Writing your first blog post can be intimidating – and it’s not just the technical aspects of it that are scary. Many writers worry that they won’t be able to connect with their audience, or they don’t really know what to write about.
While we may not be able to help you with the actual writing, we can tell you everything else, from how to select the best topics to how to create and publish your post.
Continue reading How to Write Your First Blog Post in WordPress at The Official InMotion Hosting Blog.
While a lot of attention has been placed on how to handle a backup for a single WordPress website, what if you need to use a WordPress multisite backup plugin? Many businesses may have multiple websites that they maintain to perform different duties.
Similarly, some folks keep a separate website for blogging and another one for their family with news and pictures, for example. Regardless of which category you fall into, there are several plugins that can help you with a multi-site backup.
Continue reading Own Multiple Websites? Did You Know There Are WordPress Multisite Backup Plugins? at The Official InMotion Hosting Blog.
We know how easy and fun it is to engage with your readers, customers, or friends on various social media channels. But what’s happening on your blog?
It’s all too often that we see business people making frequent updates on their social media accounts while posts on their blog have sat lingering for two or three years. In this article, we’re going to give you a handful of reasons why your blog needs more attention.
Continue reading Is Blogging Better For Business Than Social Media? at The Official InMotion Hosting Blog.
Creating content and setting up your website is like renting a store at the mall and stocking it with items....
The post How to Create Infographics for Free appeared first on Official Bluehost Blog.
Piracy and theft have been around since the dawn of recorded time and the Internet has only made this more prevalent and easier. Unfortunately, theft of copyrighted information is now easier to obtain and it can be a major headache for creative artists who are trying to earn a living from their work.
Fortunately, there are a few steps that WordPress site owners can do to protect their copyrighted material. Here’s how you can keep others from stealing your content and pictures from your website:
Let’s Talk About Copyright Laws
First, let’s say a few things about copyright laws.
Continue reading How to Protect Your Website Content: Disable Right Click in WordPress at The Official InMotion Hosting Blog.
The human resources (HR) software market is continuously growing, gaining more popularity each year, and is predicted to reach 10.9 billion U.S. dollars by 2023 according to Statista survey. The overarching aim of such software solutions is to automate the tasks of man-power services, which were previously done manually. That’s why business leaders should keep
The post Top 7 HR Software Solutions for Your Business appeared first on Pickaweb.
When it comes to searching for and installing plugins for WordPress, you’ve got a whole world of options. But you want to carefully pick just the right ones to complement (rather than detract from) your website.
Hot Tip: If you’re on our WordPress Hosting (and, if not, then you should really consider it) we recommend installing the WordPress Nginx Helper Plugin to manage your caching right from within the WordPress admin area.
Continue reading How to Audition Plugins For WordPress (The Right Way) at The Official InMotion Hosting Blog.
Sitecore Experience Platform is an industry leader for a reason. It offers a comprehensive suite of marketing tools, a holistic view of customer data and machine learning-generated insights to personalize experiences across channels. With that level of sophistication, however, comes a certain amount of complexity. Managing your Sitecore platform on-premises means continual attention to planning, […]
The post Our 2019 Sitecore MVPs Turn Technical Expertise into High-Value Business Outcomes appeared first on The Official Rackspace Blog.
The post 5 Email List Building Mistakes That Kill Your Sales (and How to Avoid Them) appeared first on HostGator Blog.
Building your email list is the key to boosting your sales.
Email marketing is an opportunity to directly engage with potential customers. With this communication channel, you become a trusted friend in your subscribers’ pursuit to find the right product solution. Entrepreneur VIP contributor Susan Gunelius offers her perspective:
“Email marketing doesn’t work unless you build a list of people to send messages to who are interested in your products or services. If you’ve captured email addresses from your prior customers, then you have a great head start.”
Steer clear of roadblocks when building your list. Here are five mistakes to avoid.
Mistake #1: Buying Email Subscribers
As a business, it’s tempting to take the easy route. You’re juggling multiple responsibilities, and a quick growth hack seems reliable.
Most companies will attempt to buy their email subscribers. But honestly, that’s not a sound business idea.
For starters, these subscribers didn’t sign up to receive messages from your brand. Sending unsolicited emails may result in legal violations, while annoying people.
Subscribers who haven’t expressed interest in your products are less likely to engage with your messages. Everyone involved loses and lots of precious time gets wasted.
So, what happens to your unsolicited messages? They end up in a person’s spam folder, never to be read. The result equals no sales for your business and a poor brand image.
Rather than purchasing subscribers, work with your team to capture consumers when they visit your blog, exit a product page, or scroll down a sales page.
Building a co-marketing campaign with another brand is also a creative way to cultivate your list. This strategy will introduce new buyers to your product offerings and get potential consumers excited to receive your emails.
Are you seriously thinking about purchasing subscribers to build your list? Skip the hassle and grow your list in an organic way.
Mistake #2: Asking for Too Many Details
List building is very much like a friendship. When you’re getting to know someone, you don’t bombard the individual with intimate questions. If that happens, you may startle the person and never hear from him or her again.
In a similar manner, you can scare away potential subscribers by requesting too much information up front. It’s not necessary on the first encounter to ask for an individual’s mailing address or phone number.
“It sounds counterintuitive, but more choices is not better for your users. In fact, the more choices you give people, the less likely they are to take action. And even if they do ultimately make a decision to take action, they will be less happy with that decision than if you had only given them one choice,” writes Mary Fernandez, a professional blogger.
Moreover, you want to minimize the time it takes to subscribe. Requiring only a name and email address takes a few seconds, while a laundry list of form fields may take a few minutes.
Progressive profiling is one solution to gaining more details about your subscribers. It’s the process of requesting additional information at specific points in the consumer relationship. For instance, you may send an email talking about the origin of your business, leading your brand to ask for the subscriber’s birthdate.
Be mindful of when and how you ask for consumer information. Give the subscriber time to learn about your brand.
Mistake #3: Offering a Weak Incentive
Nowadays, your consumers understand how marketing works. You can’t trick someone (nor should you) into being part of your mailing list. It will quickly damage your brand reputation.
You can entice customers with an incentive. But if you’re wanting to give away a superficial trinket, your business should rethink that strategy.
Competition is stiff across several industries. So, copying your competitors’ tactics will not work for your business either.
To join your newsletter, consumers want more than empty promises. Instead, they desire information that will strengthen the brand-customer relationship.
Your action plan may translate into offering offering 15% coupons, invitations to brand events, or even access to exclusive product launches. The goal is to give subscribers a compelling reason to sign up and stay on your list.
Below is a pop-up box on the Nike website. The footwear and apparel company tempts consumers with “exclusives, offers, and the latest” from the brand.
Strong incentives will satisfy your subscribers and persuade them to buy from your business. Plus, your consumers will likely spread the word to their friends and family members, resulting in more sales.
It’s time to drop any and all weak incentives. Do the research to learn what will attract consumers to join your brand family.
Mistake #4: Failing to Send a Welcome Email
Once a consumer signs up, your team’s job isn’t over. You must follow through on your promise to send an incredible email marketing campaign.
Let’s begin with the basics. You need a welcome email that will deliver your incentive and intrigue your new subscribers to not touch the delete button.
Treat your welcome email as a greeting and as an add-on to the onboarding process. Subscribers should feel delighted to join your brand’s journey. Bria Sullivan, Constant Contact contributor, explains in more detail:
“A welcome email is the perfect way to greet your new subscribers and ease them into your list before they start getting your regular communications. With a welcome email, you increase the likelihood that your subscriber stays engaged with your business and becomes a great, loyal customer.”
A captivating welcome includes an engaging subject line, relevant visuals, concise copy, and a clear call to action. If you promised a $10 off promo code, be sure to add it to the message.
Welcome emails serve a distinct purpose in email marketing. Use them to your advantage to connect with consumers and earn their trust for future sales.
Mistake #5: Forgetting to Ask for Feedback
Your email list is only as valuable as the insight you receive from subscribers. Learning how and why they remain on your list and buy your products can help you make better business decisions.
Feedback loops are an integral part of your marketing and sales funnel. It’s the cycle of asking for feedback and receiving it.
When asking for feedback, stick to one topic. You don’t want to flood your consumers with various questions. Also, keep your feedback survey short. It should take less than 5 minutes to complete.
Below is a feedback email Little Black Bag sent to its subscribers. It expresses how much the brand values the consumers’ thoughts.
Learning about your flaws isn’t helpful to customers if you don’t take action. After you receive their suggestions, you’ll want to take steps to rectify their concerns.
For instance, customers may demand your support team offer more ways to communicate. If your team adds a live chat feature as a response, you’ll want to notify your customers of the improvements.
Feedback is a valuable asset for your brand. By learning from your subscribers, you walk the path to increasing your revenue.
Don’t Make the Same Mistake Twice
Email marketing plays an essential role in growing your company’s sales. It’s your chance to connect with your target audience.
Stay away from buying subscribers who will delete your emails anyway. Avoid offering a sign-up incentive that doesn’t correlate with the consumers’ needs. And always immediately send a welcome email.
Build your email list, and boost your sales without the mistakes.
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The post How to Launch Your Website Using Gator Website Builder appeared first on HostGator Blog.
HostGator’s new product, Gator Website Builder, is an easy-to-use, drag-and-drop website builder for anyone that has an idea for a website and wants to get started quickly. Gator is a full-featured solution that includes the website builder and website hosting in a convenient package.
Your package comes with HostGator’s powerful cloud hosting included, which means you have the ability to upgrade your web hosting package as your business grows. In addition, the Gator website builder comes with security basics like an SSL certificate and a free domain name if you don’t already have one.
While some other website builders limit what you can do, Gator Website Builder delivers a complete package to fit every need. No more shopping around for a site builder that has either blog or eCommerce functionalities, Gator website builder is for blogs and eCommerce. No matter what type of website you want to start, you’ll be ready to go in a few steps with this easy website builder.
6 quick steps to launch your website using Gator Website Builder:
1. Decide which plan is right for you.
Gator by HostGator has three different plan choices. The starter plan comes with everything you need for your new website – a free domain, access more than 200 professionally-designed templates, a frustration free drag-and-drop editor, and integrated website analytics.
If you want access to priority support, choose the premium plan. If you’re starting an eCommerce business with an online store, choose the eCommerce plan.
Each package comes with free cloud hosting included. Once you’ve decided which plan is right for you, click “buy now.” You’ll be directed to a page to set up your account.
2. Set up your domain.
The domain is the web address that your business will be known by. While you can create a 301 redirect and change this in the future, be sure to choose a domain address that is easy to remember and represents your business. Need some help? We put together a list of ideas for how to choose the perfect domain name for your business.
If you don’t already have a domain, Gator Website Builder comes with a free domain. Start typing in the “find a new domain name” box to see if your top choice is available.
If you already have a domain, you can quickly connect it to your Gator website with the “connect it here” button.
3. Create your account.
Now that you have selected the perfect domain name, it’s time to set up your account. Gator makes it easy – you can create an account with your email address or quickly connect to your current Gmail or Facebook account. Select your preferred billing cycle, enter your payment information, and you’re ready to start building.
4. Choose a template.
After you create your account, you’ll be directed to the “choose a template” page. This is where you’ll choose the visual design for your site. Gator comes with more than 200 professionally-designed templates included for free.
Scroll through all the options available and choose the one that best fits your business. You can sort the templates by categories such as music and entertainment, photography, portfolio, online store, wedding, professional services, and more. All of the designs are fully customizable so you can change the fonts, colors, or text style to match your business’ brand.
Click the full screen preview to see all the features and secondary page layout options for your favorite themes. Plus, the designs are fully customizable – you can quickly change the color scheme, fonts, or text style to match your business.
All of the professional design templates included with Gator come with a mobile-friendly version installed. You don’t need to do anything to activate the mobile version, but with Gator, you can control the content if you want to. You can even edit content in the mobile view without affecting your main website.
5. Add content to your website.
Once you have selected a theme for your website and clicked the button to “Start Editing,” you will be directed to your main account dashboard. At first glance, you’ll see that a few pages have already been created. You can add, edit, or delete any of these pages by clicking the “pages” button on the left side of your dashboard.
Gator comes with an easy step-by-step guide to show you how to set up the different sections of your site. Click the menu icon next to the Gator by HostGator logo and select the “getting started tour.” This tour will guide you through the steps to edit pages and add elements such as text blocks, images, buttons, and more.
You can customize your pages by adding more elements. Click on the elements tab, to see the types of elements you want such as an image, text block, or button.
If you want to start a blog…
Gator comes with an easy blogging feature integrated. Some website builders make you choose either a basic website or a blog function. Gator offers both. Select the “blog” tab from the left sidebar and then click “start a blog.”
Not ready to start a blog now? Check out these five reasons to start blogging whenever you’re ready. The blog feature comes with all Gator packages and is available for anyone to easily add a blog as their business grows.
If you want to start an eCommerce business with online store…
Choose the “eCommerce plan” (or upgrade your account to the eCommerce plan) to access the online store feature.
Click the Store button from the left side of your dashboard to add a store.
You’re now ready to add and manage your own store. The website builder will automatically populate the store with example products so you can see what the store will look like when it’s done. Follow the next set of instructions to complete the setup process for your store.
6. Review and launch your website.
When you’re done adding information and are ready to “go live,” the process to publish is simple. First, you’ll want to do a final review by clicking the “preview” button at the top of your dashboard. Click through the pages on your website and make sure the design and content looks great.
When you’re finished previewing, click the “finish preview” button at the top and then the “publish website” at the top of the dashboard. Follow the steps to go live.
If you have an eCommerce Store upgrade, you’ll see a pop-up asking you to add products now or after you publish your website pages. If you choose to go live without your store products added, no problem, simply select “Publish Without Store.”
This means people will be able to see your websites pages (or storefront) but they won’t be able to shop your products or purchase. Otherwise, you can select “Setup Store Now” If you would rather set up your store for selling before you go live.
Now your website is live!
Congratulations! Now that your website is published, you’re ready to grow your online business or website and build your network.
What did you think about building your website with Gator? What’s the number one Gator feature you want to try on your new website? Let us know in the comments below.
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Learning WordPress can be complicated for newbies. Deciding which theme to use or plugins to install may feel mind-boggling. We...
The post Introducing Blue Spark: A New Way to Learn WordPress appeared first on Official Bluehost Blog.
In this blog series, we talk to WP Engine employees, find out what makes them tick, learn more about their roles, and hear from them why they work at WP Engine. During a recent employee interview, a potential L1 Support candidate asked me and another manager what being “Customer Inspired” meant to us. While…
The post WP Engine Employee Spotlight: Troy McHenry, Technical Support Manager appeared first on WP Engine.
One of the best things you can do for your business is to backup your website regularly – and the best ways to do that is by using a WordPress plugin for backup purposes.
But knowing which one to choose can be confusing. There are countless options available in the WordPress plugin directory, and many of them offer very similar features. In this article, we’re going to walk you through some backup basics – and talk about which plugins offer the best solution.
Continue reading Finding the Best WordPress Plugin for Backup Purposes at The Official InMotion Hosting Blog.
In December 2018 the new WordPress editor was launched and we’ve been on cloud nine ever since. There are several...
The post We’re In Gutenlove: 3 Ways To Use The New Editor appeared first on Official Bluehost Blog.
By Alisha Shibli In today’s day and age, you need social media to get the word out. Leads, conversions, customer engagement, SEO rankings—there’s a lot riding on social media’s shoulders. The stakes are very, very high. This comes as no surprise considering that both big and small businesses are punching above their weight to get […]
The post 10 low-budget social media strategies for your small business appeared first on Name.com Blog.
Customer retention is key to building a successful and sustainable eCommerce business. Loyal customer spend more and visit more often. They are more likely to promote your store to their network. Customer retention is also less expensive than customer acquisition. Investing in customer retention and loyalty is just as important as filling the purchase funnel… Continue reading →
Every website you visit — even the simplest ones — are made from dozens of elements. Most sites have sidebars, images, headers, buttons, and so on, and each of those design elements plays a role. However, few are as important as a site’s logo, as it’s often what grabs visitors’ attention.
A quality logo should do more than just look good. It needs to represent your brand identity, demonstrate to your audience that you’re running a professional website, and let visitors know what to expect. Of course, if your logo also happens to stand out visually on top of all that, that’s even better.
In this article, we’ll talk about why you need a logo and discuss what makes one effective. Then we’ll introduce examples of five different types of logos and talk about how you can create a logo for your website. Let’s get to work!
Why Your Website Needs a Logo
Logos are an essential part of web design. However, you’ll notice that not every website you visit bears a logo. In many cases, people will just showcase their site’s name and call it a day.
Just because a site is lacking a logo doesn’t necessarily mean it isn’t worth your time. However, it’s an indicator that the owner or company might not be thinking about branding. At the most fundamental level, logos are a visual representation of your business. However, they fulfill a larger purpose than just sitting there and looking pretty.
Here are some of the ways a professionally-designed logo can impact your website:
Over time, customers and clients will come to associate your website and its content with your logo.
You can use your logo to quickly identify all of your site’s social media accounts.
A logo gives you the opportunity to demonstrate what your site is about to newcomers.
Visual branding can make your site look more professional (if done well).
We’re willing to bet that most of your favorite websites and brands have attention-grabbing logos. In fact, those logos are probably one of the first things you picture when you think about prominent sites and companies.
Effective logos don’t have to be flashy, either. Consider Twitter’s logo, for example.
This is a simple image, yet there are few people who wouldn’t recognize it today. That’s powerful branding in action. Creating a unique logo is one of your best strategies for helping your website stand out from all the others.
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The Essential Elements of a Standout Logo
There are no hard and fast rules when it comes to logo design. If you hire four professional designers to help you come up with ideas, you’ll probably get four very different results. That’s OK, since logos should be unique.
However, there are some fundamental things you should keep in mind when creating or commissioning a logo for your website:
You’ll want to use your brand colors, so the logo’s ‘look’ fits with the rest of your design.
It should be easy to understand or read at a glance.
The design should be targeted towards your core audience.
The first two points are straightforward. After all, you don’t want your logo to look out of place on your site or have potential customers be unable to make out what it says. The third element is a bit trickier, however, because it requires you to have a solid understanding of who your core audience is.
Let’s say, for example, that you run a cooking blog. In that scenario, you may want to incorporate some cooking-related elements within your logo’s design. Knives, pots and pans, and aprons would all make excellent choices. While these may seem a little on the nose, they let visitors know right away what your blog is about.
That being said, you should also feel free to experiment with your logo’s design. In our experience, it’s pretty rare to be happy with the first design you see. If you’re going to hire someone to help you create a memorable logo, you should consider multiple options before you settle on a favorite.
Of course, you can always change your logo down the road. However, there’s a reason successful websites and companies often stick with the same logos for decades. Switching logos usually involves a full rebranding strategy, which takes a lot of time and effort. So you’ll want to get it right the first time if possible.
5 Types of Logos You Can Use on Your Website
Logos come in all shapes and kinds. However, we can break down most types of logo designs into five basic categories. Let’s start at the top!
Emblem logos are some of the most common designs you’ll find both online and offline. An emblem is made up of one or more symbols or icons, combined with stylized text. Harley Davidson, for example, uses a crest-like emblem for its brand.
Another unmistakable emblem is the Starbucks logo.
Using emblems gives you the opportunity to add text to your logo design. Emblem logos tend to look classic, which makes them a solid pick for businesses and websites that want to establish a sense of professionalism and tradition.
If you’re looking for a clean and classic approach to logo design, then monograms might be up your alley. With the monogram approach, you design your logo based on your website’s initials. Consider Bavarian Motor Works, for example, which you probably know better as BMW.
Perhaps the most well-known example of a company using a monogram logo is McDonald’s. We’d be willing to bet that most people in the world can recognize the company’s iconic “M.”
Arguably, there’s nothing too special about this logo design. However, its simplicity and bold color choice have helped it become iconic.
Monogram logos are all about simplicity. In some cases, people might even end up referring to your website by using its initials, which can make a monogram even more memorable and relevant.
When most people think about logos, emblems and monograms are the first things that come to mind. However, many logos are constructed by only using text.
Of course, that doesn’t mean your logo needs to be boring. Some of the world’s most recognizable designs are simple logotypes, such as Google’s.
Most of us use Google on a daily basis, so we’re very familiar with that logo. However, chances are that if you weren’t familiar with the search engine and someone showed you this design, you’d think it was nonsense. Still, Google’s logo succeeds in two key aspects — it’s easy to read, and it makes smart use of bold colors to stand out.
If you want another example of a logotype, check out FedEx’s.
This happens to be one of our favorite logotypes, due to the way it uses negative space to hide an arrow between the “e” and the “x.” It aptly demonstrates that logotype designs don’t need to be dull. However, if you do choose to go this route, you’ll want to experiment with typography to find a design that doesn’t look like you just typed a word and called it a day.
4. Brand Marks
So far, the logotypes we’ve discussed are mostly centered around letters and words. Brand marks, on the other hand, are all about imagery. To illustrate that, let’s take a look at one of the most iconic brand marks around.
That is, of course, Apple’s logo. It’s so on the nose that it barely needs an introduction. This is a reflection of both Apple’s popularity and the power of a good logo.
With brand marks, you can be as creative as you want. In fact, many companies choose a more abstract approach than Apple did, such as Nike.
We know that this is the Nike logo. However, if you weren’t familiar with the company, this image wouldn’t tell you much at all about what it is they do. Still, it conveys a sense of style and speed that’s appropriate to the brand.
Ultimately, brand marks are only as good as the company and the products they represent. This is a bold approach to logo design and can pay off in the long term even for websites. Plus, brand marks can work well for any type of web project, since you have free reign over their design.
Last but not least, we can’t forget about mascot-based logos. These days, using mascots in logo designs isn’t as popular as it used to be. However, that doesn’t mean it’s an approach you shouldn’t consider.
After all, there are plenty of examples of iconic mascot logos, such as Planters.
Another excellent example of a classic mascot design comes from Wendy’s.
In this case, the mascot is a person. However, many more mascots are based on animals, fantastical creatures, cartoon characters, and so on.
Mascot-based logos can be tricky to get right. However, they are often effective — especially if your website’s target audience is on the younger side. After all, mascots can make your brand seem more playful and accessible. Plus, your mascot can evolve and grow with your brand over time, as long as it remains recognizable.
How to Create a Professional-Looking Logo for Your Website (In 4 Steps)
Now that you know what your options are, it’s time to get to work! Everyone’s creative process is different, but we can break down the process of creating a logo into four primary phases.
Step 1: Brainstorm Ideas for Your Logo
Whether you decide to design a logo on your own or hire someone else to do it, the first thing you need to do is come up with some potential ideas. Chances are you already have some vague notion about what you want your logo to look like.
However, before you commit to the first idea that comes to mind, here’s what we recommend doing:
Check out some of your competitors’ logos to see if they share common themes.
Do some research into brands you like and see if any of their logos inspire you.
Think about the type of branding you want to use for your website and what your site represents.
Naturally, you don’t want to copy what other brands are doing. What you can do is identify websites that have compelling logos, and then make note of the elements they have in common. A skilled graphic designer will be able to take a look at the logos you like and come up with original designs in a similar spirit.
If you’re working on your own, checking out other logos can tell you what works and what doesn’t in your website’s niche. With that as a starting point, you should be able to come up with a strong logo more quickly.
Step 2: Create a Detailed Brief
For this next step, let’s assume that you want to hire someone to design your website’s logo. If that’s the case, you’ll need to give them as much information as possible, so they understand what you want for your website. In other words, you need to put together a simple design brief.
Your brief should cover the following points to ensure that the person you hire can bring your vision to life:
Some examples of logos you like
Information on the colors you want the logo to include
What type of typography you’d like to see within your logo
An overall idea of the style you’re looking for
The text you want as part of your logo (if any)
At this stage, you may or may not already have a website up and running. If you do, you should also share it with your designer, so they can figure out what would work with your site’s style.
Design can be very subjective so it’s crucial to be as specific as possible if you want to get back high quality results.
Step 3: Start the Design Process
By now, you have a clear idea of what you want your logo to look like. More importantly, you have documentation you can use to help someone create that logo and come up with a design you love.
You now have a critical choice to make — whether you want to hire a designer or try and design the logo yourself. In most cases, we recommend against the latter option, unless you have some experience in graphic design. However, if you want to give it a try, there are a lot of toolsthat can help you design a stylish logo.
Assuming that you don’t have much of a background in web design, you’ll probably want to try out a free logo maker. In that case, we’d recommend Canva, which you can use to create all sorts of graphics for the web (including logos).
There are, of course, plenty of other online logo creator tools you can try out. However, we can’t recommend enough that you consider hiring a professional designer for this step.
Logo design can be somewhat costly for professional work, but it’s an investment that will pay off in spades over the long term. Before you hire anyone, though, make sure to check out their portfolio and see if their past work fits in well with the vision you have for your site’s logo.
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Step 4: Place the Logo on Your Website
Once your custom logo is ready, all that’s left is to upload the final design to your website. You probably don’t need our help with that part of the process. However, it’s important you take this opportunity to review how well your new logo fits in with your website’s design.
In some cases, there might be issues that don’t become apparent until you add the logo to your site. If you run into a situation like that, don’t worry — logo designers tend to include revisions in their prices (within reason).
If you gave feedback during the design process, your site’s logo will probably come out looking just fine. However, it’s still a good idea to try it on for size, just in case!
Make Your Mark
When it comes to logos, you can let your creativity run loose. Your logo can be a single letter, a mascot, the classic image and tagline combo, or pretty much anything else you can imagine. What matters is that it represents what your website is all about, and that it’s easy to comprehend at a glance.
Do you have any questions about how to come up with the perfect logo idea for your site? Find us on Facebook or Twitter and let’s brainstorm!
The post How to Design a Logo for Your Website That Visitors Will Love appeared first on Welcome to the Official DreamHost Blog.
The post The Best Free WordPress Themes for Lifestyle Blogs Now appeared first on HostGator Blog.
Lifestyle blogging is a popular hobby and it’s easy to get started.
Earning an income from a lifestyle blog? You’ll need more than good writing and images to make that happen.
You’ll need technical tools to give your blog a fresh and appealing look, make it easy to find, and help you earn money through advertising, an online store, affiliate marketing, or a combination of those income streams.
A good WordPress theme is the key to creating the right look, getting found, and making money from the content you to create. Here are a few lifestyle blog themes we like for their features, looks, and free versions.
This mobile-friendly theme from Blossom Themes is tailored for fashion but can be altered to suit any type of lifestyle blog, thanks to its customizable elements and mobile-friendly design.
The basic layout includes an image slider above the fold, image-based menu categories, an understated but impossible-to-miss newsletter opt-in box (so you can start sending your blog email campaigns), and merchandise displays.
Fashion Lifestyle is built to work with the WooCommerce plugin for WordPress so you can set up an online store. There’s also a built-in Instagram section to make social media marketing easier, and schema.org compatibility means it’s easier to format rich content that performs well in Google search results.
The Pro version of Fashion Lifestyle ($49) gives you the ability to change the color of your blog’s header, footer, and buttons. It also adds more header, homepage, banner, and slider layout options, and includes AdSense-optimized spots and affiliate marketing capabilities.
This free lifestyle theme from The Bootstrap Themes loads fast and displays cleanly on a variety of devices. Travel Lifestyle’s image-centric layout is ideal for travel photos and features as well as other types of photography, special events, destinations, and décor.
Like Fashion Lifestyle, Travel Lifestyle has a built-in Instagram section and other social media integration tools and it’s WooCommerce compatible.
The layout and customization options are more limited in the free version of Travel Lifestyle than Fashion Lifestyle—one layout, banner slider, and header option, plus a limited menu of Google Fonts.
The premium version ($49) adds theme and menu color options, ad management and ad-blocker bypass capabilities, and more layout choices. Premium users have the option of a right sidebar, left sidebar, or full-width single column layout in desktop mode, and a full-width column or left sidebar below the fold on mobile.
If you’re the kind of blogger who likes to feature snappy headlines with your posts’ featured images, Chic Lifestyle is a theme worth exploring.
The image-grid layout leaves room for short blocks of text under each image, to encourage viewers to click through and read your posts.
Like Travel Lifestyle, Chic Lifestyle is published by The Bootstrap, and it has the same free and premium features and pricing.
WP Mint Magazine
Bloggers who want a clean, tech-oriented look and who update their content frequently may like WP Mint Magazine.
This free lifestyle theme from ProDesigns looks somewhat similar to Chic Lifestyle at the top of the page, with a row of images coupled with blocks of text and a full-width newsletter opt-in section. But there’s a more complex category-based image hierarchy further down on the page, so you can display lots of content to encourage your visitors to stick around and explore.
Like the other themes in this list, WP Mint Magazine is responsive so it displays well on mobile.
There’s no paid-upgrade version, so you get this theme’s multiple layout and widget options for free.
Savona from Optima themes is a theme with classic style.
Its layout is similar to Fashion Lifestyle – banner slider, category images, and a sidebar with room for a bio and photo, Instagram, and recent posts. But Savona has a more traditional range of fonts than Fashion Lifestyle, and the free theme is available in several variations: Savona Classic, Blog, Bold, Lite, and Minimal.
Each Savona theme has a free version that’s WooCommerce compatible, optimized for search engines, and responsive for display on mobile and desktop screens.
Online Blog from Thememattic is for bloggers who have big personalities and want to stand out from the lifestyle blogging crowd with unique web design.
Bold, animated splashes of color add movement and visual interest to your pull quotes and images and they keep the reader’s eye moving down the page for more of your content. Three featured post images and headlines make up the eye-catching banner slider, giving visitors a quick glance at several of your posts at once, even before they click the slide arrow.
The free version of Online Blog gives you live editing previews in Customizer, an author bio sidebar, WooCommerce compatibility, SEO-ready structure, and support for some social media content.
The pro version of Online Blog ($49) adds the ability to change fonts and theme colors, an Instagram slider, more social media options, and logo and title customization tools.
Choosing Your Lifestyle Blog Theme
Each theme publisher offers a live demo on their site, but it’s a good idea to try out the themes you like with your content to make sure they look good before you commit. Things to think about as you decide:
What type of content do you feature the most, images, text, or videos? You’ll want a theme that puts the most emphasis on what you do best.
How do you plan to monetize your blog? Your plans can affect your theme choice, especially if you want to have ads or sell merchandise in a store on your site.
How will your audience view your blog? Do they read it at their desks on coffee breaks, or on their phones while they’re in the carpool line? Choose a theme that makes it easy for them.
Once you set up your theme, keep tabs on metrics like your traffic, bounce rate, and conversions. If, after a few weeks or months you’re not seeing growth, you may want to try a different theme—and there are plenty to choose from.
Check out this blog post for more tips on selecting a WordPress theme for your blog.
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Gmail for Work, an app from Google’s G Suite, is a SaaS tool that can take your business’ emailing, calendaring, teamwork, communication, and document creation to the next level.
Learn about more G Suite below, and find out how it can benefit your business.
Domain.com makes it easy to add G Suite for Business to your domain name.
The power of professional emails with Gmail for Work
You’re probably all too aware that, these days, using a personal email for your business is not always the best way to hook in customers. Similar to having your own website, a professional email address grants a person or business legitimacy, signaling to customers that you’re a real and trustworthy operation.
With Gmail domain integration, you can use the Gmail system for all communication from your custom domain email address. This way you get to have the best of both worlds, a professional email address that matches your domain name.
Gmail For Work
Business email aside, you likely already use Gmail’s complimentary service and apps on a regular basis for emailing or online writing purposes. While these provide plenty of horsepower for anyone who is using Gmail personally, for businesses, some of the basic features of Gmail for work are lacking or limited, especially when compared to Microsoft Office 365.
Gmail for Work is the paid version of Gmail and was designed specifically for businesses of any size. With Gmail for Work and Domain.com, you receive a package of products and cloud-based services that allow you to communicate and collaborate seamlessly from anywhere on any device. Your company is armed with an intuitive and fantastic set of Google tools meant to improve communication and optimize workflow.
Four features of Gmail for Work
At their essence, the G Suite tools can be broken down into four categories: communicate, collaborate, store, and manage.
The following G Suite applications help improve your team’s ability to act and react in real time, to share messages, or to stay in touch. They include:
Gmail – The most obvious feature of Gmail for Work. A paid subscription via Domain.com grants you email access to your domain. Depending on the G Suite package you choose, this email address allows users to store data and messages, anywhere from 30 gigabytes to multiple terabytes. Calendar – This time-management and scheduling service lets G Suite users create and share a schedule, meeting, or pitch. With it, teams can plan out delivery schedules and due dates. They can also highlight important dates or times. Since it is cloud-based, you can share your calendar with other people at the company, allowing them to check your schedule for availability. Hangout – Google’s powerful video chat and messaging service lets ten users participate in a single video conference. Hangout is easy to use and far more reliable than a similar product such as Skype. For G Suite enterprise, as many as 25 people may join a low-resolution video conference.Meet – Recently, Google rolled out Meet, a beefier version of Hangout meant for medium to large businesses. This allows anywhere from 50 to 100 users to participate in a video conference call simultaneously. This version allows for phone dial-in, recording of the meeting, and high-resolution video.
Gmail for Work relies upon cloud computing in order to revolutionize the way work documents can be collaborated upon, edited, shared, and viewed. Each service comes with a plethora of easy to use templates. Any changes made to the document are made in real time, and saved automatically, preventing document loss while also keeping editors accountable for who wrote what, who made a change, or who made a note. These products include:
Docs – Docs was Google’s take on a Microsoft Word in the cloud. As a result, documents can be edited, disseminated, and altered rapidly without any fear of losing files. Documents can be shared in either edit mode or view-only mode, so only the right people can make modifications to the material. Docs also work seamlessly with Microsoft Word, allowing you to convert a word file to docs, or vice versa.Sheets – Google’s version of Excel, this easy to use but extremely powerful spreadsheet service lets users create charts, graphs, tables, and formulas to both enhance and simplify your spreadsheet compilation. The dozens of templates allow a person to dive in immediately no matter what device they’re using. Open, create, and change your spreadsheets from wherever you work. Forms – Forms allow a person to gather and optimize information, whether big or small. You can start an office poll, gather up personal email addresses, or start a survey. Forms help you get answers as quickly and concisely as possible. With a variety of templates and options, from multiple choice to fill in the blank, your Q&As can be set up in such a way as to provide you with the best and most pertinent information. Thanks to smart organization, responses are neatly compiled for optimal analysis. Slides – Slides is Google’s answer to PowerPoint. This excellent tool helps you give a pitch, create a presentation, or compile a slideshow. Make impactful presentations and tell inspiring stories anywhere, anytime.Sites – Google’s structured Wiki and Web page creation tool lets any user with access to G Suite create simple websites.
With previously unprecedented cloud storage , store lets Gmail for business users create, edit, query, and renew files from wherever.
Drive – Drive is a cloud-based data storage center, which creates a haven for all of your data, including:SheetsDocsMusicAudioVideoExcelWordPowerPointSlidesAdobe videoPhotoshop
Cloud – Google’s cloud computing service, Google Cloud allows for secure and high-performance cloud services. It enables a business to go serverless and provides a host of robust data and analytics tools. Features include:Virtual ComputingStorage Space and DatabasesNetworkingBig DataData TransferAPI Platform and EcosystemsInternet of ThingsCloud AIManagement ToolsDeveloper ToolsIdentity and SecurityProfessional Services
Smart tools make it easy and straightforward to manage and secure your users, devices, and files.
Admin – With admin privileges you can manage your Google Admin console with a variety of topics, such as:Admin rolesAnalyticsAuditAuthenticationBilling and SubscriptionsChrome devicesCommunication settingsCompany profileCustom URLsData migrationsDomain namesGroupsMobile DevicesPassword strength requirementPassword strength monitoringAPI AccessReportsServices On/OffService-specific settingsSingle sign-onSupportTwo-step verificationUsers
Vault – Vault allows a business to keep, manage, find, and send data to increase archival organization and eDiscovery. Vault retains:Email messagesChats in HangoutsDrive filesConversations in HangoutsRecording in HangoutsGroups
Mobile – Gmail’s mobile app and suite features can be accessed from any smartphone or tablet, whether they are running Android or iOS.
G Suite subscription
Gmail for Work can be split into three categories and price points:
Basic – $5 per month per user plan that gives users 30 GB of data storage space along with various G Suite tools. Business – $10 per month per user plan that gives four or fewer users 1 TB of data storage, and five or more users unlimited storage. Business comes with enhanced office suite with additional features such as audit reporting, cloud searching, eDiscovery, and access to Google Vault.Enterprise – $25 per month per user plan that grants unlimited storage with premium office suite advanced tools and analytics. Enterprise allows for:Audit reports for tracking user activityData loss prevention for Gmail and DriveIntegrated Gmail with third-party archivingBigQuery log analysisSecurity key enforcement Hosted S/MIME
One of these plans should be ideal for your business, though the vast majority of companies find the sweet spot of price point and features with G Suite Business. These plans can be paid either monthly with the flexible plan, or annually with the fixed plan.
Although the annual plan saves some money in the long run, the flexible monthly plan allows a company to add or remove accounts, and only pay for the accounts that get used. The flexible plan also gives you the ability to cancel a subscription if desired, whereas, with the annual plan, you pay for a year and get a year, whether or not you use the service.
Getting the most out of Gmail For Work
If you want to get the very most out of your Gmail for Work and Google Apps, consider the following:
Set up your domain name to be hosted by Gmail – Doing this, you get to use Gmail for your Domain.com email inbox. You can also make custom emails for anyone who works for you or to delineate various aspects of your business such as email@example.com, or firstname.lastname@example.org. With Domain.com you do not need to toggle between separate mail systems or names, simply integrate your email with your domain. By doing so, you no longer have to search a domain name or register individual accounts. This benefits your company by allowing for quick domain ID, 24/7 customer support, and a custom Gmail for your domain. Create a signature – Having a personalized signature at the bottom of your messages makes every email look more official, and ties you or your employee closer to your business in the mind of your customer. Utilize the labels feature – You can label and categorize your inbox in order to simplify inbox navigation, or to highlight important messages or contacts.Take advantage of Customer Support – Google provides round the clock customer support for paying members. If you have any questions, queries, or problems, they’re a brief call, email, or message away.Group email addresses – A nifty feature of Gmail for Work is that you can catalog people or departments into groups for easier messaging. By adding the entire marketing team to a group, you no longer need to find and enter every email address.
Verifying Your Domain
Before you can start rolling with Gmail for Work, you must verify and register a domain to confirm that no one else is using that domain without your expressed permission. With Domain.com, verification is simple, letting you get to work in no time at all.
To do this, sign into your Domain.com account and add the record of Gmail for Work to your DNS records. To do this you need to:
Have your Domain.com login info at hand. If you have forgotten, you can easily reset your password at the login section. Search for Domain.com’s Domain Name System settings.Copy that information and paste either the MX, TXT, or CNAME record of the DNS settings. Another option available to you is adding the meta tag or HTML file.This verification record does not affect your Gmail or website.Once you have this information, follow the Gmail Setup Wizard to verify the domain.If you have trouble accomplishing this, feel free to contact Google Cloud Support which comes with the G Suite subscription. You can also reach out to the team at Domain.com if you are having difficulty finding the MX, TXT, or CNAME records.
Getting started with professional tools from G Suite and Domain.com
Gmail for Work is a powerful cloud-based tool that can help take your business capabilities to the next level. Thanks to its fantastic mailing features and real-time document collaboration, you can crush your work from anywhere at any time.
Domain.com makes it easy to add G Suite for Business to your domain name.
The post Gmail For Work: What You Need to Know appeared first on Domain.com | Blog.
Here’s a question we hear often: “What kind of research do you do beyond just Google?” How much research is required for a blog post? The answer can vary greatly depending on what kind of blog we’re talking about.
But in most cases, Googling up for a tidbit of information does not qualify as legitimate research. Looking for information about how many people filled out mortgage applications in 2018?
Continue reading Are You Doing Enough Research For Your Blog? at The Official InMotion Hosting Blog.