Industry Buzz

Bing Webmaster Tools simplifies site verification using Domain Connect

Bing's Webmaster Blog -

In order to submit site information to Bing or to get performance report or access diagnostic tools, webmasters need to verify their site ownership in Bing Webmaster Tools. Traditionally Bing webmaster tools support three verification options,   Option 1: XML file authentication Option 2: Meta tag authentication Option 3: Add a CNAME record to DNS Option 1 and Option 2 requires webmaster to access the site source code to complete the site verification. With Option 3, webmaster can avoid access to site source code but need to access the domain hosting account to edit the CNAME record to hold the verification code provided by Bing Webmaster Tools. To simplify option 3, we announce the support for Domain Connect open standard that will allow webmasters to seamlessly verify their site in Bing Webmaster Tools. Domain Connect is an open standard that makes it easy for a user to configure DNS for a domain running at a DNS provider (e.g. GoDaddy, 1&1 Ionos, etc) to work with a Service running at an independent Service Provider (e.g. Bing, O365, etc). The protocol presents a simple experience to the user, isolating them from the details of DNS settings and its complexity. Bing Webmaster Tools verification using Domain Connect is already live for users whose domain is hosted with following DNS providers                                               Bing webmaster tools will gradually integrate this capability with other DNS providers that support Domain Connect open standard. Quick guide on how to use Domain Connect feature to verify your site in Bing Webmaster Tools:   Step 1: Open a Bing Webmaster Tools account You can open a free Bing Webmaster Tools account by going to the Bing Webmaster Tools sign-in or sign-up page.  You can sign up using Microsoft, Google or Facebook account.   Step 2: Add your website Once you have a Bing Webmaster Tools account, you can add sites to your account. You can do so by entering the URL of your site into the Add a Site input box and clicking Add.        Step 3: Check if your site is supported for Domain Connect protocol When you Add the website information, Bing Webmaster Tools will do background check to identify if that domain/ website is hosted on DNS provider that has integrated Domain Connect solution with Bing Webmaster Tools. Following view will show in case the site is supported – In case the site is not supported for Domain Connect protocol then user will see the default verification options as mentioned in top of this blog.   Step 4: Verify using DNS provider credentials On click of Verify, user will be redirected to DNS provider site. Webmaster should sign-in using the account credentials associated with domain/ website under verification.                                                               On successful sign-in, user site will be successfully verified by Bing webmaster tools within few seconds. In certain cases, it may take longer for DNS provider to send the site ownership signal to Bing webmaster tool service.   Using the new verification options will significantly reduce the time taken and simplify the site verification process in Bing Webmaster Tools. We encourage you to try out this solution and get more users for your sites on Bing via Bing Webmaster Tools. In case you face any challenges using this solution you can raise a service ticket with our support team. We are building another solution to further simplify the site verification process and help webmasters to easily add and verify their site in Bing Webmaster Tools. Watch this space for more!      Additional reference: https://www.plesk.com/extensions/domain-connect/ https://www.godaddy.com/engineering/2019/04/25/domain-connect/   Thanks! Bing Webmaster Tools team

What Should You Know about Starting a Blog?

The Domain.com Blog -

Are you thinking about starting a blog? According to Statista, there are around 31.2 MILLION bloggers in the USA alone. So if you’re ready to start blogging, you’re in good company. If you’re curious as to how to start blogging then stick around as that’s the focus of this post. We’ll be discussing: Starting your blog with the right tools.Planning for your blog’s long-term success. And the best practices to help you get there. How do you start a blog? Before we jump into how to start a blog, let’s make sure we’re all on the same page about what a blog is. Blogs have been around since the dawn of time about 1994. Here’s how Merriam-Webster defines a blog. Merriam-Webster’s definition of the word “Blog.” If you’re like most of the people who reach out to us when starting a blog, you’re probably wondering, “What’s the difference between a website and a blog, and which one do I need?” Here’s our answer: All blogs are websites, but not all websites are blogs. You definitely need a blog, but not necessarily a website. If your plan is to primarily share written content with the internet-at-large, then a blog will suffice. If your blog is meant to support a product, e-commerce store, or even a nonprofit, you’ll need a website and your blog should be part of that larger website. (Otherwise, where are people supposed to purchase your products or learn more about your cause and donate?) Starting a blog: The tools you need. What things do you need to get a blog off the ground ASAP? Depending on who you ask, you may end up with a laundry list of suggestions. We don’t want to overwhelm any aspiring bloggers, so here are the essentials you need: A domain nameIf you hope to make money from your blog, sell your products, or grow a cult following, your blog needs to be memorable. One way to do this is with a brandable domain name. What’s easier to remember: yourname.someotherwebsitesnamehere.com or yourname.com? You have a plethora of domain extensions available to you, like .com, .blog, .co, .design, and more, which will only serve to strengthen your domain name’s memorability.   Pro-tip: Your domain name should pass the “radio test.” If someone were only to hear your domain name, and not see it, would they be able to spell it and find your blog? Ix-nay the dashes and creative spellings. Website, or blog hosting.Your blog has to live somewhere. Your host is where all the files and data for your blog reside, and hosting makes it possible for people to view and interact with what’s on your site.A content management system, or CMS.A what? What’s that?Content management systems give you the power to manage your digital content. They’re what gives you the ability and control to format and publish your posts, videos, images, etc. Ever heard of WordPress? It’s a free and open-source content management system, and the most popular blogging service to boot! Check out our site, where you can get the perfect domain name and WordPress hosting (and lots of free, mobile-friendly themes) for your blog. Those are the three things you must have when starting a blog: A memorable name, hosting, and a content management system. Now that you know what you need to get a blog started, we should discuss what it takes to take your blog from meh to marvelous. If your blog isn’t good people won’t visit it, and it won’t be worth your time or theirs. Tip and tricks to plan for a successful blog. It’s tempting to say, “I’ll feel it out and see what my blog needs,” or “I’ll create a plan next week (or the one after that …)” but if you don’t take the time to plan for your blog’s success, you’re doing yourself a disservice.  No one wants to visit a terrible blog, much less website. If you aren’t going to put the time and effort into creating a good blog, why should people spend their time visiting it? So, let’s talk about what you should consider and plan for to create a good blog. Best practices and questions to ask when starting a blog. How much time can I devote to my blog?There’s no sense in biting off more than you can chew. Go into creating your blog with a solid understanding of how much time you can devote to it. If you can only devote a few hours each week, an everyday posting schedule will leave you with too much work to complete in the allotted time. What am I passionate about? And how can that fuel my blog?If you don’t care for the topic you’re writing about, it’ll show. If you have a passion, share it! One big caveat: Your passion should be something others have an interest in, too. Unfortunately, there aren’t many people interested in the finer aspects of clown décor so don’t make that the focus of your blog. If there’s no audience for the subject matter then your blog will be poorly trafficked and a poorly trafficked blog is hard to monetize (if that’s your end goal.)What does my voice sound like?We know, we know, no one will actually be able to hear your blog. But that’s not what we mean anyway. Your writing has a voice: Your word choice, sentence structure or syntax, and punctuation will all inform how people read your posts. We’ve got nothing against the passive voice, but it doesn’t really belong in a blog post. Use it in moderation. Instead, write using the active voice. Active voice grabs your readers’ attentions and helps them stay focused on your writing. How technical am I?Blogs live in a digital world. While you don’t need a ton of technical knowledge to start a blog, a little does help. If you run into any snafus, you’ll need to know how to address them, or know where to go for help. Many content management systems have tutorials or knowledgebases where you can find your answers. If your CMS doesn’t, you may need to rely on your own technical abilities.  How will I provide value to my readers?When was the last time you willingly spent time on something you considered a waste? Can’t think of a time when that happened? Yeah, we’re having some difficulty with that, too. People don’t spend their time on things they consider to be wastes, and if your blog doesn’t provide value in some way, you can bet they won’t find it worth their time to read and peruse. Can you help someone solve a problem? Provide encouragement or respite for them? The value your posts provide will vary based on your goals and subject matter, but always keep value in mind when working on materials for your blog. How are people going to find my blog? “If you build it, [they] will come.” That strategy was great … for Kevin Costner circa 1989. But now? Not so much. There are a lot of blogs out there all clamoring for peoples’ online attention. You should think about how you’re going to get your blog in front of your desired audience’s face. Have you heard of SEO? SEO, or Search Engine Optimization, is the practice of positively influencing your search engine result rankings, thereby increasing the quantity and quality of your website traffic. Here’s an article we wrote about SEO that explains how it can help get your blog in front of the right audience.How will I measure the success of my blog?Here at Domain.com, we frequently ask ourselves, “What will success look like?” before venturing into new projects. We recommend asking yourself the same question I regards to your blog. Keeping in mind that success may look different from one blog to another, and that it largely depends on your specific goals. You may want to consider using things like bounce rates, purchase volume, or user engagement as Key Performance Indicators, or KPIs, of success for your blog. Get your blog up and running with Domain.com Becoming a blogger doesn’t have to be a daunting task. When in doubt, start at the beginning. To get your blog off the ground you’ll need a great domain name, hosting, and a content management system. From there, make sure you know what your goals are and who your audience is. Write with them in mind, and turn your blog into a valuable resource they’ll want to visit time and time again. Our last tip? Once your blog is thriving, consider monetizing it to make a little extra income — if you’re already putting the time and effort into it, you should get something in return. If you have an active blog share it with us in the comments below and let us know what has and hasn’t worked for you! The post What Should You Know about Starting a Blog? appeared first on Domain.com | Blog.

An Update on How We’re Fighting Fake Accounts

LinkedIn Official Blog -

LinkedIn continues to grow as an active professional community of more than 645 million members where real people find jobs, advice and a chance at economic opportunity. Our teams are working to keep LinkedIn a safe place for professionals by proactively finding fake profiles then removing them and any content they share. Between January and June 2019, we took action on 21.6 million fake accounts. This includes: Preventing 19.5 million fake accounts from being created at registration. This... .

Early, Real-World Results from WP Engine’s New Google Compute-Optimized Infrastructure

WP Engine -

On the heels of last week’s announcement that WP Engine became the first WordPress Digital Experience Platform (DXP) to offer Google’s latest Compute-Optimized Virtual Machines (VM) (C2), we wanted to showcase some early, real-world results from customer sites that are already seeing massive performance improvements after migrating to this new infrastructure. As a refresher, Google’s… The post Early, Real-World Results from WP Engine’s New Google Compute-Optimized Infrastructure appeared first on WP Engine.

4 Ways to Keep Instagram Stories Viewers Engaged

Social Media Examiner -

Wondering how to stop Instagram Stories viewers from skipping your content? Looking for quick tips to help? In this article, you’ll find four easy ways to create Instagram Stories content that gives your viewers a reason to keep watching. #1: Give Viewers More to See in Less Time With 1-Second Video Clip Compilations Given the […] The post 4 Ways to Keep Instagram Stories Viewers Engaged appeared first on Social Media Marketing | Social Media Examiner.

What can your customers do with a .LIVE domain?

Reseller Club Blog -

In a blog post I wrote 2 months ago, I had the chance to talk about a popular domain name – .LIVE. I felt the subject was fitting considering the current raging trend of live videos (on social media) and live streaming (through Netflix, Hotstar and others). Like my previous post, I’ve got a few astounding numbers to emphasize the importance of live stream / live videos: The key phrase “Facebook live stream” has enjoyed a 330% increase in searches between 2016 to 2018. (Source: MediaKix) More than 1 in 5 Facebook videos are Live and are watched 3X longer than pre-recorded videos. (Source: Go-Globe) The streaming industry is estimated to reach $124.6 billions by 2025.(Source: MediaKix)  You’re probably thinking, “Well, this is all great but my customers won’t know what to do with a .LIVE domain”. I’ve got a couple of suggestions on how your customers can leverage a .LIVE domain so let’s dive right in: For a news website: There’s so much you can do with a .LIVE domain! A news website  could share live video updates on a certain story. According to Livestream, breaking news makes up 56% of most-watched live content (source: Techjury). For a news website, delivering news in the immediate is very important and therefore, .LIVE is a great tie-in. However, not every story is worthy of being a live video but a news site could also publish stories in text format as soon as the event occurs. Liveindia.live is a website that does just that.  liveindia.live For a sports website: If your customer has a sports website, it’s a great idea to share live updates on these events like news websites do. Box.live Box.live is a site on a .LIVE domain that shares everything related to boxing – news, schedules, matches etc. A .LIVE domain works perfectly for such a website. Additionally, there are a bunch of websites that are currently live streaming such sports. A great idea would be to either also live stream the action or maybe share live commentary, updates or just live chat with fans and followers of the sport. For a hobbyist: For a hobbyist like a traveller, a makeup artist, an interior designer, there’s a lot one can do with a .LIVE website – vlog travels, live chat with followers, answer queries, live stream events and sessions, show live demos etc.  For an entertainment site: Jetsetradio.live uses a .LIVE domain to entertain its visitors in multiple ways – through live radio networks, live chats with other visitors, live TV, and even graffiti!  jetsetradio.live Conclusion Bonus tip: Embed a live video / streaming platform on your website: Sure, big players like Netflix, Facebook and Instagram are dominating this space but that doesn’t mean your customers need to compete with them.  Embedding a platform on your website is an easy way to add live video content on your site. You don’t need any expert technical skills, neither do you need to build a tool or complex code from scratch.  A .LIVE domain is easy to find, memorable and conveys that the content is fresh, relevant and timely! Login to your panel and register .LIVE domains so you can sell to the right customers! With ResellerClub, you can register .LIVE at a special price of $18.99 $1.99 valid for a limited period only! .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post What can your customers do with a .LIVE domain? appeared first on ResellerClub Blog.

Gutenberg: A Six Month Feature Update

WP Engine -

It may be hard to believe, but Gutenberg, the default content editor in WordPress that was first introduced to the community with the launch of  WordPress 5.0, is nearly a year old.  As opposed to the HTML-reliant Classic WordPress editor, Gutenberg uses a block-based editing experience for a more convenient, WYSIWYG-type editing experience. When it… The post Gutenberg: A Six Month Feature Update appeared first on WP Engine.

cPanel Price Increase , Package Reviews and new Website/Branding

ThisWebHost Blog -

On Friday 28th June 2019, cPanel announced that they are changing their licensing model and pricing for the cPanel/WHM software. You can read more about this change here, but to simplify for the purpose of this blog post/e-mail – they are moving to an account based licensing system instead of a fixed license cost per month. This means the more accounts you have on a server, the greater the licensing cost. As a smaller hosting provider, this change means that we are forced to re-evaluate our package prices in order to ensure that this increase is compensated for. Since our launch in 2008, lots has changed in regards to our service, offerings and infrastructure. We have tried our best to keep prices static, despite inflation and our own changing costs, and to also provide you with the best possible price for the service that we offer. We feel that with this change to the cPanel licensing structure, it is now the perfect time for us to re-evaluate our costs as a business and adjust our prices to also meet these new changes. So what is changing? The prices for all of our hosting packages will be changing within the next two weeks (by the end of Saturday 31st August). The new prices are based on our own business costs and are not in any way meant to be comparative to the industry or other hosting providers. We want to provide you with the best service that we can at a reasonable price, and we feel that this is the best way to do that. In addition to the price changes, all clients on older hosting packages (indicated by “old” in their service name) will be moved to a suitable and comparable current hosting package. For example, if you are currently on an “Old Starter/Blog” package, you would be moved to our existing Starter/Blog package at the new price. Most of our older packages provide less features (such as less disk space or bandwidth), and in order to ensure that everything is balanced, we will be retiring these old packages by the end of Saturday 31st August once all customers are on new packages. We apologise for the relatively short notice on this change, however we have to move quickly due to how soon cPanel are imposing these changes on their end. We also needed additional time to review our own costs and the impact this would have on us financially. What will the new pricing look like?Due to the different costs of infrastructure in the US and the UK, we are splitting our packages into “US Shared Hosting” and “UK Shared Hosting”. The UK infrastructure is typically more expensive than US infrastructure, and this will be reflected in the pricing accordingly. While we would strongly recommend you choose a location closest to either yourself or your visitors, customers may choose to host in either location, and will pay the equivalent price in their own currency (if applicable). The new pricing is as follows: UK Hosting SharedStarter/Blog: £3.85/monthStandard: £6.19/monthMedium: £9.59/monthLarge: £13.99/month ResellerStandard: £18.99/monthMedium: £37.99/monthLarge: £61.99/month Semi-Dedicated/High TrafficSD1: £18.95/monthSD2: £27.95/monthSD3: £37.95/month US Hosting SharedStarter/Blog: $3.79/monthStandard: $5.99/monthMedium: $9.29/monthLarge: $13.59/month ResellerStandard: $18.59/monthMedium: $37.29/monthLarge: $61.49/month Semi-Dedicated/High TrafficSD1: $17.59/monthSD2: $26.59/monthSD3: $36.59/month Overall, these new prices are actually cheaper than the ones previously listed on our site, and a good number of our customers should see a price reduction as a result of these changes. In some situations (particularly reseller packages) there may be an increase due to a result of the cPanel licensing changes. Infrastructure Changes In December 2018, we made substantial changes to our UK infrastructure. We opted to move to our own rack space in a UK datacentre and installed our own equipment. This allows us much more room for expansion in the future, as well as reducing our on-going costs and prices for UK customers. This month (August 2019) we are also performing a similar change in a US datacentre. A new server has been brought online that is much more powerful than our existing 2 US servers combined, and we will be migrating US customers over to this new server in the coming two weeks. Again, this change will provide us more room for expansion in the future as well as further reducing our on-going costs for US customers. Please look out for an e-mail from us in the coming weeks providing you with information regarding this migration, as well as the new IP address you may need to update your DNS to (if applicable). Over the last few years we have also made significant changes to our services and offerings, so I would like to take this opportunity to remind you what is provided as standard with all of our hosting packages. Twice-daily full account off-site backups, that can be accessed, downloaded or even restored remotely from within cPanel.Immunify 360 protection for all hosting accounts – protecting your sites against known viruses, malware and attack patterns (such as SQL injection attempts, etc).Litespeed Web Server for increased performance and reliability.CloudLinux, including Kernelcare, for further increased performance and reliability – eliminating the need for regular reboots.MailChannels SMTP Relay – ensuring that your e-mails are delivered and preventing any of our servers from becoming blacklisted.Multi-geographical redundant name servers. New ThisWebHost Website & Branding It has been several years since our website was last updated, and due to some technical issues it was always somewhat disconnected from our client area in terms of design and branding – with both “sites” looking like different sites entirely. We are pleased to announce that we have sought the assistance of a design and marketing company who have put together a new website and logo for us that perfectly integrates into our client area. We will be migrating to this new design in the next couple of weeks. If you are an affiliate of ours and have any requests for marketing or affiliate banners – please do get in touch and we will work with you to have these developed. While our research has shown that the vast majority of our customers will see a price decrease due to these changes, there are some that may see an increase – particularly if these customers are on very old packages that were created near the beginning of our launch as a company. We sincerely apologise if anyone is negatively impacted by this change, but we hope that you understand our reason for needing to re-evaluate our costs and pricing. As always, we welcome any feedback that you may have in regards to this news. Please feel free to comment on this blog post if you have any questions, or would like to provide any feedback. You may also get in touch directly with us via a support ticket in our client area.

Do You Need Insurance for Your Side Hustle?

HostGator Blog -

The post Do You Need Insurance for Your Side Hustle? appeared first on HostGator Blog. Congratulations! You finally decided to start your side hustle.  You’ve done your research to determine which side hustle is best for you. You’ve set your side hustle goals. You may have even already started building a website for your side hustle. This is fabulous news, and, hopefully, things have been smooth sailing so far.  Now it’s time to delve a little deeper and make sure your business has covered its backside.  In other words, it’s time to learn whether or not you need insurance for your side hustle. To help bring you up to speed, here are the side gig insurance essentials. Why Do You Need Insurance for Your Side Hustle? Owning your own business is beneficial for several reasons. You get to set your own schedule, work remotely, go on vacation when you want, be your own boss, and charge your customers what you want. But, there are some downfalls to owning your own business—namely, you don’t have a group insurance policy subsidized by your employer. Similarly, your personal home and auto insurance don’t cover work-related claims. This means if you run a business that is susceptible to a lawsuit, property loss, and/or business interruption, you need insurance. Seeking out insurance for your side gig will protect you from financial ruin in the event of an incident, accident, or lawsuit. How Do You Know If You Need Insurance for Your Side Hustle? Not every side business is the same, so not every business owner will need the same type of insurance. In fact, some business owners won’t need insurance at all. Whether or not you need insurance (and how much insurance you need) is based upon your risk factor. If your side hustle has a high risk factor, you need insurance. If your side gig has low or no risk involved, then you only need a small policy or may not even need insurance. Here are some things to consider to determine risk: Do you run a side gig where someone could get hurt (bitten by a dog, victim of a car accident, experience an allergic reaction to one of your products)?Do customers come to your place of business?Do you go to customers’ homes?Do you work with the elderly, children or animals?Do you handle any sensitive information or process credit cards?Do you use a car to travel to and from business engagements?Do you use valuable equipment that could get destroyed in an accident? If you can answer yes to any of these questions, then you have a higher risk profile. Take the time to consult with an independent insurance agent about insurance options.  If you answered no to all of these questions, then your risk profile is lower. This doesn’t mean you won’t benefit from insurance. It could mean you only need a small policy. What Kind of Side Gig Insurance Do I Need? Each side gig is different which means the types of policies different business owners need will vary greatly. Here is a quick review of the different types of policies you may need. After reviewing each policy, you’ll have a better understanding of whether or not your business needs the respective type of insurance. Business Owner’s Policy A business owner’s policy is a packaged policy that covers all of the basics. This includes things like vehicle, property, crime insurance, liability, and more. An insurance agent will help you create a policy that is specific to you and your business. This is the most common type of business policy and a good option for every business owner to research. If you are at higher risk for certain aspects of this bundled policy, you can get a separate and more comprehensive policy. These policies include: Professional Liability Insurance – This policy covers claims due to negligence or accidents such as bodily injury or property damage to a third-party. Crime Insurance – If you need property protection from fraud and theft, this is the insurance for you.Property Insurance – Property insurance protects your own business from natural disasters, fire, storms, theft, etc.Vehicle Insurance –  If you use a car strictly for business, you need a separate business policy. These types of policies will protect your business and your personal assets in the event of damage or a lawsuit. Personal and Advertising Injury No one likes to be accused of libel, privacy invasion, copyright infringement, slander, etc. Unfortunately, sometimes it happens. If you are sued for any of these offences, a personal and advertising injury policy will cover you. Product Liability Insurance Do you make or sell a product? If so, you should look into a product liability insurance policy. This protects you in the event of a lawsuit resulting from a customer getting injured by your product. Since every business is so different, you can work with your insurance agent to customize your policy to your business. Workers’ Compensation Do you employ at least one other individual? If so, you need a worker’s compensation policy. This type of insurance protects you from lawsuits that result from injuries on the job. Keep in mind most states require workers’ compensation for any W2 employees. Cyber Liability Insurance If you store any sensitive, personal or financial information on your computer, then you need a cyber liability insurance policy. This will help you cover the costs related to any potential breach in security. Accounts Receivable One of the biggest risks when starting a side gig is the risk of clients not paying you. If you send invoices to clients, look into an accounts receivable policy. This will cover you financially when clients don’t pay up. The policies mentioned above are among the most popular types of insurance side hustlers should research. Insuring Your Side Hustle for Success Starting a side hustle is the perfect way to make extra money. If you have already researched your side hustle and settled on your business idea, it’s time for the next two most important steps.  First, make sure to set up your website with our easy to use, drag-and-drop Gator website builder. Then, take the time to protect your business and personal assets by looking into insurance. Find the post on the HostGator Blog

Expert Partner Enables Cybersecurity Firm’s “Seamless” Migration 

The Rackspace Blog & Newsroom -

Jungle Disk, a cybersecurity company that protects the data and business intelligence of tens of thousands of small businesses around the globe, looks to Rackspace to manage its public cloud infrastructure, freeing its own talent to innovate for Jungle Disk customers.   The company has experienced multiple migrations. Most recently, with the assistance of Rackspace, it moved back into […] The post Expert Partner Enables Cybersecurity Firm’s “Seamless” Migration  appeared first on The Official Rackspace Blog.

E-commerce Marketing Automation – How Much is Too Much?

Pickaweb Blog -

E-commerce marketing is on the rise as more and more consumers continue to go to the internet to make purchasing decisions. And since there are millions of online shops offering a wide variety of products and services to consumers at competitive prices, buyers are likely to patronize these e-tailers than the traditional retailing shops. Using The post E-commerce Marketing Automation – How Much is Too Much? appeared first on Pickaweb.

4 Facebook Ad Mistakes You Should Be Avoiding

Pickaweb Blog -

If you’re looking for a quick way to drive traffic to your website, you should give Facebook ads a try. They are affordable and easy to run. Also, the network has a very diverse range of users who you can reach by using Facebook’s targeting settings. Almost any business can find their target audience and The post 4 Facebook Ad Mistakes You Should Be Avoiding appeared first on Pickaweb.

How to Turn More Facebook Leads Into Customers: A 5-Step Process

Social Media Examiner -

Do you use Facebook ads to generate leads? Want to convert more Facebook leads into customers? In this article, you’ll discover five effective tips to increase the chances your Facebook leads will become customers. The Importance of Lead-to-Customer Conversion All too often, I hear people who’ve tried Facebook ads claim that the leads they generated […] The post How to Turn More Facebook Leads Into Customers: A 5-Step Process appeared first on Social Media Marketing | Social Media Examiner.

5 Tips for Launching Your First Email Marketing Campaign

HostGator Blog -

The post 5 Tips for Launching Your First Email Marketing Campaign appeared first on HostGator Blog. Email marketing is far from dead. In terms of return on investment, it still holds up as a viable campaign element. The trick is to know how to use this resource to its best advantage.  Even in a world with so many options for electronic communication, email remains an affordable and effective way to connect with consumers. But the most important bit is to make sure your emails go to the right people – qualified leads and prospects.  If this is your first campaign, don’t feel overwhelmed. With a little help, you can create a plan that’s effective and brings the positive attention that you want. Here are some tips to get started.  What’s a Qualified List Anyway? The last thing you want to do is buy a list, blast out emails, and hope for the best. If you want reasonable results, that list must be qualified. What does that mean? A ”qualified” email list has email addresses of those who have expressed interest in the types of goods or services that your company sells. Those addresses may be individual consumers, buyers for other companies, department heads, or anyone else with the authority to make purchases. The tie that binds them together is they have indicated the desire to receive emails related to products they want.  How do you come up with a qualified list? One approach is to have consumers opt in to receive your emails. That often provides a list’s foundation.  Don’t overlook generating qualified recipients by using your social media accounts. A simple post that includes a link back to the opt-in page on your website allows interested parties to sign up. Combined, the list will be composed of recipients who are more likely to open and read the email than hit the delete key.  Now that you know who you’re emailing, it’s time to launch your first email campaign.  Here are the 5 tips for launching your first email campaign… 1. Create emails with a specific purpose or offer. Source: https://blog.hubspot.com/hs-fs/hub/53/file-23119214-png/blog/images/email_list_growth_tactics-resized-600.png If you’re serious about mounting an effective campaign, the email text must focus on engaging the recipients in a specific way. Offer them something in exchange for reading the email. Make a compelling case for accepting the offer.  Some of the offerings you could make include:  Notice and ability to register for an upcoming event Signing up for an email newsletter Discounts on specific goods and services Announcements of new products Can you include more than one offering? Yes, but it isn’t always the best move. One of the offers might be lost in the shuffle. You would do well to stick with one purpose for that email and follow up with a second one that contains a different offer a few days later.  Remember that your content must not contain any element that hints of a scam. Be up front and clear from start to finish. You’ll get more readers that way.  2. Write an eye-catching subject line. Remember the old axiom that was at the core of Toastmasters International training? It works with email campaigns too. The “Three S” approach – stand up, speak up, and shut up – translates well into this type of campaign.  Use the subject line to make a point or ask a question. Follow with information the recipient can use in the first paragraph. Follow with content that backs up that information. Close with a way to learn more by clicking over to your website.  That’s it. Forget about flowery phrases or trying to impress readers with a wall of text. Keep it simple and to the point. More people will read the whole thing and be inspired to ask for more.  3. Choose images and videos directly related to the email topic. It’s fine to include images or embed video in your marketing emails. Just make sure they accomplish more than taking up space.  The images must directly relate to the email topic. Unless you’re selling a new pet product, kittens are not good choices. Use an image that shows the product or at least someone using it. That creates context.  The same is true with video. Make it short, sweet, and relevant. No one has time to watch a video as long as a TV show. Use the video to make a quick point and direct the reader to the product. Do it in less than three minutes. 4. Don’t hit “send” 500 times. In the beginning, your email list may contain ten people. Maybe less. At that level, it’s no big deal to put them all on BCC using your regular email address and service and send it out. Once you have hundreds, or even thousands of names on the list, the technical aspect of simply emailing them all get complicated. Your standard Gmail account will likely be exhibiting symptoms of stress thanks to Google’s new AI spam filters. Most web hosts help newbie email marketers take the next step in technical sophistication by offering email services like autoresponders, multiple email boxes for your domain, web mail, and other handy features for a marketer. A reputable service should fully abide by GDPR data privacy requirements. Most hands-on HostGator reviews explain how to set up email in a GDPR-compliant manner, as does the HG knowledge base. As your list grows, it will eventually become too unwieldy to manage even with a web host’s resources. At that point, it’s time to look into a full-fledged email marketing service like Constant Contact.       5. Use the email format that works best for your audience. Source: https://ucarecdn.com/900cb335-6b86-4a87-a06e-54975362273f~7/nth/5/ HTML is pretty. It works a lot of the time. It may work for you. Then again, it may not.  Think about your target audience. Are they more likely to open the email on a phone or a laptop? Will the HTML slow down the load time and motivate the reader to close and delete the email? Will it add anything of value to the email itself?  Only you can answer those questions, and a lot depends on the quality of the underlying code. As you decide, be aware that poorly-executed HTML increases the odds that readers will delete the email before finishing it. That also means they won’t forward it to their associates.  The bottom line… Expect to be horrified by the perceived complexity when you first dig into the idea of email marketing. It can be overwhelming but only if you’re a rank newbie and try to implement every tool and strategy at once.  Start simple. Create a landing page, drive traffic to it, collect email addresses, and send the list emails periodically. Lots of online marketers have been very successful doing nothing more than this. Later you can figure out autoresponder sequences, list segmentation, and conversion techniques. For now, take the first step. Choose one of those email marketing services we mentioned up there and take action.  Many have a free level or trial period. Ultimately, the only thing standing between you and your first email marketing campaign is inaction. Change that by taking action now. Good luck!    Find the post on the HostGator Blog

How to Improve Customer Retention and What Are the Benefits

Reseller Club Blog -

Customer retention represents all kinds of efforts made by a business to boost the number of returning customers. Although traditionally marketers and business owners were more concerned with acquiring new customers, the value of having a solid base of loyal buyers is becoming more and more obvious. Companies have come to understand that a solid portion of their income comes from their regular customers and that customer loyalty is one of the crucial indicators of a trustworthy business. A good retention strategy can create numerous benefits for your company.  Let’s take a look at the most important ones.   Benefits of customer retention It will boost your brand image In order to fully grasp all the benefits of customer retention, we have to turn to the exact numbers and statistics. But it also affects some aspects of your business that may be more difficult to measure. This especially goes for your brand image. You surely want to be recognized as a brand whose customers tend to return to it over and over again. It’s a great reputation-booster. There aren’t many better ways to show people that your business is reliable and trustworthy. It will boost your numbers But let’s get back to the numbers. First of all, retention is way cheaper than acquisition. In fact, it is 7 times more expensive to bring in a new customer than to make an old one return. Besides, returning customers spend much more. Less than 15 percent of consumers tend to be loyal to a single brand, but this small chunk of the customer base is responsible for 55-70 percent of all sales. For instance, the average repeat customer tends to spend 67 percent more in months 31-36 of their relationship with a company than in the first 6 months. It will help you collect conclusive data Finally, having a large number of regular customers means getting more reliable feedback about your business and marketing efforts. You’ll be able to obtain some very valuable data which will make it easier to make sensible conclusions about reasons for certain types of customer behaviour. This can prove to be very beneficial for your business in the long run. How to improve customer retention? Understand your customer As we just mentioned, getting to know your customers is crucial. It’s probably more important than ever to give them a personalized experience based on their interests and expectations. And it’s probably easier than ever to track your customers’ activities and buying habits in order to obtain all the relevant data for this task. A  free CRM software can help you collect tons of information about your customers’ personal characteristics, preferences, and intentions. As well as, to choose the best course of action based on this data. The true power of personalization lies in the fact that it doesn’t just take your supposed average customer and then tries to appeal to this imagined person. It rather attempts to reach every single actual customer or prospect with a message designed specifically for that particular person. Source:www.statista.com Approaching your customers with tailor-made messages and offers at the exact right time can do wonders for your retention efforts. Namely, almost half of consumers have reported that they bought a product they didn’t initially intend to buy only because they received a personalized recommendation from a brand. Perks, benefits, and surprises The quality of your product or service is probably the most important factor when it comes to keeping your customers. They’ll come back because they like your stuff. But why not offer something extra to them and ensure that they never turn to your competition? Loyalty programs of all sorts can be very effective in this respect. And it makes perfect sense – if your regular customer has obtained a right for discounts or special offers, they will feel as if they already invested something in your relationship, so they won’t be giving up on you that easily.  of all sorts can be very effective in this respect.  For instance, take Sephora. They’re widely recognized as a brand that sells quite pricey products. So they introduced a classic point-based loyalty program to attract more people that tend to get discouraged by these prices. It turns out that occasional gift cards and discounts seem very attractive to an average customer, as more than 17 million people have joined Sephora’s loyalty program so far. Naturally, this makes your loyal customers even more loyal. If your regular customer has obtained a right for discounts or special offers, they will feel as if they have already invested something in your relationship, so they won’t be giving up on you that easily.   Moreover, if you manage to transform this loyalty program into a kind of a game or a competition, things can get even more interesting for your customers. If you take the financial benefits they’ll get from a program anyway, and add a sense of achievement every time they earn a right to a new perk or incentive, you can get them very involved. The mere act of collecting points and competing with others can sometimes be even more gratifying and absorbing than concrete financial benefits.     Show genuine care Apart from using a few particular tricks mentioned in the previous section, you should also show genuine care to your customers when it comes to more general issues and activities.  For instance, top-quality customer service can give you a crucial competitive advantage. As much as 93% of consumers have said that they’re more likely to be repeat customers at businesses that offered excellent customer service. It’s also vital that your customer service reps are able to resolve issues quickly. After all, we live in an era that doesn’t stand time-wasting and people will demand an immediate response. Another way to show that you care about your customers is by offering them free education and onboarding programs. This move will show them that you’re not just interested in people signing up or buying your product or service, but that you truly care about their experience. Help them find their way around and make them feel that they’re making the most of what they bought. This way you’ll undoubtedly be helping your business as well. Reaching out Source:www.omnisend.com Reaching out to your customers every now and then should definitely be a part of your customer retention strategy. Of course, you shouldn’t bother them all the time with all sorts of silly offers they don’t care about. However, sending a well-targeted email from time to time can help form a closer bond with them. Here it’s essential that you know your customers well enough. You need to choose what type of message you’ll be sending to each and every one of them, given their personal details and purchase history. This means using the right tone and language in the message, employing the right communication channel and setting the right triggers.  In other words, these messages will work only if they’re highly personalized and are of actual interest to the customer. Reminding a customer of a special discount is a good excuse to reach out to them, but only if the time, place and product you’re offering are carefully picked. Customer advocacy A genuine testimony from a satisfied customer can do great things for customer retention. Even better, it can also help you attract new prospects. People rely heavily on other people’s recommendations and assessments, as 91% of people read online reviews regularly or occasionally. In this respect, an honest review can potentially do a much better job for your company than any branded ad. So what’s in it for your old customers? It’s simple – you should be encouraging them to post reviews, ratings, and testimonies by offering them small benefits if they do so. For a little one-time discount, you can get a much-needed recommendation that could get you a new prospect, while also getting a satisfied customer that is likely to return to you.  Final thoughts Naturally, all this won’t work if your product or service is below par. If that’s the case, no discount or special offer will get you a good recommendation, and not even the best customer service rep in the world will help you keep a customer that simply finds your product terrible. But if you don’t have that kind of a problem, then the best advice would be to show actual care for your customers, 24 hours a day. All the mentioned tricks will surely give you a little boost, but to truly maximize the success of your retention efforts, you’ll need a genuine customer-centric mindset. Only by really putting your customer first you can make them want to come back.  .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post How to Improve Customer Retention and What Are the Benefits appeared first on ResellerClub Blog.

Amazon Prime Day 2019 – Powered by AWS

Amazon Web Services Blog -

What did you buy for Prime Day? I bought a 34″ Alienware Gaming Monitor and used it to replace a pair of 25″ monitors that had served me well for the past six years:   As I have done in years past, I would like to share a few of the many ways that AWS helped to make Prime Day a reality for our customers. You can read How AWS Powered Amazon’s Biggest Day Ever and Prime Day 2017 – Powered by AWS to learn more about how we evaluate the results of each Prime Day and use what we learn to drive improvements to our systems and processes. This year I would like to focus on three ways that AWS helped to support record-breaking amounts of traffic and sales on Prime Day: Amazon Prime Video Infrastructure, AWS Database Infrastructure, and Amazon Compute Infrastructure. Let’s take a closer look at each one… Amazon Prime Video Infrastructure Amazon Prime members were able to enjoy the second Prime Day Concert (presented by Amazon Music) on July 10, 2019. Headlined by 10-time Grammy winner Taylor Swift, this live-streamed event also included performances from Dua Lipa, SZA, and Becky G. Live-streaming an event of this magnitude and complexity to an audience in over 200 countries required a considerable amount of planning and infrastructure. Our colleagues at Amazon Prime Video used multiple AWS Media Services including AWS Elemental MediaPackage and AWS Elemental live encoders to encode and package the video stream. The streaming setup made use of two AWS Regions, with a redundant pair of processing pipelines in each region. The pipelines delivered 1080p video at 30 fps to multiple content distribution networks (including Amazon CloudFront), and worked smoothly. AWS Database Infrastructure A combination of NoSQL and relational databases were used to deliver high availability and consistent performance at extreme scale during Prime Day: Amazon DynamoDB supports multiple high-traffic sites and systems including Alexa, the Amazon.com sites, and all 442 Amazon fulfillment centers. Across the 48 hours of Prime Day, these sources made 7.11 trillion calls to the DynamoDB API, peaking at 45.4 million requests per second. Amazon Aurora also supports the network of Amazon fulfillment centers. On Prime Day, 1,900 database instances processed 148 billion transactions, stored 609 terabytes of data, and transferred 306 terabytes of data. Amazon Compute Infrastructure Prime Day 2019 also relied on a massive, diverse collection of EC2 instances. The internal scaling metric for these instances is known as a server equivalent; Prime Day started off with 372K server equivalents and scaled up to 426K at peak. Those EC2 instances made great use of a massive fleet of Elastic Block Store (EBS) volumes. The team added an additional 63 petabytes of storage ahead of Prime Day; the resulting fleet handled 2.1 trillion requests per day and transferred 185 petabytes of data per day. And That’s a A Wrap These are some impressive numbers, and show you the kind of scale that you can achieve with AWS. As you can see, scaling up for one-time (or periodic) events and then scaling back down afterward, is easy and straightforward, even at world scale! If you want to run your own world-scale event, I’d advise you to check out the blog posts that I linked above, and also be sure to read about AWS Infrastructure Event Management. My colleagues are ready (and eager) to help you to plan for your large-scale product or application launch, infrastructure migration, or marketing event. Here’s an overview of their process:   — Jeff;

The Right Way to Tag Your Blog Posts

HostGator Blog -

The post The Right Way to Tag Your Blog Posts appeared first on HostGator Blog. It’s easy to overlook the humble post tag when you’re setting up your blog. But tags are worth a second look and then some. These little labels can deliver a lot of value when you know what they do and how to use them wisely. Tags on your blog posts can make it easier for readers to find what they’re looking for. They can help search engine crawlers understand the content that’s on your site. And tags can help you organize, update, and repackage your archived posts. With the right tracking tools, your tags can even show you which direction your new content should take. What a Blog Post Tag Is—and Isn’t Tags are similar to a lot of other site elements, and it can get confusing. Let’s start by clearing up what a tag is and is not. First, blog post tags are not hashtags. They have similar functions, but hashtags work across an entire platform, which is why you get results from about a million different accounts when you search for #puppies on Instagram. Post tags work within your site, so clicking the puppies tag will return only your posts about wee puppers. Post tags also aren’t the code snippets used to track marketing campaigns with Google Tag Manager. Two totally different things. Post Tags Complement Categories Tags are optional, but WordPress automatically sorts blog posts into categories. If you don’t set up your own categories and use them, your content will be “uncategorized.” That’s not helpful for your readers, you, search crawlers, or people using search engines to find the topics you write about. So please, use your categories. Some bloggers don’t tag their posts because they feel like categories take care of all their sorting needs. That can work if you have a small blog that you don’t update that often, but the more content you have, and the more varied your topics are, the more useful tags will be. Here’s why: Categories sort your posts into a top-level groups that provide a general outline of your content. For example, baking blog categories might be cakes, pies, cookies, and brownies. But you can tag posts in any of those categories with specific labels like Christmas, gluten-free, and so on, so readers can find all your Christmas or gluten free recipes in one tag search. Category and tag management menus in WordPress Post Tags and Meta Descriptions Have Different Jobs Meta keywords show up in a search results snippet for your post, and they get scanned by search engine robots. They can share some of the same words you use in your post tags, but tagging your posts doesn’t automatically generate meta descriptions. You need to enter them in the meta description box for your post. 4 Ways Post Tags Make Your Blog Better 1. Tags can help your SEO. Before you start freestyling your tag names, check out your Google Search Console data to see what keywords people are using to find your blog. By tagging with keywords, you help search engine bots find and categorize your posts. That helps new readers find your blog more easily. 2. Tags make a big blog more manageable and appealing to readers. Consider the tags on a TechCrunch post about robot food delivery. TechCrunch has been around for more than a decade, so they’ve got a huge archive. But they limit the tags to a few relevant labels. Seven of these tags lead to lists of related content that readers can scroll through. The Berkeley SkyDeck tag only applies to the Kiwi story for now. But as the startup accelerator gets more coverage, that tag may appear on more posts. You’ll notice one tag that’s not on this post is food delivery. Even though it’s central to the story, most TechCrunch readers are not there for food delivery stories. Their focus is tech. So keep your tags tied to what your readers are looking for. Resist the urge to toss in oddball tags, because you’ll end up with a bunch of one-off tags that make your site navigation harder instead of easier and don’t help your SEO. 3. Tags relate your blog posts to one another. Once you have a few posts with the same tag, you’ve got a little niche within your content that readers can explore. Behind the scenes, you can also use your tags to find related blog posts you might want to link to in new posts. You can do this manually or you can use a WordPress blog plugin that will automatically surface related posts for you. Once you have a few posts with the same tag, you’ve got a little niche within your content that readers can explore. Behind the scenes, you can also use your tags to find related blog posts you might want to link to in new posts. You can do this manually or you can use a WordPress blog plugin that will automatically surface related posts for you. You can review your tags to see if it’s time to put together a mega-post that updates and combines related content from several different posts in your archive. Tags can also help you pull together material for an eBook quickly. 4. Tags can show you which blog topics your readers like most. You can track metrics for your tags, and even your categories, but you’ll have to do a couple of workarounds for Google analytics to make it happen. One option is to create custom dimensions for your tags and categories in your analytics dashboard. If you do this yourself, you’ll also have to modify your tracking code, too. If you’d rather not mess with your tracking codes, you can use a plugin to set up your custom dimensions. The MonsterInsights Pro plugin has an add-on for exactly this purpose. Google Analytics Dashboard for WP by ExactMetrics also lets you set up custom dimensions for tags and some other post elements. Ready to set up your blog and start tagging your posts? Get started with HostGator’s managed WordPress hosting. Find the post on the HostGator Blog

Amazon Ads: What Marketers Need to Know

Social Media Examiner -

Do you want to know more about running ads on Amazon? Wondering what advertising options and services Amazon offers? To explore what marketers need to know about advertising on Amazon, I interview Brett Curry on the Social Media Marketing Podcast. Brett is CEO of OMG Commerce, an agency that specializes in Google and Amazon ads, […] The post Amazon Ads: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

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