AdSense is Google’s display ads program. You can implement it on a site or through an associated media property, like YouTube, and monetize your content. When people visit your AdSense-enabled content, they’re shown ads that pay you per click, at a variable rate depending on the content. It’s all very simple, but you have to be approved to use the system before you can begin making money. How long does that approval take?
The first mistake people often make when thinking about AdSense approvals is thinking it’s a one-time thing. In fact, you can sign up for an AdSense account at any time, for free, with no waiting period. Seriously; you can go do it right here, right now. If you have a Google account already, you’re halfway done with the process even if you’ve never visited the AdSense page before.
Once you sign up for the AdSense site, you will need to input the URL of a website you want to monetize. Then, once you’re actually in the system, you will need to take the code they give you and paste it onto your website, typically in the <head> tag of a populated page. You can’t throw it on a test page for verification, and you should generally put it on something prominent like your homepage. If you’re certain you’ll be approved, you can put it on every page you want to monetize, or you can hold off until you’ve gotten approval.
Google will then start to scan your site and look for potential issues with compliance with the AdSense terms of service. I’ll go over those momentarily, in case you’re curious what sort of issues they’re looking for. Also, note that the code they’re having you paste is not ad code, it’s verification code. They’re simply checking to make sure you own the site you claim to own, by requesting something only the site owner has access to do.
Approval will generally happen within seven days. If they find an issue and are going to deny your request, they will most often respond within three. If it has been over a week since you initiated the process and you have not heard back from them, it’s generally recommended that you send the AdSense team an email or support message asking them to look into it. They’re usually pretty quick about responding and processing requests quickly if there’s an issue.
I have heard of people taking upwards of 28 days to hear back from Google about their AdSense approval. These people generally are content to wait rather than pester Google’s support for answers. Also, they tend to either have too little traffic, rare indexation, or some other issue preventing Google from noticing the request. Also remember that the time starts not when you sign up for AdSense, but when you add the AdSense verification code to your site. If you wait a week before adding the code, well, how are they to begin verification?
Google uses the verification code for three things, primarily. The first is to make sure you have access to the site you claim to own, so you can add in code and make changes. This is to prevent people from monetizing sites they don’t own or trying to hijack existing AdSense installations. The second is to monitor traffic, to gather information about your visitors and place you in their roster of publishers. This information is used so advertisers can know what sort of traffic, demographics, and costs they can expect when advertising on your site. The third is to be a basis for other AdSense modules, the actual ads, which you can place on pages later.
Luckily, if it’s taking a long time to approve your AdSense account, you’re not generally at a huge risk of being denied. Denial is a quick flag and they process it right away to get you out of their queue. If it’s taking a while, it’s more likely an issue with your code or with your traffic, not with your site itself.
The other possible reason why it might take a while to AdSense approved is if you’ve applied and been rejected in the past. If that is the case, you will need to fix whatever issues they found with your site, make sure you’re in compliance with the terms of service, and apply again. The review process will be much longer the second time around, because they’re doing a more detailed scan to make sure you’re actually in compliance, rather than just hiding things from them.
Once you’re actually approved, it’s technically a temporary approval. Google will send you a little card to verify your physical address and your financial information. After all, they need to make sure they can pay you, if you reach the minimum threshold necessary to get paid in the first place. Typically this is just a pin on a postcard with some instructions.
There are two situations where you don’t have to seek approval. The first is when you already have approval. If you have three websites and want to monetize all three of them, you only need to directly approve one of them. Once your account is approved and ready to run ads, you can paste in your AdSense code and ad units on any website you own. You can monetize three, five, a dozen, or a hundred sites all with the same AdSense account.
Some people like to try to create more than one AdSense account, to keep their properties separate. There’s a good reason for this; if one site goes out of compliance and is removed from AdSense, it’s your entire AdSense account being blocked, not the site. If you have a lot of sites set up to run AdSense ads, that can be devastating. However, you need to use different information for each account, and go through the approval process for each account. If Google then determines that you’re using fake accounts, all of your associated accounts can be banned as well. It’s a risky venture.
This all means, simply, that you need to keep every one of your sites compliant with the AdSense terms of service.
The second situation is when you’re trying to monetize your content on a related Google property. The two they mention are AdMob and YouTube, though others exist. AdMob, if you don’t know, is Google’s mobile and app monetization setup. It allows you to monetize mobile apps, games, and other forms of mobile media not tied to a web property. YouTube, obviously, is the massive video media hub online.
The reason you don’t need approval for these is because they have their own approval and monitoring processes. Part of the scan Google does when you apply to AdSense is to make sure you’re not publishing content they don’t want to be associated with. On YouTube, they have filters for things like copyrighted content, stolen content, and offensive content. Google doesn’t need to scan your account to make sure it works with AdSense since YouTube already performs similar scans. Of course, the whole YouTube monetization, copyright, and trolling thing is another problem entirely.
AdMob is similar; in order to get approved to use it, your app needs to meet their standards. They don’t need a redundant scan of the app for AdSense if it’s already approved for AdMob.
AdSense and Fickle Policies
There’s a lot of controversy about people being dropped from AdSense at the whims of Google, and there’s nothing they can do about it. Their terms and conditions, their program policies, are very strict while simultaneously leaving enough open to interpretation that Google can pretty much block anyone for any reason and find justification for it. Here’s an overview.
First off, Google is very strict when it comes to invalid click activity. You are not allowed to generate “invalid” clicks or views, though what “invalid” means varies from day to day. Generally, it means you can’t buy clicks, encourage clicks, or generally incentivize clicks through unofficial channels. You can, of course, purchase PPC ads through legitimate systems like AdWords or Facebook Ads. You can’t buy them from shady third party sellers that provide illegitimate views.
Google also doesn’t like if you encourage clicks through various underhanded means. If your clicks are coming from shady redirect chains or cloaked links, they can remove you from the program. They also will hurt you if you’re promising your ad revenue goes to a charity or some other unverifiable incentive. You can’t compensate users for clicks, you can’t put ads in a floating box, you can’t put misleading labels on your ads… in general you can’t even call attention to your ads. If you say “hey click our ads, it really helps us out” they’ll slap you down for it.
Then, of course, you have the content policies. They have a very detailed set of guidelines for content. In general, you can’t use AdSense on anything that has pornographic or adult content, violent content, hate speech, excessive profanity, hacking content, malicious software, stolen software, cracks, drugs, stuff illegal internationally like products made from endangered species, alcohol, tobacco, prescription drugs, weapons, coursework or essays for students, or anything else illegal. This is all common sense stuff as far as most ad networks are concerned. Some ad networks don’t have clauses about adult content, but anything actively illegal, either nationally or internationally, is generally restricted.
You also generally can’t advertise on content related to alcohol or tobacco due to various advertising laws. It’s not actually illegal to advertise alcohol, but you need to do your due diligence to make sure you’re not advertising to minors. This is why, for example, Facebook has specific “alcohol” targeting, which takes ages into account for audiences. The TV commercial route of a small disclaimer generally isn’t enough.
One of the biggest flags Google looks for is copyrighted content. This is huge on YouTube, but it’s also big for blogs and the web. Publishing copyrighted content, be it a magazine you can’t distribute, a TV show you’re hosting and don’t own, or anything else that falls under the Digital Millennium Copyright Act can get your AdSense account shut down. They’ll also remove your content from Google and may well assist law enforcement or lawyers in finding you to prosecute, depending on the interest from the person flagging your content.
Google also limits where your traffic can come from. Remember where I mentioned their initial scan looks at your traffic sources and patterns? They don’t want you to pull in traffic to their ads from pay to click services, mass emails or spam, software embeds, pop-ups, and other forms of indirect or interest-driven traffic.
As if all of this wasn’t enough, Google also has technical restrictions on what you can and can’t do with the ad code. You can modify the AdSense code so long as you’re not doing something to inflate or disrupt the function of the ads they serve. You’re also not allowed to harvest or send user information the user doesn’t consent to share.
If you comply with all of this, your site is good to go. You just need to keep in compliance moving forward. Any other site you want to put your ads on also has to be in compliance, and as I mentioned, one falling off the wagon can bring all of the rest down with it. Be very careful with who you allow to control the content or traffic sources of your site if you’re running AdSense, unless you’re willing to be removed from the program.
The post How Long Does it Take to Get Accepted to AdSense? appeared first on Growtraffic Blog.
CC-BY 2.0 image by Ilaria Giacomi
We’re excited to announce Cloudflare’s 105th data center in Rome. Visitors in Italy (and especially around the region of Lazio) to over 6 million Internet properties now benefit from reduced latency and increased security. As our global network grows in breadth and capacity, we are able to stop attacks (typically, outside of Italy!), while serving legitimate traffic from our nearest in-country data center. Rome serves as a point of redundancy to our existing data center in Milan, and expands Cloudflare’s Europe network to 29 cities, with at least five more cities already in the works.
Siamo orgogliosi di annunciare il 105esimo data center di Cloudflare a Roma. Utenti in tutta Italia (e specialmente nel Lazio e regioni limitrofe) insieme ad oltre 6 milioni di proprietà in rete beneficeranno di latenze ridotte e maggior sicurezza. Con la crescita della nostra rete sia in copertura che capacità, abbiamo la possibilità di fermare attacchi (tipicamente originati fuori del territorio Italiano!) e di servire traffico legittimo dal data center più vicino. Roma offre maggiore ridondanza nella rete in coppia con il data center di Milano ed espande la rete Europea di Cloudflare a 29 città, contando almeno altre 5 maggiori città in via di completamento.
To close followers of Cloudflare blog, with Rome (R) and Yerevan (Y) live, the only remaining letters that aren’t as yet at the start of a city with a Cloudflare datacenter are E, I and U. Our hardware on its way to a transcontinental city promises to makes that list even smaller.
Per chi segue il blog di Cloudflare da vicino, con Roma (R) e Yerevan (Y) attive, la lista di iniziali di città in cui non abbiamo un data center si riduce a E, I e U. Il nostro hardware è già in viaggio verso un città transcontinentale e promettiamo di ridurre ulteriormente la sopra citata lista.
Cloudflare partners closely with hosting providers, value-added resellers, managed service providers, digital agencies, and eCommerce/SaaS platforms to optimize our service. If you are a customer working with one of our partners in Italy, which include Altervista, Planetel and Aruba.it among many others, you will also see an improvement in performance. Plus, it only takes a few clicks to add Cloudflare via one of these partners to make your site faster and safer in seconds. To become a Cloudflare partner, in Italy or anywhere around the world, click here.
Cloudflare collabora strettamente con hosting providers, value added resellers, managed service providers, agenzie digitali e piattaforme eCommerce/SaaS per ottimizzare i servizi. Se sei cliente di uno dei nostri partners in Italia, tra cui citiamo Altervista, Planetel e Aruba.it, anche voi noterete un aumento di performance. Inoltre, tramite questi partners, con pochi clic si può aggiungere Cloudflare e rendere il tuo sito più veloce e sicuri nel giro di pochi secondi. Per diventare partner di Cloudflare, in Italia o ovunque nel mondo, clicca qui.
Another day, another continent
After Asia, South America and Europe, our 106th Cloudflare data center will be back in North America. Everything’s up to date in our next city! To win some Cloudflare swag: can you guess the name?
Dopo Asia, Sud America ed Europa, il 106esimo data center verrà attivato in Nord America. Vuoi vincere un premio? Indovina la prossima città dove “Everything’s up to date”!
－ The Cloudflare Team
The Cloudflare network today
We’re pretty pumped up about Prologue, a personal branding suite and our newest Name.com product. To get you just as excited about our simple one-page website builder as we are, we’re hosting a contest where a few lucky winners will win wireless Beats headphones, Name.com account credit, and some awesome swag. How the contest works […]
The post Want to win a pair of Beats headphones? Enter our contest appeared first on Name.com Blog.
An SSL certificate didn’t use to matter when it came to your SEO ranking. However, that changed with an announcement from Google stating that an SSL certificate could boost search rankings. When this announcement came out, marketers were going nuts trying to get SSL certificates for their websites.
Full Website Security
SSL certificates make your website secure and give it the “HTTPS” stamp. This gives you the ability to process data without the issues a non-secure site come with. In addition, some browsers will label your site as “not secure” in the address bar.
SSL stands for Secure Sockets Layers. It’s a protocol used to help encrypt communications between the web server, user and browser. With an SSL certificate it’s impossible for anybody to see the data getting transferred from the website to the server.
Usually, these certificates are used to keep hackers at bay. Now, they are also an important way to help boost ranking on search engines.
Become More Competitive
If your competition is using an SSL certificate and you’re not, it’s a great way to level the playing field. By securing your website, you won’t have to worry about getting outranked due to security. Instead, you may hop over those competitors will lesser SEO if you add this additional feature to your website.
Immediate SEO Benefits
Google made it clear in the announcement, if you comply by getting an SSL certificate for your website, you will enjoy immediate SEO benefits. They are not doing this because they are in the business of forcing security certificates on your website, but because they are trying to make the World Wide Web a safer place.
Do you Need an SSL Certificate?
You can still rank high in Google without an SSL certificate, but it’s easier with one. While many marketers didn’t do anything when this announcement came out, some have taken action and enjoy higher rankings because of it. If you want to make SEO easier, get an SSL certificate for your website.
You can buy an SSL certificate from your hosting company. Some have actually given them away free of charge and still do. However, the expense compared to the benefits, even if you have to pay for an SSL certificate, give it plenty of value.
While an SSL certificate is a very easy way to gain some of Google’s love, it’s only one of more than 200 factors used for ranking your website. A large percentage of the highest ranking websites still don’t use the HTTPS because it’s just one very small ranking signal. You won’t get an SSL certificate and all of the sudden hop up to the first page of Google.
However, if your competition isn’t using HTTPS, you can gain an advantage. Research has also shown that the highest ranking domains on Google do have the HTTPS instead of just HTTP. It can help you rank higher, but it’s by no means some magic solution.
You can skip getting an SSL certificate and work on other SEO signals from Google, but this one is so easy. All you have to do is buy the certificate from your hosting company and that’s one less ranking signal you have to worry about.
Automatticians, the people who build WordPress.com, participate in events and projects around the world every day. Periodically, they report back on the exciting things they do in the community.
This year’s CMS Africa Summit was my third attendance at this amazing conference. My colleagues Marjorie, Sarah, Hannah, and Luminus joined me for the event and in doing so we sent Automatticians from three different continents.
For several years now, Automattic has been the title sponsor for CMS Africa Summit. After conferences in Kenya (2015) and Uganda (2016), the 2017 edition took place in Abuja, Nigeria. The team behind the summit consists of industry leaders from all three of those countries. Together they also represent some of the world’s most popular open source content management systems (CMSs): Joomla, Drupal, and (of course) WordPress.
As one of the tech hubs in Sub-Saharan Africa, Nigeria is leading tech innovation on the continent. The conference by consequence focused on the practical use of CMSs, more so than in previous years: how they can boost local businesses and grow the economy.
For that reason, the attendees were very interested in eCommerce as a way to take their startups online. We introduced them to WooCommerce as an open source tool for economic empowerment, and shared practical and localized guidelines. Many of the entrepreneurs we encountered expressed their love for open source software because it doesn’t require them to invest their precious startup budget in software.
The slides and summaries of our talks can be found on our respective websites. Here’s a selection of some of the other talks we loved. Prosper Otemuyiwa, our favorite keynote speaker, focused on how to build a product the open source way. Nigerian CMS organizer Adedayo Adeniyi talked about the need for online growth in Nigeria and putting checks and balances in place for high-quality local web development. Software developer Idris Abdul Azeez highlighted the importance of documenting not only software configuration but also its development process, since writing readable code is a necessary cornerstone for the open source community and facilitates members’ contributions.
We were moved when lead organizer Oduor Jagero shared his excitement that Automattic had sent a team of staff to attend, present workshops, and connect in person with the Nigerian tech and open source community. Beyond the financial support, taking the time to teach and to listen to the local stories is especially appreciated. If you’re ready to listen too, here’s a great place to start: Jagero asked his friends on Facebook to share their blog posts about love. Three of the best stories will be awarded a basket of WordPress goodies. Here are the best ones he selected: Lovine Mboya, Akello, and Nepenthe.
CMS Africa Summit 2017 was amazing, just as in previous years. As outsiders, the local community welcomed us with open arms. The eagerness to learn, grow, and be successful was inspiring. On to the next one!
Below are some pictures taken by organizer David Aswani.
Filed under: Automattic, Events
SoBryan Clayton didn’t set out to be in the lawn-care industry. He enrolled in college with his sights set on majoring in business administration and computer science but soon learned that the grass isn’t always greener.
You see, Clayton began mowing lawns in his Nashville suburb during high school, with hopes of saving money for a car.
“I remember my first mower very well: it was a 21-inch Sears Craftsman push mower,” he recalls. “I started cutting my neighbor’s yard for $15, which took me three hours each week.”
Clayton’s effort to perfect his neighbor’s yard paid off.
“Something about the thrill of earning money inspired me to want more yards to cut,” he says. “Little by little I got more business in that neighborhood and in adjacent neighborhoods. By the time I started college I had grown my little business to more than 100 weekly clients.”
As a sophomore at Middle Tennessee State University, Clayton realized he should consider his business long term.
“About then I was just breaking $1 million in annual revenue. I was earning double or triple what I could have earned getting a job out of college,” he recalls. “So I crafted a plan to grow the business to $5 million a year in revenue within ten years. I passed that milestone three years after graduating.”
What started with a push mower propelled Clayton into a career. But he isn’t the only one who’s realized the profitability of this nature niche.
About the Field
Ryan Farley is co-founder and chief operating officer of LawnStarter Lawn Care, an app and online platform that connects customers with lawn-care professionals.
“According to our stats, $77 billion is spent annually on lawn care and landscaping. About one-third of that is residential,” he says.
Farley points out that lawn care is lucrative because it’s inherently recurring.
“Many businesses in this industry have served the same clients for 20 years,” he says. “And on top of that, most customers want upsells, so you can increase revenue per customer over time.”
Clayton says that although the lawn care industry is competitive, it’s not one that can be evaporated by technological shifts or changes in economic dynamics.
“People have houses, houses have lawns, and as long as we have sun and rainfall those lawns will have vegetation that needs to be maintained,” he says.
If working outdoors and having regular changes of scenery sound appealing, here are a few steps to launch your own lawn-care business.
Laying the groundwork for your new venture will take some time but not necessarily a lot of money.
“One of the main advantages of a gardening, lawn care, or landscaping company is the relatively low startup costs. Ideally, you will buy a commercial-grade lawn mower, a truck, a trailer, and a few other smaller tools,” says Gene Caballero, co-founder of GreenPal, a platform in which yard professionals submit bids to potential clients.
There are a few things to consider when searching for and researching equipment.
“Are you going to buy brand-new items and finance them? Are you going to look for used equipment on Craigslist?” Clayton asks. “It’s a good idea to read forums online about which is the best style of equipment for you as every lawn-care operator is a little different.”
And don’t forget to complete all the steps to make your business legit.
Want to register your business name? Here’s what you need to know.
“You need to incorporate, file all the proper paperwork and, most importantly, get the right insurance coverage,” Farley says.
Clayton says that a basic liability policy and commercial auto policy will make sure that a fledgling business isn’t ruined in the event of an accident.
Dig up Customers
There are three ways to find customers: online, offline, and through word of mouth.
“Online, we do Google AdWords, Facebook, Twitter, and a few review sites. Offline, we primarily do direct mail but also outdoor advertisements like billboards and yard signs,” Farley says. “And, of course, word of mouth always drives customers to your business — as long as the word of mouth is good.”
Need help creating a marketing plan for your small business? Start here.
Wills Mahoney, founder of Plowz & Mowz, agrees that the biggest growth hack for customers is other happy customers.
“Any customers who have a great experience will tell a friend or neighbor. We will then notice a whole new neighborhood using our service,” says Mahoney, whose app provides clients with on-demand snow removal and mowing. “We use social media as well, but nothing is more valuable than word of mouth.”
Cultivate a Website
It’s no secret that a well-designed website will give your business credibility.
“It’s a standard that every business has to accommodate now. Almost anyone who has heard of Plowz & Mowz will google us first as a sort of validation,” Mahoney says. “A website is also a great way for us to relay information to our customers via the FAQ or the blog sections.”
A website will allow you to convey a clear message and to show off jobs well done, Caballero says. “A visitor needs to know within two seconds what your company does and how it’s done,” he says. “If it takes longer that than, your customer will not scroll down.”
Tip: Follow this guide to build your own business website.
Creating a striking website doesn’t require a computer science degree or a large amount of seed money. Bluehost offers a variety of options that can help you customize your site the way you customize your clients’ yards.
Grow your Business
As your business expands, don’t forget to have an efficient scheduling system along with detailed bookkeeping and maintenance records, Clayton advises.
Once you acquire 50 weekly customers you can begin thinking about hiring a crew foreman and teams.
“After that you can repeat this process of acquiring clientele and building crews until you can get out of the field and run back-office operations,” Clayton says. “Then you can focus on developing a repeatable sales process to land bigger commercial clientele and grow your revenue into hiring your first official sales person.”
Clayton knows a thing or two about growing a landscaping business. In 2013 he sold his business — which at that point boasted more than 125 employees — to Landscapes USA. That same year, he and Caballero, friends since childhood, launched GreenPal.
“My father taught me at a young age that I can have anything I wanted in my life so long as I was willing to work for it,” Clayton says. “I’m lucky to have learned such lessons at a young age and to have had opportunities to serve my customers and work hard at something that fueled my personal growth and wealth.”
Emily Edmonds was the editor of a business magazine for eight years and currently teaches a college news-writing course. She enjoys gardening but has never learned how to mow a lawn.
The post Ready, Set, Mow! How to Start a Lawn-Care Business appeared first on Official Bluehost Blog.
Drupal can help businesses across any industry create rich digital experiences. With benefits like scalability, responsive design out-of-the-box, flexible API-first architecture, and one of the largest open source communities, it’s no surprise that more than one million sites trust Drupal today.
One of our agency partners, Miles, specializes in creating forward-looking websites for destination and hospitality businesses. By creating rich digital experiences for its clients, Miles is inspiring travel and enabling customers’ business success.
Drupal and Acquia Cloud allow us to build and deliver amazing travel destination sites rapidly that can also handle the scale of visitors throughout the busy travel season. - Andrea Wood, Vice President of Marketing at Miles.
If you’re already using Drupal or planning to use Drupal as a CMS to power your travel or tourism site, here are just a few examples of how other businesses in this space are using Drupal, inspired by Miles’ customers. You may even come across a couple of places you’d like to visit as well.
TravelWyoming.com: Module-Based Approach and Industry Extranet
TravelWyoming.com embodies the natural beauty and untamed spirit of the West, pairing grand visuals with thoughtful content that taps into the mindset of those seeking their next great adventure. Easy-to-access planning information pulls site visitors down the travel funnel from high-level inspiration to actual booking, and because the site is responsive, it can move with visitors anywhere, on any device.
Working closely with the Wyoming Office of Tourism, the Drupal developers at Miles focused on allowing content to drive the page layouts for TravelWyoming.com — instead of the template-driven approach taken on by many other sites. The flexibility to create campaign and content pages was key because the site’s focus is to showcase the new “That’s WY” brand while driving partner referrals. Through a module-based approach, the responsive website includes the flexibility to create whatever page layout best tells the story for any given piece of content.
Additionally, Miles developed an Industry Extranet solution that gives Wyoming Office of Tourism’s industry partners a robust, easy-to-use platform for updating listing information on the site, as well as the ability to submit other rich content assets such as photos, videos and article ideas. Partner updates are connected to Drupal through an API for a seamless share of data.
GoToBermuda.com: Taxonomy Powered and Node Referenced Content Delivery
The new, visually rich GoToBermuda.com is a fully responsive website designed to reflect the destination’s new brand, convey Bermuda’s story on any device, connect visitors to on-island tourism partners and enable Bermuda Tourism Authority (BTA) staff to easily administer the site.
Tapping into the allure and intrigue of the new brand, a robust collection of rich, brand-aligned feature content — articles, listicles, itineraries and videos — connects users to local insights and island experiences. The sophisticated, visually stunning site was designed with a mobile-first approach and makes use of eye-catching elements like cinemagraphs.
The developers at Miles leveraged Drupal’s taxonomies and node reference capabilities to make content recommendations that encourage deeper content exploration on the site. Taxonomies are used to make related content recommendations on interest-based landing pages, regional-landing pages and editorial pages. Node references are used on editorial pages to power Google maps showing related tourism businesses, and a reverse lookup of those same node references on tourism business pages show where those businesses have been mentioned on editorial pages around the site. GoToBermuda.com is freely and easily managed by BTA’s tourism staff.
ThePalmBeaches.com: Component-Driven Design with Drupal
Palm Beach County, Florida, is a diverse destination providing visitors with a wealth of experiences, many of them unexpected. ThePalmBeaches.com promotes engaging experiences and trip ideas in bold new ways.
Through close collaboration with Discover The Palm Beaches, Miles took a component-driven approach to developing ThePalmBeaches.com on the Drupal CMS. This allows Discover The Palm Beaches staff the flexibility to easily manage content and seasonal promotions. For example, inspirational landing pages were developed for showcasing the diversity and beauty of the location, while allowing for video assets to be in the forefront. (Palm Beach County is a large region that encompasses a variety of destinations, and this is especially useful for telling each city’s unique story.)
The site’s responsive format is core to capitalizing on organic traffic and focusing media campaign traffic, which is now more often viewed on mobile devices than desktop.
VisitStPeteClearwater.com: 360 Video Portal
On VistiStPeteClearwater.com, you’ll find a Visit St. Pete/Clearwater 360° Video Portal that brings together the destination’s library of virtual reality videos, created to inspire travelers at the “dreaming” stage of vacation planning.
This dedicated section is designed to enable users to move fluidly from video to video, encouraging them to immerse themselves in 360° video content in one seamless experience — ultimately giving them a preview of things to see and do in the area. Like the website, the portal is fully responsive so potential visitors can watch the videos and navigate through the section on any device and any browser — a first for a destination marketing organization (DMO) in the United States.
The videos also connect viewers to planning content — dedicated articles about the experience that answer questions users may be looking to answer after watching the video like the best time to visit to have the experience, and what attractions or things to do that are nearby.
Michigan.org: Roadtrippers Integration
When it came to powering business listings on the new Michigan.org, the Michigan Economic Development Corporation (MEDC) had an extensive point-of-interest database for tourism-related locations in the state, but lacked a tactical planning tool that could help users move beyond the inspiration phase of traveling. To that end, the MEDC and Miles partnered with Roadtrippers to leverage their excellent product — more than 12 million points of interest across thousands of categories — which fulfilled that exact need.
The solution was a shopping-cart-type widget that can add locations from Michigan’s POI database and map that to Roadtrippers’ POI database. This allows users to search and find the places they want to visit in Michigan, and then send that information to Roadtrippers, where users can then execute more functional, travel-related features such as calculating total trip distance, manipulating the itinerary, calculating gas cost, etc.
Hopefully these examples will give you some fresh ideas when building your own travel and tourism digital experience on Drupal (or even planning your future vacation destination). For more examples of innovative travel and tourism websites, check out our friends at MilesPartnership.com.
In starting my blog, ASK Harriete, in 2008 with Typepad, my goal was simple: to increase outreach and visibility, offering professional advice in support of the arts and crafts community. That was eight years ago,... Related StoriesRandom Acts of Kindness Winners!Gaining Confidence in Typepad by Trial and ErrorBe a Guest Blogger for Typepad
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Converting cold traffic into warm leads and eventual customers can be quite the difficult process. After all, cold visitors don’t know what your website is about, and aren’t familiar with anything you’re doing. One of the best methods to transform this traffic into new subscribers is through the power of a landing page. However, not […]
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For many people in the United States, entrepreneurship is the dream. The freedom that comes with owning your own business and working on your own terms is enticing. Many want it, but few take the steps of actually achieving it. Entrepreneurship is hard. The freedom and rewards that come with being a successful entrepreneur come […]
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Data protection and disaster recovery are now more important than ever before. Enterprise data is growing at a faster rate than ever before, to the point that many traditional backup solutions cannot keep up. That is where the cloud comes in. With its immense flexibility, near-infinite capacity, and ease of connectivity, cloud storage makes for […]
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With about $10 billion invested in data centers over the past three years, Google now has the ability to lower prices. The new data center infrastructure has allowed the company to set the bar as they battle for cloud business.
The company has dropped prices on cloud VMs by 5 to 8 percent and added Committed Use Discounts to help slash the cost of cloud infrastructure services as much as 55% if a customer makes a one to three year commitment.
These discounts could make Google Cloud cheaper than AWS, which is the leader in the space.
Read the full story here.
As professionals, two of our most valuable assets are time and knowledge. When we go to our news feeds every morning, we want to connect to the stories that matter most to us professionally. We not only want to know what’s being discussed quickly, but also want to get smarter by discovering diverse perspectives and joining the conversation. Today we’re excited to announce the launch of Trending Storylines. Storylines are daily curated interest-based feeds about the most important developing...
LOS ANGELES, CA – Infomart Data Centers, a national wholesale data center provider, today announces that its President, John Sheputis, will speak at HostingCon Global 2017, taking place April 3-6 at the Los Angeles Convention Center. HostingCon is the global event for the cloud and service provider ecosystem where attendees can meet with existing business partners, discuss opportunities and challenges, and form new partnerships.
On Tuesday, April 4, Mr. Sheputis will participate on the Strategy and Innovation Speed Roundtable alongside executives from Cavemen Consulting, Ecwid, Inc., Unitas Global and ZeroStack. The session, “How Increasing Data Center Efficiency Can Drive Down Operational Expenses,” will take place in room 408A from 1:30 to 3:45 p.m.
The discussion will explore innovative data center design strategies that can lead to substantial operational efficiencies and reduced costs. It will also focus on how data center operators, customers and vendors can work together to achieve tenant objectives, including increasing efficiency, reducing costs and scaling density without sacrificing performance. Drawing on lessons learned from recent data center deployments for cloud, hosting and streaming media companies, Mr. Sheputis will examine how specific design elements implemented to enable better control and delivery of cooling and power resources, specifically, the external plant, data hall cooling, and conditioned power delivery, ultimately result in lowered operational expenses for the customer.
To request a meeting with Mr. Sheputis at HostingCon Global 2017, please email firstname.lastname@example.org.
To learn more about Infomart Data Centers, visit www.infomartdatacenters.com.
About Infomart Data Centers
Founded in 2006, Infomart Data Centers (formerly Fortune Data Centers) is an award-winning industry leader in building, owning and operating highly efficient, cost-effective wholesale data centers. Each of its national facilities meet or exceed the highest industry standards for data centers in all operational categories of availability, security, connectivity and physical resilience.
Infomart Data Centers offers wholesale and colocation facilities in four markets throughout the United States: San Jose, Calif.; Hillsboro, Ore.; Dallas; and Ashburn, Va. For more information, please visit www.infomartdatacenters.com or connect with Infomart on Twitter and LinkedIn.
Lille, France – Etix Everywhere, a global data center developer and operator, continues to expand its network of local data centers through a partnership with Eura DC, a joint-venture between ATE and ARD-COM, two IT companies firmly anchored in the north of France. The new data center, Etix Lille #1, will meet the finest industry standards, especially due to its Tier 3-plus architecture, which is consistent with all infrastructures operated by Etix Everywhere all over the world.
A Data Center Up and Running in September 2017
The first phase of the project will host 100 racks. In the long-term, Etix Lille #1 will offer an IT capacity of 1,200 kVA (four IT rooms of 240 square meters), and will provide 200 square meters of office space. The modular architecture designed by Etix Everywhere ensures that each additional module will be deployed in 16 weeks, thus enabling the company to quickly meet the local demand.
The initial work was started in early January and the building construction will be completed at the end of May 2017. The first IT room will be urbanised starting in June with a guaranteed delivery in September. Since its launch, Etix Everywhere has already built nine modules in France and in Morocco. The company has also started construction on two facilities in Brazil and Belgium.
A Strong Local Presence to Assist Local Companies in Their Digital Transformation
By partnering with Eura DC, Etix Everywhere has opted for partners with a rich understanding of the local market and deep experience in cloud and connectivity. The data center will be carrier-neutral, as are all facilities in the Etix Everywhere network. Customers will have the opportunity to work with the telecom operators and the IT companies of their choice.
“This data center is a new example of our regional expansion strategy,” explains Louis Blanchot, Sales Manager of Etix Everywhere France. “The project is co-financed by Etix Everywhere and Eura DC. Once the data center is up and running, each partner is in charge of commercialising the infrastructure and developing their own colocation offers, as well as assisting local companies in their digital transformation.“
“The combination of our respective expertise ensures we meet all spectrum needs for externalisation that the companies from our region or from elsewhere face or will face,” says Rahif Daher, CEO of ARD-COM. “Etix Everywhere offers housing, and ARD-COM enhances the offer with a broad panel of high value-added services”
An Ideal Location to Address the Strategic Needs of the European Market
At a crossroad between Amsterdam, Brussels, Frankfurt, Luxembourg, London and Paris, Lille is a strategic location for the Etix Everywhere colocation network. The data center will benefit from the presence of national and international telecom operators that will ensure excellent connectivity and low latency to their end customers.
“The north of France has a favorable climate for free cooling and excellent connectivity,“ states Maxence Rousseau, CEO of ATE. “These two advantages make the area a solid alternative choice to the Paris area. This data center is a critical instrument to assist local but also blue chip companies in their IaaS strategy, expanding our public and private cloud infrastructure.“
In addition to its location in the center of Europe, Etix Everywhere chose to establish its data center in the Plaine Images, a center of excellence dedicated to digital media and the creative industries. This strong choice will directly benefit further development of the business cluster.
“To have a data center in the very heart of the Plaine Images is a fantastic opportunity for the hundred companies that chose to settle on the site,” comments Laurent Tricart, Event and Strategy Coordinator of Plaine Images. “Our goal is to develop the synergies between the companies of the cluster. This is the reason why we welcome this new infrastructure with enthusiasm.“
ARD-COM and ATE decided to pool a part of their expertise to produce a greater synergy and better meet the increased demands of customers. This new local data center provides strong connectivity and is a tool that will ensure both companies move forward and anchor our leads and customers in the “professional cloud of tomorrow.”
Etix Everywhere specializes in the construction and operation of scalable data centres and cable landing stations. Headquartered in Luxembourg and founded in 2012, the company has developed innovative technical solutions that can be deployed anywhere in less than 16 weeks. Etix Everywhere builds turnkey projects for large customers and also develops its own colocation data centre network in which housing services are provided.
LOS ANGELES, CA – QuadraNet Inc. has updated their company logo and launched their new website which provides a revamped and refined approach to obtaining and learning more about their menu of hosting, colocation, and data center benefits, services, and offerings.
QuadraNet’s Global Sales Manager, Dustin B. Cisneros explains, “We’re very excited to have our new site and design live. Over recent years, we’ve launched new services, locations, products, and features, and it became difficult for our previous site design to keep up and display this information in an effective and coherent manner.”
To summarize the benefit of the new design, Cisneros further details, “The new site provides an intuitive and eloquent design that allows for users to navigate and familiarize themselves with all of the services, locations, special features and advantages we have to offer with each of our products. It not only streamlines the process for new visitors to quickly find services and information that may be of a benefit to them and their businesses, but it also embodies converged design elements of our NEO panel that we empowered clients with last year (QuadraNet’s NEO panel is a robust and feature-filled customer portal that offers a plethora of powerful and useful infrastructure management features). Together, this exposes and familiarizes both clients and future-clients alike to our clientele-facing interfaces as early on as possible. By getting up to speed with a second-nature understanding of our intuitive management panel, clients can best take advantage of the rich set of services, tools, and resources currently made available, and quickly benefit from future additions that increase efficiency and effectiveness, as they are continuously developed and implemented.”
The new website includes a complete listing of all data center facilities and features, along with the respective details and showcasing of services offered in each geographic location.
QuadraNet Inc., since 2001, has been a leader in hosting and data center solutions as a telecommunications provider in Los Angeles and the surrounding areas. QuadraNet has grown to become one of the largest providers of dedicated servers, colocation, cloud hosting, and bandwidth services. In additional to Los Angeles, QuadraNet has expanded to offer services in Dallas, TX, Miami, FL, Chicago, IL, and Atlanta, GA. With a team of highly-skilled professionals that are passionate and excel at designing and implementing the perfect solution for clients and their businesses, QuadraNet has a chief focus on providing consistent and exceptional service and support. Facilities and services are staff and monitored 24×7 to assist with everything from routine memory upgrades to advanced systems troubleshooting.
OVERLAND PARK, KS – QTS Realty Trust (NYSE: QTS), an international provider of data center, managed hosting and cloud services, today announced expanded and significantly enhanced cloud-based Disaster Recovery as a Service (DRaaS) capabilities and solutions for midsize enterprises and government organizations. DRaaS is a rapidly growing market opportunity and an IT service typically delivered as part of a hybrid IT solution.
With several key enhancements, QTS DRaaS customers can now more quickly isolate workloads and migrate them to almost any environment, enabling them to realize the flexibility and cost savings of cloud-based disaster recovery. Users are able to manage and customize how their systems will operate in the event of a disaster without additional hardware or data center application dependencies. Customers can establish parameters for replication and recovery, for example, every 15 minutes or every four hours, to best meet their individual business needs.
Featuring Zerto Virtual Replication (ZVR) version 5.0 BC/DR software, QTS’ enhanced DRaaS protects mission critical workloads and applications to improve IT resiliency. QTS’ DRaaS is hypervisor agnostic providing multi-cloud support on VMware vSphere, Microsoft Hyper-V, Amazon Web Services (AWS), and Microsoft Azure to migrate and manage compliance-mandated environments. In addition, ZVR 5.0 introduces the new capability of One-To-Many Replication believed to be the fastest, most powerful replication and recovery solution for virtual machines, files and data available.
Unlike some replication technologies that primarily offer data protection along with cumbersome snapshots and backup models, QTS’ DRaaS services provide continuous replication with zero impact on application performance. It features a self-service secure portal, detailed reporting, and non-disruptive testing and point-in-time recovery.
“Zerto is proven next generation technology for facilitating DRaaS solutions for virtualized and cloud environments,” said Dan Bennewitz, Chief Operating Officer, Sales, Product and Marketing – QTS. “With a focus on hybrid IT solutions and a growing portfolio of purpose-built clouds, the addition of DRaaS powered by Zerto further improves our ability to serve our enterprise customers’ overall IT strategies and achieve IT resiliency.”
CompSci Resources is a software engineering firm specializing in web-based technologies that recdently deployed QTS DRaaS.
“CompSci’s regulatory compliance software supports mission critical, customer facing applications that are central to our business success,” said Jonathan Lord, Senior System Administrator, CompSci Resources. “QTS DRaaS ensures performance and availability and is backed by industry leading service level agreements. In addition, it is a highly cost-effective strategy allowing us to minimize capital expenditure.”
The DRaaS market size is projected to grow from US $1.7 Billion in 2016 to US $11.1 Billion by 2021, representing a 5-year CAGR of 45.9%.1
The key forces driving the DRaaS market are its features of faster recovery, cost-effectiveness, enhanced flexibility, and simple testing.1 Also, DR services provide automation capabilities that lead to limited utilization of resources and lower up-front cost. With the increase in the adoption rate of DR services among Small and Medium Enterprises (SMEs), the DRaaS market is expected to gain major traction during the forecast period.1
Among providers, the Managed Service Provider (“MSP”) segment is expected to grow at the highest rate in the DRaaS market during the forecast period. MSPs offer DRaaS services to help organizations offload the burden of data protection and data security, and ensure business continuity in the event of a disaster. They offer remote management and monitoring of IT infrastructure of the end-user under a subscription model. Therefore, enterprises are increasingly opting for MSPs to overcome the challenges of budget constraint and technical expertise as they have specialized human resources, infrastructure, and industry certifications. 1
In addition to DRaaS, QTS also offers a broad portfolio of managed disaster recovery solutions, including website failover, QTS DR On-Demand and QTS DR High Availability for those customers looking to leverage QTS’ systems, processes and people to maximize their infrastructure investments.
QTS Realty Trust, Inc. (NYSE: QTS) is a leading provider of secure, compliant data center, hybrid cloud and managed services. QTS features the nation’s only fully integrated technology services platform providing flexible, scalable solutions for the federal government, financial services, healthcare and high tech industries. QTS owns, operates or manages more than 5 million square feet of data center space and supports more than 1,100 customers in North America, Europe and Asia Pacific. In addition, QTS’ Critical Facilities Management (CFM) provides increased efficiency and greater performance for third-party data center owners and operators. For more information, please visit www.qtsdatacenters.com, call toll-free 877.QTS.DATA or follow us on Twitter @DataCenters_QTS.
(1) “Disaster Recovery as a Service Market by Service Type (Backup, Real-Time Replication, Data Security, & Professional Services), Provider (Cloud, Managed, and Telecom & Communications), Deployment, Organization Size, Vertical, & Region – Global Forecast to 2021” – Markets and Markets, 2016
REDWOOD CITY, CA – Equinix, Inc. (Nasdaq: EQIX), the global interconnection and data centre company, today announced that it will be significantly expanding the availability of the Equinix Cloud Exchange™, bringing the innovative solution to three new markets including Dublin, Milan and Stockholm. Bringing direct, private access to multiple cloud providers to these new markets supports European businesses who are undergoing digital transformation and enables global enterprises to simultaneously orchestrate hybrid and multi-cloud solutions across multiple locations and gain the global scale, performance and security they need to compete. These new markets also provide additional flexibility with where enterprises locate their cloud workloads and data across the region depending on their business needs and local regulations.
Equinix data centers house a growing cloud ecosystem of over 500 Cloud Service Providers (CSPs) and SaaS solutions globally. The Equinix Cloud Exchange offers direct, private connections to more than 50 leading CSPs including Amazon Web Services (AWS), Google Cloud Platform, IBM SoftLayer, Microsoft Azure ExpressRoute and Office 365, Oracle Cloud and Salesforce. This interconnected approach allows companies to boost cloud application performance, reduce latency, scale and improve network control and visibility—delivering a quality cloud experience to end users.
Equinix Cloud Exchange is an advanced interconnection solution that enables seamless, on-demand and direct access to multiple clouds and multiple networks across the globe. By bringing together cloud service providers with enterprises consuming cloud and enabling them to establish private, high-performance connections, the Equinix Cloud Exchange gives enterprises direct access to the services they need to build sophisticated hybrid cloud solutions inside Equinix International Business Exchange™ (IBX®) data centers.
Since its initial launch in 2014, more than 625 businesses have connected globally to the Equinix Cloud Exchange including Aon, Beeks Financial Cloud, CDM Smith, Ellie Mae, Hathaway Dinwiddie, and Walmart. Equinix has continued to see strong demand for cloud connectivity — year-over-year growth of Equinix Cloud Exchange more than doubled from 2015 to 2016.
The addition of Cloud Exchange in three new markets in addition to the five existing European markets (London, Frankfurt, Amsterdam, Paris and Zurich) means extending companies’ ability to access low-latency, private cloud connectivity without going over the public internet or a WAN. More Europe-based businesses can now leverage the performance, security and a consistent quality of experience that only direct, private connectivity can deliver.
Equinix Cloud Exchange offers software-defined direct connections to multiple cloud services from a single physical port at both Layer 2 and Layer 3, so enterprises can easily access cloud-based services. Real-time provisioning of connections gives enterprise the flexibility to ramp up and down services according to their changing business requirements.
The European Commission states, “The huge potential of the digital economy is underexploited in Europe, with 41% of enterprises being non-digital, and only two percent taking full advantage of digital opportunities.”1 As European businesses undergo digital transformation, many will turn to cloud-based technologies, as the cloud has been a catalyst for global IT transformation. To support this shift, Equinix will roll out Cloud Exchange in the following key European metros, making Cloud Exchange available in 24 markets by the end of 2017:
Dublin (available March) – At a time when global volumes of data are mushrooming, that presents both indigenous and foreign direct investment (FDI) companies with an abundance of opportunity, unique to Ireland. Coupled with the country’s favorable corporate tax structure, data privacy laws and potential for mining big data, Ireland continues to be an attractive destination for digital business infrastructure.
Milan (available September) – Milan is the economic and financial heart of Italy and is the country’s second largest city, playing a vital role in the Italian economy which is the third largest in the Eurozone. Furthermore, Italian enterprises use of cloud computing (40%) is more than double the Eurozone average (19%).2
Stockholm (available September) – Stockholm’s status as a key international business and technology hub is growing dramatically. The city has been ranked as a top “future region” by the Financial Times, as well as Europe’s best region in terms of prospects for inward investment and for economic and business expansion.
Equinix’s interconnection and data center platform has become the home of the interconnected cloud globally, with more than 150 colocation facilities located across 41 markets. According to a recent report by Gartner – Deliver Data Center Modernization Using Three Cloud-Complementary Approaches (February 2017) – digital businesses should, “Enhance data center interconnection capabilities with cloud providers and digital business partners by building colocation network hubs.”
Equinix, Inc. (NASDAQ: EQIX) connects the world’s leading businesses to their customers, employees and partners inside the most interconnected data centres. In 41 markets across five continents, Equinix is where companies come together to realize new opportunities and accelerate their business, IT and cloud strategies. www.equinix.com.
In the day and age of expanding technologies designed and developed to enable rapidly growing business, the security methods of the past are long behind us. The era of defending our perimeters and “setting and forgetting” tools to protect our environments is over. As technology has grown to enable new businesses opportunities, we’ve increased our
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Want more people to share your blog posts on Twitter? Looking for proven promotion tactics that deliver blog traffic? Twitter is a great place to share your blog posts but you’ll have to go beyond tweeting the basics to generate substantial traffic and visibility. In this article, you’ll discover seven ways to effectively promote your [...]
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- Your Guide to the Social Media Jungle