Corporate Blogs

How to Choose Your Web Design Template: 5 Key Factors to Consider

HostGator Blog -

The post How to Choose Your Web Design Template: 5 Key Factors to Consider appeared first on HostGator Blog. The look and feel of your website matters. It can either attract new customers or repel them in the opposite direction. Website builders make it easier to design with drag-and-drop templates. But all templates aren’t created equal. You need a specific design that fits your brand personality, welcomes visitors, and offers good functionality. 5 Key Factors to Consider When Choosing a Web Design Template It’s your turn to create a jaw-dropping website. Below are 5 factors to consider when choosing a web design template that follows design best practices.   1. Header Design The header is the first part of the website your visitors see. Your primary goal is to welcome your audience with open arms and spark their curiosity to browse around. Most header designs include the brand’s logo coupled with an engaging image. The text usually offers context and adds a simple call to action. Your site’s header will rely on how complex or easy it is to explain your brand. Brenda Barron, an instructor for Tuts+, offers more insight: “Using a captivating image to create an amazing visual experience works well for businesses such as hotels, restaurants, or spas. If on the other hand, your type of business might be hard to explain with image only, you should choose a header design that incorporates an image with a text overlay.” ClassPass, a health club aggregator, uses a header image to display its business model. The straightforward copy gives the company’s description with two call-to-action buttons. First impressions hold significance online. Choose a web design template that showcases your brand in a positive light.   2. Navigation Design When you enter a brick-and-mortar store, it’s fairly easy to locate items. They have signs labeling specific aisles, a designated area for customer service, and even a floating store clerk to assist you. Similarly, it’s important to recreate that shopping experience online. The menu bar acts as a roadmap, guiding your visitors to certain pages on your site. It should be readable with a plain background color and simple fonts. The key is not to overwhelm your consumers. An overcrowded menu isn’t visually pleasing, and it can complicate the visitor’s experience. You’ll also want to create a hierarchy, or architecture, for your pages. For the layout, place the most important pages on the left. You can use a different color or add a familiar symbol to underline critical details. In the example below, Havertys provides an easy-to-access menu for customers to learn about its products. The brand also gives visitors options to receive free design help. Navigation design gives your visitors a clear direction on what to do next. Be their personal guide through the online experience.   3. Functionality It’s not enough to have cool pictures and funky colors on your site. You need to give your site purpose by adding functionality. Start by deciding what you want visitors to achieve with your site. Do you want customers to purchase products? Do you want them to contact you at specific times? Your website’s goal will help you select the right template. If you want visitors to connect with you directly, you may need a live chat feature. If you want customers to shop, you will need an eCommerce store. Perry Lara, creative director at Viral Element, says: “Given that your website is your best salesperson, you should take the necessary steps to ensure your website functions properly before and after it’s launched. A poor functioning website can mean the difference between generating new leads and completely missing out on lead-generating opportunities.” SWANK blow dry bar offers its visitors the choice to book an appointment on its website. With this functionality, the brand streamlines the process of gaining a new customer. Functionality makes your website more than a pretty online space. A successful eCommerce web design template can transform a hesitant visitor into a loyal shopper.   4. Content Area Content plays an essential role in your website. The text and images fill out your design and inform your visitors about your products and services. Depending on your brand, your content area may include a blog, photo gallery, or a slideshow. Choose a content section that helps your visitors learn more about your value. However, don’t complicate your design with too many content areas. The clutter will confuse (or maybe annoy) visitors on where they should focus their attention. If they can’t decide what to do next, it’s likely they will just leave your site. Kitchen Konfidence exhibits a vivid content area with beautiful photos, concise descriptions, and direct call-to-action buttons. Also, there’s enough white space to not overwhelm visitors with loads of content. Your content area is a good place to experiment with how your brand presents information. For instance, you may use a fixed sidebar with your navigation menu, social media links, and contact details. Your web design template should tell a story. Be selective on what content areas you use.   5. Mobile Version According to Statista, “the number of mobile phone users is forecast to reach 4.68 billion in 2019.” This research means a potential increase in website engagement from consumers. Mobile users expect to get what they need quickly without any hassle. Jenny Gove, a UX Research Lead at Google, states: “Make it easy to get back to the home page. Users expect to go back to the homepage when they tap the logo in the top-left of a mobile page, and they become frustrated when it isn’t available or doesn’t work.” Plan for fewer words on your mobile site. The headlines should be short to fit the mobile screen. Also the content should be easy to skim. Bose’s mobile site highlights the essential details. On first glance, a visitor sees the brand’s logo, menu, primary call-to-action, and an image of the product. The copy is short and sweet, too. Your mobile website should follow the same brand style and color palate of your desktop version. Using a different variation will only distract visitors from your brand’s value.   Choose Your Web Design Template Wisely Your web design template is the foundation for your site. Your goal is to create a useful and attractive website. There’s a lot that goes into finding the best web design template that meets that goals. Fortunately, website builders like our Gator Website Builder make it easy. We have hundreds of mobile-friendly templates for you to choose from, and they all follow the latest trends in modern web design. Take a look today to find the best one for your business. Find the post on the HostGator Blog

At SXSW, WP Engine CEO Heather Brunner Underscores Importance of Altruism in a Growing City

WP Engine -

There’s no question about it, Austin is booming. Just this past week the WSJ crowned Austin, the hottest job market in the U.S. The capital city consistently ranks as one of the fastest-growing areas in the country, and as businesses large and small continue to flock here, there’s no sign this trend is going anywhere… The post At SXSW, WP Engine CEO Heather Brunner Underscores Importance of Altruism in a Growing City appeared first on WP Engine.

How to Start Your Own Blog – Do it Yourself–It’s Easy

InMotion Hosting Blog -

You may wonder what it’s like to be a professional blogger, but the problem is that you don’t know how to start a blog. You can only think of the perks: setting your own hours, being your own boss, and being able to work at home in your pajamas. But the “how to” part of the equation still eludes a lot of people. Well, don’t fear. Take the First Steps Today Here are some helpful steps that you can follow to get your blog set up and get you on the path to an exciting career (or side job) on the Internet. Continue reading How to Start Your Own Blog – Do it Yourself–It’s Easy at The Official InMotion Hosting Blog.

Helping a Challenger Brand Compete—and Win—Online

WP Engine -

Leading South African property search website PropertyMatcher uses a mix of algorithms and advanced data analytics to make the property searching and buying process easier to navigate. Founded in 2017, the platform helps property buyers and sellers match their requirements with one another and makes it easier for both parties to work with real estate agencies, financial institutions,… The post Helping a Challenger Brand Compete—and Win—Online appeared first on WP Engine.

New – Open Distro for Elasticsearch

Amazon Web Services Blog -

Elasticsearch is a distributed, document-oriented search and analytics engine. It supports structured and unstructured queries, and does not require a schema to be defined ahead of time. Elasticsearch can be used as a search engine, and is often used for web-scale log analytics, real-time application monitoring, and clickstream analytics. Originally launched as a true open source project, some of the more recent additions to Elasticsearch are proprietary. My colleague Adrian explains our motivation to start Open Distro for Elasticsearch in his post, Keeping Open Source Open. As strong believers in, and supporters of, open source software, we believe this project will help continue to accelerate open source Elasticsearch innovation. Open Distro for Elasticsearch Today we are launching Open Distro for Elasticsearch. This is a value-added distribution of Elasticsearch that is 100% open source (Apache 2.0 license) and supported by AWS. Open Distro for Elasticsearch leverages the open source code for Elasticsearch and Kibana. This is not a fork; we will continue to send our contributions and patches upstream to advance these projects. In addition to Elasticsearch and Kibana, the first release includes a set of advanced security, event monitoring & alerting, performance analysis, and SQL query features (more on those in a bit). In addition to the source code repo, Open Distro for Elasticsearch and Kibana are available as RPM and Docker containers, with separate downloads for the SQL JDBC and the PerfTop CLI. You can run this code on your laptop, in your data center, or in the cloud. Contributions are welcome, as are bug reports and feature requests. Inside Open Distro for Elasticsearch Let’s take a quick look at the features that we are including in Open Distro for Elasticsearch. Some of these are currently available in Amazon Elasticsearch Service; others will become available in future updates. Security – This plugin that supports node-to-node encryption, five types of authentication (basic, Active Directory, LDAP, Kerberos, and SAML), role-based access controls at multiple levels (clusters, indices, documents, and fields), audit logging, and cross-cluster search so that any node in a cluster can run search requests across other nodes in the cluster. Learn More… Event Monitoring & Alerting – This feature notifies you when data from one or more Elasticsearch indices meets certain conditions. You could, for example, notify a Slack channel if an application logs more than five HTTP 503 errors in an hour. Monitoring is based on jobs that run on a defined schedule, checking indices against trigger conditions, and raising alerts when a condition has been triggered. Learn More… Deep Performance Analysis – This is a REST API that allows you to query a long list of performance metrics for your cluster. You can access the metrics programmatically or you can visualize them using perf top and other perf tools. Learn More… SQL Support – This feature allows you to query your cluster using SQL statements. It is an improved version of the elasticsearch-sql plugin, and supports a rich set of statements. This is just the beginning; we have more in the works, and also look forward to your contributions and suggestions! — Jeff;  

20+ domain discounts for March 2019 Blog -

We have another batch of domains on sale this week, with 20+ opportunities to save big at our Monthly Domain Sale. Check out the deals. Register these domains at a discount Mar. 11 through Mar. 17, 2019 at 11:19 p.m. MDT by using the promo code MARSALE19. This code does not apply to renewals or […] The post 20+ domain discounts for March 2019 appeared first on Blog.

Headless Drupal: What Is It and What Are the Advantages?

Nexcess Blog -

This article looks at Headless Drupal, providing an overview of what it is, and what some of the pros and cons are to implementing it. Traditional Drupal website have often been monolithic. This has meant that Drupal is responsible for both content management on the back-end and content rendering on the front-end. Headless architecture changes… Continue reading →

Who Provides the Best WordPress Hosting

InMotion Hosting Blog -

Choosing a hosting provider is one of the most important decisions you’ll make when it comes to your website. Your website’s performance, user experience, and even security all rely on it. But with so many options, how do you know which one is best? We’ve put together a simple, easy-to-use guide that will walk you through everything you need to know. Keep reading to learn what must-have features you should look for and for a quick comparison of the most popular companies out there. Continue reading Who Provides the Best WordPress Hosting at The Official InMotion Hosting Blog.

How to Optimize Content Before Publishing

HostGator Blog -

The post How to Optimize Content Before Publishing appeared first on HostGator Blog. Even the most engaging content with all the right elements won’t serve the purpose if the search engines can’t find it. Before you hit that publish button, there are several steps you can take which will ensure that your content is properly optimized. If you are ready to invest your time and attention to optimization, the following tips will show you how to do that effectively. Create Content with Optimization in Mind In order to optimize your content, you need to add some important and relevant links, as well as some keywords, to catch the attention of search engines. Some writers make the mistake of creating the content and then placing the links and keywords where they think it fits. This is a BIG mistake! Why? Well, if you add search engine optimization elements after everything has already been composed, it will most probably stick out. Readers can’t overlook randomly added words and links that just don’t naturally fit into the flow of the content. Writers used to stuff articles with meaningless words just so they can add keywords and links to optimize the article. Then in 2011 everything changed because Google established Panda Penalties to make sure that people would be penalized for low-quality, keyword-stuffed content. If you want to write high-quality content with naturally embedded links, you need to know which optimization elements you want to add before you start with the writing process. First, you should know your topic and your target audience. This will help you to search for corresponding optimization elements. Find suitable keywords and valuable links and save them. Along the way, start brainstorming how you can form your content and which subtitles you can create by adding the keywords. During the whole process of research and writing, you will already have your links and keywords ready which will inspire you to write suitable content. By having the optimization elements in mind while you write, you will find a way to add them without sounding forced. Apply Reader-Friendly Formatting We live in the age of people with short attention span or skimmers, how they are popularly called. That is why you need to format your content so that they stay long enough to read through the article and hopefully click on some of the links. There are several elements that every content should have if you want to optimize it in the right way and keep the reader’s’ attention. For reader-friendly formatting, focus on the following: A headline with the main keywordSubtitles which consist of the main or relevant keywordsUsing H1, H2, H3 metatags for titles and subtitlesThe main keyword in the first paragraph (recommended)Images with ALT attribute (with main or relevant keywords)Placing keywords naturally and evenly in the text Remember that you’re not writing a book but a text for a website Pay Attention to Content-Length and Readability Focus on the length of the article because you need to write just enough so that the content doesn’t seem stuffed with optimization elements but not too much so that you lose the reader’s attention. The recommended length is at least 1,000 words when it comes to writing articles and having a readability score of 60-70 points. Keep in mind that these numbers depend on the niche, so don’t go to extremes. (Note: the HostGator blog team aims for minimum 2,000 words when we really want to rank!) It can be very helpful if you can ask someone to read your article, web post, or blog post before you publish it. Having a second pair of eyes looking at what you wrote from a different perspective can ensure you that you will give the audience what they want. The person who will read your content can tell you whether there is a natural flow or if some keywords or links pop out. This is a helpful way to find out whether you accomplished to create high-quality SEO content. If you want to improve the readability of your content, you can use some online writing tools such as Grammarly,, Readable, and GradeProof. Add Social Media Elements Social media is the perfect tool for raising awareness about your brand and what you represent. It is also a very important element when it comes to content optimization. If you want to optimize your content fully you need to be aware that the readers won’t spend their precious time trying to share your content with their friends and family. Considering that social media is the most common place for sharing interesting findings, your content needs to feature convenient social sharing elements. That means that you should add sharing buttons and locate them strategically on a visible place which doesn’t distract the reader such as the top or at the bottom of your page. You can also set it up so that it follows your readers on the left or right as they scroll. Adding social sharing buttons is good for SEO because it helps to generate more traffic, drive more links, and eventually increase SERPs. Include Comments Section Comments are a great way to connect with your readers, establish a certain relationship, and maybe give them some further insight into the subject you are writing about. But what may surprise you is that comment section can also serve as an optimization tool. How is that? Comments will keep your content fresh and updated and since they are part of the content that will matter to search engines especially if they consist of targeted keywords and high-quality links. Your readers can ask you about a different content piece which will attract shares and backlinks. Also, when answering questions you can also add some relevant links. In addition, you will signal Google that you care about providing value to your readers which is always a plus. Veronica Wright, CEO at Resumescentre has shared a valuable piece of advice concerning this topic, “A comment section is great for SEO! However, you need to pay extra attention to unrelated comments, spam, and low-quality links because they can harm the process of optimization. Don’t hesitate to delete those comments.” Final Thoughts The usual steps of optimization such as adding the links and using the right keywords have been discussed million times, but these steps will take you a step further and help you to create high-quality content with just the right amount of optimization. Dedicating your time to content optimization will certainly improve your ranking and provide you with some valuable clicks. That is why it is important to follow these guidelines and adapt them to the type of content you are creating. Find the post on the HostGator Blog

Shared Hosting vs WordPress Hosting – Is There Really Value?

InMotion Hosting Blog -

Two of the most common forms of website hosting services are Shared Hosting and WordPress Web Hosting. If you are debating which one is best for you, it is important to do some research as this decision will be crucial to the success of your website. This decision is not cut-and-dry as there are some nuances that people may not realize. Let’s discuss these two options, including their benefits, drawbacks, and an analysis of the two to help you determine which one will work best for you. Continue reading Shared Hosting vs WordPress Hosting – Is There Really Value? at The Official InMotion Hosting Blog.

Using Local SEO for Your Business

InMotion Hosting Blog -

The InMotion Hosting Website Creator is a one-stop solution for tackling all of your local SEO needs. But, wait: if you find yourself asking, “What does a website creator have to do with SEO?” or “What even is local SEO?” then you’ve come to the right spot. We’re going to tell you everything you need to know, including how to get noticed in search results, how to rank well as a local business, how to increase traffic, and why Website Creator can help. Continue reading Using Local SEO for Your Business at The Official InMotion Hosting Blog.

Do You Need a Web Developer to Build Your Website

InMotion Hosting Blog -

With all of the options available today with a free website builder and hosting, it seems like now more than ever it’s quite simple to create your own site and get it up and running. But it does beg the question of whether you need a professional web developer to design your site or if you should just do it yourself. Ultimately, this falls on you and what you want out of your website. Continue reading Do You Need a Web Developer to Build Your Website at The Official InMotion Hosting Blog.

Creating Passive Income Online This Year

InMotion Hosting Blog -

Are you looking to generate passive income this year now that you have built your own website and web hosting with Website Builder? The publication of famous books like The 4 Hour Work Week has long promoted the advantages of passive income and it is easy to see why: making money while you sleep is just about every person’s dream. So how do you make that dream a reality? Many people are turning to the Internet to find a way to promote themselves and their products as a means of earning passive income. Continue reading Creating Passive Income Online This Year at The Official InMotion Hosting Blog.

What is KVM VPS Server Technology?

Reseller Club Blog -

Traditional hosting services are being widely replaced by technologies such as VPS Hosting and Cloud Hosting. The benefits they offer outweigh the minor cost implications involved in upgrading to these hosting technologies. So, what is a virtual private server? A Virtual Private Server (VPS) as the name suggests, is a perceived private server even though it is installed on a computer running multiple VPS. This single computer can host several such VPS servers without any of them hindering the performance of other servers on the same network. This virtualization is achieved by software called Hypervisor which segments the master hardware into smaller units. Each VPS is capable of running its own OS and will have dedicated resources irrespective of what other servers on the network are doing at any given moment. This ensures several benefits over Shared Hosting such as unrestricted root access, faster loading time, and privacy since VPS do not interact with other VPS on the same network. Selecting the right hosting for your company may have long-term ramifications for your business. So it is essential for you to decide wisely on the hosting that will be used by your company. Why Switch To VPS? Ideally, you should always host your website on a VPS since the cost of a private server can be substantially higher. With VPS you get better speeds and lower loading time which will not only delight your potential customer but will also help you in ranking better on search results. VPS will ensure better speeds even when you are getting higher traffic and more clicks. Downtime and 503-server errors portrait your company in a negative light which may hamper your business. With shared server or even OpenVZ VPS, the resources are divided leading to its scarcity if other participants are utilizing more of it. Another problem arising out of the shared servers is a privacy concern. If another website hosted on the same server is being attacked frequently, you will also get affected since you are on the same server. To be able to install a special operating system and gain full root access, VPS is absolutely the best option. Which VPS Is For Me? There are several VPS options available in the market today. The virtualization technologies differ in the features they offer. So, it is crucial for you to understand what are your needs and then look for the VPS. The top technologies offered by most hosting providers are Citrix Xen, OpenVZ, and KVM. Each technology comes with its fair share of ups and downs, but more on that later. The OpenVZ is a container-based virtualization Hypervisor for Linux meaning that you can only run Linux OS and no kernel-level modifications are possible. It can also be oversubscribed leaving you with lesser resources and slow speed. Citrix Xen or Xen eliminates all the problem faced with the OpenVZ. It is light hypervisor with a small footprint, it cannot be oversubscribed, and the host can run any OS. However, Redhat has removed support for Xen by default on Enterprise Linux 6, in favour of KVM. What is a KVM Server? KVM is an acronym for Kernel-based Virtual Machine which is a virtualization technology built into the standard Linux Kernel. KVM allows you to run the kernel on the root node making it possible to run other operating systems. KVM requires the hardware to run its own virtualization extensions, but this should not pose a problem given that most non-Atom Intel processors and AMD processors come with these extensions. The virtualization is attained with the help of a hypervisor. The KVM hypervisor is installed on the machine acting as the virtualization level of the system and enabling the host system to manage the guest virtual machines. The KVM virtualization technology is built into the standard Linux kernel which enables it to act as a hypervisor. The kernel will act as a second level hypervisor since the guest machine is packed with its own kernel. There are different types of hypervisor each catering to diverse requirements. KVM VPS gives you the complete autonomy to set the values for your resources based on the requirements of your application. It provides virtualization of only the existing system’s hardware resources. So, all the shared resources such as disk space, CPU time, and network IO will be fairly distributed by the hypervisor. For developers looking to use an older system as a virtual server, it will be interesting to know that KVM can run a 32-bit guest OS on a 64-bit host. However, given that KVM VPS hosting options are offered at affordable prices by hosting providers, it is certainly not worth the trouble. Additional Benefits with KVM VPS KVM VPS Hosting offers additional benefits than those offered by standard VPS Hosting providers. With ResellerClub KVM VPS Plan, you get dedicated IP, Neustar’s DDoS Protection, Top notch network built with Tier 1 ISPs, rDNS support, Multiple locations, CentOS 6 / CentOS 7 / Ubuntu 16.04 / Fedora 23 / Debian 8, Plesk Onyx, WHMCS, Tier IV Data Centre, and More. It comes with a near-instant provisioning feature which will allow you to set up a server within minutes. Our VPS Server comes with a free SSD storage which reduces the risk of mechanical failures when compared with HDD. You also get robust infrastructure that ensures uninterrupted operations with 99.99% uptime. The data centres are protected with the best HVAC architecture and cutting-edge networking switches. How To Select Best KVM VPS? There are hundreds of hosting providers available across the internet. So, it is paramount to understand some crucial elements that you should seek before zeroing on any service provider. Live customer support will be an absolute necessity since you would be opting for new hosting. A problem can arise at any moment, so a 24*7 customer support is a must. The hosting provider should be reliable and capable of delivering robust performance. Finally, compare the costing of plans offered by different hosting providers. While cost should not be the determining factor, but it is still vital to opt for plans that help you save money over the long run.

A Node to Workers Story

CloudFlare Blog -

Node.js allows developers to build web services with JavaScript. However, you're on your own when it comes to registering a domain, setting up DNS, managing the server processes, and setting up builds. There's no reason to manage all these layers on separate platforms. For a site on Cloudflare, these layers can be on a single platform. Serverless technology simplifies developers' lives and reframes our current definition of backend.In this article I will breeze through a simple example of how converting a former Node server into a Worker untangled a part of my teams’ code base. The conversion to Workers for this example can be found at this PR on Github.BackgroundCloudflare Marketplace hosts a variety of apps, most of which are produced by third party developers, but some are produced by Cloudflare employees. The Spotify app is one of those apps that was written by the Cloudflare apps team. This app requires an OAuth flow with Spotify to retrieve the user’s token and gather the playlist, artists, other Spotify profile specific information. While Cloudflare manages the OAuth authentication portion, the app owner - in this case Cloudflare Apps - manages the small integration service that uses the token to call Spotify and formats an appropriate response. Mysteriously, this Spotify OAuth integration broke. Teams at Cloudflare are keen to remain  agile, adaptive, and constantly learning. The current Cloudflare Apps team no longer comprises the original team that developed the  Spotify OAuth integration. As such, this current team had no idea why the app broke. Although we had various alerting and logging systems, the Spotify OAuth server was lost in the cloud. Our first step to tackling the issue was tracking down, where exactly did the OAuth flow live. After shuffling through several of the potential platforms - GCloud, AWS, Digital Ocean.. - we discovered the service was on Heroku.  The more platforms introduced, the more complexity in deploys and access management. I decided to reduce the number of layers in our service by simply creating a serverless Cloudflare Worker with no maintenance, no new logins, and no unique backend configuration.Here’s how I did it.Goodbye NodeThe old service used the Node.js and'/blah', function(request, response) { This states that for every POST to an endpoint /blah, execute the callback function with a request and response object as arguments. Cloudflare Workers are built on top of the Service Workers spec. Instead of mutating the response and calling methods on the response object like in Express, we need to respond to ‘fetch’ events. The code below adds an event listener for fetch events (incoming requests to the worker), receiving a FetchEvent as the first parameter. The FetchEvent has a special method called respondWith that accepts an instance of Response or a Promise which resolves to a Response. addEventListener("fetch", event => { event.respondWith(new Response(‘Hello world!’)); }); To avoid reimplementation of the routing logic in my worker, I made my own app . const app = { get: (endpoint, fn) => { url = new URL(request.url); if (url.pathname === endpoint && request.method === "GET") return fn(request); return null; }, post: (endpoint, fn) => { url = new URL(request.url); if (url.pathname === endpoint && request.method === "POST") return fn(request); return null; } }; Now with app set, I call app.get(..) similar to how I did in Node in my handler. I just need to make sure the handler returns at the correct app. async function handleRequest(request) { lastResponse ="/", async function (request) {..} if (lastResponse) { return lastResponse; } lastResponse = app.get("/", async function (request) { if (lastResponse) { return lastResponse; } lastResponse ensures that we keep listening for all the endpoint methods. The other thing that needs to change is the return of the response. Before that return used response.json(), so the final response would be of JSON type. response.json({ proceed: false, errors: [{type: '400', message: error.toString()}] In workers, I need to return a type Response to the respondWith function. I replaced every instance of response.json or response.sendStatus with a new Response object. return new Response( JSON.stringify({ proceed: false, errors: [{ type: "400", message: res.error }] }, { headers: { ‘Content-Type’: ‘application/json’ } }) Now for the most beautiful part of the transition: delete useless config. Our Express server was set to export app as a module insert credentials so that Heroku or whatever non-serverless server could pick up, run, and build. Though I can import libraries for workers via webpack, for this application, it’s overkill. Also, I have access to fetch and other native service worker functions. const {getJson} = require('simple-fetch') module.exports = function setRoutes (app) { Getting rid of modules and deployment config, I removed the files:Procfile, credentials.json, package.json, development.js, heroku.js, and create-app.js.Routes.js simply becomes worker.js. This was a demo of how workers made my life as a programmer easier. Future developers working with my code can read this code without ever looking at any configuration. Even a purely vanilla bean Javascript developer can come in since there is no managing builds and pulling hair out.With serverless I can now spend time on doing what I love - development.

Top 10 Most Popular Design Templates for Gator Website Builder

HostGator Blog -

The post Top 10 Most Popular Design Templates for Gator Website Builder appeared first on HostGator Blog. The new Gator Website Builder by HostGator comes with more than 200 professionally designed templates included in the package price. But, if the idea of browsing through 200 design templates is overwhelming for you, all of the design themes are sorted by category to help you find themes that fit the type of website you are looking to build. With categories such as architecture & real estate, beauty & fashion, pets & animals, professional services, restaurants & eateries…there is something for almost every website. All of these website design templates are mobile friendly, meaning that they will automatically adjust based on screen size of the person visiting your website. In addition, all of the design templates can be customized to match your company branding with custom colors, fonts, and your own photos. Here are the top 10 most popular design templates available in Gator Website Builder: Professional Law Firm The Professional Law Firm design is clean with minimal distraction so website visitors can focus on the content at hand. The center icons illustrate content themes, and the horizontal sections help the mind separate content types. 2. Personal Diary The Personal Diary design template is ideal for a writer or poet who wants to start a personal website to feature content such as writings and photos. This design template features large photos and minimal distractions from the main reason someone visits this website – to read what you wrote! 3. Musician The Musician design template is eye catching due to the bright colors and artistic feature image. But don’t forget – you can change all the colors to match your personal brand! Quickly and easily import your music from YouTube on the ‘music’ tab. 4. The Designer The Designer template offers quirky, unique layout options while still remaining professional. For example, the social media icons are placed under the title, still obvious, but in a different location than the traditional layout. The design template also features interesting text overlay on images. This template would be great for a business that likes to show their fun personality. 5. Newspaper Blog The Newspaper Blog design features a grid-like pattern perfect for a website that wants to showcase a lot of content on their homepage. This design template would be great for a newsroom website or blog that produces lot of content on a regular basis. Content is king here, as the layout prefers content layout over design. Customize it with your own colors and fonts! 6. Fashion Boutique The Fashion Boutique design is bright, fun, and focuses on photos to display your boutique items. Pair this with our eCommerce package and you’ll be ready to sell items from your fashion boutique in no time! Remember, you can change the background image and color palette to match your business.   7. Advertising and Marketing The Advertising and Marketing design theme is perfect for showcasing two sides of your brand. Drop in your portfolio and you’ll be ready to rock quickly! 8. Fine Cars Dealership The Fine Cars Dealership design template is perfect for a business that wants to highlight stunning photography without distraction from a busy design. Show off the best part about your business without any other frills. The “call now” button at the top is an added benefit for customers that want to contact you quickly about what they see online. 9. Retro Pastels The Retro Pastels design template features artistry through unique background patterns. This design template would be perfect for a business that maybe doesn’t have a lot of their own business photos to display, but still wants website visitors to get an understanding of their unique character. You can use textures and patterns for website visitors to understand your personality – simply swap out colors and patterns that fit you best! 10. Freelance Copywriter The Freelance Copywriter design template allows solo entrepreneurs the chance to feature their skills in a clean, simply design that focuses on you and what you offer. Swap out your profile picture in the top section, drop in your social media pages,  personal portfolio samples, and you’ll be good to go! You can preview more templates at the Gator Website Builder page. Which one are you interested to try? Comment below and let us know! Find the post on the HostGator Blog

Finding Your SEO Ranking Online

InMotion Hosting Blog -

After you create your own website and have it up and running, it is necessary to update it regularly so that your site maintains a good SEO rank. If you are not familiar with the term, SEO refers to Search Engine Optimization and it involves the process by which your website is ranked by search engines such as Google. The goal of SEO is to optimize your ranking so that you can stay near the top of results for keywords in your business or field. Continue reading Finding Your SEO Ranking Online at The Official InMotion Hosting Blog.

Gender Balance is a Business Issue News -

Today is International Women’s Day! We’d like to celebrate it by highlighting gender balance and how important it is to us here at Automattic. While gender balance in itself is definitely something worth pursuing for ethical reasons, we also strongly believe that it makes good business sense. As our CEO Matt Mullenweg said in his recent TED talk, we believe that talent and intelligence are equally distributed throughout the world, but that opportunity is not. As a distributed company with 850+ people in over 69 countries, we’ve seen that the world is pretty big, and that talent and intelligence are definitely not limited by geography, race, gender, or sexual orientation. Being a distributed company gives us the opportunity to hire talented people like Valentina, a team lead in Spain who uses smart scheduling to have a high impact with her team at work and with her family at home. If we had a more traditional work setup requiring staff to come into brick and mortar offices every day, we would likely miss out on valuable contributions from people like Val. Another great example of diversity making better business sense for us is Khyati, a Happiness Engineer in Mumbai, India. If we only hired in the US, we would not have the benefit of Khyati’s understanding of the needs of users in her part of the world, and we would also need to require overnight shifts from staff in North America to support those same users. While the benefits of a distributed workforce are clear, the path to getting there is less so. Most traditional recruiting methods like job boards, career fairs, and recruiting agencies are focused on specific locations. How do you get the word out that you’re looking to hire… all over the world? Recruiting additional support staff to work with our customers in the Asia-Pacific region has been a high priority for several years. This has led us to holding events in person in select cities and advertising on regional job boards like Seek in Australia and Jobstreet in the Philippines. We were surprised to find that as we increased our recruiting, the rate of applications from women in the region was actually dropping over time. It’s not that fewer women were applying overall, but as awareness of the position grew, many more men than women were learning about the job and submitting applications. We realized that if we wanted to hire staff with a gender balance that reflects our customers, we’d need to actively reach out to women in this region. We did this though Workshops for Women that we held in person over 2018 in India and Singapore. For 2019 we decided to go virtual and offer an online course for women in the region to level up in their WordPress troubleshooting and customer support skills. In partnership with Support Driven, Automattic offered a six-week course on user support. We enrolled 24 women in our pilot version of the course, which just finished its initial run. Automattic is committed to diversity and inclusion in our approach to gender balance. This tweet sums up why both are important: The reason your D&I initiatives are failing is because you don’t know how to do the I part, so your D is leaving. — mia (@mialoira) February 22, 2019 Why isn’t recruiting for diversity enough? What does inclusion even mean? The typical entrepreneur is a white male in his 30s from a wealthy background, according to As small companies grow, founders are likely to build their teams by recruiting from their personal networks. These networks usually consist of people with similar backgrounds to the founders. Having the longest tenure, these same initial hires are the people who take on leadership roles and make decisions about product development, company culture, and who else to hire. The result is that even when companies genuinely want to attract diverse talent, the company’s top leadership has already been established from a group of very similar people. The true benefits of a diverse workforce can’t be achieved without the contributions of diverse staff at every level. "Diversity is the mix and inclusion is getting the mix to work well together". – Prof. Uduak Archibong MBE #MISAConference2016 — INSA (@meieinimesed) November 29, 2016 It’s clear then that hiring is only part of the D&I picture. While we’re always working on recruiting a workforce that reflects the diversity of our global user base, we are also keen on creating equal opportunities for career advancement internally. As a part of these efforts, we took inspiration from Laura Hogan’s fantastic post on sponsorship, and recently set up an internal sponsorship program that matched senior female Happiness Engineers from across the division, with junior counterparts in Asia. As our hiring efforts in Asia only scaled up in the last few years, many of our colleagues there do not have women in their immediate leadership. This sponsorship program gives less-tenured women frequent access to women in leadership and other senior positions within our Happiness division, so they can see first-hand what it’s like being a leader. This sponsorship program aligns with our belief that representation matters — if you see someone like you in a position of leadership, you are more likely to feel empowered to work towards that same position yourself. We are indeed entering an exciting period of history where the world expects balance, and as one of the largest distributed companies around, we are proud to be leading the way in creating the workplace of tomorrow, a workplace that is better balanced by default. We’re always looking for more great people to join our team. Check out all of our open positions here!


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