Industry Blogs

How to Add Instagram Action Buttons to Your Business Profile

Social Media Examiner -

Want to sell tickets or take reservations on Instagram? Looking for a way to let customers purchase from you without leaving Instagram? In this article, you’ll learn how to set up Instagram action buttons to let customers do business with you via your Instagram business profile. What Action Buttons Are Available on Instagram? Instagram has [...] The post How to Add Instagram Action Buttons to Your Business Profile appeared first on .

Pinterest Profile Changes: What Marketers Need to Know

Social Media Examiner -

Do you use Pinterest to drive traffic to your blog or business? Wondering how the latest Pinterest changes will affect your account and overall marketing approach? In this article, you’ll discover the latest Pinterest updates and how to leverage them to improve your business presence. #1: Business Profiles Feature Dynamic Cover Images The first noticeable [...] The post Pinterest Profile Changes: What Marketers Need to Know appeared first on .

How to Optimize Your Instagram Profile for Business

Social Media Examiner -

Want to make a stronger first impression with your Instagram profile? Wondering how to add branding and personality to your Instagram bio? In this article, you’ll discover useful tips to help you build and optimize an Instagram profile for business. #1: Choose a Quality Profile Photo That Reflects Your Branding First and foremost, your Instagram [...] The post How to Optimize Your Instagram Profile for Business appeared first on .

How to Build a Facebook Ads Funnel by Modeling Email Sequences

Social Media Examiner -

Want to scale your most successful email marketing funnels? Wondering how a Facebook ads funnel can help? In this article, you’ll discover how to create a sequence of Facebook and/or Instagram ads based on your email marketing funnel. #1: Outline Your Ad Sequence Funnel Most sales funnels include an email follow-up sequence, which is a [...] The post How to Build a Facebook Ads Funnel by Modeling Email Sequences appeared first on .

Which Countries Have The Highest CPM Payout Rates?

Grow Traffic Blog -

When you’re running a website, you want to monetize it. When you want to monetize your website, you want to use a kind of advertising that will get you as much money as possible. Now, CPM ads are about the bottom end of this spectrum. These are display ads; advertising that pays you when real users see the ads, and don’t care whether or not they’re clicked. CPM display ads pay less than other kinds of ads, like CPA, CPC, or Affiliate advertising. On the other hand, you have to do the least amount of work to monetize your audience. You don’t have to convince people to click, you just have to get eyes on page. Also, it’s worth noting that what we’re talking about today isn’t strictly CPM. CPM, or Cost Per Mille, usually refers to the amount an advertiser pays to show their ads. The CPM of an ad network, then, is the amount of money you pay to show your ads to a thousand people. When you’re talking about running display ads and earning money – or specifically about the payout rates of an ad network – you’re talking about the RPM of the ads. This is the Revenue Per Mille, or the amount of money you make per thousand views. RPM and CPM are not the same. The ad network you’re using will always be taking a cut of the profits, unless they’re charging the advertiser for additional services. You often read an ad network talking about paying 80% rates, or what have you; this is the amount you get from what the advertiser pays. If an advertiser pays the ad network $100 for 1,000 views, their CPM is $100. If the ad network then pays you $80 for 1,000 views, your RPM is $80. The ad network has taken a 20% cut of the transaction. This is, incidentally, why many sites opt to sell their ad space manually or on an open market like BuySellAds. If you do the legwork yourself, you can earn more because the ad network isn’t taking a cut. On the other hand, that means investing the time and effort of managing your advertisers yourself, which also means implementing fraud protection and other systems to maximize the quality of your traffic. There are tradeoffs with every transaction. Mitigating Factors There are, to put it simply, a ton of different factors that go into the calculation to determine your CPM. Here are just some of them: Ad Network. Every ad network will have different CPM rates, even for the same site. This is because they calculate everything based on all of the other factors, up to and including the size and demographics of their advertisers. The same site will get different RPM on different ad networks, even without changing a thing. Country of Traffic. The main focus of this article, the country your traffic comes from tends to have a huge impact. Some countries pay better than others, though of course that in turn depends on how well suited the traffic you refer is to that country. If you’re a website in Spanish talking about Spain tourism, you’re going to get the best ad rates from a Spanish-focused advertising network, rather than something like AdSense or AdMob. Language of Traffic. Similar to the country of traffic, the language of the traffic matters. Globalization aside, generally English-language content will pay the best, though it also often pays the worst. As usual, suiting your language and location to the content is ideal. In some areas, secondary languages are useful and can be valuable, such as Spanish content in states bordering Mexico, or French content in ads that target Quebec. Display Location. Ads showing above your content in a top bar are going to make more money than ads showing in the footer. Ads in the sidebar are generally, but not always, going to make more than ads showing sporadically within content. Ads showing in targeted lists, like an email newsletter, are likely going to make more. The display location matters. Device Type. PC ads and mobile ads have different rates, and this will in turn affect rates from other elements on this list. If your content is more focused on mobile topics like apps, you’ll earn more from ads reaching mobile users than from desktop users, for example. Site Statistics. All kinds of demographics and statistics go into calculating the RPM of your potential ads. If you have a lot of traffic, or are highly positioned in your industry, you can likely command higher rates than much smaller sites and generalist blogs. If you have a narrow demographic, your users are more valuable to certain advertisers, and you can get higher rates from those – but lower rates from less relevant advertisers. Traffic Volume. Worth noting separately, the more traffic you have, the more doors are open to you. Many of the best, highest paying display advertising networks will only work with sites that have 500,000 or more monthly average views. Some start at a million. These tend to command a premium, because they’re large and valuable to advertisers. Smaller sites have to make do with smaller payouts. Content Industry. Different general industries tend to have different average rates. For example, according to MonetizePros, industries like Entertainment will range from 30 cents to $4.50 for RPM, while something like Parenting might range from $1 to $5. Finance tends to have high rates, due to the average value of a conversion. Something like sports, gaming, or food will have lower rates, again due to the average value of the conversion. Spam Percentage. The more bots and the more fake views your site sends, the lower your rates are going to be. This is some relatively minor variance, though, for one reason: you get cut off at a certain point. If you refer too much spam, many ad networks would rather ban you from their network entirely than have to deal with the potential reverted payments or unhappy advertisers. Suffice to say, the more spam you have, the lower your rates will be. So as you can see, there are far too many factors to reliably say anything about any rate. You can isolate one factor and show some metrics for it, but those metrics can have a very wide range based on the other factors. Looking Into Data There are a ton of different sources of data for average CPM or RPM rates, throughout the last few years and across different ad networks. The fact is, it’s pretty hard to get any consistent source of reliable data. Everyone has to work off of the data set available to them, and the sources – like AdSense directly – aren’t entirely likely to publish complete access to data sets. WebRash in 2016 published this list of average CPC rates for various countries. The top ten countries they found were the United States, Canada, the United Kingdom, Germany, Thailand, Japan, the United Arab Emirates, Switzerland, and Italy. From this list, the top few are fairly standard. The United States, Canada, and the United Kingdom are all generally going to top the lists. They’re the major English-speaking countries – along with the missing Australia, which is at position number 77 on their list – and they tend to have the most purchasing power for their audiences. A couple of these entries are a bit of a surprise. Thailand isn’t a country we usually think of as having a lot of money or purchasing power, but within their own sphere of influence, they’re one of the largest available options. Of course, you can’t exactly harness the purchasing power of Thailand if you can’t publish valuable content in Thai. Digital Music News published a rundown of their own CPMs specifically for YouTube advertising. This is a narrow data set, but it does somewhat show the usual trends. It’s also slightly more recent, coming out in August of 2017. They found average CPM rates to be the highest in Norway, Germany, Moldova, Algeria, and South Korea. When they sorted based on playback-adjusted CPM rates, they got a slightly different list. Norway still tops it, but second is Algeria, with Germany, Moldova, and Finland rounding out the top five. In one of my own personal small-scale YouTube accounts, I can personally show different numbers. My top five countries based on CPM are Belgium, Finland, the Dominican Republic, Thailand, and Portugal. Adjusting the CPM based on playback shows the same top five, but in a different order: Belgium, Finland, Portugal, the Dominican Republic, and Thailand. It is, of course, worth noting how little the sample size is here. This test account only has one really popular video, which itself only has around 70,000 views. So, when you see something like Belgium having the highest CPM, that’s true. Belgium, in my analytics dashboard, shows a CPM of $22.97 and a playback-based CPM of $26.25. On the other hand, I only received a lifetime total of 7 monetized playbacks from Belgium, since my content here was focused on an English audience based in the United States. Finland has CPM of $17.59 and playback CPM of $21, but only 31 views. Meanwhile the vast majority of plays came from the United States, Canada, the United Kingdom, Poland, and Australia. In one major note about YouTube, you can expect the average CPM rates to be rising over the course of the next year. YouTube made a major change to monetization: in order to monetize a channel, that channel needs to have 4,000 hours of watch time on a rolling annual basis, and a total of 1,000 subscribers minimum. This cuts out a huge amount of small channels, which historically aren’t nearly as valuable as the larger channels. Whether this trend holds or whether it collapses into a new normal will remain to be seen. Moby Affiliates published a data set with a variety of different rates focused on mobile advertising. It’s worth looking into, even if it’s data from 2015 on average. One section of their data is on Facebook CPM rates. Now, unless you’re part of the Facebook publisher network, you aren’t making money from Facebook ads. However, if you’re part of the Instant Articles userbase or you’re part of the Audience Network, you can get some money. Facebook CPM based on country shows the highest as being Sweden, Denmark, Taiwan, the Netherlands, and Australia. Again, this is specifically for mobile Facebook ad CPM. Another set of data, from Forrester Research, looked at mobile ad spend. This data shows trends year over year, and shows the United States, China, the United Kingdom, Japan, and Germany at the top. China is trending higher and higher as their market grows and expands, again primarily in the mobile spheres. This is, however, simply ad spend overall, and is not explicitly tied to CPM rates. This is why you see China at the top: they spend a ton of money, but that’s more due to volume than to quality of ads. Overall Conclusions I can list off a list of countries with the “highest” CPM payout rates, but honestly the information isn’t going to do you much good. From what I’ve often seen, the best payouts come from the United States, Canada, Australia, and a few European countries like Switzerland, Sweden, the Netherlands, and Germany. That said, YOUR best CPM rates will depend heavily on where you fall amongst all of those mitigating factors I mentioned up above. The only way to find out is to run ads for a while and then look at your referral data. The post Which Countries Have The Highest CPM Payout Rates? appeared first on Growtraffic Blog.

Why SEO Is So Much Better Now (But Can Still Improve) – Here’s Why #170

Stone Temple Consulting Blog -

The villagers have caught a black hat SEO and bring him to the wise knight for trial. Let’s be thankful that SEO methods have come a long way since the ancient times of search engines! In this episode of the popular Here’s Why digital marketing video series, Stone Temple’s Eric Enge gives evidence that SEO has grown up in many ways, and shares best practices for more mature, sustainable SEO.  Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why Resources Why Black Hat SEO Still Works (Sometimes) See all of our Here’s Why Videos | Subscribe to our YouTube Channel Transcript Mark: Eric, you’ve been saying that the maturation of SEO is reaching an advanced state.   Eric: It’s true. The evolution of SEO has been remarkable. In its early days, there were so many ways to fool Google into giving you traffic that many people felt like it was a bad idea not to do it. The risk of penalties was small and the upsides were high. But in today’s world, that has truly changed. No serious enterprise knowingly engages in tactics that are overtly manipulative. Don’t get me wrong, enterprise companies still get penalties. But the great majority of those cases result from misunderstandings regarding guidelines or marketing tactics that are okay in moderation being taken too far.   Pretty much every enterprise believes that it’s now a bad idea to try and fool Google into giving you traffic, the exact opposite of how it used to be. No serious enterprise thinks that this is a good idea. The risk of penalties for bad behavior is high and the amount of potential upside not big enough to justify taking on that risk. These days no serious enterprise-level company intentionally uses black hat SEO techniques. There's a reason for that.Click To Tweet   Mark: So, is black hat SEO still around?   Eric: Well, yes, it is. And it still has a devoted following. But for the most part, these are people that seek to drive short-term games. They’re willing to churn and burn sites, and deal with the penalties, and simply move on the next strategy or the next site. A skilled black hat can still make a ton of money, but it’s definitely not the right lifestyle for most people or businesses. And it’s not what many businesses with significant public presence, revenue, or employees should be doing.   You don’t want to be the one that has to lay people off because you tried some high risk traffic, had it work for a while, and then, suddenly, what you gained and more gets taken away. I’ve seen companies have to engage in massive layoffs after receiving a penalty. That’s just not the place you want to be.   Mark: So, does that mean pretty much everyone is doing best practices optimal SEO now?   Eric: Well, I wish. But no, not exactly. It’s not like everyone has become perfect at it. And it continues to evolve. Philosophically, having a laser focus on creating more and more user value is the best mindset to have for SEO these days. So, let me outline what that means. Understanding the concept of task completion. If a user arrives on a page at your site, what is it that they’re looking for? I often share the example of an auto parts site and a user on their oil filters page. What do they want? Well, oil filters are a decent bet, of course, but they may also want oil, or an oil filter wrench, or the manual for their car so they can make sure that they’re buying the right filter, and more. Creating a great user experience. You can have the best possible content and products in the world, but if users can’t find it because of poor navigation or poor page design, it won’t do them or you any good. Having best in class informational content. In my opinion, this is one of the big upshots of machine learning at Google, i.e. they have become much better at evaluating query relevance and finding the best possible content to deliver, to respond to those user queries. It’s by no means perfect, but I’ve seen lots of different businesses see their traffic sore as a result of adopting a content-centric strategy. And, of course, effective marketing and promotion of your business online remains incredibly important too.  Mark: Okay. So, we’ve made progress, but there’s still much to do. So, how would you summarize all that?   Eric: You’re right. There is still lots to do, but it’s a great thing for the industry to get more mature. Fewer people are looking to pursue manipulative practices. And the big blight that used to hang over SEO’s head is fading, slowly maybe, but it’s fading. The stigma still exists with some people, but the number of those out there is far less than it used to be. It’s now common that SEO is a major function in a large enterprise and part of an integrated marketing department. Collaboration between SEO, PR, and marketing is beginning to happen in many different organizations. This is a trend that will continue over the next few years. And it’s because of all this progress that, I think, I can safely say, “Welcome home, SEO. You’re family now. And you’re finally finding the place in our industry where you’ve always belonged.”. Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why See all of our Here’s Why Videos | Subscribe to our YouTube Channel

Facebook Advertising Updates

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Instagram shoppable tags in Stories with Jeff Sieh, Facebook ads updates, Twitter news features with Madalyn Sklar, [...] The post Facebook Advertising Updates appeared first on .

How to Use Facebook Ads to Improve Your Video Views

Social Media Examiner -

Want longer video views on Facebook? Wondering how the Facebook suggested video feed can help? To explore a creative way Facebook ads can improve your video views, I interview Paul Ramondo. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy [...] The post How to Use Facebook Ads to Improve Your Video Views appeared first on .

Online Reputation Management: A Guide for Social Media Marketers

Social Media Examiner -

Wondering what people think about your business? Interested in using social media to improve your online reputation? In this article, you’ll learn how to research, manage, and protect your brand’s reputation with social media. Online Reputation Management and How It Impacts Your Business Your online reputation determines how others perceive your business when they search [...] The post Online Reputation Management: A Guide for Social Media Marketers appeared first on .

Why Social Media is Hurting Your SEO And How to Fix It

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Social media and SEO. It's one of the hottest topics among marketers ... ... and also one of the most misunderstood. As Google continues to say that social media doesn’t impact SEO, many marketers are left wondering if there's a direct connection. The good news? There is! A recent study conducted by Search Metrics shows the correlation. So where do you begin? Instead of wishing for a way to increase traffic and engagement, I'll show you how to stop hurting your SEO with a social media strategy that works!

3 Ways to Get More Facebook Comments on Your Facebook Posts

Social Media Examiner -

Want more people to comment on your Facebook posts? Looking for ways to encourage meaningful discussion on Facebook? In this article, you’ll find three ways to get more comments on your Facebook page posts. Why Facebook Comments Still Matter In the fast-paced world of social media, it’s not easy to get people to stop and [...] The post 3 Ways to Get More Facebook Comments on Your Facebook Posts appeared first on .

Can You Promote a Mobile App Store Page on AdWords?

Grow Traffic Blog -

These days, it seems like everyone has an app or two. Bands have apps to monitor tours and shows. Restaurants use apps for their loyalty programs instead of cards they have to print out in plastic. Grocery stores use apps to replace both loyalty programs and coupon mailers. That doesn’t even scratch the surface of all of the stand-alone task apps and games out there. Does Google allow you to promote apps through AdWords? Of course. You can drive traffic from AdWords to both the iTunes/Apple App Store and to the Google Play Store. Heck, you can even drive traffic to the Amazon App Store if you want. You can also drive traffic to your own website where a landing page can send users to the appropriate storefront. Frankly, it would be insane of Google to not allow this kind of advertisement. Apps are a multi-billion-dollar industry at this point. Of course Google wants their slice of the pie, and by god is it a big one. Standard Ads As you might expect, Google allows standard ads with the app install goal objective in AdWords. These ads come in a few possible forms. First up you have app install ads on both the search and display networks. These are the most like traditional Google ads. They show up in Google search results and on websites that are using AdSense to monetize. App install ads in this location can include the icon for the app, the description of the app, and the app store rating. All it can do I slink to an app store. If you want to link to a landing page, you can’t use an app install ad, you have to use a regular website view ad. Search and Display ads can show up both as interstitials or as banner ads, which is pretty typical of AdWords ads. The second type of app install ad is one specifically on Google Play. You can promote your app on the Google Play store, and it will show up as one of the recommended or sponsored listings. This shows the app icon, app name, name of the developer, your app rating, and some custom text. The caveat, of course, is that it only shows up on the Google Play store and can only link to a Google Play store listing. You can’t advertise the Apple version here, or an Amazon version, or a stand-alone version. That’s all reasonable, of course. There’s no reason why someone would be browsing the Google Play store when their device can’t run any of those app versions. Google just wants to keep it all in the family. The third kind of app install ad is a video ad on the display network. These ads can include a video (hosted on YouTube), as well as text, an app icon, app store text, and store rating. It can show on display network sites, as well as on YouTube videos that have ads enabled. This third kind of app can send users to your app install page directly from YouTube, or they can send people to the store page instead. There’s one quirk about this kind of ad, and that’s video autoplay. Since videos can be pretty large, Google doesn’t autoplay the video for the ad in all circumstances. The video plays automatically only if the user is connected via a WiFi internet connection. If the user is using 3G, 4G, LTE, or another cell service for their data, Google doesn’t autoplay the video and instead makes the user tap to play it. This helps ensure ads aren’t devouring data limits, which hurts usability. The fourth form of app install ad is the TrueView app install ad. These are in-stream video ads that include your app icon and associated information. AdWords is fully capable of making a video of their own for your app if you don’t make one yourself, but it’s almost always better to make one yourself so it’s customized to your app and your audience.  These ads can advertise an iOS app and allows the user to download straight from the ad, without referring to a store page at all. Essentially, you’re just linking the destination of the ad to the download for the app file. Universal App Campaigns There’s another way you can create ads for apps with AdWords, and these are called Universal App Campaigns. A universal app campaign is a little different than a normal ad. Unlike normal AdWords ads, you don’t make specific ads for your universal app campaign. You don’t have to deal with any of the fiddly individual copy and optimization techniques; you basically just create the campaign and let it run automatically. What Google does is creates your ad text from assets in your store listing. You have to provide some text and your budget information, and if necessary, specify the languages and locations for your ads. From there, Google runs it all through their machine learning optimization, and will iterate on your ads based on their performance. Ideally, this makes your ads more and more likely to gain conversions the longer they run. It’s sort of like split testing, except you’re not doing any of the work. Universal ads can show up all over the place. They show up in the Google search network, of course, both in Google search and in their network of search partners. They can show up in the Google Play store as sponsored listings, in the search results, the “related apps” boxes, and in the suggested apps boxes. They can show up on YouTube, both as on-video ads and as ads in the recommended videos listing. They can show up in the Google display network, in Gmail, within other apps that use Google’s ad system to monetize, and on mobile sites using Google’s advertising. Additionally, you can tell the universal campaign to optimize for one of three actions. The first action is, of course, getting more people to install the app. The second action is getting people to take some kind of action within your app, like buying a premium currency or upgrading to a paid plan for the service app. The third is for optimizing action value; getting people to buy more expensive packages or whatever your app needs. Google generally prefers if everyone uses the universal app campaign function, though you don’t have to. If you’re trying to promote your app via a landing page, if you want to promote an iOS app or an app on the Amazon store, or some other non-standard configuration, you won’t be able to use the universal campaigns. Well, apps in the iTunes app store are able to use the campaign format, but are more limited because they can’t use Play Store ad placement and other Google/Android-specific ad formatting. App Ad Requirements If you’re running ads for your app through AdWords, you’re going to need to make sure your app complies with all of the AdWords policies. Google has a bunch of different reasons why they commonly disapprove apps from their ads systems, even if the app is allowed to run on the Google Play store. You don’t need to have an Android version of the app to run ads on AdWords; you can advertise a link to the Apple App Store just fine. First up, your app text – in the store page – needs to comply with the AdWords advertising policies. There’s a lot to these policies, so make sure you read over them before you try to advertise. The reason for this is that Google can make ad copy out of the description you use for your app, so if your description in some way violates ad policies without violating store policies, you’ll run into trouble. You may be tasked with keeping multiple versions of your app up to date and compliant with app restrictions. Since different devices might not be able to run different versions of an app, you’ll need to keep older versions alive in order to cater to all of the different devices Google might see. Your app ads can be rejected if Google doesn’t like the destination of the ad, as well. For apps specifically this tends to mean an app ID that they don’t recognize, that they have removed or suspended in the past, or that isn’t the proper format. You can’t advertise an app that has been deleted or suspended, regardless of which storefront it was one. Apps, of course, cannot advertise adult content any more than any other ad using AdWords. It doesn’t matter how well-designed your adult dating app is, you’ll need to find somewhere else to advertise it. AdWords has an “unidentified business” policy, which means that any ad needs to showcase what business is doing the advertising, be it through branding of a URL or in the ad copy. Apps have to comply with this as well, by showing the name of the app at all times. Image quality is also important for your app copy. You need to have sufficiently high resolution images, with no strobing, flashing, or otherwise detrimental imagery. If you’re using an HTML5 version of your app for a demo in-ad, you can have temporary strobe effects and so on, but only as triggered by user actions. In general, don’t try to be a dick with your attention-grabbing techniques. One other quirk you might not think about is the unwanted software policy. Google has an entire policy about apps and software that might be in some way deceptive. Your apps cannot promise value they can’t provide, cannot trick users or piggyback on the installation of another app, hide significant features or functions of the app, affect the user’s device in a negative or unexpected way, collect user data without their permission, or be bundled without disclosure. It also cannot be difficult to remove in any way. You can read more about the specific definitions of each of those in the link I provided. The other AdWords policies that are relevant to apps are all pretty sensible. Don’t infringe on any copyright or trademark, don’t promote malware, don’t use misleading or deceptive content, and so on. Recommendations for Great App Ads If you’re trying to advertise an app on either the iTunes store or the Google Play store, using AdWords as your platform, there are some best practices to dig into. First of all, you’re going to want to set up conversion tracking, and you’re going to want to track more than just “did the user buy the app, y/n?” Track anything meaningful that you can use for metric improvements later on. For the most part, this just means adding the tracking code to your app and letting Google record the data you want to manage. Google also recommends uploading a diverse range of assets for them to use with their app campaign system. The more assets you have and the more diverse they are, the better off you’ll be. Google will be able to more appropriately target specific kinds of copy to specific groups of users, instead of a one-size-for-all approach. I strongly recommend using the Google universal app campaign function rather than trying to micromanage ads to other destinations. You end up losing some control, yes, but you save the time and energy you would spend in managing individual ads. The only detriment is that you don’t get the benefit of a landing page, you have to sell the app specifically based on your store page and preview video. The exception to this is if you’re promoting an app that is relatively complicated and you want a full landing page to explain it. Even then, I recommend giving the universal campaigns a try. You never know; Google might be adept at promoting obtuse content. You can always change later if it doesn’t work properly. The post Can You Promote a Mobile App Store Page on AdWords? appeared first on Growtraffic Blog.

How to Get Started With YouTube Messages

Social Media Examiner -

Looking for a new way to connect with people on YouTube? Wondering how to engage with your subscribers on a more personal level? In this article, you’ll learn how to set up and use private YouTube messages on mobile. #1: Promote New Videos to Specific YouTube Contacts One way to use the direct messaging and [...] The post How to Get Started With YouTube Messages appeared first on .

How to Build an eCommerce Funnel on Facebook

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Wondering how to sell more products on Facebook? Looking for tips to target people throughout the customer journey? In this article, you’ll discover an actionable plan to build an effective sales funnel on Facebook. #1: Serve a Website Conversion Ad to Cold Lookalike Audiences of Past Buyers and Website Visitors A lookalike audience of people [...] The post How to Build an eCommerce Funnel on Facebook appeared first on .

Why Digital Personal Assistants Are Getting Smarter – Here’s Why #169

Stone Temple Consulting Blog -

Like a good student, many of the popular digital personal assistants, devices such as Google Assistant, Amazon Alexa, Siri, and Cortana, are getting better and better at answering our questions. But just how good are they, and why does it matter to search marketers? In this episode of our popular Here’s Why digital marketing video series, Stone Temple’s Eric Enge reveals some of the results from his second annual study of the smarts of those digital personal assistants, and offers insight into why it matters for your marketing.  Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why Resources Rating the Smarts of the Digital Personal Assistants How to Earn Featured Snippets for Your Site How to Use Our Google Assistant and Amazon Alexa SEO Questions Apps See all of our Here’s Why Videos | Subscribe to our YouTube Channel Transcript Mark: Eric, I was excited to see you updated your study of how good digital personal assistants are at answering factual questions.   Eric: That’s right Mark. In April 2017, we published my first study where we asked some of the most popular digital assistants 5,000 factual questions each and then scored them on how they did in answering those questions. And I recently published a new study to see how they were doing a year later.   Mark: And which digital personal assistants did you test?   Eric: We asked the questions of Amazon Alexa, Cortana running on the Invoke device from Harman Kardon, Google Assistant on Google Home, and Google Assistant on a Smartphone, and finally Apple’s Siri.   Mark: And, why do this? I mean why does it matter?   Eric: Well, according to data shared by Microsoft’s Purna Virgi at Pubcon Florida, and separately some data also shared by ComScore, asking for factual information is by far the number one thing people use these voice-driven devices for. And if that’s the case, then those are questions they used to ask by typing a query into a traditional search engine. So, any of us in search engine optimization should be paying attention to how voice search on these devices is developing.   Mark: Okay, I’m sold. So, what was the biggest discovery in this new study?   Eric: Well, while Google Assistant still answers the most questions, and answers the most correctly as it did in the first study, all the other assistants made significant gains over the past year, and started to close the gap with Google Assistant.   Mark: Which one made the biggest step forward?   Eric: That actually would be Alexa. It answered almost 2.7 times more questions than a year ago, although its accuracy went down just a touch in the process.   Mark: So overall, it looks like all the competing digital personal assistants are striving to be able to answer more questions. Now, what are the takeaways here for digital marketers?   Eric: So I think first and foremost, if you have any interest in search, and in how people find what they’re looking for, you must be paying attention to how these assistants are developing. The internet is no longer confined to a web browser for a growing number of users. And as I’ve often stated, in most cases, these voice devices give just one answer for each query, so the competition to be the provider of that single answer is gonna continue to heat up.   Mark: So what are some practical things search marketers should be doing now to prepare?   Eric: I’ll give you two. First, we should be figuring out how to earn more featured snippets. Featured snippets are the answer in a box now shown above many traditional search results. Not only do these devices get a significant portion of their answers from featured snippets, but optimizing for them is also good practice for learning how to become that one best answer that voice devices provide. Second, get involved with programming for the devices themselves. Google Assistant, Amazon’s Alexa, and Microsoft’s Cortana all let you create apps for their devices where users can get their answers straight from you. We’ve created an Ask Stone Temple app for both the Google Assistant and Amazon Alexa platforms where you can ask hundreds of digital marketing questions and hear me actually give you the answer.    Mark: Thanks, Eric. Now, you’ll want to read Eric’s complete study, “Rating the Smarts of the Digital Personal Assistants in 2018” for a lot more fascinating information about how these devices are growing in their capabilities.  Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why See all of our Here’s Why Videos | Subscribe to our YouTube Channel

Instagram Reveals News Feed Algorithm Secrets

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Instagram announcing how their news feed algorithm works with Jeff Sieh, Facebook Watch news shows, and more [...] The post Instagram Reveals News Feed Algorithm Secrets appeared first on .

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Social Media Examiner -

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10 Facebook Event FAQs: Answers for Marketers

Social Media Examiner -

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Social Media Examiner -

Wondering how to use Facebook Messenger for email-style campaigns? Want to automatically deliver a series of messages with helpful content or task reminders to subscribers via a Messenger bot? In this article, you’ll learn how to build a Facebook Messenger bot to automatically send valuable and relevant content to subscribers. What Is a Messenger Bot [...] The post How to Build a Facebook Messenger Bot Sequence appeared first on .

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Social Media Examiner -

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