We’ve talked extensively in the past about how versatile WordPress is and how you can add numerous plugins and widgets that do some amazing things with your site.
One of the most popular tools that marketers have begun using on WordPress is Facebook Pixel. If you’ve ever searched for a product and then suddenly seen ads for that very same product pop up on your Facebook feed, that is because of the Pixel.
Some marketers have even gone so far as to describe it as the Google Analytics for Facebook.
Continue reading How to Install Your Facebook Pixel on WordPress at The Official InMotion Hosting Blog.
If you’re trying to run a business in 2019, then you know that your email hosting service can make or break your company. Today, most clients expect you to respond almost immediately to a message, be it a question or a complaint. If you don’t get a client email or if an email is delayed because of a slow server, it can cause you to miss out on a major piece of business. But most businesses don’t know much about how email hosting works or what to look for when choosing a hosting service.
Continue reading The BEST 2019 Email Hosting at The Official InMotion Hosting Blog.
The practice of HTTPS interception continues to be commonplace on the Internet. HTTPS interception has encountered scrutiny, most notably in the 2017 study “The Security Impact of HTTPS Interception” and the United States Computer Emergency Readiness Team (US-CERT) warning that the technique weakens security. In this blog post, we provide a brief recap of HTTPS interception and introduce two new tools:MITMEngine, an open-source library for HTTPS interception detection, andMALCOLM, a dashboard displaying metrics about HTTPS interception we observe on Cloudflare’s network.In a basic HTTPS connection, a browser (client) establishes a TLS connection directly to an origin server to send requests and download content. However, many connections on the Internet are not directly from a browser to the server serving the website, but instead traverse through some type of proxy or middlebox (a “monster-in-the-middle” or MITM). There are many reasons for this behavior, both malicious and benign.Types of HTTPS Interception, as Demonstrated by Various Monsters in the MiddleOne common HTTPS interceptor is TLS-terminating forward proxies. (These are a subset of all forward proxies; non-TLS-terminating forward proxies forward TLS connections without any ability to inspect encrypted traffic). A TLS-terminating forward proxy sits in front of a client in a TLS connection, transparently forwarding and possibly modifying traffic from the browser to the destination server. To do this, the proxy must terminate the TLS connection from the client, and then (hopefully) re-encrypt and forward the payload to the destination server over a new TLS connection. To allow the connection to be intercepted without a browser certificate warning appearing at the client, forward proxies often require users to install a root certificate on their machine so that the proxy can generate and present a trusted certificate for the destination to the browser. These root certificates are often installed for corporate managed devices, done by network administrators without user intervention.Antivirus and Corporate ProxiesSome legitimate reasons for a client to connect through a forward proxy would be to allow antivirus software or a corporate proxy to inspect otherwise encrypted data entering and leaving a local network in order to detect inappropriate content, malware, and data breaches. The Blue Coat data loss prevention tools offered by Symantec are one example. In this case, HTTPS interception occurs to check if an employee is leaking sensitive information before sending the request to the intended destination.Malware ProxiesMalicious forward proxies, however, might insert advertisements into web pages or exfiltrate private user information. Malware like Superfish insert targeted ads into encrypted traffic, which requires intercepting HTTPS traffic and modifying the content in the response given to a client.Leaky ProxiesAny TLS-terminating forward proxy--whether it’s well-intentioned or not--also risks exposing private information and opens the door to spoofing. When a proxy root certificate is installed, Internet browsers lose the ability to validate the connection end-to-end, and must trust the proxy to maintain the security of the connection to ensure that sensitive data is protected. Some proxies re-encrypt and forward traffic to destinations using less secure TLS parameters. Proxies can also require the installation of vendor root certificates that can be easily abused by other malicious parties. In November 2018, a type of Sennheiser wireless headphones required the user to install a root certificate which used insecure parameters. This root certificate could allow any adversary to impersonate websites and send spoofed responses to machines with this certificate, as well as observe otherwise encrypted data. TLS-terminating forward proxies could even trust root certificates considered insecure, like Symantec’s CA. If poorly implemented, any TLS-terminating forward proxy can become a widespread attack vector, leaking private information or allowing for response spoofing.Reverse ProxiesReverse proxies also sit between users and origin servers. Reverse proxies (such as Cloudflare and Akamai) act on behalf of origin servers, caching static data to improve the speed of content delivery and offering security services such as DDoS mitigation. Critically, reverse proxies do not require special root certificates to be installed on user devices, since browsers establish connections directly to the reverse proxy to download content that is hosted at the origin server. Reverse proxies are often used by origin servers to improve the security of client HTTPS connections (for example, by enforcing strict security policies and using the newest security protocols like TLS 1.3). In this case, reverse proxies are intermediaries that provide better performance and security to TLS connections.Why Continue Examining HTTPS Interception?In a previous blog post, we argued that HTTPS interception is prevalent on the Internet and that it often degrades the security of Internet connections. A server that refuses to negotiate weak cryptographic parameters should be safe from many of the risks of degraded connection security, but there are plenty of reasons why a server operator may want to know if HTTPS traffic from its clients has been intercepted.First, detecting HTTPS interception can help a server to identify suspicious or potentially vulnerable clients connecting to its network. A server can use this knowledge to notify legitimate users that their connection security might be degraded or compromised. HTTPS interception also increases the attack surface area of the system, and presents an attractive target for attackers to gain access to sensitive connection data.Second, the presence of content inspection systems can not only weaken the security of TLS connections, but it can hinder the adoption of new innovations and improvements to TLS. Users connecting through older middleboxes may have their connections downgraded to older versions of TLS the middleboxes still support, and may not receive the security, privacy, and performance benefits of new TLS versions, even if newer versions are supported by both the browser and the server.Introducing MITMEngine: Cloudflare’s HTTPS Interception DetectorMany TLS client implementations can be uniquely identified by features of the Client Hello message such as the supported version, cipher suites, extensions, elliptic curves, point formats, compression, and signature algorithms. The technique introduced by “The Security Impact of HTTPS Interception” is to construct TLS Client Hello signatures for common browser and middlebox implementations. Then, to identify HTTPS requests that have been intercepted, a server can look up the signature corresponding to the request’s HTTP User Agent, and check if the request’s Client Hello message matches the signature. A mismatch indicates either a spoofed User Agent or an intercepted HTTPS connection. The server can also compare the request’s Client Hello to those of known HTTPS interception tools to understand which interceptors are responsible for intercepting the traffic.The Caddy Server MITM Detection tool is based on these heuristics and implements support for a limited set of browser versions. However, we wanted a tool that could be easily applied to the broad set of TLS implementations that Cloudflare supports, with the following goals:Maintainability: It should be easy to add support for new browsers and to update existing browser signatures when browser updates are released.Flexibility: Signatures should be able to capture a wide variety of TLS client behavior without being overly broad. For example, signatures should be able to account for the GREASE values sent in modern versions of Chrome.Performance: Per-request MITM detection should be cheap so that the system can be deployed at scale.To accomplish these goals, the Cryptography team at Cloudflare developed MITMEngine, an open-source HTTPS interception detector. MITMEngine is a Golang library that ingests User Agents and TLS Client Hello fingerprints, then returns the likelihood of HTTPS interception and the factors used to identify interception. To learn how to use MITMEngine, check out the project on GitHub.MITMEngine works by comparing the values in an observed TLS Client Hello to a set of known browser Client Hellos. The fields compared include:TLS version,Cipher suites,Extensions and their values,Supported elliptic curve groups, andElliptic curve point formats.When given a pair of User Agent and observed TLS Client Hello, MITMEngine detects differences between the given Client Hello and the one expected for the presented User Agent. For example, consider the following User Agent:Mozilla/5.0 (Windows NT 6.1; WOW64) AppleWebKit/537.36 (KHTML, like Gecko)
This User Agent corresponds to Chrome 47 running on Windows 7. The paired TLS Client Hello includes the following cipher suites, displayed below as a hex dump:0000 c0 2b c0 2f 00 9e c0 0a c0 14 00 39 c0 09 c0 13 .+./.... ...9....
0010 00 33 00 9c 00 35 00 2f 00 0a .3...5./ ..
These cipher suites translate to the following list (and order) of 13 ciphers:TLS_ECDHE_ECDSA_WITH_AES_128_GCM_SHA256 (0xc02b)
The reference TLS Client Hello cipher suites for Chrome 47 are the following:0000 c0 2b c0 2f 00 9e cc 14 cc 13 c0 0a c0 14 00 39 .+./.... .......9
0010 c0 09 c0 13 00 33 00 9c 00 35 00 2f 00 0a .....3.. .5./..
Looking closely, we see that the cipher suite list for the observed traffic is shorter than we expect for Chrome 47; two cipher suites have been removed, though the remaining cipher suites remain in the same order. The two missing cipher suites areTLS_ECDHE_ECDSA_WITH_CHACHA20_POLY1305_SHA256 (0xcc14)
Chrome prioritizes these two ChaCha ciphers above AES-CBC ciphers--a good choice, given that CBC (cipher block chaining) mode is vulnerable to padding oracle attacks. It looks like the traffic we received underwent HTTPS interception, and the interceptor potentially didn't support ChaCha ciphers.Using contextual clues like the used cipher suites, as well as additional User Agent text, we can also detect which software was used to intercept the HTTPS connection. In this case, MITMEngine recognizes that the fingerprint observed actually matches a fingerprint collected from Sophos antivirus software, and indicates that this software is likely the cause of this interception.We welcome contributions to MITMEngine. We are particularly interested in collecting more fingerprints of MITM software and browser TLS Client Hellos, because MITMEngine depends on these reference fingerprints to detect HTTPS interception. Contributing these fingerprints is as simple as opening Wireshark, capturing a pcap file with a TLS Client Hello, and submitting the pcap file in a PR. More instructions on how to contribute can be found in the MITMEngine documentation.Observing HTTPS Interception on Cloudflare’s Network with MALCOLMTo complement MITMEngine, we also built a dashboard, MALCOLM, to apply MITMEngine to a sample of Cloudflare’s overall traffic and observe HTTPS interception in the requests hitting our network. Recent MALCOLM data incorporates a fresh set of reference TLS Client Hellos, so readers will notice that percentage of "unknown" instances of HTTPS interception has decreased from Feburary 2019 to March 2019.In this section of this blog post, we compare HTTPS interception statistics from MALCOLM to the 2017 study “The Security Impact of HTTPS Interception”. With this data, we can see the changes in HTTPS interception patterns observed by Cloudflare over the past two years.Using MALCOLM, let’s see how HTTPS connections have been intercepted as of late. This MALCOLM data was collected between March 12 and March 13, 2019. The 2017 study found that 10.9% of Cloudflare-bound TLS Client Hellos had been intercepted. MALCOLM shows that the number of interceptions has increased by a substantial amount, to 18.6%:This result, however, is likely inflated compared to the results of the 2017 study. The 2017 study considered all traffic that went through Cloudflare, regardless of whether it had a recognizable User Agent or not. MALCOLM only considers results with recognizable User Agents that could be identified by uasurfer, a Golang library for parsing User Agent strings. Indeed, when we don’t screen out TLS Client Hellos with unidentified User Agents, we see that 11.3% of requests are considered intercepted--an increase of 0.4%. Overall, the prevalence of HTTPS interception activity does not seem to have changed much over the past two years.Next, we examine the prevalence of HTTPS interception by browser and operating system. The paper presented the following table. We’re interested in finding the most popular browsers and most frequently intercepted browsers.MALCOLM yields the following statistics for all traffic by browsers. MALCOLM presents mobile and desktop browsers as a single item. This can be broken into separate views for desktop and mobile using the filters on the dashboard.Chrome usage has expanded substantially since 2017, while usage of Safari, IE, and Firefox has fallen somewhat (here, IE includes Edge). Examining the most frequently intercepted browsers, we see the following results:We see above that Chrome again accounts for a larger percentage of intercepted traffic, likely given growth in Chrome’s general popularity. As a result, HTTPS interception rates for other browsers, like Internet Explorer, have fallen as IE is less frequently used. MALCOLM also highlights the prevalence of other browsers that have their traffic intercepted--namely, UCBrowser, a browser common in China. Now, we examine the most common operating systems observed in Cloudflare’s traffic:Android use has clearly increased over the past two years as smartphones become peoples’ primary device for accessing the Internet. Windows also remains a common operating system.As Android becomes more popular, the likelihood of HTTPS interception occurring on Android devices also has increased substantially:Since 2017, Android devices have overtaken those of Windows as the most intercepted.As more of the world’s Internet consumption occurs through mobile devices, it’s important to acknowledge that simply changing platforms and browsers has not impacted the prevalence of HTTPS interception.ConclusionUsing MITMEngine and MALCOLM, we’ve been able to continuously track the state of HTTPS interception on over 10% of Internet traffic. It’s imperative that we track the status of HTTPS interception to give us foresight when deploying new security measures and detecting breaking changes in security protocols. Tracking HTTPS interception also helps us contribute to our broader mission of “helping to build a better Internet” by keeping tabs on software that possibly weakens good security practices.Interested in exploring more HTTPS interception data? Here are a couple of next steps:Check out MALCOLM, click on a couple of percentage bars to apply filters, and share any interesting HTTPS interception patterns you see!Experiment with MITMEngine today, and see if TLS connections to your website have been impacted by HTTPS interception.Contribute to MITMEngine!
Is WordPress really a good choice for SEO? The short answer is yes. As an application that powers over 32.5% of the internet (we’ve got stats), WordPress has to be optimized so search engines can easily find, index, and rank content. Many professionals even recommend WordPress for SEO purposes. If you’re a site owner and… Continue reading →
With all of the available website builder tools out there, you might be wondering why WordPress Hosting is so popular and how it can work for you.
Sure, many of those hosted builder sites make it simple to get started, but down the road, when you want to do something more advanced, you have to cough up more cash.
And, worst of all, whether you use a builder like Wix or Weebly, or a social media business page, you don’t own the site itself, and you would be forever locked into that provider’s network.
Continue reading Take Off The Training Wheels With WordPress Hosting at The Official InMotion Hosting Blog.
The post Most Popular Content Management Systems appeared first on HostGator Blog.
When you’re in the early stages of creating a new website, you face an important choice: should you use a web content management system (CMS)? And if you do, which one?
If you’re not familiar with what a content management system is, it’s a software tool that makes managing your web content much easier. It provides an intuitive and user-friendly interface you can use to create, edit, organize, and publish your content online, without having to work directly with a page’s code. And it helps you control the level of access different people have to your website, so you can bring in professionals to help with your site, without increasing the risk of someone changing the wrong thing.
For most individuals making a website for their own purposes, or SMBs creating a fairly simple website to represent their businesses, a web content management system is a useful way to put easy website updates within reach for everyone that needs to make them.
The three most popular web content management systems dominate the CMS market: WordPress, Joomla, and Drupal. While these aren’t the only content management systems available, they’re as popular as they are for a reason, and most people on the lookout for a CMS for their new website won’t need to look any further than these three.
What You Should Know About the Most Popular Content Management Systems
While the three most popular CMSs have a lot in common, each offers distinct benefits. If you’re wondering how to best choose between them, here’s a rundown of the main information you need to know.
CMS #1: WordPress
WordPress is the most popular CMS in the world, currently powering over a quarter of the entire internet and claiming over half of the market share for content management systems. Because there are so many benefits of WordPress as a content management system, it is by far the most popular CMS today. WordPress is widely considered one of the easiest options for managing a website. And because of its vast popularity, the resources available for WordPress users are extensive.
To help avoid potential confusion, there are two versions of WordPress to be aware of: the WordPress hosting service (WordPress.com), and the content management system (WordPress.org). The former is a free and easy option for anyone starting a simple blog, but isn’t relevant for someone looking for a true CMS.
This CMS is the better option for anyone serious about starting a WordPress business website, an ecommerce store, or any website you hope to potentially monetize or build a personal brand on.
The Benefits of Choosing WordPress
WordPress’s huge popularity has a lot to do with the main benefits it offers.
The WordPress CMS is open source, which means it’s free for users and you have a lot of freedom in how you use it. While the CMS itself is free, it doesn’t come with free web hosting or domain registration (one of the ways it differs from the WordPress.com blogging platform), so you will still need to invest in those to get your website running.
And a lot of website owners will want more functionality that the most basic version of the CMS offers, which often requires an investment in plug-ins that have a cost. But even if you end up spending money on related expenses, the amount of functionality you get for free from WordPress is still impressive.
It’s easy for beginners.
The biggest differentiating factor between WordPress and the other two most popular content management systems is how easy it is for even the newest website creators to figure out. The interface is intuitive. You never have to mess directly with a page’s code to make updates (although the option to do so is there, and easy for coders to take advantage of when they want to).
When you want to add new features and functionality to your website, WordPress plugins are easy to find and add, and most are designed to be similarly easy for beginners to use. And unlike the other two popular CMSs, with WordPress you can copy and paste content from Word while keeping it intact, which adds to day-to-day ease of use.
You can find lots of resources and support.
This is probably the biggest benefit of going with the CMS that has the most users. That huge community of users comes with a massive trove of resources to help you learn how to get the most out of WordPress. WordPress provides a library of educational materials to help you learn the basics, but the WordPress community goes much further than that in supplying supplementary resources.
That includes a massive support forum where you can search all the past questions people have had about using WordPress. If the answer to a question you have isn’t there already, you can share it and get answers from one (or more) of the hundreds of experts in the community. In addition, there are many WordPress blogs thatare focused specifically on this specific CMS when it comes to publishing tips, recommended themes and plugins, and suggested resources daily.
You can choose from thousands of themes.
When you’re building a website, the process is much easier if you can start from a design that gets the basic look and structure of your website into place. Anyone using WordPress can take advantage of that kind of design shortcut by using one of the thousands of available themes when getting starting.
There are nearly 4,000 free WordPress themes, and that’s just the beginning. Third-party designers have created tens of thousands of additional themes you can buy, many of them for affordable prices. And many of the available themes are responsive, so you can easily build a website that works well on mobile devices, a necessity in 2019.
Find a huge number of plugins and add-ons.
Because of how popular the WordPress blogging platform is, a number of companies put resources toward developing plugins and other add-ons you can use to extend the functionality of the CMS and get your website working just how you want it to.
The WordPress plugin library includes over 45,000 plugins that offer features such as enhanced security, spam blocking, SEO (search engine optimization) functionality, and much more. Many popular WordPress plugins are free, and many of those that charge are low cost.
Most website software and services are compatible with WordPress.
When choosing your CMS, you want to make sure it will work seamlessly with any other tools you’ll be using for your website, such as your analytics, sales, or customer service software products. WordPress’s popularity ensures that every website service you can think of has good reason to make sure they’ll work well with the CMS giant, so the vast majority of products and services are compatible with WordPress. You can even find web hosting plans that are specifically optimized for WordPress websites, to make integration of your hosting and CMS easier.
You can optimize for SEO.
SEO is one of the most important components in making sure people can find your website. WordPress makes some basic aspects of optimizing your site for SEO easy, such as customizing your URLs. But you can also easily tap into more comprehensive SEO features with free SEO plugins such as Yoast and the All in One SEO Pack.
Create an online store with WordPress and WooCommerce.
On its own, WordPress doesn’t provide the main features you need to run an ecommerce store, but this is another need that’s easy to satisfy with plugins. In particular, WooCommerce for an online store provides all the basic functionality you need in its free version, and offers advanced features like memberships and recurring subscriptions as paid add ons.
Ready to get started with the WordPress CMS? Discover HostGator’s WordPress hosting options.
Potential Downsides of Choosing WordPress
No good service is entirely perfect, so WordPress does have some weaknesses to consider.
It makes updates easy, but not initial design.
With WordPress, adding new content and making updates to the pages you already have are easy for even the newest of beginners. But the initial design of a WordPress site still takes work. Finding the right template can help, but there’s still a good chance that you’ll need to hire a professional designer or invest in a website builder if you want to get your website looking just right without learning to code.
WordPress has some limits on flexibility in comparison to other solutions.
The tradeoff for ease of use is that WordPress isn’t quite as flexible or customizable as Joomla or Drupal. While the extensive selection of plugins gives you a lot of control over how your website looks and functions, you still don’t have quite as much freedom to do everything you want as you would with one of the other platforms.
For the most part, individuals and SMBs aren’t likely to have any needs that hit up against these limitations. But big businesses and media companies that need more complex websites might.
Some features require time to learn.
As much as we emphasized ease of use, it’s worth noting that the more you want your website to do, the more complicated using WordPress can become. Doing all the basic tasks it’s designed for—creating, editing, scheduling, and publishing content—is pretty easy. But as you add more plugins and features to the website, you’ll face a larger learning curve in getting it all working and keeping it maintained.
It’s vulnerable to hackers.
While WordPress works hard to keep the CMS secure, its popularity makes it a target for hackers. WordPress itself, and many of the plug-ins designed to work with WordPress, often have vulnerabilities hackers can use to access users’ websites. That puts you at risk of someone taking over your website, or slipping malicious code into it that affects your visitors.
You can reduce that risk by taking basic precautions, like keeping your plugins and WordPress version up to date, and investing in some additional security software, like our SiteLock website security scan.
Frequent updates cause compatibility issues.
WordPress releases frequent updates, which is mostly a good thing. New versions come with new features and patches to security vulnerabilities. But those updates sometimes cause compatibility issues with various plugins. That means your website could temporarily lose important functionality, or worse, it could bring your website down until you get it fixed.
It’s often slower.
WordPress websites tend to have some extraneous code that slows the site down in comparison to other CMSs. This is an issue with some themes more than others. And you can take a number of steps to improve your site’s speed and performance if it’s affected.
CMS #2: Joomla
Joomla is the second most popular content management system. It falls in the middle between WordPress and Drupal in terms of ease of use and how flexible and customizable it is. Like WordPress, it’s open source, so it’s free to use and allows you a lot of freedom in how you use the CMS to build your website.
While its market share is smaller than WordPress’s, it still boasts over 2 million websites and has a sizeable community of volunteers who help keep the CMS working and improving.
The Benefits of Choosing Joomla
Joomla shares some of the benefits it offers with WordPress, but has a few unique ones as well.
Being open source, Joomla is completely free for anyone to download and set up. But also like WordPress, some of the templates and extensions you can choose to add new features to your website do come at a fee. And you will still need to invest in web hosting and a domain.
It’s relatively easy to use.
While Joomla is not as intuitive as WordPress is, it’s still easy enough for most beginners to figure out. But it requires more of a learning curve and you can expect to spend more time working on your website to get it where you want. That may be worth it, especially if you want more control over your website and consider that a higher priority than having a CMS that makes updates fast and easy.
It provides a lot of flexibility.
Joomla has a large library of extensions you can use to add functionality to your website. While the plugins you can use for WordPress similarly extend its functionality, Joomla is largely regarded as providing more flexibility and control to users that are willing to do a little more work to achieve what they want.
It offers a lot of educational resources.
While you may have to work harder to learn how to use Joomla, the CMS makes it easy with a large library of useful resources on getting started. They have a community blog, free video training classes, a community support forum, and even user groups that meet up in person in communities around the world.
You have lots of Joomla templates to choose from.
You won’t have as many options as with WordPress but even so, you can find thousands of themes for Joomla designed by professionals. Some are free, and many others are affordable.
One big selling point for websites with an international audience is that Joomla makes it easy to build out multilingual websites. They offer over 75 translation packs for languages from all over the world. If English isn’t your first language, or if part of your audience speaks a different language than you do, this is a valuable feature.
It’s good for SEO.
Like WordPress, Joomla offers a number of extensions that help users optimize websites for SEO. Different extensions can help you update all the relevant meta tags, clean up your canonical links, and generate meta descriptions for your pages.
It’s good for eCommerce.
Joomla also has ecommerce extensions that provide the features you need to sell products through your website. Some of these are paid, but there are also free options like J2Store and Sellacious.
Joomla is targeted by hackers less frequently than WordPress, but also has a smaller security team. On the whole, they’re probably a more secure option. And you can bolster your Joomla security with additional security extensions and by taking basic steps to protect yourself.
Ready to get started with the Joomla CMS? Discover HostGator’s Joomla hosting options.
Potential Downsides of Choosing Joomla
If you’re considering Joomla, you should be aware of some of the drawbacks.
It’s harder to learn than WordPress.
As already discussed, Joomla isn’t as intuitive for beginners as WordPress. Expect to spend more time learning the basics when getting started, as well as learning how to implement the different extensions and features you want to use. It’s still within reach for amateurs—you won’t have to hire or become a professional developer to figure it out. But it will take more time.
It has fewer available add ons.
While Joomla does have a large library of extensions, on the whole it has fewer modules and add ons than WordPress and Drupal. If you have specific features you want to implement that aren’t covered in their library and you don’t know how to build them out yourselves, you’ll end up with fewer options for extending the functionality of your website.
They have a smaller community than WordPress, so fewer resources.
The resources they have are definitely useful, but there’s less to work with than with WordPress because there are fewer people using Joomla and providing information on how to do so. As your needs get more specific, you may have more trouble finding the answers you seek.
You may face compatibility issues.
Just like WordPress, Joomla releases new versions periodically to add features and improve security vulnerabilities, and those updates can bring compatibility issues with the templates or extensions you use. In addition, sometimes different Joomla plugins will have compatibility issues with each other, so adding something new to your website can affect how another feature works.
CMS #3: Drupal
The third most popular content management system, Drupal, is distinct from the others in being more for professional developers than it is for beginners. And even for developers, learning how to use Drupal specifically can take time. But the extra work that goes into learning Drupal can pay off in the ability to make more complex websites that are better for enterprise businesses or companies wanting to include advanced features on their websites.
That barrier to wide accessibility likely explains why it has a smaller share of the market, with a little less than 5% market share. But it’s still popular enough to make this list because it brings more power and flexibility to the table, making it a strong choice for certain types of websites.
The Benefits of Choosing Drupal
Drupal has a few distinct benefits that cause it to edge out the other options for some website owners.
It offers more flexibility and customization options.
Drupal’s broad API and extensive library of modules makes it more versatile than the other two CMSs. If you know what you’re doing, or hire someone that does, you can do just about anything you could want to with Drupal. While both WordPress and Joomla allow a lot of options for customizing your website, they still present some limitations that aren’t a problem with Drupal.
It’s the most secure of the three.
Drupal is the top choice for enterprise businesses and government entities in part because it has the best security record of the three. The content management system’s security team keeps a close watch on the CMS and provides frequent security updates to patch up any vulnerabilities found. While you have ways to make the other two platforms more secure, if security is a top priority for your website, Drupal delivers the best.
It has a good community.
While the Drupal community isn’t as large as that of the other two CMSs, it’s full of skilled developers committed to the platform. And that community includes large companies that are willing to spend money improving the platform their websites depend on. The Drupal community is therefore skilled, devoted, and supportive.
It’s good for SEO.
Like the other CMSs, Drupal has modules you can add that provide all the most important features you need to optimize your pages for the search engines. Add ons like SEO Checklist and Pathauto help users customize pages in all the right places for on-site optimization.
It makes mobile-friendly websites easy.
Drupal’s well designed for enabling mobile-friendly websites. All Drupal themes in the current version are responsive. And Drupal automatically resizes images according to the device visitors view them on.
It’s more scalable.
Drupal makes it easier to build out your website over time with more functionality, and has the power to handle more pages and a higher number of visitors. For companies that expect large growth in the coming years, it’s a smart CMS to start with so your website can grow with you.
It’s a good platform for advanced features.
Websites that will have advanced features like community platforms or forums can benefit from Drupal, which is well suited for more complex websites. For simple sites, it may be overkill. But for larger and more complicated website plans, the CMS delivers what’s needed.
Ready to get started with the Drupal CMS? Discover HostGator’s Drupal hosting options.
Potential Downsides of Choosing Drupal
For certain websites, Drupal is a smart choice. But it’s not for everyone due to some significant drawbacks.
It’s harder to use than WordPress and Joomla.
This is the biggest reason not to use Drupal. If ease of use is more important than flexibility, as it is for thousands of website owners, then Drupal won’t be a good fit for you. Using Drupal often requires hiring professional help, which means that even though the CMS itself is free, using it can have a potentially high price tag. And developers skilled with Drupal aren’t as common as those that know WordPress or Joomla, so you could face a more difficult search when you need one.
Updates cause compatibility issues.
By now, this is a familiar problem. As with the other CMSs, a Drupal update can mean your website’s modules stop working correctly. You may be stuck waiting a while for the developers to update modules you depend on to get your website working right again.
Using lots of modules can lead to compatibility issues.
Modules are how you get the most out of Drupal, but the more you use, the more you risk them having issues with each other. Implementing the flexibility you desire can be harder if you have to figure out how to bring all your different modules in line with each other.
Choosing a CMS for Your Website
Each of the most popular content management systems have something to offer. Figuring out which one is the right choice for your website will depend on what you need, but you’re lucky to have a number of strong options that are free to use and come with a wealth of helpful resources to get started.Whichever CMS you choose, HostGator can support them all. Learn more about your web hosting options and get started building your site.
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There comes a time when a business owner will need help managing the tasks associated with running their business. When that time comes there are many decisions to be made which will include answering the questions: what projects or tasks can be delegated and how much of the budget can be allocated for staffing. A Virtual Assistant is CONVENIENT! A VA is available as the need arises in your business; their schedules are flexible and you only pay for the time they work on your projects.
My services includes, general virtual assistant and social media management. I can help you get organised and reach your goals. I possess outstanding written and oral communication skills . I have years of proven extensive experience to provide support on both corporate and small businesses.
First impressions count. And if you have a small business, your first contact with anyone new will likely be on your website. That’s why it not only has to look great but also needs to work well – because if it doesn’t, those visitors will bounce before you know what happened. In fact, according to a study by Taylor & Francis, you only have 50 milliseconds to make an impression. 50 milliseconds.
Continue reading Why Small Businesses Love WordPress Websites at The Official InMotion Hosting Blog.
Hiring a designer to create a custom website could easily cost $2,000 or more. And it’s easy to understand why – coding all of that HTML, CSS, and PHP takes a long time. Unfortunately, many business owners don’t have that much money to shell out for a website when they’re just getting started.
So, what’s an entrepreneur to do when they don’t have the money to hire a contractor, but they also need a professional-looking website?
Continue reading How Website Creator Lets You Build A Website of Your Dreams! at The Official InMotion Hosting Blog.
We were recently informed of a pretty large attack on WordPress websites that use the Abandoned Cart Lite for WooCommerce plugin. With over 20,000+ installs, this vulnerability isn’t a minor issue. Let’s take a look at what hackers are doing and how you can prevent it from happening to your website.
Taking over a website and infecting isn’t too hard for hackers when version 5.1.3 or later is installed. The hackers pretend to be customers and add items to the cart, but when the time comes for checkout info, they enter fake information and injected code via a link to the billing “last name” field.
Continue reading ATTENTION WordPress Website Owners – Website Vulnerability at The Official InMotion Hosting Blog.
A look at our inclusion and diversity data in 2018
A look at our inclusion and diversity data in 2018
A look at our inclusion and diversity data in 2018
Hi all, next week March 20th is the deadline for sending in your best work for the Global Splashawards! Anyone can join so make sure you sent in your project! Get nominated in one or more categories and earn global fame! Don't wait, just do it, you'll love it! https://events.drupal.org/SplashAwards
Do you have a highly trafficked site but aren’t getting enough sales of your web development services? Are customers clicking through your emails but failing to commit to your service?
Identifying problems in your customer acquisition starts with analyzing your sales funnel and redesigning it based on what strategies are most effective. Having a well-designed sales funnel means taking a holistic view of each stage of the process, not putting all of your energy into one aspect. Adopting this broad-ranging approach not only helps you attract quality leads and keep them, but it also drives customer loyalty and can even lead to referrals from satisfied customers.
Why Your Web Development Business Need a Sales Funnel
All businesses need a sales funnel, whether offering web development services or a physical product like socks. That’s because most customers don’t make a purchase the first time they see a new product or service. First, they acknowledge that a product or service exists. Then they think about it. Or they forget about the product or service and run across it later. Maybe they show some interest but aren’t yet sure the solution meets the need and is right for them.
The journey from the first contact to actually closing the sale can often be a long one. Most experts agree that it takes between seven and 15 touch points before a customer actually makes a sale.
So if you’re selling web development services, you want to control this journey so the customer ultimately ends up at the final destination of purchasing from you. A sales funnel is your plan to get them there, a programmatic series of interactions that helps in building awareness, drawing interest, and ultimately leading to a purchase.
All businesses need one or more sales funnels today because there’s a lot of competition online. Without one, a customer likely will see your service and then buy from someone else who has guided them with a sales funnel.
So how do you build a good sales funnel? Start with these five key tips.
Traffic Generation Boosters
Drawing traffic to your website is the primary mode of contact with leads. But how can you track the effectiveness of different methods of traffic generation?
Sponsored ads are only worthwhile if they are converting into quality leads. Affiliate ads through partner sites (bloggers, loyal customers, complementary businesses) can be more effective. Affiliate ads work by giving the sites that host the ads a cut of every sale. So if a content writing business promotes your web development company on its site with one of your affiliate ads, the business gets a small percentage of the sale—and you only pay if the leads they send convert into paying customers. That’s win-win.
But in order to evaluate their impact and pay out those who refer business to you, you need to have a system for tracking clicks and commission. Affiliate software can help streamline the process by tracking clicks and calculating commission, so you’re only paying for clicks that lead to actual sales.
A good example is the affiliate program that we offer at ResellerClub.
You can also increase organic traffic to your site by boosting the content. High-quality content such as blog posts and webinars allow you to add value to your products and increase engagement with leads and customers. Guest blog posts on other sites can also boost your SEO by driving links from trusted sources back to your landing page.
Improve Lead Acquisition Efficiencies
Make sure that the leads who click through to your site are immediately presented with a clear description of what your company has to offer, and a direct Call to Action (CTA). You don’t want to lose quality leads at the landing page level because your copy is confusing, or there’s no clear way to engage.
Make sure your landing page not only has eye-catching branding, but also content that spells out your product or service. Communication is key here. Leads want to feel valued and have a clear understanding of your product. This includes having the option to contact a team member for a more personalized experience, which can be accomplished through Live Chat software. Leads who feel that a company is responsive and communicative are three times as likely to become customers.
Increase Lead Conversions
After driving traffic, the next step for converting leads is instituting lead magnets on your landing page. Lead magnets are strategies for collecting lead data in exchange for a sample of your product or service.
Convincing leads to sign up for a free service is an excellent first step. But moving from attracting leads to increase lead conversion, requires a great deal of persistence. If leads signed up for a mailing list or free trial, don’t just abandon the outreach. If they don’t voluntarily sign up for a paid subscription after a free trial month, consider other options for engagement, including offering discounts or special deals.
For leads who follow your CTAs, generate a thank you page that provides them with more relevant services and ways to engage with your company. Constantly assessing how your affiliate ads are performing can also lead to some clues on where your quality leads are coming from and what stage conversion is occurring.
Activate Your CRM Software
Lead conversion and acquisition are challenging without a system that centralizes all of your data related to individual customers. That is where Customer Relationship Management (CRM) software becomes invaluable. CRM systems allow you to streamline your sales and support channels and track customer data, all on one platform.
But collecting this data is only step one. Make the most of it by personalizing interactions through email marketing segmentation, targeted ads, and other tools that tailor your customer interaction to the individual. A/B testing gives you the opportunity to track how well your messaging is performing, and to adjust accordingly.
Ways to Build Loyalty That Lasts
Once you’ve converted leads to customers, retaining their loyalty is key. Not only do repeat customers provide 40 per cent of all sales on average, but loyal customers can also aid in the lead acquisition by becoming brand ambassadors.
Achieving this goal starts with building customer loyalty. Offering perks and rewards to customers is a good place to start. Some companies offer a rewards or points system, while others provide discounts and insider access in exchange for an annual fee.
Amazon Prime is a high profile example of a company that provides great value for an annual membership. Deciding which model works for your company is entirely up to you. But it is important that you build in a system for rewarding loyal customers; that is an indispensable stage in your sales funnel, much as persistence is necessary to boost lead conversions.
Customer loyalty is also based on a sense of trust and communication. Your blog posts and support articles are an excellent opportunity to demonstrate to your customers that you care about their success. Blogging also helps you manage your business’ image and visibility to potential leads. Make sure you are constantly updating your content to reflect current best practices of your company.
But Only if You Look at Your Funnel
Identifying the different stages of your sales funnel can help you develop more efficient strategies for converting leads and acquiring customers. Take stock of the different stages to identify what’s working and what’s not.
The most successful companies are constantly assessing the effectiveness of different approaches along all stages of the sales funnel. Don’t stop at driving more traffic to your site or satisfying existing customers. Activating these tools along the sales funnel will lead to more effective customer acquisition and growth for your company.
For those who are looking for the best web hosting service, you can very easily get overwhelmed with the choices. There are so many different options—shared server s, virtual private servers, cloud servers—that it can make the novice or uninitiated website owner’s head begin to spin.
One way to know that you’re getting the best options is by choosing InMotion Hosting. Our popular hosting service has established itself as a major player in the web hosting field.
Continue reading Want the Best Web Hosting? We have something for you! at The Official InMotion Hosting Blog.
The ad-driven business model of internet plagues users with unwanted advertisements. Weary of these distractions, people use ad blockers to regulate the quality of their browsing experience.
According to a survey from Visual Objects:
Most people with ad blockers have used them for more than a year
Ad blockers are most frequently used on desktops
Visual Objects’ research suggests that ad blocker technology is pivotal to a quality online experience among an increasingly tech-savvy population.
Businesses need to be aware of ad blockers’ effects on their websites and overall digital marketing strategies.
Understanding why people use ad blockers can help your business can do to both support your user’s web experience and sustain your advertising model.
Use this article to learn:
How and why consumers use ad blockers
Where ad blockers are most common
How to create ads that people won’t block
Ad Blockers Are a Fixture of Web Use
Ad blockers first appeared in 2003, according to AdBlockPlus, and have since grown more user-friendly. According to Statista, one in three computers has at least one type of ad blocker enabled, a number that has doubled since 2014.
Blocking ads 15 years ago consisted of blocking animations and flash. Today, however, browser extensions have refined and updated the basic technology of blocking flash, making ad blockers more accessible than ever before.
Many internet browsers also block intrusive ads on websites automatically. Google Chrome’s recent efforts to enforce the Better Ads Standard is one high-profile example of browsers’ attempts to improve their UX by limiting disruptive ads.
Businesses can expect consumer demand for ad blocking technology to rise, especially as ad blocker technology grows more user-friendly and accessible.
Ad Blockers Are Different on Mobile Devices
Only 28% of people use an ad blocker on a mobile device, according to the Visual Objects survey.
Desktop browsers such as Google Chrome allow people to install ad blockers as a plug-in within the browser itself. No such mechanism is available to mobile users, so people must seek out and install this technology on their own.
Mobile users are also less inclined to pursue this process on their own, as the idea of ad-free mobile experience may not even occur to them – consider that 87% of users’ time on mobile devices is spent on apps, and most apps do not allow ad blockers to work.
This suggests that businesses have an opportunity to advertise on mobile.
Businesses looking to circumvent ad blockers by targeting mobile users should do so with caution. Google’s Better Ads Standard extend to Chrome’s mobile browser, meaning intrusive ads will be blocked for mobile web users.
Ads are also more disruptive to the mobile web user experience. Ads that open a new window, take up large shares of the screen or include autoplay video or sound are more frustrating on mobile because they inhibit users’ access to content.
For example, this ad from the New York Times iPhone app shows how ads interrupt mobile UX.
The ad takes up almost half of the screen size, requiring users to scroll several times before it is out of sight.
If businesses want to redirect advertising dollars towards mobile apps, they should seek alternatives to a traditional banner and pop-up ads. Other approaches such as Influencer marketing and affiliated content are less intrusive and often add value for consumers.
People Use Ad Blockers to Safeguard Their User Experience
People dislike ads because they diminish their online browsing experience.
People are busy and seek a direct line to their chosen content. And yet, ads are perceived to be more prevalent and intrusive than ever.
Ads result in a poor site UX, both by slowing site performance and distracting users with flashy media that diverts attention from the main content.
Businesses looking to embed videos on their websites should work carefully with their web designers to ensure that videos only play when users click on them.
Ad blocking technology is often the easiest way for people to secure a peaceful and rewarding site experience, so ensure that ads on your site don’t clash with your audience.
Any placed ads should complement the site layout and design elements, rather than irritate the visitor with bothersome graphics or videos.
Web Designers Help Businesses Navigate Ad Blockers
Consumers have adopted ad blockers to regain control over their web browsing experience.
Ad blockers are most prevalent on desktops, so companies can find success with mobile web or in-app advertising, as people are more accepting of ads on these channels.
In turn, businesses must respect that their visitors want to consume ad-free content, and deliver a website UX to match.
Conduct research to see how the best web designers find creative ways to integrate advertorial content with a user experience free from pop-ups, autoplay videos, and other intrusions that drive ad blocker downloads.
Consumers use ad blockers to improve their overall user experience on their own terms. It’s time for businesses to explore alternative advertising strategies and optimize their websites for ad-weary users.
If you want to take your online store to the next level, you must have “Buy Now” buttons to make purchasing super simple. Installing a Buy Now plugin is important as it eliminates confusion for your website traffic and simplifies the buying process.
We are living in a time of choice. Customers not only want, but expect, a range of options. When it comes to your online store, that means providing a wide variety of products or services and streamlining the purchasing process.
Continue reading Should You Get a Buy Now Plugin for WordPress at The Official InMotion Hosting Blog.
The post How to Start a Blog appeared first on HostGator Blog.
Starting a blog can be an intimidating experience—especially if you’ve never built a website before.
Fortunately, starting a blog can be simpler than you think. In a couple of hours, you can go from having never built a website before to having a fully functional blog.
However, there’s a lot more to creating a successful blog than just learning how to build a website from scratch. Below you’ll learn everything you need to know about starting your new blog.
We’ll discuss how to find a blogging niche, choose the right blogging platform, name your blog, choose a hosting provider, build out your site, publish your first post, and more. Once you learn how to start a blog, you’ll be able to keep it running for years to come. Let’s get started with our step-by-step instructions!
What Is a Blog?
A blog is a website that focuses primarily on written content. Each of these pieces of written content are known as blog posts.
You’ll find blogs on basically every topic imaginable—ranging from personal blogs to business blogs, and even massive blogs like the Huffington Post. Blogs stand out from other websites in that they’re primarily made up of blog articles.
However, a lot of successful online businesses have been built off the backs of quality blogs. Blogging has the advantage of allowing you to build up a targeted readership, which you can then sell products, services, or courses to. With the right web hosting package and content, you have the potential to turn a blog into an online brand.
Why You Should Start a Blog
There are a multitude of reasons to start a blog. Whether you’re looking to generate traffic for your existing site, share your perspective with the world, brand yourself as an expert, or create a popular blog and work from home on your own time. You might even create a blog that eventually transitions into an eCommerce website. Once you learn how to build an eCommerce website, you’ll be able to start making a profit with your online space.
To start a successful blog you don’t need to be that great of a writer. Everyone has to start somewhere. But, when it comes to writing for the web the simpler and more conversational you write the better. There are also many tools to help you write like a pro as well.
People don’t turn to blogs to read textbook-like prose or great literary writing. Instead, they want down-to-earth practical information that’s based on real-life experience.
However, there is one non-negotiable requirement for starting a blog. Without this trait, it’ll be very difficult to continue publishing when your audience is small. And it’ll be hard to make a name for yourself and grow your site when you run into eventual setbacks.
What is this requirement? Passion.
Bloggers need passion, especially if they are working on a personal blog. Passion will fuel you and help you stand out from the hoards of other bloggers out there. When you genuinely care about the topic, this will show and come through in your writing. Plus, with immense interest in your niche, you’ll be able to uncover new topics with ease and find new ways to delight and inform your audience.
How to Choose Your Niche
The niche you choose will help to make or break your success as a blogger. Before you get into naming your blog and building your site, you’ll want to decide what you’re actually going to write about.
This will be your niche.
A niche is more than just a topic or segment of a market. It’s about how you’re going to address this topic, your unique background, and the audience you’re speaking to.
Your niche will give your blog a focus, help guide the design of your site, and illuminate the unique value you’re giving to your visitors.
If you don’t have any idea of what you’re going to blog about, then spend some time with the following questions:
What do you deeply care about?When you go to a bookstore, which sections do you spend time in?What kinds of blogs do you currently enjoy reading?What are your hobbies? How do you spend your time?What topics can you talk about late into the night?What areas have you had success in your life?What challenges have you overcome?What do people commonly come to you for advice on?
The questions above should give you a general idea of what kinds of niches you can focus on.
For example, do you spend all your free time camping and backpacking? You could create a site that speaks to your experience, offers tips, and reviews your favorite gear.
Or, maybe you’re obsessed with photography. You could create a blog that helps aspiring photographers level up their skills.
Whatever you choose it’s important that you care about the topic, and there’s actually an audience of people who will read what you’re writing. Finding other blogs and competitor sites in your niche is actually a good thing and a sign that it’s a viable market.
What to Name Your Blog
The name of your blog should spring out of your topic. It should be descriptive and memorable, so your readers will immediately know what your blog is about.
Take some time to jot down keywords related to your niche, as well as any random words that come to mind. For example, a travel blog doesn’t need to have the word “travel” in the domain. You could use related words like voyage, wanderlust, expedition, touring, flying, and more.
For example, Pat Flynn’s blog is called Smart Passive Income, which readily describes what the site is about:
However, it’s also important not to get hung up on the name of your blog. Once your blog becomes large enough the name won’t matter that much.
To keep things consistent you’ll want your blog’s name and your domain name to be the same. This will help to keep your site congruent. That means you’ll have to choose a domain name that matches the premise of your blog from the very beginning.
Once you have some ideas it’s time to make sure that the domain is actually available. This step will narrow down your list of potential ideas even more.
First, head over to HostGator’s domain search tool, input your domain name and click search.
On the next page, you’ll be able to see if your domain of choice is available, including the various domain name extensions that you can purchase. The most common domain name extension is .com, however successful blogs have been built using a variety of extensions like .net, and .co.
If your domain isn’t available under one of the more common domain name extensions it can be tempting to pick up .info, .biz, or a different extension entirely. However, this usually isn’t recommended as some extensions can come across as spammy, and it won’t bode well for the future of your site.
Once you’ve found a domain name that’s available and has your desired extension, then complete the rest of the steps to purchase and set up your domain.
Choosing Your Hosting Provider
If you want to have a blog that’s live on the internet, then you’re going to need a solid web host behind you. When you sign up for a hosting plan you’re renting server space which will give you a place to store your site’s files. Without a hosting company, you’ll have a domain name with no website.
When building out your first blog, you’re going to have a several different hosting options to explore. The type of hosting most well-suited for your blog will probably be shared hosting.
Shared hosting allows you to keep your hosting costs low, while still giving yourself the necessary server resources to grow your site. If your site continues to scale, you’ll probably need to upgrade hosting in time, but a shared hosting account will give you a solid foundation to work from.
To sign up for shared hosting, head over to HostGator and select your preferred hosting package.
Click ‘Buy Now’ and follow the succeeding steps to complete your purchase.
Building Out Your New Blog
With your domain and hosting account setup, it’s time to actually build out your site. Building out a blog is similar to creating any other kind of website, except you’ll need to ensure the platform you choose has blogging functionality.
If you decided to go with HostGator to host your site, then you’re going to have a few different options for building out your blog. The approach you take depends on your short-term and long-term needs.
The first option would be using a website builder. Here you’ll be able to select a template, quickly customize your site, and start publishing blog posts. This approach is built for speed and will require zero technical skills to get your blog up and running.
The second approach would be using WordPress. WordPress is a content management system that allows you to build your blog and manage your content. It’s more sophisticated and will have a steeper learning curve than the website builder above.
However, once you get past the initial learning curve you’ll be able to do a lot more with your content. Plus, HostGator offers a tool called one-click install which will let you install WordPress on your site in a few minutes.
1. Building Your Blog with GATOR Website Builder
If you’re looking for a website builder that’ll allow you to build your blog in the shortest amount of time possible, then check out GATOR website builder.
This tool is very beginner-friendly. You can create your own blog without having to touch a single line of code. Plus, you’ll find plenty of blogging-oriented themes you can choose from.
To select your blog template and start building your site, you can search via keyword, category, or simply browse through the entire collection until you find the perfect theme.
You’ll notice that some themes are better suited for creating a blog than others, like those listed under the ‘Blog category. If your main focus is going to be blogging, then you’ll probably want to select one of the templates from this section.
Once you’ve found the perfect template just hover over it and click ‘Select’.
The next screen will bring you to an editor that will allow you to customize your site with the drag and drop builder.
It might take a few minutes to get comfortable with the tool, but once you get a handle on it, you’ll be amazed at what you can do. Once you click on a certain element on your website you’ll see a drop-down list of customizations you can implement.
2. Building a Website Blog With WordPress
If you’ve decided to host your site with HostGator, then setting up your WordPress blog will be incredibly easy.
First, navigate to your web hosting control panel, known as cPanel, and look for a logo that’s called ‘QuickInstall’.
On the next screen, you’ll select WordPress and then enter all of your relevant website details.
Once you’ve named your site and entered your login information click ‘Install’ and the software will install WordPress on your site and create all of the necessary files.
Now, it’s time to build out your blog. Login to your WordPress dashboard via a link that looks like ‘yoursite.com/wp-admin’. All of your relevant login details will be emailed to you automatically.
Once you’ve successfully logged into your site navigate to Appearance>Themes, then click ‘Add New’.
Here you’ll be able to select your site’s theme. Your theme will form the foundation for how your site looks and functions. Since WordPress is primarily a blogging platform you’ll find that most themes are equipped with extensive blogging-related features.
To further customize your site navigate to Appearance>Customize. This will give you a wealth of different options you can choose from to edit your site.
Publishing Your First Post
By now you’ve decided to go with the GATOR website builder or WordPress to manage your blog, and you’ve built a pretty solid foundation. Now it’s time to publish your first post.
Here’s how you can publish a post on each of the platforms.
1. Publishing a Post with GATOR
Publishing your first blog with the HostGator builder is very simple. All you have to do is click on the ‘Blog’ section on the left-hand editor, then click ‘Add New Post’.
On this screen, you’ll be able to enter your post title, author name, meta tags, featured image, and finally your post’s content.
Once you’re satisfied with your first blog post just click ‘Save Post’ and you’re all set.
2. Publishing a Post with WordPress
Creating a blog post in WordPress is also very easy to do. First, head over to your WordPress dashboard. Then select Posts>Add New from the left-hand menu.
This will bring up the post editor screen where you can enter your title, your post content, add social media, and any post metadata.
Once you’re satisfied with your blog post click ‘Publish’ and your post will be live.
The process of creating a blog and sharing your thoughts or expertise with the world can be an exhilarating experience. Whether you are starting a personal blog or one for business, all you need is the right hosting plan and a little knowledge to start blogging.
Hopefully, you have a better understanding of why you’d want to create a blog, how to choose the perfect niche, how to choose the right platform, and finally, you have what it takes to build out your blog and publish your first post.
Whether you decided to go with a website builder or WordPress for the base of your blog you’ll have a solid foundation to work from to make your blogging dreams come true. Whether you want to make money, create brand awareness, or reach like-minded people through your online platform, our web host company can help you get there. Contact one of our expert representatives to get started today.
Find the post on the HostGator Blog
With the advent of the with hosting options offered by many companies, lots of business people feel like they can do anything that a professional web designer can do.
However, web designers know this isn’t necessarily the case and, even for those novices who can create a website, the cost in time isn’t necessarily worth it. So if you are considering running a web design business, there a few things that you are going to need to do in order to convince others to entrust you with their website:
It’s not all about the coding—A lot of people think that all you need to be a successful web designer is the ability to code and create cool looking websites.
Continue reading Are You Considering Running a Web Design Business? at The Official InMotion Hosting Blog.