Corporate Blogs

A social network for the antisocial

Name.com Blog -

Google Now has been offering Google app users relevant and curated information for a while, but now it’s just one part of an even greater product. The latest update has introduced a new home screen where you’ll be treated to a personalized news feed that has all the stories and articles that you’re most likely […] The post A social network for the antisocial appeared first on Name.com Blog.

How to Use Rich Snippets in WordPress

Bluehost Blog -

If you’ve performed a Google search—let’s face it, we all have—then you’ve seen rich snippets in action. They’re everywhere in the search engine results these days, as they provide useful information and help searchers visualize what they’re looking for on a specific site. Using graphics to capture attention isn’t new. This tactic has been used for decades to lure in readers and visitors. In the past; however, there hasn’t been a defined method for including graphics in the search engine results. But with the release of rich snippets, that has since changed. What are Rich Snippets? Rich snippets are a type of structured data mark-up that site owners can add to their sites’ HTML. Instead of just the site, URL, and meta description, rich snippets give Google more information about your page, such as whether it’s about a person, a product, a business, a review, or something else. In May 2009, Google introduced rich snippets as part of the Semantic Web Initiative. Today, they offer support for a wide variety of formats including: Review ratings – Individual or aggregate reviews that show either an average review or the total number of reviews. Products – The name of the product, its image, a description, and brand. Organizations – The business’s name, URL, address, telephone number, and location. People – Their name, image, title, role, and more. Events – A description, summary, location, start and end dates, as well as the URL, and more. Recipes – Dish type (appetizer, main course or dessert), photographs, and even recipe summaries. Even still, Google continues to add support for an increasing number of new formats. But why are they called rich snippets? When rich snippets are implemented correctly, the search results feature a thumbnail photo or video, a summary of ratings, or a bite-sized piece of data that describes what you’ll find on the page. These tidbits are called “rich” since they add much more detail to the search engine results. When you perform a search, your eye is automatically drawn to the rich snippets as they provide a visual impact you can’t get from text alone. Why Use Rich Snippets? Rich snippets offer an avenue for site owners to communicate with search engines. Remember that the job of the search engines is to provide high-quality links to searchers. With structured data and rich snippets, the search engines can more easily understand what types of content your site produces and use that information to better index and rank your site. As a result, when your site is displayed as part of a search query results page, it will be marked-up with additional information. With a more descriptive listing, your site then becomes more visible to viewers. Rich snippets can, therefore, help improve organic traffic, as well as promote the authority of your site (which can boost your inbound traffic further, as more prominence often equates to more traffic). Imagine that you were to take a side-by-side comparison of two Google search results – one with text and one with rich snippets. Which result would appear more attractive and entice you to click? Probably the link with rich snippets. Moreover, rich snippets clarify exactly what a page provides. To illustrate, a rich snippet can verify if a page is talking about Paris, France or Paris, Texas. Rich snippets give searchers instant information relevant to their query, which, consequently, decreases the number of bounces that result when searchers do not find the content they expected. Implementing Rich Snippets within WordPress The benefits of adopting rich snippets via schema mark-up are clear. But what’s even better is the fact that, though they may sound complicated, they aren’t actually difficult to implement – especially if your site is built on the WordPress platform. There are several ways to implement rich snippets through a mark-up within your WordPress website. Currently, WordPress supports a number of different mark-up formats and languages, including: Microformats RDFa Microdata Since Google recommends using microdata, we’ll focus on that language here. Microdata uses HTML tags span or div to add descriptive names to properties and items. Here is an example of a basic block of HTML with basic information on “Jane Dominus.” Now, this is what it would look like when marked up with microdata. Itemscope tells the search engines that the data in the div refers to an item. Then, “itemtype=”http://data-vocabulary.org/Person” conveys that the item in question is a person. The itemprop attribute is used to identify each property of the person item. Using Rich Snippets for Recipes Recipes are one of the most common applications of rich snippets. In the image below, each chicken and dumplings recipe has been marked-up with an average ratings score, total number of ratings received, cook times, and calories: Here’s how the rich snippet code to achieve something like this would look: Within this code block, you can see schema mark-up covering everything from prep time and cook time to ingredients and recipe instructions. Using Rich Snippets for Book Listings Here, different schema tags are used to mark-up a fictional book listing, including details about the author, book format, ratings, price, availability, and more. Using Rich Snippets for Menus One final application we’ll cover here where you may see rich snippets used is in the example of menus. Though this is only a partial menu mark-up, you can see tags denoting everything from the language of the menu to its specific items and their prices. Writing these rich snippet tags by hand isn’t difficult, but it can be time-consuming. Using a text editor (like CodeAnywhere’s editor, used in the images above) can help ensure that you get your desired mark-up correct, though you may also find it helpful to test your code against Google’s Structured Data Testing Tool. Just paste your mark-up in the tool box or use the “Fetch URL” link; then click “Validate” to review. That said, if you’re using WordPress for your site, you also have the option of utilizing a WordPress plugin to build your rich snippets much more quickly and conveniently. WordPress Rich Snippet Plugins Several options for free WordPress rich snippet plugins exist that make the process of adding markup to your site’s code easy. All in One Schema.org Rich Snippets This plugin instantly inserts schema microdata into posts, which Google then translates into rich snippets. Currently, some of the specific formats it supports include: Events Personal reviews Recipes Software reviews Videos Events People After installing the plugin, locate the metabox beneath your text editor which features a drop-down menu with all of the available snippet types. Then, make your selection, fill in the appropriate fields, and click “Publish.” 51Blocks JSON Schema Generator Another option for adding schema microdata to the posts of your choice, this plugin supports formats such as: Books Organizations Products Persons Recipes Reviews Movies Events Once you’ve loaded and activated the plugin, you’ll see an extra button appear above your visual editor. Look for the drop-down menu where you can select your snippet format, fill out the required fields and add your mark-up. Whether you use a plugin or mark-up the data yourself, there’s no question that adding rich snippets to your pages makes a powerful visual impact that can also positively affect your traffic stats. Give them a try today, and watch the impact they can have on your site’s bottom line. Are you currently using rich snippets? If so, have you seen a positive impact on your website’s performance after installing them? Leave us a note sharing your experiences in the comment section below. The post How to Use Rich Snippets in WordPress appeared first on Official Bluehost Blog.

Here’s Why Being A Reseller Doesn’t Mean Skimping On Security

Liquid Web Official Blog -

If your design agency works online in any capacity, then there is a good chance that you have had at least a few clients come to you with questions about web hosting options. After all, now that you have designed something for them, they need a place to host it, right? There is an equally […] The post Here’s Why Being A Reseller Doesn’t Mean Skimping On Security appeared first on Liquid Web Official Blog.

Acquia, CI&T and Astellas Pharma Partner for Drupal Success in Japan

Acquia -

Information contained in this post originally appeared and was translated from the Markezine article Drupal 8 realizes global Web governance - Aim for Astellas Pharma to introduce CMS Last month, Acquia and CI&T held “Acquia Day 2017”- an event for the Japanese tech community to become more familiar with Drupal 8 and hear customer success stories. One such story was Astellas Pharma and its use of Drupal and Acquia Cloud Site Factory to power its entire digital strategy. When evaluating what CMS to build its global platform on, Astellas Pharma chose Drupal for its flexibility, ease-of-use, and multi-site management capabilities. Astellas Pharma also selected Drupal and Acquia for its corporate system because of Acquia’s ability to meet the strict security requirements of a global pharmaceutical. Astellas Pharma actively partners with academia, research institutes, and biotech companies globally, with a sales network that covers more than 50 countries. With these partnerships and an expanding global presence, Drupal provided the critical tools for providing the latest company news and information to all stakeholders worldwide. June saw the launch of the corporate site for a global audience with English and Japanese as the two initial languages. Using Site Factory, Astellas Pharma will continue to deliver more than 30 regional sites serving the Americas, EMEA, and Asian markets, which are all independently operated. Speaking with Markezine, Mr. Takaaki Matsuda, part of the public relations department at Astellas Pharma, said "By unifying and managing websites of each country around the corporate site, Astellas' (digital properties are) centered around vision, standing at the cutting edge, changing medical care and scientific advances into patient value." Astellas Pharma corporate site replatform was broken into three phases. The first was establishing web governance. The second was the application of new branding guidelines as part of the global expansion. Third was the global optimization of web / IT infrastructure in relation to the overall system strategy. In addition, the site needed to be responsive and easy to manage and scale without increasing resources. Governance was an incredibly important aspect to the success of the project. By unifying systems into Drupal and Site Factory, changes are universally tracked, managed and acted upon by a core group. This oversight and security gives Astellas the ability to launch new country sites in a timely manner with the full knowledge that every site is fully protected by rigorous security and monitoring systems. Along with governance, security was also a core requirement. Astellas Pharma needed a site that was secure, reliable and managed. Mr. Yoichiro Kawami, section manager of the information system department, told Markezine “When deploying a global site, Drupal fit exactly into our information system strategy, meeting our business requirements and providing an architecture that is simple and easy to organise a global operation system on. (In addition) Acquia’s cloud platform has all of the functions necessary to use Drupal in the enterprise, and because it also includes cloud service expenses and infrastructure operation resources on a fixed basis, cost management is easy." With the use of Acquia Cloud Site Factory, Astellas Pharma has been able to increase operational efficiency such as server configuration, capacity support corresponding to multiple load balancers, and so on. Acquia’s global operations team fully manages the entire cloud platform to ensure high availability and to proactively respond to any threats. “We guarantee platform operation on 24 hours and 365 days, we also manage surveillance and operating environments,” Mr. Kawami said, “So we have a complete system for troubleshooting. Security measures for WAF and CDN functions are provided through Acquia Cloud Edge Protect which can block malicious attacks.” According to Mr. Kawami, with its flexibility, security and dedicated community, Drupal and Acquia will become the standard of the future for enterprises in Japan and the wider Asia Pacific region.

Music Behind the Tech: Ryan Walker

The Rackspace Blog & Newsroom -

Music and technology make a perfect pair — coding, troubleshooting and focusing on projects is often accompanied by a soundtrack for many in the IT industry. Whether it’s getting into that “flow state” or simply dialing in on a complex problem, listening to music seems to be the method of choice for IT employees looking The post Music Behind the Tech: Ryan Walker appeared first on The Official Rackspace Blog.

DreamHost Customer Uses Lessons from Space to Brighten Earth’s Future

DreamHost Blog -

Just call her Mars. That’s the nickname six-year-old Martha Lenio gave herself as she spent her Ontario, Canada, summers gazing up at the stars and dreaming of visiting another planet. Today her dream job is still to be an astronaut, maybe one of the first humans to explore — you guessed it — Mars. But for now, while Earth-bound, Lenio is drawing on her space-smarts to help save her home planet as the owner and founder of Mars Green, a renewable energy consulting company she promotes using her DreamHost website. “Most of my work is with solar energy,” says Lenio, who officially started her small business only last year. “I come on to larger projects with solar experts and help them with whatever they need — usually usability studies, financial analysis, or design.” She also tackles smaller projects like energy audits, and much of her work has taken her to far-flung corners of the Yukon. A Space-Age Domain The consulting company’s name holds several meanings for Lenio. For one thing, it’s a stamp of her personality, drawing on her childhood nickname combined with her passion for a more “green” energy friendly planet Earth. “I think of it as Martha’s Green Consulting, but with a little added extra flavor,” she says. “Mars” also represents the ideal Lenio strives for when it comes to finding solutions that maximize renewable energy. “I think a mission to Mars is the ultimate sustainability challenge,” Lenio says. “You would have to recycle all your air and water. All your energy is solar power. You should be ideally leaving zero footprint. So if we can learn how to do that on Mars, we should be able to do that here on Earth. I like a challenge.” An important piece of Lenio’s brand sits in her website’s URL. “I wanted people to know that I am in Canada,” she says. “I was glad that I could get a .ca domain from DreamHost because you can’t get that from some of the other hosting companies.” Specific TLDS? We got ‘em. Check out our 400+ domain extensions and find the perfect fit for your website. Mission to Mars via Hawaii Lenio has been fascinated with the intersection of space and sustainability since college, studying mechanical engineering at the University of Waterloo (where she started a space-appreciation club that’s still going strong) and earning a doctorate in photovoltaic engineering (which, in case you didn’t know, means turning light into energy) from the University of New South Wales in Australia. After college, she worked in Silicon Valley for several years in R&D for solar companies. Through all that, her dream of becoming an astronaut burned bright — and, in 2015, she got a taste of life on the Red Planet. “I wanted to get into the space sector, and I heard about a NASA-funded Mars simulation, so I threw my hat into the ring.” After a year-long selection process, Lenio was chosen to captain a team of six “astronauts” living together in a Mars simulation dome in Hawaii for eight months. The would-be Martians lived every day like NASA astronauts, conducting research, growing their own food, relying on limited communication and supplies from the outside world, living sustainably, and leaving the dome only when clad in authentic space suits. The whole thing was ultimately a psychological experiment, explains Lenio. The trip to Mars is long and isolating, and the first crews sent there will have to get really cozy. “NASA wants to learn how to support a crew without them going crazy and killing each other,” Lenio says, laughing. Luckily, her “crew” made it out alive. “The first six months were pretty easy; we all got along pretty well,” Lenio says. “The last two months were more intense and there was a lot more conflict that arose, but we are all still friends today. There are things you have to do to survive on Mars. You have to work out for 1.5 to 2 hours every day, you have to maintain the habitat, you have to be doing research, and you also have to take the time to hang out with your crew members and have fun. There are no slackers on Mars — you have to take care of each other.” This DreamHost customer took aviation to new heights with his plane-scheduling app. Lenio digging a hole with the Hab and Mauna Kea in the background. Image: Neil Scheibelhut From Solar Flares to Consulting Biz Hungry for more, Lenio applied last year to the Canada Space Agency’s 2017 astronaut open recruitment campaign. Of 3,772 applicants she made the agency’s first cut down to 72, qualifying for stringent training and aptitude testing. Lenio didn’t make the final team, but she’s still got Mars on her mind. “I wouldn’t want to do a one-way trip to Mars, but I would still like to go one day,” she says. “Having done the simulation, I know that I can mentally hack it.” But for now, she’s focused on using her lessons in Mars sustainability to make Earth a better, greener place. And if she can’t live on Mars right now, her home country is the next best thing. “I always wanted to come back to Canada,” Lenio says. “We don’t have solar silicon device R&D in Canada like they do in Australia or California, so I had to rethink how I could fit into the larger sustainability picture in Canada.” Enter Mars Green. After adjusting to life after “Mars,” Lenio retrained in solar installation and systems design and used connections she forged during that processes to partner her newly hatched consulting biz with solar-installation companies and projects. “One of my first projects was a feasibility study for the Yukon Energy Corporation,” Lenio says. She was tasked with scouting out two spots in the Yukon for a solar plant, then determining which technologies would make sense there, and how much everything would cost. “It involved a lot of simulation, which I quite enjoy,” says Lenio. “It was my first big project so I wasn’t sure what to expect, but it was really well received and lead to more projects, so I’m pretty proud of that one. This project was the first indication that maybe this will work for real.” Starting a business for the first time always poses a steep learning curve. “There’s a lot more to running a business than my technical experience,” Lenio says. “There’s a lot of little things that you don’t think about, like writing contracts to hire employees or setting up the website, that can take a lot of time and effort to get right.” Building a Green Website with Remixer Luckily, Lenio found a partner to help her take the headache out of the little stuff. “DreamHost made the peripheral details that I don’t think about, especially with my website, really easy to do,” she says. Lenio had some experience with WordPress but didn’t have the coding skills — or the time to learn them — to create the professional look she needed to represent her work. “When DreamHost launched Remixer, I was like, ‘OK, perfect!’” Lenio says. “I can have something that’s affordable and looks good with very minimal effort. That was a great addition.” Remixer took the technical work out of building a beautiful website, allowing Lenio to customize themes to finetune a look that brands her work. Her website shines with photos of the sun she took herself around the world, and she hopes to add more original photos and examples as she expands her work on new projects. “I want visitors to my site to get a sense for the breadth of my work — that I don’t only take on standard projects but also smaller and niche opportunities.” Lenio initially relied on Google tools to run Mars Green and was happy to see that her existing accounts merged seamlessly. “DreamHost plays nice with other online tools like Google and WordPress,” she says. “I can buy my domain through DreamHost, but I’m not committed to using anything else; I can still use other products and servers with DreamHost. They leave it open for what people want to use. And I like that.” Lenio says her painless experience with web hosting helps her stay focused on the work she loves. “I like working in the area of renewable energy in Canada,” she says. “I’m doing what I want, where I want to do it, and I really love that freedom to pick the projects I’m interested in.” Is your dream project ready for lift-off? Remixer can take your website to the next level. Get started for free! — Reporting by Sara Atwood The post DreamHost Customer Uses Lessons from Space to Brighten Earth’s Future appeared first on DreamHost.blog.

Our Top Customer Care Rep in July

SiteGround Blog -

Stoyko joined us less than 4 months ago and is already among our Top Customer Care Stars. He is an excellent learner and often looks to broaden his skills watching YouTube tutorials. When he is not geeking away in front of a computer, you could see him with his camera in hand, documenting memories of his adventures. Learn more from his interview!

Guide to Writing Content for Affiliate Marketing that Ranks

Reseller Club Blog -

Every marketer knows that content is king. It is a good advertisement for a brand and an effective promotional tool. It performs a huge variety of functions that are not related to marketing itself but that result in better conversion and increase in sales. Content marketing is one of the cheapest and easiest tools that take  marketing to a new level. However, to make it work for you, it’s important to remember that content should be seeded on related websites and resources. This is affiliate marketing, and this is what will help you brand find your online niche and proper audience for promoting your services or goods. Source: https://www.pexels.com/ (Free image) How content affects affiliate marketing So how exactly does content influence your affiliate marketing? Just imagine the situation that you come to some website to read a couple of articles. You notice some captivating title and start to read the post. You come across some links and go to other sites, and you click these links because the content is great and you expect to find something interesting there. This is how content works. You use another content platform to attract the attention of their audience to your website, service or product. Source: https://www.pexels.com/ (Free image) Practical value of a post Now the question is  how can the post attract the attention of the audience. Here are some difficulties that you will definitely face while starting to create content. First of all, you do not know the audience or the audience of the affiliate website may not be interested in what you offer. Therefore, when you choose successful affiliate marketing websites to post your articles, you are to remember that you should share a common audience. We will talk about these aspects a little bit later, and now let’s try to understand what makes people click on  articles that interest them. First and foremost, you are to be sure that the post that you’ve created has a practical value to the readers. It means that you should give them some ideas that will help them solve their problems or improve the quality of their life, work, etc. Source: https://www.pexels.com/ (Free image) How data-driven posts facilitate traffic increase Another aspect that you are to consider is that the post should have enough useful data and statistics. People love to check stats, and they will definitely check an article that promises them results of some study. Of course, the statistics that you choose should be related to the audience, and the audience should be interested in this data. Only in this way, will you be able to direct traffic to your website via affiliate marketing. Approaches to copywriting To create a great post, it’s not enough to have some stats and provide readers with some solutions. You need to write in clear words that will help you reach out to any audience. Words are your main weapon, and you need to know how to use the power of copywriting here. There are three basic approaches that will help you generate perfect content: – AIDA (Attention, Interest, Desire, Action) – Storytelling – Proper usage of CTA By implementing them in your writing, you will be able to create the right copy. The anatomy of a perfect post Do remember that the structure of your post has is  vitally important to the reader. It’s a well-known fact that any person would prefer to read a well-organized post that has a clear introductory part, main body, and conclusion. All the sentences & paragraphs should be short. Always remember that each paragraph should convey one idea or dwell upon one message. You can divide the main body as much as you want, but do remember to connect the paragraphs and obey the hierarchy of the post. Source: https://www.pexels.com/ (Free image) To make a perfect structure of the post, you are to use special marks and symbols that help to improve the readability. However, prior to publishing your post, it will be nice to give a try to proofreading symbols chart to make sure that you did not miss some important details. Implementing SEO in content creation It will not be enough just to publish the article on some affiliate website, you need to work on the SEO to attract more traffic to your post. Here is a quick guide that will help you to create a proper strategy for promoting your content in search engines: Choose the right keywords The keywords should always be relevant to the topic of your article. Do not stick to only one variant, try several keywords, but make sure that you do not make your article too spammy. Defining perfect lengths of the post for SEO According to the latest studies, the perfect length for an article is about 2000 words. Mobile optimization Check whether your content looks perfect on mobile devices here. Also, make sure that the portal where you are planning to post your article is fully optimized for mobile phones. On-page optimization Add keywords to the meta tags of this page. The title, description, h1, alt texts should always contain keywords so that your post ranks as high as possible. Off-page optimization Here, you need to contact with editors to check whether the website where you are planning to publish your post is properly optimized. In-bound links Insert link to reliable sources to improve the ranking of your article.   Source: https://www.pexels.com/ (Free image) Tips on finding proper affiliate websites Now it’s time to answer the most important question for everyone who’s planning to start using affiliate marketing benefits: where to find these websites. You may always check the list of affiliate websites to find niche portals that have the same audience. There are some options that you will definitely like OmniStar affiliate marketing solution which is perhaps the best helper for everyone who is trying to develop a strategy for affiliate marketing but does not know where to start. Also, you can make your own research and contact editors of the website to ask whether they accept the articles for affiliate marketing. In this way, you will be able to choose the best portals for you, with the audience that shares your interests. Affiliate marketing is not easy but some approaches will help you to master it quickly. By following our guide, you will be able to start using the benefits of affiliates in the soonest time and will drive more traffic to your own website and attract more clients to your business. Do remember that experiments are the basis for a successful marketing strategy. Be ready to experiments and never stop to improve your marketing! Also, you should try using ResellerClub affiliate program which was created to boost your commissions. Good luck with your affiliate marketing!

How to use Cloudflare for Service Discovery

CloudFlare Blog -

Cloudflare runs 3,588 containers, making up 1,264 apps and services that all need to be able to find and discover each other in order to communicate -- a problem solved with service discovery. You can use Cloudflare for service discovery. By deploying microservices behind Cloudflare, microservices’ origins are masked, secured from DDoS and L7 exploits and authenticated, and service discovery is natively built in. Cloudflare is also cloud platform agnostic, which means that if you have distributed infrastructure deployed across cloud platforms, you still get a holistic view of your services and the ability to manage your security and authentication policies in one place, independent of where services are actually deployed. How it works Service locations and metadata are stored in a distributed KV store deployed in all 100+ Cloudflare edge locations (the service registry). Services register themselves to the service registry when they start up and deregister themselves when they spin down via a POST to Cloudflare’s API. Services provide data in the form of a DNS record, either by giving Cloudflare the address of the service in an A (IPv4) or AAAA (IPv6) record, or by providing more metadata like transport protocol and port in an SRV record. Services are also automatically registered and deregistered by health check monitors so only healthy nodes are sent traffic. Health checks are over HTTP and can be setup with custom configuration so that responses to the health check must return a specific response body and or response code otherwise the nodes are marked as unhealthy. Traffic is distributed evenly between redundant nodes using a load balancer. Clients of the service discovery query the load balancer directly over DNS. The load balancer receives data from the service registry and returns the corresponding service address. If services are behind Cloudflare, the load balancer returns a Cloudflare IP address to route traffic to the service through Cloudflare’s L7 proxy. Traffic can also be sent to specific service nodes based on client geography, so the data replication service in North America, for example, can talk to a specific North American version of the billing service, or European data can stay in Europe. Clients query the service registry over DNS, and service location and metadata is packaged in A, AAAA, CNAME or SRV records. The benefit of this is that no additional client software needs to be installed on service nodes beyond a DNS client. Cloudflare works natively over DNS, meaning that if your services have a DNS client, there’s no extra software to install, manage, upgrade or patch. While usually, TTL’s in DNS mean that if a service location changes or deregisters, clients may still get stale information, Cloudflare DNS keeps low TTL’s (it’s able to do this and maintain fast performance because of its distributed network) and if you are using Cloudflare as a proxy, the DNS answers always point back to Cloudflare even when the IP’s of services behind Cloudflare change, removing the effect of cache staleness. If your services communicate over HTTP/S and websockets, you can additionally use Cloudflare as a L7 proxy for added security, authentication and optimization. Cloudflare prevents DDoS attacks from hitting your infrastructure, masks your IP’s behind its network, and routes traffic through an optimized edge PoP to edge PoP route to shave latency off the internet. Once service <--> service traffic is going through Cloudflare, you can use TLS client certificates to authenticate traffic between your services. Cloudflare can authenticate traffic at the edge by ensuring that the client certificate presented during the TLS handshake is signed by your root CA. Setting it up Sign up for Cloudflare account During the signup process, add all your initial services as DNS records in the DNS editor. To finish sign up, move DNS to Cloudflare by logging into your registrar and changing your nameservers to the Cloudflare nameservers assigned to you when you signed up for Cloudflare. If you want traffic to those services to be proxied through Cloudflare, click on the cloud next to each DNS record to make it orange. Run a script on each node so that: On startup, the node sends a POST to the DNS record API to register itself and PUT to load balancing API to add itself to the origin pool. On shutdown, the node sends a DELETE to the DNS record API to deregister itself and PUT to load balancing API to remove itself to the origin pool. These can be accomplished via startup and shutdown scripts on Google Compute Engine or user data scripts or auto scaling lifecycle hooks on AWS. Registration: curl -X POST "https://api.cloudflare.com/client/v4/zones/023e105f4ecef8ad9ca31a8372d0c353/dns_records" \ -H "X-Auth-Email: user@example.com" \ -H "X-Auth-Key: c2547eb745079dac9320b638f5e225cf483cc5cfdda41" \ -H "Content-Type: application/json" \ --data '{"type":"SRV","data":{"service":"_http","proto":"_tcp","name":"name","priority":1,"weight":1,"port":80,"target":"staging.badtortilla.com"},"ttl":1,"zone_name":"badtortilla.com","name":"_http._tcp.name.","content":"SRV 1 1 80 staging.badtortilla.com.","proxied":false,"proxiable":false,"priority":1}' De-Registration: curl -X DELETE "https://api.cloudflare.com/client/v4/zones/023e105f4ecef8ad9ca31a8372d0c353/dns_records/372e67954025e0ba6aaa6d586b9e0b59" \ -H "X-Auth-Email: user@example.com" \ -H "X-Auth-Key: c2547eb745079dac9320b638f5e225cf483cc5cfdda41" \ -H "Content-Type: application/json" Add or remove an origin from an origin pool (this should be a unique IP per node added to the pool): curl -X PUT "https://api.cloudflare.com/client/v4/user/load_balancers/pools/17b5962d775c646f3f9725cbc7a53df4" \ -H "X-Auth-Email: user@example.com" \ -H "X-Auth-Key: c2547eb745079dac9320b638f5e225cf483cc5cfdda41" \ -H "Content-Type: application/json" \ --data '{"description":"Primary data center - Provider XYZ","name":"primary-dc-1","enabled":true,"monitor":"f1aba936b94213e5b8dca0c0dbf1f9cc","origins":[{"name":"app-server-1","address":"1.2.3.4","enabled":true}],"notification_email":"someone@example.com"}' Create a health check. You can do this in the API or in the Cloudflare dashboard (in the Load Balancer card). curl -X POST "https://api.cloudflare.com/client/v4/organizations/01a7362d577a6c3019a474fd6f485823/load_balancers/monitors" \ -H "X-Auth-Email: user@example.com" \ -H "X-Auth-Key: c2547eb745079dac9320b638f5e225cf483cc5cfdda41" \ -H "Content-Type: application/json" \ --data '{"type":"https","description":"Login page monitor","method":"GET","path":"/health","header":{"Host":["example.com"],"X-App-ID":["abc123"]},"timeout":3,"retries":0,"interval":90,"expected_body":"alive","expected_codes":"2xx"}' Create an initial load balancer, either through the API or in the Cloudflare dashboard. curl -X POST "https://api.cloudflare.com/client/v4/zones/699d98642c564d2e855e9661899b7252/load_balancers" \ -H "X-Auth-Email: user@example.com" \ -H "X-Auth-Key: c2547eb745079dac9320b638f5e225cf483cc5cfdda41" \ -H "Content-Type: application/json" \ --data '{"description":"Load Balancer for www.example.com","name":"www.example.com","ttl":30,"fallback_pool":"17b5962d775c646f3f9725cbc7a53df4","default_pools":["de90f38ced07c2e2f4df50b1f61d4194","9290f38c5d07c2e2f4df57b1f61d4196","00920f38ce07c2e2f4df50b1f61d4194"],"region_pools":{"WNAM":["de90f38ced07c2e2f4df50b1f61d4194","9290f38c5d07c2e2f4df57b1f61d4196"],"ENAM":["00920f38ce07c2e2f4df50b1f61d4194"]},"pop_pools":{"LAX":["de90f38ced07c2e2f4df50b1f61d4194","9290f38c5d07c2e2f4df57b1f61d4196"],"LHR":["abd90f38ced07c2e2f4df50b1f61d4194","f9138c5d07c2e2f4df57b1f61d4196"],"SJC":["00920f38ce07c2e2f4df50b1f61d4194"]},"proxied":true}' (optional) Setup geographic routing rules. You can do this via API or in the Cloudflare dashboard. curl -X POST "https://api.cloudflare.com/client/v4/zones/699d98642c564d2e855e9661899b7252/load_balancers" \ -H "X-Auth-Email: user@example.com" \ -H "X-Auth-Key: c2547eb745079dac9320b638f5e225cf483cc5cfdda41" \ -H "Content-Type: application/json" \ --data '{"description":"Load Balancer for www.example.com","name":"www.example.com","ttl":30,"fallback_pool":"17b5962d775c646f3f9725cbc7a53df4","default_pools":["de90f38ced07c2e2f4df50b1f61d4194","9290f38c5d07c2e2f4df57b1f61d4196","00920f38ce07c2e2f4df50b1f61d4194"],"region_pools":{"WNAM":["de90f38ced07c2e2f4df50b1f61d4194","9290f38c5d07c2e2f4df57b1f61d4196"],"ENAM":["00920f38ce07c2e2f4df50b1f61d4194"]},"pop_pools":{"LAX":["de90f38ced07c2e2f4df50b1f61d4194","9290f38c5d07c2e2f4df57b1f61d4196"],"LHR":["abd90f38ced07c2e2f4df50b1f61d4194","f9138c5d07c2e2f4df57b1f61d4196"],"SJC":["00920f38ce07c2e2f4df50b1f61d4194"]},"proxied":true}' (optional) Setup Argo for faster PoP to PoP transit in the traffic app of the Cloudflare dashboard. (optional) Setup rate limiting via API or in the dashboard curl -X POST "https://api.cloudflare.com/client/v4/zones/023e105f4ecef8ad9ca31a8372d0c353/rate_limits" \ -H "X-Auth-Email: user@example.com" \ -H "X-Auth-Key: c2547eb745079dac9320b638f5e225cf483cc5cfdda41" \ -H "Content-Type: application/json" \ --data '{"id":"372e67954025e0ba6aaa6d586b9e0b59","disabled":false,"description":"Prevent multiple login failures to mitigate brute force attacks","match":{"request":{"methods":["GET","POST"],"schemes":["HTTP","HTTPS"],"url":"*.example.org/path*"},"response":{"status":[401,403],"origin_traffic":true}},"bypass":[{"name":"url","value":"api.example.com/*"}],"threshold":60,"period":900,"action":{"mode":"simulate","timeout":86400,"response":{"content_type":"text/xml","body":"<error>This request has been rate-limited.</error>"}}}' (optional) Setup TLS client authentication. (Enterprise only) Send your account manager your root CA certificate and which options you would like enabled.

Don’t miss this special deal on .CO

Name.com Blog -

The .CO domain turned 7 years old this week, and proves just how far newer domain extensions can come over a short amount of time. As a popular generic domain name, thousands of businesses and individuals  use .CO as their domain of choice. If you haven’t gotten your hands on your own .CO registration yet, […] The post Don’t miss this special deal on .CO appeared first on Name.com Blog.

How This Agency Prepped Their Client’s Site For PHP 7

WP Engine -

Did you know that PHP is one of the widest used programming languages in the world? While the majority of the web uses this flexible language, only a fraction of WordPress sites has actually updated to its latest version, PHP 7. Although PHP 7 promises site performance gains anywhere between 25-70 percent, site owners have been slow to move over because of incompatibility issues between themes, plugins, and code…and also because of the fact PHP 7 is backward incompatible. Therefore, thorough preparation must be conducted prior to the transition. When WordPress development & design agency Ah So Designs received complaints from their client about their membership site running rather sluggish, the agency decided it was time to upgrade their site from PHP 5.6 to PHP 7. In this case study, read about how Ah So Designs smoothly moved SongTown’s membership site to the latest version of PHP, and the results that followed. Read the case study “We set expectations for them that this [moving to PHP 7] is like pulling up the hood of your car. Most of the time everything is fine, but sometimes your car needs some fine-tuning to help it run better.” — John Housholder, President of Ah So Designs The post How This Agency Prepped Their Client’s Site For PHP 7 appeared first on WP Engine.

Three Domain Management Tips For New Bloggers And eCommerce Merchants

Nexcess Blog -

A domain name is one of the most important assets an online business owns. For many customers, the domain name is the business. It’s how people blogs and eCommerce stores on the web. It’s the name that comes to mind when people think of a business. Online businesses invest a substantial proportion of their marketing… Continue reading →

Bringing Control, Consistency and Compliance to Global Multisite Management

Acquia -

Acquia is a leader in multisite delivery and governance tools for IT digital teams to deliver and centrally manage all of their sites, digital experiences, and applications across multiple brands. Our solution, Acquia Cloud Site Factory, solves the complexities around managing hundreds or even thousands of sites – making global site governance, delivery, and brand consistency possible at scale. In September 2016, we added Stacks to Acquia Cloud Site Factory to bring greater scalability and agility to multisite management. With Stacks, groups of sites with similar digital business needs such as functionality, infrastructure, or corporate requirements, can be provisioned to independent Stacks where disparate teams across regions and brands can still centrally govern them. Teams can deploy and manage multiple Stacks within a central management console for all of their sites and experiences, each with their own dedicated cloud infrastructure and shared codebase. Sites running on multiple versions of Drupal can also be managed independently on the same platform in a common console. New sites can be launched (in minutes!) and legacy apps and services can be integrated through the platform’s open APIs. The result is more flexibility and speed to delivery, without loss of control. Digital governance continues to be a top priority for enterprise organizations [CIOs and IT digital platform owners] as laws around data privacy and sovereignty evolve. Enterprises managing multiple brands across regions may prefer to isolate [separately govern] their business units’ digital properties, including processes, sites and technologies, so digital marketing and business teams only have access to the tools they use locally to make meeting compliance requirements easier. For instance, organizations may want data and hardware hosted in a specific region to maintain local data privacy or sovereignty requirements. Or, they may want to split hosting between regions so that some of their digital properties live in one location while other digital assets are stored in another. Unfortunately, this practice may result in redundant systems and platforms, a fragmented user experience across brands and geos, and ultimately, high maintenance cost. Multi-region governance starts to address the challenges around how organizations can better implement and enforce compliance standards locally. To further empower IT digital teams to easily centralize digital governance best practices, we are pleased to announce new multi-region governance capabilities available today within Acquia Cloud Site Factory. These new features solve the complexities that organizations face around digital governance by giving IT digital teams more flexibility when building, delivering, and managing digital experiences at scale so they can reduce risk, ensure compliance, and minimize costs. New features to Acquia Cloud Site Factory include: Multi-region Functionality for Stacks Multi-region functionality is now available within Acquia Cloud Site Factory Stacks to make it even easier for organizations to implement governance standards in local regions. When it comes to managing data and digital content across multiple countries or regions, organizations may want to take a proactive approach to complying with local regulations, privacy laws or corporate requirements. Multi-region Stacks supports delivery and governance for multiple sites and experiences, allowing organizations to both manage, and host, all of their digital properties in the particular region their brand and site are located from one central management console. Multiple code bases with a dedicated cloud infrastructure for each Stack can be supported, making it faster for IT digital teams to get new sites up and running in their local region quickly. Organizations can manage multiple sites in each Stack and simply ‘turn on’ a particular region for a Stack to fulfill local regulatory requirements. Each Stack functions as a separate space of dedicated resources and a fine-tuned distribution with a common set of codebases. Multi-region Stacks provides IT digital platform owners with a common platform and governance approach to managing digital experiences across various regions, which translates into reduced costs, minimized risk, and greater oversight over all of the organization’s digital applications. Centralized Role Management for Drupal 8 Acquia Cloud Site Factory now provides more flexible identity management for all of our customers’ websites. Customers have the option to use centralized role management for both Drupal 7 and Drupal 8 websites. This enables IT digital to have more granular control over who in their organization or broader partner network has access to their sites. Customers can make identity management changes to users in Site Factory that can be sent to the Drupal environment. For example, customers can make name and email address changes from Site Factory directly to their websites. In addition, customers can integrate Site Factory with their own identity provider(s) to authenticate users by means of security tokens, such as SAML 2.0, for ease of adoption and use. REST API Updates We continue to evolve and deliver on APIs, support them, and make them compatible with existing solutions and tools; this enables customers to have greater flexibility and control over their management console to support open integration possibilities while still maintaining stringent compliance requirements over all of their digital applications. There are three new REST API endpoints that are responsible for adding a site to a site collection, removing a site from a site collection, and making a site primary in a site collection. Organizations can extend APIs to any of their digital technologies in an automated fashion, lowering the complexity and risk of managing multiple systems globally, while increasing velocity. APIs can be used to connect Acquia Cloud Site Factory with a customer’s in-house tools (such as an existing reporting or internal dashboard) to build unified management consoles for the business, increasing visibility, further automating, and enforcing governance standards. With evolving rulings around data privacy and sovereignty, and how digital information is used and shared, it will be important for organizations to invest in a digital governance strategy and digital platform in order to manage their sites and content effectively. Acquia Cloud Site Factory offers a powerful advantage for enterprises that want to move fast and build and deploy new sites and campaigns to maintain a competitive edge in the market, while still maintaining governance over all of their digital experiences and applications. Our new multi-region governance capabilities help further address the common challenges enterprise organizations face around building, delivering, and managing digital experiences globally. Acquia Cloud Site Factory is the only digital platform for multisite management that has the flexibility to support multiple development teams, compliance standards, and versions of Drupal – all within a single delivery and management solution. With these new updates, we continue to enable different teams, brands, and regions to easily implement and govern all of their digital experiences globally at scale, now and in the future. Want to learn more? See how customers like Nasdaq, Warner Music Group, Australian Department of Finance, and SABMiller are using Acquia Cloud Site Factory to manage and govern all of their digital experience initiatives.

New – S3 Sync capability for EC2 Systems Manager: Query & Visualize Instance Software Inventory

Amazon Web Services Blog -

It is now essential, with the fast paced lives we all seem to lead, to find tools to make it easier to manage our time, our home, and our work. With the pace of technology, the need for technologists to find management tools to easily manage their systems is just as important. With the introduction of Amazon EC2 Systems Manager service during re:Invent 2016, we hoped to provide assistance with the management of your systems and software. If are not yet familiar with the Amazon EC2 Systems Manager, let me introduce this capability to you. EC2 Systems Manager it is a management service that helps to create system images, collect software inventory, configure both Windows and Linux operating systems, as well as, apply Operating Systems patches. This collection of capabilities allows remote and secure administration for managed EC2 instances or hybrid environments with on-premise machines configured for Systems Manager. With this EC2 service capability, you can additionally record and regulate the software configuration of these instances using AWS Config. Recently we have added another feature to the inventory capability of EC2 Systems Manager to aid you in the capture of metadata about your application deployments, OS and system configurations, Resource Data Sync aka S3 Sync. S3 Sync for EC2 Systems Manager allows you to aggregate captured inventory data automatically from instances in different regions and multiple accounts and store this information in Amazon S3. With the data in S3, you can run queries against the instance inventory using Amazon Athena, and if you choose, use Amazon QuickSight to visualize the software inventory of your instances. Let’s look at how we can utilize this Resource Data Sync aka S3 Sync feature with Amazon Athena and Amazon QuickSight to query and visualize the software inventory of instances. First things first, I will make sure that I have the Amazon EC2 Systems Manager prerequisites completed; configuration of the roles and permissions in AWS Identity and Access Management (IAM), as well as, the installation of the SSM Agent on my managed instances. I’ll quickly launch a new EC2 instance for this Systems Manager example. Now that my instance has launched, I will need to install the SSM Agent onto my aws-blog-demo-instance. One thing I should mention is that it is essential that your IAM user account has administrator access in the VPC in which your instance was launched. You can create a separate IAM user account for instances with EC2 Systems Manager, by following the instructions noted here: http://docs.aws.amazon.com/systems-manager/latest/userguide/sysman-configuring-access-policies.html#sysman-access-user. Since I am using an account with administrative access, I won’t need to create an IAM user to continue installing the SSM Agent on my instance. To install the SSM Agent, I will SSH into my instance, create a temporary directory, and pull down and install the necessary SSM Agent software for my Amazon Linux EC2 instance. An EC2 instance based upon a Windows AMI already includes the SSM Agent so I would not need to install the agent for Windows instances. To complete the aforementioned tasks, I will issue the following commands: mkdir /tmp/ssm cd /tmp/ssm sudo yum install -y https://s3.amazonaws.com/ec2-downloads-windows/SSMAgent/latest/linux_amd64/amazon-ssm-agent.rpm You can find the instructions to install the SSM Agent based upon the type of operating system of your EC2 instance in the Installing SSM Agent section of the EC2 Systems Manager user guide. Now that I have the Systems Manager agent running on my instance, I’ll need to use a S3 bucket to capture the inventory data. I’ll create a S3 bucket, aws-blog-tew-posts-ec2, to capture the inventory data from my instance. I will also need to add a bucket policy to ensure that EC2 Systems Manager has permissions to write to my bucket. Adding the bucket policy is simple, I select the Permissions tab in the S3 Console and then click the Bucket Policy button. Then I specify a bucket policy which gives the Systems Manager the ability to check bucket permissions and add objects to the bucket. With the policy in place, my S3 bucket is now ready to receive the instance inventory data. To configure the inventory collection using this bucket, I will head back over to the EC2 console and select Managed Resources under Systems Manager Shared Resources section, then click the Setup Inventory button. In the Targets section, I’ll manually select the EC2 instance I created earlier from which I want to capture the inventory data. You should note that you can select multiple instances for which to capture inventory data if desired. Scrolling down to the Schedule section, I will choose 30 minutes for the time interval of how often I wish for inventory metadata to be gathered from my instance. Since I’m keeping the default Enabled value for all of the options in the Parameters section, and I am not going to write the association logs to S3 at this time, I only need to click the Setup Inventory button. When the confirmation dialog comes up noting that the Inventory has been set up successfully, I will click the Close button to go back to the main EC2 console. Back in the EC2 console, I will set up my Resource Data Sync using my aws-blog-tew-posts-ec3 S3 bucket for my Managed Instance by selecting the Resource Data Syncs button. To set up my Resource data, I will enter my information for the Sync Name, Bucket Name, Bucket Prefix, and the Bucket Region that my bucket is located. You should also be aware that the Resource Data Sync and the sync S3 target bucket can be located in different regions. Another thing to note is that the CLI command for completing this step is displayed, in case I opt to utilize the AWS CLI for creating the Resource Data Sync. I click the Create button and my Resource Data Sync setup is complete. After a few minutes, I can go to my S3 bucket and see that my instance inventory data is syncing to my S3 bucket successfully. With this data syncing directly into S3, I can take advantage of the querying capabilities of the Amazon Athena service to view and query my instance inventory data. I create a folder, athenaresults, within my aws-blog-tew-posts-ec2 S3 bucket, and now off to the Athena console I go! In the Athena console, I will change the Settings option to point to my athenaresults folder in my bucket by entering: s3://aws-blog-tew-posts-ec2/athenaresults. Now I can create a database named tewec2ssminventorydata for capturing and querying the data sent from SSM to my bucket, by entering in a CREATE DATABASE SQL statement in the Athena editor and clicking the Run Query button. With my database created, I’ll switch to my tewec2ssminventorydata database and create a table to grab the inventory application data from the S3 bucket synced from the Systems Manager Resource Data Sync. As the query success message notes, I’ll run the MSCK REPAIR TABLE tew_awsapplication command to partition the newly created table. Now I can run queries against the inventory data being synced from the EC2 Systems Manager to my Amazon S3 buckets. You can learn more about querying data with Amazon Athena on the product page and you can review my blog post on querying and encrypting data with Amazon Athena.     Now that I have query capability of this data it also means I can use Amazon QuickSight to visualize my data. If you haven’t created an Amazon QuickSight account, you can quickly follow the getting started instructions to setup your QuickSight account. Since I already have a QuickSight account, I’ll go to the QuickSight dashboard and select the Manage Data button. On my Your Data Sets screen, I’ll select the New data set button. Now I can create a dataset from my Athena table holding the Systems Manager Inventory Data by selecting Athena as my data source. This takes me through a series of steps to create my data source from the Athena tewec2ssminventorydata database and the tew_awsapplication table. After choosing Visualize to create my data set and analyze the data in the Athena table, I am now taken to the QuickSight dashboard where I can build graphs and visualizations for my EC2 System Manager inventory data. Adding the applicationtype field to my graph, allows me to build a visualization using this data.   Summary With the new Amazon EC2 Systems Manager Resource Data Sync capability to send inventory data to Amazon S3 buckets, you can now create robust data queries using Amazon Athena and build visualizations of this data with Amazon QuickSight.  No longer do you have to create custom scripts to aggregate your instance inventory data to an Amazon S3 bucket, now this data can be automatically synced and stored in Amazon S3 allowing you to keep your data even after your instance has been terminated. This new EC2 Systems Manager capability also allows you to send inventory data to S3 from multiple accounts and different regions. To learn more about Amazon EC2 Systems Manager and EC2 Systems Manager Inventory, take a look at the product pages for the service. You can also build your own query and visualization solution for the EC2 instance inventory data captured in S3 by checking out the EC2 Systems Manager user guide on Using Resource Data Sync to Aggregate Inventory Data. In the words of my favorite Vulcan, “Live long, query and visualize and prosper” with EC2 Systems Manager. – Tara    

Finding Your Next Job Using the Power of LinkedIn

LinkedIn Official Blog -

We’ve covered the power of your network, what makes a good message, and how to keep your profile up to date, now it’s time to learn about how to harness the power of LinkedIn to find the right job for you. There are more than 10 million active job listings on LinkedIn, many of which you can apply for in one click with your LinkedIn profile, so finding your next play could be no more than a few clicks away. Let’s dive into where and how you can find the right job on LinkedIn, whether you’re at... .

Announcing the 2017 Gartner Magic Quadrant for DRaaS

Codero Blog -

Gartner names Infrascale a LEADER in Disaster Recovery as a Service Gartner released its annual Magic Quadrant report on Disaster Recovery as a Service (DRaaS) in June. Codero partner Infrascale was named a Leader in this evolving space – for which we applaud them – but there are other notable market shifts in the report. […] The post Announcing the 2017 Gartner Magic Quadrant for DRaaS appeared first on Codero Blog.

9 Content Marketing Ideas to make your Content rule in 2017

Reseller Club Blog -

With content taking center stage, content marketing has become the heart and soul of all marketing activities. Everyone is trying to make interesting and interactive content, but the question stands ‘Is it reaching the desired audience?’. If not, then you need to revisit your marketing strategy. Here are some valuable content marketing ideas to sharpen your marketing skills- 1. Turn your posts into infographics or video – “With 55% of all visitors spending less than 15 seconds on a website”, having a lengthy text-heavy section would only cause them to lose interest and go to other sites. The solution would be to create immersive content in the form of infographics and videos that can easily catch the attention of a visitor. Our recommendation would be to keep the content short, engaging and easily viewable on mobile device. 2. Write blogs and collaborate with others– Blogs serve two purposes- first is that they bring users that are interested in your content and thus might be your potential customers. The other purpose is that the content on blogs are crawled by Google crawler which is then used to rank the website.   You can also collaborate with other bloggers who are in the same area of work but are not your direct competitors. Try contacting popular blogs where you can contribute  as a guest blogger. The one thing to keep in mind is to avoid making the content too promotional otherwise most of the blogs won’t entertain you. 3. Create and host podcasts– People love to hear stories of a company’s idea, vision, struggle and success. You can create your company’s podcast channel and do regular podcast. Some tips on having effective podcast would be- a. Always have a podcast based on a theme and the entire podcast should be relevant to that field itself. b. Make sure that the voice quality, recording, etc. are of high quality. If there are even slight noises then your user might not hear your podcast. c. Try answering your users’ doubts in the podcast and then personally mail them the podcast link. 4. Write live case studies– What could be a better way to promote your brand then giving a live case study of someone who benefitted from your product. For e.g. We at Designhill are in a custom graphic design business. There are times when clients have very unique request and to meet the challenge one has to plan accordingly and then execute it. One can always write about the challenge in the form of case study for any prospective user to see the commitment you have in meeting clients demand.  You can either write the story in a formal way or can even try writing it in the form of a story depending on who your clients are. 5. Promote the content on social media– Facebook recently crossed the 2 billion mark. Research shows that social media is a major influencer in people’s and company’s purchasing habit. As such one needs to be sure that they are not merely present on social media but making a mark of their brand through the content, user engagement, etc. Our recommendation would be to select social media platforms suitable for your business, create engaging content and make sure that your users remain connected with you on these platforms. 6. Post your presentation on slideshare– You would have definitely made presentation on what your business is about, the use of your product and other such essential topics. Now it’s time that your user should see it too so that they can easily get their doubt cleared. One can easily upload the relevant files on slideshare and then put the links on their website, social media channels and other medium where the customers might have asked question’s related to your company. 7. Comment on other blogs and posts– This can be another marketing tool which can be specifically targeted at your potential customers. You can post comments on blogs and posts that are relevant to your industry and where your target reader is going to be. The only thing to keep in mind is that you avoid making the comment too promotional otherwise it might get deleted. Also posts with extremely promotional material are generally considered as spam and viewers might not buy what you are trying to tell. 8. Publish interesting facts – From teenagers to adults to old, everyone like interesting facts. Make sure that you include interesting facts in your promotional strategy. It’s not necessary that the facts are entirely from your industry. You can try rotating contents, thus including something interesting from every walk of life like marketing facts, story behind a festival, social impact stories just like dabur vatika did with this amazing ad. You can also engage your audience via such post by asking them to tag someone, comment, etc. 9. Answer to people’s queries– Answering your customer’s doubts would help you turn an inquisitive visitor into a customer. Also a prompt reply from a business organisation always serve as a good word-of-mouth marketing. The important thing is that your customer might be using various medium like website, Facebook, Twitter, etc. to ask question that they have in mind. Therefore it’s important that you are active on every medium and respond promptly  to your customer’s queries . These are the few content marketing ideas we think can definitely help you in getting new customers and take your business to a newer height. What are your suggestion? Do you have any other content marketing idea in your mind that can help boost business?

A Multi-Cloud World Presents Challenges and Opportunities for Big Data

The Rackspace Blog & Newsroom -

Like it or not, multi-cloud is the new normal —whether it’s the result of a deliberate strategy or Shadow IT. That means every business needs a plan to manage multiple clouds in a uniform way. It’s about more than just maintaining a view of resource utilization. Left unchecked, multi-cloud sprawl can devalue one of your The post A Multi-Cloud World Presents Challenges and Opportunities for Big Data appeared first on The Official Rackspace Blog.

What I’m Looking Forward to at VMworld 2017

The Rackspace Blog & Newsroom -

As VMworld 2017 draws closer and the content catalog is now active, I’ve been busy signing up for the sessions I want to attend while I’m in Las Vegas this year. I’m excited about so many of the topics I see in the catalog: Cross Cloud, VMware Cloud on AWS, Cloud Foundation and vCloud Availability, The post What I’m Looking Forward to at VMworld 2017 appeared first on The Official Rackspace Blog.

Best Two Wheeler Bike Portal in India

Drupal News & Announcements -

Best Bike Portal in Inida. BikeJinni is the rapidly growing & best Two Wheeler portal in India. A trusted Market place that covers all aspects of Buy,Sell,Exchange,Services,Accessories for new and used two wheelers & ATVs. Read all news related to new bikes, Compare bikes, emi calculator, Get loan for new and old bikes. Visit - Best Bike Portal in India Bike Prices in India New Bike Price Bike Valuation

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