Now let’s go to another situation. You’re a marketing agency, and you want to track customer data with your agency-level Facebook pixel. You also want to track the customer’s individual data with their own Facebook pixel. Since you want to track the same data in two different places, you can handle this in several ways. The first thing you might consider doing is saying “screw it” to your customer’s pixel and just tracking everything with your pixel. After all, you can drill down to just stuff coming from their domain, so you can export a report for them. What happens, though, if the customer decides to cancel their contract with you? They can’t get reports on their data anymore. They don’t have their own historical data to work with. It’s a big mess that no one wants to deal with. The second thing you might consider is to paste in two different copies of the tracking pixel on the site. This works, but it’s clunky. See, both pixels will be initializing the same script, so the same script is running twice for every user. This can slow down the page and, in some cases, cause conflicts. You may end up with duplicate data, with every conversion being tracked twice for each tracking pixel, since the script is running twice. So, that method is out. The actual answer is to realize that the Facebook tracking pixel is smart enough to be able to handle more than one ID. In the tracking pixel code, you’ll see a line that looks like “fbq(‘init’, ‘{{pixel_ID}}’);”, up near the top. This is the line that calls the specific pixel ID, telling Facebook which ID should have this data assigned to it. You can just copy that line, though, and change the Facebook Pixel ID for the second line. You’ll end up with something like: fbq(‘init', ‘{{pixel_ID_1}}'); fbq(‘init', ‘{{pixel_ID_2}}'); This allows one script to refer one piece of tracking data to two different IDs at the same time. You get the data for your overview analytics, and the customer gets the data for their analytics. One thing you need to make sure of in this scenario is that the customer doesn’t start using the wrong ID for other marketing they’re doing on the side. You don’t want them to start sending data from strange sources to your main analytics. Google is a little less graceful with handling tracking multiple properties on one landing page. They can do it with the new Universal Analytics code, the analytics.js script. If you’re still using the old ga.js script, though, you can’t use more than one copy. You can use one of each and it should work. They have a whole article about tracking across multiple domains and tracking across multiple properties, so you can explore the Analytics Help Center to find the information that most closely suits your situation. Your Turn Have you ever needed to track the same conversion or the same piece of referral data in multiple analytics suites? How did it work for you? I’m curious what kind of configurations you’re all using out there, and how tracking it all has worked out. Some of you are probably doing some pretty insane things, and I love reading the crazy stories. Let me know! The post Can You Use Multiple Conversion Tracking Pixels on a Page? appeared first on Growtraffic Blog.

How to Reduce Your Facebook Ad Spend With Smart Targeting

Social Media Examiner -

Want to lower your Facebook ad costs? Looking to improve your Facebook ad targeting? In this article, you’ll discover three ways to build highly targeted Facebook audiences based on niche interests. How Researching Audiences Improves Ad Conversions Facebook is one of the biggest drivers of consumer spending/purchases online. In fact, the power of Facebook for eCommerce […] The post How to Reduce Your Facebook Ad Spend With Smart Targeting appeared first on Social Media Marketing | Social Media Examiner.

Email Marketing Nightmares: The Journey: Season 2, Episode 13

Social Media Examiner -

Are your email marketing messages working as well they used to? Then watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch The Journey This episode of the Journey explores what happened when the Social Media Examiner team was faced with a dilemma. Delete 150,000 […] The post Email Marketing Nightmares: The Journey: Season 2, Episode 13 appeared first on Social Media Marketing | Social Media Examiner.

6 Ways to Use IGTV for Business

Social Media Examiner -

Wondering how to add IGTV content to your marketing mix? Looking for creative ideas for your Instagram TV videos? In this article, you’ll find six ways to use IGTV to grow your brand’s visibility with a new Instagram audience. #1: Reach a New Audience With Previously Published Video Content IGTV provides the perfect opportunity to […] The post 6 Ways to Use IGTV for Business appeared first on Social Media Marketing | Social Media Examiner.

How to Better Manage Social Media Teams: 3 Useful Tools

Social Media Examiner -

Looking for tools to improve your marketing team’s social media workflow? Wondering which tool will best fit your needs? In this article, you’ll find three social media management tools with valuable features for marketing teams. #1: Review Your Team’s Social Media Posts Before They Publish With Statusbrew Once you’ve registered and added your team members […] The post How to Better Manage Social Media Teams: 3 Useful Tools appeared first on Social Media Marketing | Social Media Examiner.

How to Use Event Tracking in Facebook Analytics: Event Source Groups

Social Media Examiner -

Want to better understand how your customers interact with your online channels? Have you considered using Facebook Analytics event source groups to find out? In this article, you’ll learn how to set up event tracking and use event source groups in Facebook Analytics to analyze customer behaviors. What Are Facebook Event Source Groups? An event […] The post How to Use Event Tracking in Facebook Analytics: Event Source Groups appeared first on Social Media Marketing | Social Media Examiner.

Why Digital Marketers Can Always Improve – Here’s Why #194

Stone Temple Consulting Blog -

No matter how much experience you have leading a digital marketing department, you can always improve. In this episode of our popular Here’s Why digital marketing video series, Mark Traphagen reveals the biggest needs for improvement in enterprise-level digital marketing. Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why Resources Korn Ferry CMO Pulse Survey 2018 Why You Need to Adopt a Winning Analytics Philosophy See all of our Here’s Why Videos | Subscribe to our YouTube Channel Transcript Eric: Mark, no matter how much experience we have as digital marketers, we can always get better, right? Mark: So right, Eric. Eric: What are some areas in which all online marketers could probably use some improvement? 1. Improve analytics Mark: The management consulting firm Korn Ferry recently surveyed over 200 CMOs and marketing leaders to find out. The number one area these marketing executives said they needed to make progress in was analytics. Thirty-nine percent of them said that while they were investing more in analytics, they still felt their use of analytics was immature. Eric: As it happens, we have a Here’s Why video on how to develop mature analytics philosophy. Any insights on why these CMOs are finding it so difficult to get better at analytics? Mark: The respondents said that their biggest problem is finding qualified analytics professionals. So, if you’re pursuing a marketing career, might be a good idea to get some analytics and data science training. Eric: That’s a big pain point. What are these marketing leaders most excited about though? 2. Pursuing personalization Mark: Right now it’s the whole area of personalization. Eric: Okay, so explain what that means. Mark: Simply put, marketing personalization is using technology and analytics to try to deliver an experience to each user that feels customized just for them. Now, as with many other areas brought up in the survey, this is something marketers are hotly pursuing but still don’t feel like they do very well. Eric: If marketers are feeling so challenged, what’s the main problem? Is it a lack of resources? Mark: Surprisingly no. By a wide margin, the number one challenge they list is a lack of organizational alignment. They feel that the rest of their organization from the top-down doesn’t really understand or fully value what they do. A third of those singled out their CEO in particular as not being supportive or lacking understanding. And hey, I’ve always been thankful that you haven’t been a problem. Eric: For many years, I was the marketing of our agency, actually. So yeah, I think I get it. Mark: But if that’s not the case, you marketing leaders need to make it a regular part of your job to help educate your co-executives on your role and how they can support it. Eric: And perhaps even more important, how your role supports that function. Mark: That’s a great point. Eric: What’s another pain point for these enterprise marketers? 3. Tying marketing results to company performance Mark: A big one is they know they need to do a better job of tying their results to their company’s performance. Slightly less than half of the respondents feel like they do this with any degree of effectiveness. Eric: Sounds like professional marketing leaders still have a lot of work ahead of them. How else can we help? Mark: I’ll be bold enough to suggest that these Here’s Why videos are a great start. Over the past three years, we’ve built a library of these free videos approaching 200 episodes. Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why See all of our Here’s Why Videos | Subscribe to our YouTube Channel

YouTube Officially Rolls Out YouTube Stories

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore YouTube’s rollout of YouTube Stories to more creators. Our special guest is Steve Dotto. Watch the Social Media […] The post YouTube Officially Rolls Out YouTube Stories appeared first on Social Media Marketing | Social Media Examiner.

Twitter Marketing: Creative Ways to Connect With Your Audience

Social Media Examiner -

Wondering how Twitter engagement can help your business? Looking for tips on sharing authentic tweets and conversations with prospects? To explore creative ways to interact with your Twitter fans, I interview Dan Knowlton. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works […] The post Twitter Marketing: Creative Ways to Connect With Your Audience appeared first on Social Media Marketing | Social Media Examiner.

LayerHost.com Announces a Launch Event in Los Angeles, CA Celebrating it’s Company’s Rebranding

My Host News -

LOS ANGELES, CA – LayerHost, an IaaS (infrastructure-as-a-service) company, and a premier server hosting and IP transit provider with an emphasis on DDoS mitigation, is celebrating the rebranding from its former name and shift of focus, Global Frag Networks and gaming servers, respectively. A launch party is planned at Mrs. Fish, 448 S Hill St. Los Angeles, CA 90013 on Thursday, January 10th from 6PM to 10PM. The mood will be set by an in-house DJ, and the dance floor will subsequently be open for business. Delicious hors d-oeuvres will be provided by Mrs. Fish from their signature menu, and the open bar will feature cocktails concocted by the mixologists of the establishment. There will be a raffle with prizes, including an Apple watch, an iPad, as well as a special prize which will be announced at the event. All guests will receive a custom LayerHost branded swag bag full of awesome goodies. Entry to the event will require a ticket, so please RSVP at http://launch.layerhost.com. The roots of the company can be traced back to 2008, back when it was called Global Frag Networks. The operations of Global Frag Networks were rooted deeply in the game hosting industry of the time, serving as the web hosting provider for such games as: Counter Strike 1.6, Day of Defeat and Team Fortress Classic. With such a direct connection to video games, the name “Global Frag Networks” was strangely appropriate. But as the gaming industry privatized the hosting of their games, that is, game developers began to host their own servers for its multiplayer matches, a necessary pivot was desperately needed (and desired). In 2012, still under the name Global Frag Networks, the services provided by the company began to expand to include colocation, IP transit, as well as DDoS mitigation. As the company outgrew its previous operations, the same operations which its foundation was built upon, it became evident that a new name had to be created. Welcome into the arena, LayerHost, as the complete rebranding of Global Frag Networks. The growth of LayerHost saw many challenges and accomplishments, and the lessons learned throughout ultimately led to the optimization of how the company does business today. LayerHost has learned from its journey, and ultimately, has the same priorities in mind which made operations under Global Frag Networks successful: the focus on the clients, as well as their complete satisfaction. Given this in mind, this launch party is a toast from LayerHost to all of the guests in attendance, and to those who unfortunately will not be able not make it. It is a big “thank you” to all of the clients who made Global Frag Networks successful and allowed it to transition to LayerHost, those customers who still are with the company today, and to all of the amazing new faces which LayerHost would be humbled and excited if given the opportunity to partner in mutual growth. Also, it highlights the efforts of the founder and CEO, Mohamad Kazah, who started the company as the aforementioned Global Frag Networks and now, has a small team of hard-working individuals with LayerHost. And because of the company growing to a state where there are several dedicated employees, it is also a celebration of the team’s hard work. But most of all, to the old friends and the new friends LayerHost will meet at the event, it serves as a way to say a big thank you, as well as a session to relax, enjoy good food, treats, and company. Please RSVP at: http://launch.layerhost.com The venue chosen for the event is the exquisite sushi restaurant, Mrs. Fish located in the heart of Downtown, Los Angeles. When you walk inside, the magnificent plethora of artwork on display by artists from Japan makes it difficult to establish the line between restaurant and museum. However, when you see the presentation of the food mimicking the real-life art on display at Mrs. Fish, only then does it become evident that there needs no distinguishing; it’s both. LayerHost chose this venue not only because they believe the guests will have an amazing experience there during the launch party, but because the ambience and je ne sais quoi mirrors that how the company interacts with its clients and operates. At LayerHost, even though the provided services such as: dedicated server hosting, IP transit, DDoS mitigation and VPS hosting are equivalent, if not better than the other providers, they pride themselves on giving the customers an experience that is hard to beat. This is possible because at LayerHost, the satisfaction rating of client is the quantifiable measure which comes before revenue and quotas. When you partner with LayerHost and and benefit from their products and unmatched reliability, you not only get an amazing product, but an unforgettable experience as well. While the food of Mrs. Fish seeks to titillate your taste buds and the artwork, the senses, LayerHost operates to ensure that the care that their clients receive after the transaction is nothing short of a tender, familiar interaction. In this sense, the launch party for the rebranding of LayerHost is nothing more than a welcoming family gathering, complete with great food, elegant drinks, great music, great company and thoughtful gifts put together by the team. LayerHost hopes to see all of you in attendance and cannot wait to spend time with all of you!

Bluehost Expands Offerings with the Launch of WordPress Pro

My Host News -

AUSTIN, TX – – Bluehost, an Endurance International Group (NASDAQ: EIGI) company and top-rated web host by WordPress.org, continues to evolve its platform with the launch of WordPress Pro, an all-inclusive web hosting package optimized for WordPress websites. In addition to improved performance, WordPress Pro bundles popular add-ons like JetPack analytics, domain privacy, CodeGuard, and Sitelock into a new, easy-to-use customer Marketing Center. “Bluehost is committed to continually evaluating and improving the hosting experience for our WordPress customers through innovation, new technologies, and customer feedback,” said Suhaib Zaheer, general manager, Bluehost. “WordPress Pro is a compilation of Bluehost’s popular services and tools packaged into an intuitive and easy to use website management experience. In addition to existing tools, WordPress Pro features the new Marketing Center dashboard, which will help customers save time by bringing important website analytics into a single view.” The new Marketing Center, a dashboard included in all WordPress Pro packages, streamlines the management of multiple channels into a single view. From the Marketing Center, customers are easily able to monitor and manage SEO, social media, site analytics, and business reviews from Google and Bing. Website owners no longer need to log into a variety of third-party dashboards to manage their WordPress websites. WordPress Pro is available in three packages: Build, Grow, and Scale, allowing small businesses to pick the plan that best fits their needs and growth plans. Build is the perfect entry point for professionals who have simple website needs but want improved performance over traditional website hosting. Grow is ideal for users with more complex needs and want control over their traffic dynamics and ad revenue. Scale fits the needs of small businesses with a large catalogue of content looking for advanced website features and hands-on support. “We are extremely proud of this new web hosting experience And cannot wait to share it with the WordPress community at WordCamp US in Nashville this weekend. Attendees can stop by our booth for a demo of WordPress Pro and learn more,” stated Brady Nord, vice president of product development. “Whether through our engagement with the community or our WordPress focused solutions, Bluehost is committed to supporting the growing number of WordPress users around the world.” Since 2013, Bluehost has been a global sponsor of WordCamps, community organized conferences that take place in cities around the world where WordPress enthusiasts meet to share knowledge about the online platform. Bluehost has renewed its sponsorship for 2019 and will continue to attend, speak, and support the WordPress community. About Bluehost Bluehost, an Endurance International Group company, is a trusted partner for WordPress users. Founded in 2003, Bluehost enables novices and experts alike to create and maintain a web presence with reliable web hosting, eCommerce tools, marketing applications, automated security, and WordPress tools. Its one-stop dashboard makes it easy for users to manage many aspects of their website from metrics to site security. Built on open source technology, Bluehost continues to support and participate in a wide range of open source projects to help push the internet to its full potential. For more information, visit www.bluehost.com. About Endurance International Group Endurance International Group Holdings, Inc. (NASDAQ: EIGI) helps millions of small businesses worldwide with products and technology to enhance their online web presence, email marketing, business solutions, and more. The Endurance family of brands includes: Constant Contact, Bluehost, HostGator, Domain.com and SiteBuilder, among others. Headquartered in Burlington, Massachusetts, Endurance employs over 3,700 people across the United States, Brazil, India and the Netherlands. For more information, visit: www.endurance.com.

Web.com Acquires Leading Domain Name Aftermarket Platform, NameJet

My Host News -

JACKSONVILLE, FL – Web.com Group, Inc. on Monday announced it has acquired from Tucows, Inc. all remaining interest in the domain name aftermarket platform, NameJet, LLC. With this transaction, Web.com now owns two of the top platforms in the domain name aftermarket. The company also owns SnapNames Web.com, LLC, a pioneer in the domain name aftermarket space. NameJet launched in 2007 as a joint venture between eNom, Inc., a subsidiary of Tucows, and Web.com subsidiary, Network Solutions, LLC. Like SnapNames, NameJet has exclusive partnerships with top domain name registrars across the globe and helps domain professionals, businesses and individuals acquire valuable domain names, including those that have recently expired. “This move to complete ownership aligns with our goal of nurturing our core domain business, supporting and anticipating the diverse needs of our customers, and driving new opportunities for innovation and growth,” said David L. Brown, Web.com’s chief executive officer and president. “We welcome the NameJet team to the Web.com family and are excited to leverage their thought leadership and expertise as we continue to invest in the aftermarket industry,” added Michael White, aftermarket vice president for Web.com. “Web.com has been a great partner and we look forward to working with and leveraging their aftermarket expertise in the future,” said David Woroch, domains executive vice president for Tucows. About Web.com Since 1997 Web.com has been the marketing partner for businesses wanting to connect with more customers and grow. We listen, then apply our expertise to deliver solutions that owners need to market and manage their businesses, from building brands online to reaching more customers or growing relationships with existing customers. For some, this means a fast, reliable, attractive website; for others, it means customized marketing plans that deliver local leads; and for others, it means customer-scheduling or customer-relationship marketing (CRM) tools that help businesses run more efficiently. Owners from big to small can focus on running the companies they know while we handle the marketing they need.

Atlantic.Net Announces Partnership with Veeam to Enhance Protection and Availability of Critical Data

My Host News -

ORLANDO, FL – Atlantic.Net, a leading cloud services provider, today announced a partnership with Veeam® Software, the leader in Intelligent Data Management for the Hyper-Available Enterprise. As a registered partner in the Veeam Cloud & Service Provider (VCSP) program, Atlantic.Net customers can access data protection and availability solutions powered by Veeam to bolster their disaster recovery and business strategies that protect their critical data. Veeam Availability Suite delivers hyper-availability for all workloads — virtual, physical, and cloud— from a single management console. Veeam Availability solutions provide fast and reliable recovery of applications and data, bringing backup and replication into a single software solution. Atlantic.Net customers’ access to Veeam-powered solutions comes at a critical time in the cloud industry, as disaster recovery and replication is more significant for a business than ever before. “Atlantic.Net’s partnership with Veeam enhances the overall security of our clients’ information in the event of data loss or disaster recovery. In addition to our current backup and recovery offerings, we are now able to leverage Veeam’s intelligent data management capabilities,” said Marty Puranik, CEO of Atlantic.Net. “It’s important that we ensure the continued availability of our clients’ most valuable assets. Working alongside Veeam will further solidify our position as a secure hosting leader.” “We’re thrilled to welcome Atlantic.Net to our VCSP partner program,” said Matt Kalmenson, Vice President, Service & Cloud Provider Sales at Veeam. “We’re confident in their ability to deliver Veeam–powered solutions to enable their customers to meet the challenging data protection and availability demands of today’s digital transformation era.” For more information on Atlantic.Net’s partnership with Veeam, please visit https://www.atlantic.net/veeam-services/. About Atlantic.Net Atlantic.Net is a global cloud services provider with over 24 years of experience, specializing in Windows, Linux, and FreeBSD server hosting. Atlantic.Net provides business-class dedicated and cloud hosting solutions with a focus on security, compliance, and simplifying the experience for users. Additionally, Atlantic.Net offers fully-managed environments, security, and compliance-focused solutions across all its hosting facilities in San Francisco, New York, London, Toronto, Dallas, Ashburn, and Orlando. With a range of certifications, along with SSAE 18, SOC 2, SOC 3, HIPAA, and HITECH-audited data center infrastructure, Atlantic.Net is a security-first provider. For more information, please visit www.atlantic.net.

A2 Hosting Announces Proprietary Plugin Compatible with WordPress 5

My Host News -

ANN ARBOR, MI – A2 Hosting, a committed provider of high-performance shared hosting, WordPress Hosting, and more, today announced that its A2 Optimized Plugin will be compatible with WordPress 5. WordPress 5 first entered beta in October, and is slated for a full release in the very near future, WordPress 5 features a complete redesign and reimagining of the WordPress Editor. The update also includes improvements to the WordPress Rest API, enhancements to the custom theme and page building experience, and an overall more intuitive experience. With an eye on simplicity, A2 Hosting provides a hosting environment that meets WordPress requirements by default. In other words, there’s no tinkering required on your end to get your site up and running smoothly (and with greater security). The A2 Optimized plugin is designed to help users easily optimize their WordPress sites for speed, security, and performance. To that end, it’s designed to automatically configure W3 Total Cache, optimizing your website with minimal effort on your part. These tools and utilities will assist A2’s clients in building the best website possible, allowing them to focus on content and branding rather than optimization. The plugin is offered free of charge, with additional features available to A2 Hosting customers. “At A2 Hosting, we always strive to offer the best experience imaginable for our clients,” explains Brad Litwin, Marketing Manager at A2 Hosting. “To that end, our shared environment meets WordPress’s recommended hosting environment by default, and we offer a comprehensive set of Managed WordPress hosting solutions. Our experts are also constantly testing the ideal WordPress configuration, tweaking it to offer the fastest page loads, best performance, and highest security possible.” “Providing webmasters with a seamless upgrade to the most game-changing version of WordPress yet is one more aspect of our commitment to excellence, and one more way our plugin can enhance our clients’ WordPress experience,” he continues. “Clients are free to enjoy all the versatility WordPress has to offer, without the technical challenges it can present – to focus on building their site, writing content, and promoting their brand while we manage the rest.” A2 Hosting, Inc. is a high-performance hosting company located in Ann Arbor, MI. A2 Hosting provides their customers with ultra-reliable solutions and 24/7/365 US-based support from their Guru Crew team. Since 2003, A2 Hosting has offered innovative, affordable and developer friendly website hosting for personal homepages up to full-service solutions for businesses of all sizes, based in all locations. Each A2 Hosting service is hosted on their fine-tuned SwiftServer Hosting platform. Customers seeking an additional speed boost can host on A2 Hosting’s Turbo Servers featuring page load speeds up to 20X faster compared to competing hosts. To learn more about A2 Hosting, visit https://www.a2hosting.com About WordPress WordPress started in 2003 with a single bit of code to enhance the typography of everyday writing and with fewer users than you can count on your fingers and toes. Since then it has grown to be the largest self-hosted blogging tool in the world, used on millions of sites and seen by tens of millions of people every day. WordPress started as just a blogging system, but has evolved to be used as a full content management system and so much more through the use of thousands of plugins, widgets, and themes. WordPress is limited only by your imagination.

Codero Selected by Microsoft to Participate in Azure SQL Database Managed Instance Pilot

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OVERLAND PARK, KS – Codero Holdings, Inc. (Codero), a leader in managed hosting and technology enablement, has been chosen by Microsoft as one of a select group of Datacenter Optimization Partners to pro-actively support and manage Azure SQL Database Managed Instance as part of a pilot program. Managed Instance is a new resource type in SQL Database that streamlines the migration of SQL Server workloads and combines the best of SQL Server with all the benefits of a fully managed database service. This pilot is designed to accelerate SQL Server migrations to Azure SQL Database Managed Instance, the optimal destination in the cloud for businesses that have performance and latency IO requirements. Customers who migrate to a managed instance will receive back-end management from Microsoft — including OS patches, redundancy, and high availability guarantees — while Codero provides pro-active, premium management to ensure each company’s database keeps up with organizational growth and ever-changing demands. As a participant in the Microsoft Azure Cloud Solution Provider Program, Codero’s team is certified to manage Azure-based services, having already migrated 1,000-plus servers to Azure in 2018. “We are well versed and experienced in architecting, optimizing, and managing Azure environments, and we’re ready to help customers achieve such an improvement in their database performance, reliability, and ROI that they notice a big difference in their day-to-day operations,” Codero Chief Revenue Officer Ric Riddle said. “It’s an honor that Microsoft has selected us as a trusted pilot participant, and we look forward to making lifetime believers out of many new SQL Managed Instance customers in the months ahead.” As IT management becomes more challenging for time- and resource-strapped in-house IT teams, companies are migrating to managed solutions for systems they have traditionally hosted on-premise, including SQL Server. Azure SQL Database Managed Instance is highly compatible with on-premise SQL Server so that migration and onboarding are easier and less time consuming. Once migrated, customers experience up to 30 times improved throughput and latency and up to 100 times faster queries and reports with in-memory technologies, according to Microsoft. The cloud-based model also brings dynamic scalability and up to 406 percent ROI versus on-premise or hosted databases. To get started with migration or learn more about Azure SQL Database Managed Instance managed by Codero, chat with a representative at http://www.codero.com. About Codero Codero helps customers and partners thrive in the cloud. A technology enabler that facilitates the adoption and use of advanced and custom cloud solutions, Codero provides managed, dedicated, and hybrid multi-cloud services, backed by exceptional customer service. The company offers a diverse portfolio of fully managed offerings from bare metal servers within its own data centers to custom cloud and technology solutions. Codero serves over 3,500 customers worldwide.

B2B Instagram Content: Tips and Tools for Marketers

Social Media Examiner -

Ready to put your company on Instagram? Wondering how to publish B2B Instagram content that supports business goals? In this article, you’ll find tools to help you deliver Instagram content that will raise brand awareness, strengthen customer loyalty, and grow an engaged community. Why Should Your B2B Company Build a Presence on Instagram? Contrary to […] The post B2B Instagram Content: Tips and Tools for Marketers appeared first on Social Media Examiner.

Goodbye Facebook Video: The Journey, Season 2, Episode 12

Social Media Examiner -

Are you producing long-form video on Facebook? Then watch The Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey Episode 12, explores what went down “behind the scenes” when the team at Social Media Examiner canceled three Facebook shows. What do they discover? How do […] The post Goodbye Facebook Video: The Journey, Season 2, Episode 12 appeared first on Social Media Examiner.

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