Corporate Blogs

Boulder Startup Week 2019, we’re coming for you

Name.com Blog -

A year has already flown by and we’re gearing up for another incredible Boulder Startup Week. From free tacos to job fairs to happy hour on us, here’s where we’ll be throughout the week. Monday, May 13 4-6 p.m., T/ACO Boulder After a long, hard day of getting inspired at Boulder Startup Week talks and […] The post Boulder Startup Week 2019, we’re coming for you appeared first on Name.com Blog.

New in structured data: FAQ and How-to

Google Webmaster Central Blog -

Over the last few weeks, we've been discussing structured data: first providing best practices and then showing how to monitor it with Search Console. Today we are announcing support for FAQ and How-to structured data on Google Search and the Google Assistant, including new reports in Search Console to monitor how your site is performing.In this post, we provide details to help you implement structured data on your FAQ and how-to pages in order to make your pages eligible to feature on Google Search as rich results and How-to Actions for the Assistant. We also show examples of how to monitor your search appearance with new Search Console enhancement reports.Disclaimer: Google does not guarantee that your structured data will show up in search results, even if your page is marked up correctly. To determine whether a result gets a rich treatment, Google algorithms use a variety of additional signals to make sure that users see rich results when their content best serves the user’s needs. Learn more about structured data guidelines.How-to on Search and the Google AssistantHow-to rich results provide users with richer previews of web results that guide users through step-by-step tasks. For example, if you provide information on how to tile a kitchen backsplash, tie a tie, or build a treehouse, you can add How-to structured data to your pages to enable the page to appear as a rich result on Search and a How-to Action for the Assistant. Add structured data to the steps, tools, duration, and other properties to enable a How-to rich result for your content on the search page. If your page uses images or video for each step, make sure to mark up your visual content to enhance the preview and expose a more visual representation of your content to users. Learn more about the required and recommended properties you can use on your markup in the How-to developer documentation.    Your content can also start surfacing on the Assistant through new voice guided experiences. This feature lets you expand your content to new surfaces, to help users complete tasks wherever they are, and interactively progress through the steps using voice commands.As shown in the Google Home Hub example below, the Assistant provides a conversational, hands-free experience that can help users complete a task. This is an incredibly lightweight way for web developers to expand their content to the Assistant. For more information about How-to for the Assistant, visit Build a How-to Guide Action with Markup.    To help you monitor How-to markup issues, we launched a report in Search Console that shows all errors, warnings and valid items for pages with HowTo structured data. Learn more about how to use the report to monitor your results.FAQ on Search and the Google AssistantAn FAQ page provides a list of frequently asked questions and answers on a particular topic. For example, an FAQ page on an e-commerce website might provide answers on shipping destinations, purchase options, return policies, and refund processes. By using FAQPage structured data, you can make your content eligible to display these questions and answers to display directly on Google Search and the Assistant, helping users to quickly find answers to frequently asked questions.FAQ structured data is only for official questions and answers; don't add FAQ structured data on forums or other pages where users can submit answers to questions - in that case, use the Q&A Page markup.You can learn more about implementation details in the FAQ developer documentation.To provide more ways for users to access your content, FAQ answers can also be surfaced on the Google Assistant. Your users can invoke your FAQ content by asking direct questions and get the answers that you marked up in your FAQ pages. For more information, visit Build an FAQ Action with Markup.To help you monitor FAQ issues and search appearance, we also launched an FAQ report in Search Console that shows all errors, warnings and valid items related to your marked-up FAQ pages.We would love to hear your thoughts on how FAQ or How-to structured data works for you. Send us any feedback either through Twitter or our forum.Posted by Daniel Waisberg, Damian Biollo, Patrick Nevels, and Yaniv Loewenstein

Can My WordPress Website Handle Heavy Traffic?

InMotion Hosting Blog -

Whether you are running your WordPress website on a cloud hosting system or a virtual private server (VPS), you know that there can be issues with load times when your site gets a spike in traffic. Getting too many visitors to your website may sound great, but it can actually be detrimental to your website’s overall success. Here’s what you need to know about whether your WordPress site is up to the task of meeting your traffic needs. Continue reading Can My WordPress Website Handle Heavy Traffic? at The Official InMotion Hosting Blog.

5 Fresh Ideas for Ongoing Content Generation

HostGator Blog -

The post 5 Fresh Ideas for Ongoing Content Generation appeared first on HostGator Blog. Content generation can feel like an uphill battle in an online space filled with so much content. It’s your responsibility to bring new, engaging content to your audience. By offering a fresh perspective, your website stands out from the crowd and spotlights your business as an industry leader. Unique ideas can come from anywhere. Whether it’s videos or blog posts, take control of your content generation. Here are five resources to spark your imagination today. 1. Read Industry Reports A content idea doesn’t have to appear out of thin air (or endless original research). You can find what you need by downloading the latest industry report. Industry reports are usually long, dense documents that no one likes reading. However, they are goldmines of valuable information. You can transform those insights into an email marketing series to bolster your brand and thought leadership. For instance, explain a key point in the report, add your critical perspective as a business owner, and then send it to your subscribers in multiple emails. Don’t know where to find in-depth research? Start your search with Think with Google. This website uncovers digital trends with data reports, guides, and infographics. When using industry reports, it’s important to avoid regurgitating the information to your visitors. Your goal is to engage people with a different viewpoint. Don’t be afraid of controversial stances if your brand truly believes in an ideal. Take advantage of the resources available to your small business. An industry report could ignite your next great content piece that your readers will love.   2. Ask Your Audience In the hustle and bustle of work, we often forget the obvious when generating content ideas. Asking your audience is an effective way to add fresh insight to your content. Ross Simmonds, a marketer, strategist, and founder of Hustle & Grind, agrees: “So many people create content without talking to their actual target audience…But if you’re trying to grow a brand, you need to start with your audience in mind. So pick up the phone, open up the inbox or queue up the DM and get in touch with your audience.” Explore different methods of approaching your audience for content suggestions. You can send a three-question survey via email to a segmented group of subscribers. Or you can run a simple Facebook poll. You also may want to incentivize responses with free swag. Showing your appreciation will earn your brand quality feedback. User-generated content can work well for your content, too. You can do an open call for quotes or photos for a specific topic. People love seeing their names in print or hearing it on a podcast episode.   3. Scan Twitter Hashtags Twitter serves as the pulse of the latest trends in consumer behavior. From funny threads to serious news, the social platform gives your brand an inside peek at what your customers discuss and their daily activities. This social network is an oasis of content ideas that can fill your entire calendar. Use specific hashtags to search through recent tweets from your audience. For example, if your online store specializes in beauty products, you might do research with #beautytips or #beautyproducts. With a brand presence on Twitter, it’s possible to receive ideas directly from your customers. Every week make a conscious effort to read responses from your followers. You also should be replying back to them to express your gratitude. Broaden your research by checking out your audience’s responses to competitor brands. You’ll get a sense of what excites and bores customers about the competition. Regularly review your own your Twitter Analytics, too. This social intelligence is enough to build better content for your site. Use it to develop an amazing e-course or vlog.   4. Review Conference Agendas Every year, conferences get flooded with smart participants and charismatic speakers. If you desire remarkable ideas, the conference agenda holds the key to your content generation woes. When examining the agenda, the goal isn’t to swipe someone’s entire presentation. Instead, use it as inspiration to initiate adjacent content ideas. Carro Ford, a marketer and author, says: “Study the agenda and session tracks to get a sense of trending user problems and concerns.
 Conference keynotes and sessions highlight trending topics in your market that you can cover in your blog. You’ll also get ideas for keywords to use in your writing.” As a sign of appreciation, you should mention the speaker’s name and include a link to their work, if possible. These little actions provide an avenue to foster future content relationships. You also could use agendas as a syllabus for your content calendar. You might highlight a specific topic each month or create a quarterly infographic from the title of a talk. It’s not necessary to start from scratch with your content generation. Take the time to scour through conference agendas to find unconventional topics.   5. Connect with Influencers The content generation process shouldn’t operate in a silo. To produce your best content, you’ll want to collaborate with experts, thought leaders, and influencers. Working with others alleviates the ongoing demands of content production. Plus, it also gives your audience an opportunity to hear from other leading voices in your industry. Be selective when working with influencers. Don’t compromise your brand’s integrity just to earn popularity. You can vet thought leaders by analyzing their past content and asking for professional references. Moreover, expand your reach to lesser-known individuals. Help a Reporter Out (HARO) can assist you in developing relationships with experts in a variety of fields. It’s a free resource, and you’ll receive quality quotes for your upcoming stories. Think outside of the box with influencer content. Rather than the same old blog post, get industry leaders to take over your social media accounts for a day. Or ask them to record five three-minute video clips about an interesting topic. These content pieces will be more meaningful to your visitors. Step up your content game with the help of others. You can do more through collaboration.   Fresh Ideas, New Content Generating content is an ongoing process. For fresh ideas, read the industry reports or sift through your Twitter timeline. Be creative and craft extraordinary content for your audience. Need help brainstorming blog topics? Read this post. Find the post on the HostGator Blog

New – The Next Generation (I3en) of I/O-Optimized EC2 Instances

Amazon Web Services Blog -

Amazon’s Customer Obsession leadership principle says: Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers. Starting from the customer and working backwards means that we do not invent in a vacuum. Instead, we speak directly to our customers (both external and internal), ask detailed questions, and pay attention to what we learn. On the AWS side, we often hear about new use cases that help us to get a better understanding of what our customers are doing with AWS. For example, large-scale EC2 users provide us with another set of interesting data points, often expressed in terms of ratios between dollars, vCPUs, memory size, storage size, and networking throughput. We launched the I3 instances (Now Available – I3 Instances for Demanding, I/O Intensive Workloads) just about two years ago. Our customers use them to host distributed file systems, relational & NoSQL databases, in-memory caches, key-value stores, data warehouses, and MapReduce clusters. Because our customers are always (in Jeff Bezos’ words) “divinely discontent”, they want I/O-optimized instances with even more power & storage. To be specific, they have asked us for: A lower price per TB of storage Increased storage density to allow consolidation of workloads and scale-up processing A higher ratio of network bandwidth and instance storage to vCPUs The crucial element here is that our customers were able to express their needs in a detailed and specific manner. Simply asking for something to be better, faster, and cheaper does not help us to make well-informed decisions. New I3en Instances Today I am happy to announce the I3en instances. Designed to meet these needs and to do an even better job of addressing the use cases that I mentioned above, these instances are powered by AWS-custom Intel Xeon Scalable (Skylake) processors with 3.1 GHz sustained all-core turbo performance, up to 60 TB of fast NVMe storage, and up to 100 Gbps of network bandwidth. Here are the specs: Instance Name vCPUs Memory Local Storage (NVMe SSD) Random Read IOPS (4 K Block) Read Throughput (128 K Block) EBS-Optimized Bandwidth Network Bandwidth i3en.large 2 16 GiB 1 x 1.25 TB 42.5 K 325 MB/s Up to 3,500 Mbps Up to 25 Gbps i3en.xlarge 4 32 GiB 1 x 2.50 TB 85 K 650 MB/s Up to 3,500 Mbps Up to 25 Gbps i3en.2xlarge 8 64 GiB 2 x 2.50 TB 170 K 1.3 GB/s Up to 3,500 Mbps Up to 25 Gbps i3en.3xlarge 12 96 GiB 1 x 7.5 TB 250 K 2 GB/s Up to 3,500 Mbps Up to 25 Gbps i3en.6xlarge 24 192 GiB 2 x 7.5 TB 500 K 4 GB/s 3,500 Mbps 25 Gbps i3en.12xlarge 48 384 GiB 4 x 7.5 TB 1 M 8 GB/s 7,000 Mbps 50 Gbps i3en.24xlarge 96 768 GiB 8 x 7.5 TB 2 M 16 GB/s 14,000 Mbps 100 Gbps In comparison to the I3 instances, the I3en instances offer: A cost per GB of SSD instance storage that is up to 50% lower Storage density (GB per vCPU) that is roughly 2.6x greater Ratio of network bandwidth to vCPUs that is up to 2.7x greater You will need HVM AMIs with the NVMe 1.0e and ENA drivers. You can also make use of the new Elastic Fabric Adapter (EFA) if you are using the i3en.24xlarge (read my recent post to learn more). Now Available You can launch I3en instances today in the US East (N. Virginia), US West (Oregon), and Europe (Ireland) Regions in On-Demand and Spot form. Reserved Instances, Dedicated Instances, and Dedicated Hosts are available. — Jeff;    

How to Enable AutoSSL In VPS Package

Reseller Club Blog -

Virtual Private Server (VPS) is a powerful and scalable hosting option for your growing business. Some of the benefits of VPS are, it offers you the user free SSD storage, blazing fast website loading speed, full root access and server isolation. These features help you in automating the server functions and eventually enable you to improve your server performance. As your business grows so does your website data, however, with the growing threat to data, as well as, Google’s policy for page ranking when it comes to websites that are not secure (HTTP) it is important that your business website is secure. For a long time, enabling SSL on VPS Hosting has been a complicated process, with the numerous forms to be filled and manual certificates copied into the right place. To help you ease this process, AutoSSL can be enabled, with AutoSSL your domain is secured automatically with a free domain validated SSL certificate. One of the benefits of AutoSSL is that you need not worry about the renewal process, at the time of SSL expiry a new SSL is requested and automatically installed. In this tutorial, I’ll walk you through how to enable AutoSSL in cPanel in a VPS package in simple steps. All you need to do is follow these steps, and your website will be secure within minutes! Note: Before installing AutoSSL on your website domain, make sure you have migrated your domain to VPS Hosting or else if you are setting up a new website make sure to purchase the domain name and set up your website on your hosting server. Now without further ado, let us begin installing AutoSSL via cPanel. Steps to Enable AutoSSL: Accessing your orders from the control panel: Once you have purchased/migrated to ResellerClub, all your orders will be visible in your Control Panel. To access the orders, go to your dashboard and click on Products → List All Orders (image 1) → Click on the order you want to access (image 2) image 1image 2 Click on the order you want to enable AutoSSL: Since we want to enable AutoSSL on VPS Packages, we will select that order. After clicking on the order name, a new window opens where you can manage to the order, as seen in the image below. Accessing cPanel: Click on the ‘Admin Details’ tab (image 4), and a new window opens. You can now access the Server Management Panel, cPanel and WHMCS (the Add-Ons will be visible if you have opted for them). It is always advisable to opt for a Control Panel (either cPanel or Plesk) image 4 After clicking on the URL, sign in using your username and password. The username is by default ‘root’, and the password will be sent to your registered email address. After entering the relevant details, click on ‘Log In’ In the WHM panel: After logging into your WHM panel, go to Home → SSL/TLS tab Managing AutoSSL: In the SSL/TLS tab, select Manage SSL (image 7), a new window opens image 7 In the below image, (image 8), Click on the Providers tab → Here choose your choice of provider. We have selected cPanel powered by Comodo → Click on Save image 8 Next, scroll to Manage Users tab, select the domain name you want to enable AutoSSL and click on ‘Enable AutoSSL on the selected user’. It takes 30 to 40 mins to reflect the changes. You can even disable AutoSSL by clicking on the ‘Disable AutoSSL on Selected User’. Conclusion If you have any suggestions, queries, or questions feel free to leave a comment below and we’ll get back to you. Until next time, folks! With this, we come to an end of our tutorial on, ‘how to enable AutoSSL in VPS package’. Installing AutoSSL on VPS is not a complicated process, and you can secure your website within minutes. Hope this tutorial was helpful to you, however, if you feel this was too text heavy worry not we have a video tutorial to enable AutoSSL in VPS Package on youtube. .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post How to Enable AutoSSL In VPS Package appeared first on ResellerClub Blog.

The Importance of a Great Domain Name

InMotion Hosting Blog -

During the domain name registration process, choosing a domain name is an extremely important step. Creating an appealing domain name that reflects your business can be challenging, and you are not alone in this struggle. Let’s look at what makes a great domain name, and why it’s so important. What makes a great domain name? There are several factors that contribute to a truly great domain name: The extension. Continue reading The Importance of a Great Domain Name at The Official InMotion Hosting Blog.

The new evergreen Googlebot

Google Webmaster Central Blog -

Googlebot is the crawler that visits web pages to include them within Google Search index. The number one question we got from the community at events and social media was if we could make Googlebot evergreen with the latest Chromium. Today, we are happy to announce that Googlebot now runs the latest Chromium rendering engine (74 at the time of this post) when rendering pages for Search. Moving forward, Googlebot will regularly update its rendering engine to ensure support for latest web platform features. What that means for youCompared to the previous version, Googlebot now supports 1000+ new features, like:ES6 and newer JavaScript features IntersectionObserver for lazy-loading Web Components v1 APIsYou should check if you’re transpiling or use polyfills specifically for Googlebot and if so, evaluate if this is still necessary. There are still some limitations, so check our troubleshooter for JavaScript-related issues and the video series on JavaScript SEO.Any thoughts on this? Talk to us on Twitter, the webmaster forums, or join us for the online office hours.Posted by Martin Splitt, friendly internet fairy at the Webmasters Trends Analyst team

Introducing our newest product: SiteLock website security

Name.com Blog -

We’re excited to announce the launch of our latest product, aimed at helping our customers secure their sites from malware and increase website trust. SiteLock is now available to anyone interested in automating the process of keeping their website free from malware. How SiteLock helps website owners Whether you manage multiple websites for a variety […] The post Introducing our newest product: SiteLock website security appeared first on Name.com Blog.

Don’t Pay Extra for Managed WordPress Hosting

InMotion Hosting Blog -

One of the biggest trends concerning internet hosting plans is Managed WordPress Hosting. A lot of people are jumping on this trend without truly understanding what it entails and whether or not it is necessary for your business. We aren’t saying that managed hosting is a total waste of money. But it isn’t for every business and you definitely don’t have to use this particular format to be successful. Let’s take a look at the benefits and drawbacks of using managed WordPress hosting so you can decide if it’s something you need or if it is something you can pass on. Continue reading Don’t Pay Extra for Managed WordPress Hosting at The Official InMotion Hosting Blog.

[Infographic] 10 Tips to Find the Perfect Small Business Domain Name

The Domain.com Blog -

It’s National Small Business Week, and here at Domain.com, we couldn’t be more excited. Did you know that there are around 30.2 MILLION small businesses in the U.S.A. and they account for 66% of net new jobs? Small business owners everywhere, you impress us. Have you been thinking about starting your own business? There’s no time like the present. But where should you start? Your business and domain names are some of the first things potential customers see, and can influence their perception of you, so let’s start there. You’ll want to make sure that the business name you choose is also available to register as a domain name. This way, your physical and digital small business presence is consistent and you won’t confuse any potential customers. In honor of small businesses and entrepreneurs everywhere, our friends at Radix created the infographic below with 10 tips to help you choose the perfect domain name. It all starts with the right domain. Get yours today at Domain.com. 10 Tips to Find the Perfect Small Business Domain Name 1. K.I.S.S. — Keep it short & simple. People are busy and deal with constant distractions; be memorable with a short and simple domain name. 2. Avoid using hyphens and numbers. When it comes to choosing a domain name, err on the side of caution and avoid using lots of numbers and hyphens. Those characters are harder for people to remember, and you may lose out on website traffic. 3. Refrain from unique spelling. Much like with #2, keep your customers in mind. Chances are they’ll type your domain name the way they believe it should be spelled and never end up on your website. 4. If you already have a business name — use it! If you’ve already decided on a business name, use it for your domain name. There are many domain extensions, like .store or .tech, that increase the likelihood of you getting the perfect domain name to match your business. 5. Be descriptive. Don’t leave potential visitors guessing as to what they’ll find on your website. Make your domain name descriptive and creative so they’ll know exactly what to expect from your site. 6. Be relevant. Going all in on a tech startup? Use .tech. Diving into the world of e-commerce? Consider using a .store domain name extension. 7. Do your homework. Getting caught up in legal red tape isn’t a lot of fun — don’t use a domain name that’s trademarked. 8. Avoid slang to leave room for growth. Certain slang might be “in” today and passé tomorrow. Plan for longevity. 9. Don’t ignore Artificial Intelligence. We live in an age of Artificial intelligence, though you might call it “Alexa” or “Siri.” If automated assistants can’t spell or pronounce your domain name, there’s a problem. Hearkening back to #3 — spelling matters. 10. Plan on being social. Before hitting “Purchase,” take a few minutes to see if your desired domain name is available across different social media platforms. It all starts with the right domain. Get yours today at Domain.com. What other tips and tricks do you know that can help others find the perfect domain name? Share them with small business owners in the comments! The post [Infographic] 10 Tips to Find the Perfect Small Business Domain Name appeared first on Domain.com | Blog.

Get Ready to Party During Magento Imagine With NexcessLive

Nexcess Blog -

Magento Imagine is less than a week away. Kicking off May 13th, this year promises to be a big one, with merchants exploring how to “Expand the Experience”. And NexcessLive is back for another incredible party and the chance to talk with merchants about how we can help them to optimize the eCommerce experience. If… Continue reading →

What Conversion Rate Should eCommerce Retailers Expect?

Nexcess Blog -

Conversion rate is an important indicator of the health of an eCommerce store. An eCommerce store is, essentially, a machine for converting visitors into buyers. Whatever other roles an online retailer’s site has, its ability to move people through the purchase funnel determines whether it can be considered a success. Typically, conversion rates are compared… Continue reading →

Do You Need To Know HTML For WordPress Hosting?

InMotion Hosting Blog -

We’re often asked about the importance of HTML coding knowledge when it comes to managing WordPress Hosting. Is all knowledge valuable? Or, can you scrape by completely without any coding skills? Learning coding has never been easier than in 2019. You can literally Google up whatever coding language you want to learn and a whole cornucopia of good things are delivered to you. But working in the digital world is not all about coding. Continue reading Do You Need To Know HTML For WordPress Hosting? at The Official InMotion Hosting Blog.

How to Use Facebook Messenger for eCommerce

HostGator Blog -

The post How to Use Facebook Messenger for eCommerce appeared first on HostGator Blog. Facebook Messenger is no longer just an app you can use to message your friends. Now it’s an app where you can chat with your friends and shop at the exact same time. That’s right, Facebook Messenger is also a powerful tool for eCommerce. According to Statista, there are now 1.3 billion monthly active Facebook Messenger users worldwide. That’s a ton of users that you can interact with. But, don’t open Facebook Messenger and start messaging your followers at random, telling them to buy your products. Not only is that time consuming, but it’s also ineffective — and weird. So, how do you use Facebook Messenger successfully to impress your customers and grow your sales? Here’s how to use Facebook Messenger for eCommerce. 1. Convenient Customer Support With the advances in technology we have today, customers are no longer interested in calling your customer service line or waiting hours for you to answer a customer support email. In fact, 12% of Americans rate their number one frustration with customer service as “lack of speed”. They want lightning fast customer service and support, so your business needs to adapt. Luckily, with Facebook Messenger you can provide quick and convenient customer support to consumers around the clock, no matter where they are. But this doesn’t mean you need to be sitting around, Facebook Messenger app open, and answering customer support questions all day, you can use a Facebook Messenger chatbot to handle customer service for you. With a tool like Many Chat, you can easily create a Facebook Messenger chatbot to answer all of your customers’ pressing questions and concerns — without having to touch a line of code. With this tool, not only can users access your customer support right from Facebook, but you can also add a Facebook Messenger Customer Chat window to your eCommerce website. This way, all of your customers will be aware of your convenient customer support option, not just the ones who follow you on Facebook. 2. Generate Leads and Deliver Content Most users that visit your website will not buy anything from you on their first visit. They might be checking out what you have to offer, comparing prices, or reading reviews before they make the decision to purchase. So, instead of risking losing these visitors, take the opportunity to turn them into a lead. A highly effective way to turn consumers into leads is by offering a free gift like a coupon or exclusive content through an email signup optin on your website. But, for those users who would prefer not to get content via email, you can send their content via Facebook Messenger instead.   OptinMonster, a powerful lead generation tool for your website, now has a chatbot integration feature that allows you to do just that: Simply connect your OptinMonster account with your ManyChat account and you can drag and drop the Facebook Messenger block right inside your optin form. The users who previously would avoid signing up for your email list have a whole new avenue available to them, giving you more opportunity to generate leads. 3. Personalized Recommendations Personalization is important in eCommerce. In fact, 33% of customers who abandoned a business relationship last year did so because personalization was lacking. Luckily though, you can use Facebook Messenger to enhance personalization for your customers too. By using a chatbot for Facebook Messenger, you can give personalized recommendations to give your customers exactly what they want. That will not only impress them, but boost your sales as well. Take a look at this example from Lego. Their chatbot, named Ralph, can help customers find the perfect products by asking questions such as where they’re located, how old they are, budget, and interests. This added level of personalization will help prime your potential customers for checkout and make their overall shopping experience with your online store a breeze. 4. Offer Easy Checkout What if customers didn’t even have to visit your website to make a purchase? After all, the more options your online store provides for your customers to buy, the more opportunity you have to boost sales. Well, you can make that dream a reality with Facebook Messenger. With Facebook Messenger chatbots you’re not limited to giving users product recommendations; you can actually allow users to browse products and checkout right from the app. This option eliminates steps for the consumer; instead of asking them to visit your site to make the purchase, the checkout button is right there, making them more likely to take action. You can even send abandoned cart messages via Facebook Messenger that include a checkout button. So, no more losing out on potential sales. Consider adding urgency with a message like “Last chance to claim this offer!” to increase conversions even more. Your customers will love having the ability to shop at your online store without ever having to leave the Facebook Messenger app. Boost eCommerce Sales with Facebook Messenger Your target audience is probably on Facebook multiple times throughout the day — aren’t we all? Why shouldn’t your eCommerce business be there too? Don’t miss out on using this powerful social media messaging app for your eCommerce business. When you use Facebook Messenger for your eCommerce business you can increase customer satisfaction, generate a ton more leads, and boost your sales. Plus, it’s easy and affordable too. Start turning your instant messaging conversations into sales today. Find the post on the HostGator Blog

5 Steps to Improve Your Chances of Getting a Good Online SMB Loan

HostGator Blog -

The post 5 Steps to Improve Your Chances of Getting a Good Online SMB Loan appeared first on HostGator Blog. For eCommerce businesses, the costs to startup may be small compared to a brick-and-mortar ventures. But the costs to achieve real growth can hinder them just the same. Funding new initiatives—a site redesign, an expansive digital marketing campaign, a bulk order on inventory—is difficult without outside capital. And to achieve that capital, most businesses (particularly small eCommerce firms) won’t get venture capital funding. They’ll need to use debt financing instead. Debt financing (usually in the form of a business loan, line of credit, or other financing that requires paying back the principal plus interest) is a risk, but it’s also how business owners maintain full control of their business while accessing funds that wouldn’t be available to them otherwise. These days, eCommerce business owners may choose from a variety of loan options. Not all of these funding options will sound good to you—especially if you’re a new business, or if you’ve struggled with credit in the past. Whether you’ve already applied for a small business loan and come away disappointed with the offers, or you’re gearing up to apply with either your local bank or an online lender, there are some important steps you can take to improve your chances of getting a quality, low-interest business loan offer and moving ahead with your plans. Consider taking some or all of the following five steps: 1. Build your business credit Just as you have a personal credit score (more on that below), you have a business credit score that reflects the creditworthiness of your business history. Your business credit score—which typically ranges from 1-100—is financial shorthand for whether lenders or vendors should feel comfortable extending you credit, as well as for how much and on what terms. Generally speaking, many of the main factors that determine your score are universal. Knowing what they are is the first step in knowing how to work on them or otherwise improve their standing in the eyes of credit bureaus. In order to build up your business credit, focus on the following tactics: Dispute errors and inquiries Get into the habit of checking your business credit report regularly. Credit bureaus are far from perfect, and sometimes they will report charges, pulls, or other dings to your record that aren’t accurate. If you see an inaccuracy in your report, don’t wait for the record to correct itself: Contact the bureau and dispute it. Even a few points off your score can affect your application.  Decrease your credit utilization ratio Your credit utilization ratio is the amount of credit available to you compared to how much of that credit you’ve used. If you have a business credit card and a line of credit, and both of them are maxed out, that tells lenders that you already have a fair amount of outstanding debt to pay back. Pay off your credit balances and keep them as low as possible, particularly ahead of a loan application. Pay your bills on time It’s crucially important to pay all of your bills and debts on time. Whether it’s your utility company or a vendor, falling behind on your payments can negatively impact your score. Form responsible credit habits If you haven’t been paying much attention to your business credit score, or carry a low score because of a prior venture gone bad, it’s time to start building up a positive credit history. Obtain a good business credit card and start using it while making regular repayments. Even this simple process can help rebuild your score over time while instilling positive spending habits. Add trade references to your credit report If you have a good relationship with a vendor or supplier, see if you can create a credit account with them. Assuming you make consistent on-time payments on that account, you can add them manually as a “trade reference” to your credit report (assuming they don’t already share payment data with a credit reporting agency). These references demonstrate your fiscal responsibility and history with vendors or providers like wholesalers and attorneys. 2. Improve your personal credit score It’s true: Lenders want to make sure that you’re just as responsible a spender in your personal life as you are in business. Remember, your personal credit score ranges from 300 to 850, with 850 being a “perfect score.” Here’s a general breakdown of credit score tiers: Exceptional: 800-850Very Good: 740-799Good: 670-739Fair: 580-669Bad: 300-579 You won’t even be considered for certain loan products if your score is below the “good” tier, and you’ll be more likely to get a low interest rate if your score is in the “very good” to “exceptional” range. So, how do you bump up your personal credit in advance of a small business loan application? Many of the same guidelines that apply to business credit apply to your personal credit practices. That means you should pay your bills on time, reduce your credit utilization, dispute errors on your report, and so on. You’ll also want a diverse “credit mix” of different products, such as a credit card and a personal or student loan. 3. Wait it out: Increase your “time in business” This factor plays a role in improving your business score, but it’s important enough that it deserves special consideration. Quite simply, your business is going to need to be around for awhile before lenders consider you for a good small business loan. For example, though there is no “official” time in business qualification for an SBA loan—considered the gold standard of small business loans—you’ll need to be in business for at least two years to be considered.   Your business staying solvent and profitable for several years shows lenders that your business model is working and you’re a good bet to stick around for the long haul. And unfortunately, nothing can prove your longevity like longevity itself. Of course, if your funding need is pressing, this isn’t an option. But if you’re looking for a small business loan for a project that isn’t imminent, you’re better off waiting and improving your time in business in order to get the best loan offer possible. 4. Boost your revenue and cash flow This step, of course, is easier said than done. But your annual revenue and monthly cash flow will both likely be reviewed by lenders, which means you’ll strengthen your case by making more money. Some of the best loans on the market, such as SBA loans or high-quality business lines of credit, will look for businesses that produce at least $100,000 in annual revenue. Other affordable loan products require at least $50,000 in annual revenue. Start thinking about what steps you can take to boost your revenue over the next six-12 months. Will a new marketing campaign help boost sales? Can you add a new product or service to your line to pull in new, related business? Additionally, improving your monthly cash flow is also an important step. Find ways to get paid faster by clients and customers, such as tightening your net payment windows, or manage your expenses by reducing spending on inventory in slow months. 5. Gather and prepare important documents Most business loan applications will require you to submit certain documents, such as bank statements, tax returns, proof of ownership, and a driver’s license. For the best small business loans, however, you’ll likely have to go a bit further. SBA loans require that you submit a business plan, business debt schedule, profit and loss statement, and balance sheet as well. Writing up a business plan ahead of funding is good practice whether or not it’s technically required by a lender. By creating a business plan, you’ll outline your business objectives and goals, get a handle on current finances and future projections, and create a more persuasive case for investment or lending. Take the time to gather up all the important information, documents, and forms you need ahead of your loan application. Otherwise, you’ll have a lot of back and forth with your lender that can drag on for weeks or months. The faster you go through the process—and receive your outcome, good or bad—the sooner you’ll know what your options are, and whether you’ll need to make improvements.   *** Taking on a small business loan to finance your new eCommerce projects or initiatives is always a risk. By strengthening your case for a quality loan, however, you reduce that risk and improve your chances for success over the long run. Follow these steps and you’ll soon see better options from lenders. Find the post on the HostGator Blog

New gTLD Report – April 2019

Reseller Club Blog -

From .TOP moving up a rank to the first spot with a 21% spike in its registrations to .XYZ retaining its third spot to .LIVE making its way to the top 5, all of these new gTLD had an impact on the trending new gTLD list during the month of April. But they weren’t the only ones driving registrations during the month. A 50% and 60% jump in the registrations of .STORE and .BLOG respectively can also be attributed to the rise in the overall registrations. Let’s dig in further and review which new gTLDs made it to the top 15! Spots on the trending new gTLD top 15 list are as follows: New gTLD Report – April 2019Infogram *Registration Numbers Facilitated by ResellerClub .TOP:  This new gTLD that has secured the second spot for a while, witnessed a surge in its registration numbers in the month of April. It can thus be deduced that the low promo price of $0.99 is what caused a spike of 21% in the registration of this new gTLD in the global markets. .TOP grabbed a 20% share of the overall registrations of the new gTLDs registered in April. .ONLINE: Capturing a 19% share of the total new gTLDs registered in the month of April, .ONLINE secured the second spot. The 87% discount on the price of .ONLINE to $3.99 helped this new gTLD score a huge amount of registrations from the global markets. .XYZ:  Being able to consistently hold onto to its third spot on the list of trending new gTLDs, .XYZ has been able to dominate the global markets with its promo price of $0.99. This new gTLD that connects to the different generations of internet users was able to grab an 11% share of the total registrations in the month of April. .SITE: The 2% climb in the registration numbers of this new gTLD helped it move up to the fourth spot in the month of April. .SITE also saw a 38% drop in its promo price to $3.99 compared to the previous month that led to a boost in the registration of this new gTLD. This new gTLD grabbed a 9% share of the total new gTLDs registered. .LIVE: A rise in the registration of this new gTLD led .LIVE to move up a spot to the fifth in the trending new gTLD list during the month of April and thus was able to secure a 4% share of the total registrations. .LIVE was being sold at a promo price of $1.99. While a spike in the registrations of .ICU helped it to move up to the sixth spot in April, .ONE secured a spot on the top 15 list as a new entrant. The promo price of $6.99 prompted the registrations of .BLOG to increase by 60%. .STORE also witnessed a 50% growth in its registration numbers during the month owing to its promo price of $7.99. Here’s a peek into the exciting domain promos we’ve got lined up for the month of May Take your customer’s business to greater heights with a .TOP domain extension at just $0.99. Get your bloggers a platform to share their ideas and thoughts online with a .BLOG domain at just $6.99. Get your customer’s business on the internet with a .ONLINE domain extension at just $3.99. And that’s it folks! Check out all our trending domain promos here and get the right one for your customer’s business. You can also head to our Facebook or Twitter pages to get all the updates about our trending domain promos. Just look out for the posts with #domainpromos. See you there! .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post New gTLD Report – April 2019 appeared first on ResellerClub Blog.

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